cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Nabilah
Contact Email
nabilah@usk.ac.id
Phone
-
Journal Mail Official
jurnis_ekm@usk.ac.id
Editorial Address
Journal Room, Main Building 2nd Floor, Faculty of Economics and Business, Syiah Kuala University Darussalam, Banda Aceh, Indonesia
Location
Kab. aceh besar,
Aceh
INDONESIA
Jurnal Ilmiah Manajemen Inovasi Bisnis dan Strategi
Published by Universitas Syiah Kuala
ISSN : -     EISSN : 29884063     DOI : https://doi.org/10.24815/manis.v2i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manjemen Inovasi Bisnis dan Strategi bertujuan untuk menyebarkan hasil penelitian yang dilakukan oleh peneliti di bidang Manjemen Inovasi Bisnis dan Strategi. Subjek area penelitian yang masuk ke dalam ruang lingkup dan cakupan Jurnal Manajemen, Inovasi Bisnis dan Strategi adalah sebagai berikut: Financial Management, Human Resource Management, Marketing Management, Operations Management, Change Management, Strategic Management, Knowledge Management, Information Management, Management of Sharia, Organizational Behavior, Entrepreneurship, E-Business, Capital Market
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 7 Documents
 1 
Search results for , issue "Vol 3, No 1 (2025): Juni" : 7 Documents clear
The Role of Customer Perceived Value in Mediating the Influence of Digital Personalization and Social Media Interaction on Repeat Purchase Intention of Consumers of Packaged Ground Coffee in Aceh Asni, Kurnia; Chan, Syafruddin
Manajemen Inovasi Bisnis dan Strategi Vol 3, No 1 (2025): Juni
Publisher : Syiah Kuala University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/manis.v3i1.47160

Abstract

This study aims to analyze the influence of digital personalization and social media interaction on repeat purchase intention of packaged ground coffee in Aceh, with customer perceived value as a mediating variable. This study departs from the need to understand the effectiveness of digital marketing strategies in building consumer loyalty. Data were collected through an online survey with Google Forms distributed through WhatsApp groups using convenience and snowball sampling techniques, involving 256 respondents from various regions in Aceh such as Banda Aceh, Lhokseumawe, and Langsa. Variable measurements were adapted from previous studies and used a 5-point Likert scale. Data analysis was carried out using SPSS version 26 for reliability testing and descriptive statistics, and SmartPLS 4 for confirmatory factor analysis and structural equation modeling. The results showed that all constructs had adequate validity and reliability. Social media interaction was shown to have the greatest influence on customer perceived value, which in turn significantly increased repeat purchase intention. Digital personalization also contributed directly and indirectly to repurchase intention through perceived value. These findings provide practical implications for brand management such as Kapal Api, Nestl, and Kopi Ulee Kareng, to develop personalized, interactive, and value-based marketing strategies in the local context of Aceh. This study is also relevant for academics and marketing practitioners who are interested in understanding the integration of digitalization, social media, and consumer values in loyalty formation.
Pengaruh Green Advertising, Eco-Label, Environmental Attitude dan Environmental Awareness Terhadap Green Purchasing Behavior pada Konsumen The Body Shop di Kota Banda Aceh Tiarni, Risa; Nizam, Ahmad
Manajemen Inovasi Bisnis dan Strategi Vol 3, No 1 (2025): Juni
Publisher : Syiah Kuala University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/manis.v3i1.45771

Abstract

This study aims to examine the influence between green advertising, eco-label, environmental attitude, and environmental awareness on green purchasing behavior among The Body Shop consumers in Banda Aceh. Data was collected using a questionnaire with a sample of 115 respondents who have purchased The Body Shop products. The sampling technique used was purposive sampling. Data analysis was performed using multiple linear regression. The results indicate that green advertising, eco-label, environmental attitude, and environmental awareness have a significant partial effect on the green purchasing behavior of The Body Shop consumers in Banda Aceh. Simultaneously, these four variables also influence green purchasing behavior. The findings are expected to provide valuable insights for both companies and consumers, as well as contribute to a better understanding of the factors influencing green purchasing behavior.Keywords:Green advertising,Eco-label,Environmental attitude,Environmental awareness,Green purchasing behavior
Determinasi Kualitas Laporan Dana Desa: Peran Siskeudes, Transparansi, dan Kompetensi Aparatur Desa di Kabupaten Pidie Rahmaton, Rahmaton; Suparno, Suparno; Amala, Khairun; Yahya, Rizal
Manajemen Inovasi Bisnis dan Strategi Vol 3, No 1 (2025): Juni
Publisher : Syiah Kuala University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/manis.v3i1.48879

Abstract

This study aims to analyze the effect of the use of the Village Financial System (Siskeudes), financial management transparency, and the competence of village officials on the quality of village fund reporting in Pidie Regency. The research population consists of 730 villages in Pidie Regency, with a sample of 88 villages and respondents comprising village treasurers and operators. Primary data were collected through questionnaires and analyzed using multiple linear regression with SPSS version 25. The validity and reliability tests confirmed that the research instruments were valid and reliable, while the classical assumption tests indicated that the regression model was feasible for use. The results show that the use of Siskeudes, financial management transparency, and the competence of village officials have a significant effect, both partially and simultaneously, on the quality of village fund reporting, with a contribution of 61.9%, while the remaining 38.1% is explained by other factors outside the research model. These findings suggest that the integration of information technology through Siskeudes, openness in financial management, and the improvement of village officials competence are key factors in ensuring village fund reporting that is accountable, transparent, timely, and aligned with the principles of good governance.Keyword: Siskeudes; transparency; competence of village officials; reporting quality; village fund
Analisis Underreaction dan Strategi Momentum pada Perusahaan Sektor Industri Barang Konsumsi yang Tercatat di Bursa Efek Indonesia Najri, Miftah Khairina; Nurhalis, Nurhalis
Manajemen Inovasi Bisnis dan Strategi Vol 3, No 1 (2025): Juni
Publisher : Syiah Kuala University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/manis.v3i1.37996

Abstract

This research aims to test the existence of underreaction and momentum strategies in consumer goods industry sector companies listed on the Indonesia Stock Exchange. This testing was carried out for five years, namely the 2018-2022 period. The sample selection technique uses a purposive sampling method. This research uses quantitative methods. The type of data used in this research is secondary data. This test uses monthly closing prices. The type of tool used is the t-test, namely the paired sample t-test. This research is divided into two stages, namely the portfolio formation period and portfolio testing.The results of the research show that there has been an underreaction in the shares of manufacturing companies in the consumer goods and industrial sector by observing significant price and value reversals in several observation periods. The research results also show that there has been a momentum strategy in the shares of manufacturing companies in the goods and consumption industry sector which is indicated by underreaction.Keywords: Underreaction; Price reversa; Momentum strategy; ACAR; CAR; AAR
Loyalitas Pengguna Kartu Xl yang dimediasi oleh Kepuasan Pelanggan dengan Prediktor Customer Relationship Management dan Customer Bonding di Kota Banda Aceh Amira, Faiza; Utami, Sorayanti
Manajemen Inovasi Bisnis dan Strategi Vol 3, No 1 (2025): Juni
Publisher : Syiah Kuala University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/manis.v3i1.45804

Abstract

Using customer satisfaction as an intervening variable, this study examines how customer loyalty is affected by customer relationship management (CRM) and customer bonding among Banda Aceh's XL card users. Purposive sampling was used to select 190 participants in total, and structured questionnaires were used to collect the data. The Statistical Product and Service Solutions (SPSS) software was used in the study to assess the correlations between the variables. The results show that customer happiness and loyalty are directly and favorably impacted by both CRM and customer bonding. Additionally, a major factor in increasing client loyalty is customer satisfaction. These findings also demonstrate that, when mediated by customer happiness, CRM and customer bonding have a significant but indirect impact on customerloyalty.
Pengaruh Workplace Bullying terhadap Organizational Citizenship Behavior yang Dimediasi oleh Job Satisfaction dan Resilience pada Seluruh Pegawai Puskesmas di Kota Banda Aceh Syahirah, Nafla; Megawati, Megawati
Manajemen Inovasi Bisnis dan Strategi Vol 3, No 1 (2025): Juni
Publisher : Syiah Kuala University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/manis.v3i1.44171

Abstract

This research aims to examine the influence of Workplace Bullying on Organizational Citizenship Behavior which is mediated by Job Satisfaction and Resilience among all Public Health Center employees in Banda Aceh City. The sample used was 176 respondents. Data was obtained through distributing questionnaires. The data analysis technique used is Structural Equation Modeling (SEM) using SmartPLS3 software. The results of this analysis show that Workplace Bullying has a significant negative effect on Organizational Citizenship Behavior among Community Health Center employees in Banda Aceh City. Meanwhile, Job Satisfaction and Resilience mediate the influence of Workplace Bullying on Organizational Citizenship Behavior.Keyword: Workplace Bullying; Organizational Citizenship Behavior; Job Satisfaction; andResilience
Efektivitas Penggunaan Influencer Melalui Media Sosial Instagram Terhadap Kenaikan Profit Ditinjau Dari Teori AISAS Havizatun, Melvi; Amelia, Kiki Putri
Manajemen Inovasi Bisnis dan Strategi Vol 3, No 1 (2025): Juni
Publisher : Syiah Kuala University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/manis.v3i1.48886

Abstract

This study aims to determine the digital marketing strategy using influencers on Instagram social media at the Urly Women store seen from the AISAS theory and to determine its effect on increasing profits at the store. This study uses a qualitative descriptive research type. Data collection techniques are through observation and interviews. Interactive Analysis Method is used as a data analysis technique to draw conclusions and suggestions Purposive Sampling is used as a sampling technique based on criteria. The number of informants in the study is 5 people (1 owner, 1 influencer, 3 consumers).The results of the study show that influencers are one of the effective tools when promoting on Instagram social media. However, not all AISAS theories can be achieved by using influencers. From the results of interviews with the owner, the use of influencers cannot significantly increase profits but affects the number of followers or viewers on Instagram, which means that consumers only go to the search stage and do not continue to the action and share stages in the AISAS theory.Keywords: Digital Marketing, Influencer, Instagram, AISAS Theory,URLVWomen

Page 1 of 1 | Total Record : 7

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol 3, No 1 (2025): Juni Vol 2, No 2 (2024): Desember Vol 2, No 1 (2024): Juni Vol 1, No 2 (2023): Desember Vol 1, No 1 (2023): Juni