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INDONESIA
Ekopedia: Jurnal Ilmiah Ekonomi
Published by Indo Publishing
ISSN : 30901022     EISSN : 30898374     DOI : https://doi.org/10.63822/ekopedia
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 687 Documents
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Pengaruh Rasio Profitabilitas, Likuiditas, dan Aktivitas Terhadap Harga Saham Perusahaan Sektor Kesehatan yang Terdaftar di Bursa Efek Indonesia Periode 2021–2025 Haris Saputra; Elmira Siska
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zhb3n689

Abstract

This study aims to empirically examine the influence of profitability, liquidity, and activity ratios on the stock prices of healthcare sector companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2025 period. This study employs a quantitative method with a causal-associative approach, analyzing the relationship between Return on Assets (ROA) as a profitability indicator, Current Ratio (CR) as a liquidity indicator, and Total Asset Turnover (TATO) as an activity indicator, which serve as independent variables, against stock price as the dependent variable. The results indicate that profitability ratio (ROA), liquidity ratio (CR), and activity ratio (TATO) each partially have no significant effect on stock price. Furthermore, all three variables simultaneously also show no significant effect on the stock price of healthcare sector companies listed on the IDX during the observed period. These findings suggest that stock price movements in the healthcare sector during the 2021-2025 transitional period may be driven by factors beyond fundamental financial ratios, warranting further investigation into non-financial and macroeconomic determinants.
Pengaruh Literasi Digital terhadap Intensi Berwirausaha dengan Kreativitas Kewirausahaan sebagai Variabel Intervening pada Mahasiswa di Universitas Negeri Jakarta Tajul Fuzari
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2t3wbb96

Abstract

This study aims to analyze the effect of digital literacy on entrepreneurial intention with entrepreneurial creativity as an intervening variable among students at Universitas Negeri Jakarta. This research employed a quantitative approach using a survey method. The research sample consisted of 397 active students from eight faculties at Universitas Negeri Jakarta, selected using the Proportionate Stratified Random Sampling technique. The data were collected through questionnaires and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS. The results indicate that digital literacy has a positive and significant effect on entrepreneurial intention. Digital literacy also has a positive and significant effect on entrepreneurial creativity. In addition, entrepreneurial creativity is proven to have a positive and significant effect on entrepreneurial intention. The indirect effect test shows that entrepreneurial creativity is able to partially mediate the effect of digital literacy on students entrepreneurial intention. These findings indicate that increasing students entrepreneurial intention can be achieved not only by strengthening digital literacy skills, but also by developing entrepreneurial creativity so that students are able to transform their digital abilities into innovative and valuable business ideas. This study implies that higher education institutions need to design digital entrepreneurship programs that focus not only on technological mastery, but also on fostering creativity, innovation, and students readiness to establish businesses.
Pengaruh Produksi Gula Domestik, Jumlah Penduduk, dan Harga Gula Internasional terhadap Impor Gula di Indonesia Raissa Syaharani; Dicky Iranto; Fitra Dila Lestari
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ck2rdy45

Abstract

This study aims to determine the effects of domestic sugar production, population size, and international sugar prices on sugar imports in Indonesia. This study employs a quantitative approach using secondary time-series data sourced from the BPS, the Directorate General of Plantations, Worldometer, and the World Bank, covering the period from 1994 to 2024. The data analysis technique used in this study is multiple linear regression, processed using the E-Views 12 software. The results of this study indicate that domestic sugar production has a negative but insignificant effect on sugar imports in Indonesia. Population size has a positive and significant effect on sugar imports in Indonesia. International sugar prices have a negative but insignificant effect on sugar imports in Indonesia.  
Pengaruh Citra Merek, Pesan Kelangkaan dan Suasana Toko Terhadap Pembelian Impulsif pada Konsumen Miniso Summarecon Mall Bekasi Azka Zulfa Aulia; Andrian Andrian
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ghfapp04

Abstract

This study aimed to examine the influence of brand image, scarcity messaging, and store atmosphere on impulsive purchasing among consumers at Miniso Summarecon Mall Bekasi. A quantitative approach was employed using questionnaires distributed to 105 respondents who had previously shopped at the store. Data were analyzed using IBM SPSS Statistics 27 through validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results showed that brand image had a positive but insignificant effect on impulsive purchasing (Sig. = 0.271), while scarcity messaging had a positive and significant effect (Sig. < 0.001) and emerged as the strongest predictor of impulse buying. Store atmosphere had a negative and insignificant effect (Sig. = 0.787). Simultaneously, the three independent variables significantly influenced impulsive purchasing (Sig. < 0.001). The coefficient of determination (R² = 0.360) indicated that the variables explained 36.0% of the variance in impulsive purchasing, while the remaining 64.0% was influenced by other factors outside the scope of this study. These findings suggest that scarcity messaging is an effective marketing strategy for encouraging impulse buying by creating a sense of urgency and limited availability. The study provides practical insights for retailers seeking to enhance consumer.
Analisis Kausalitas Antara Konsumsi Energi Fosil, Pertumbuhan Ekonomi dan Foreign Direct Investment di Negara-Negara ASEAN Maisa Mahran Rahmahhani; Siti Fatimah Zahra; Sri Indah Nikensari
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8g6xq551

Abstract

This study examines the causal relationship between fossil energy consumption, economic growth, and foreign direct investment (FDI) in six ASEAN countries (Indonesia, Malaysia, Singapore, Thailand, Vietnam, and the Philippines) over the period 2005-2024. Using panel data with 120 observations, this research employs the Panel Vector Error Correction Model (PVECM) framework with ARDL Pooled Mean Group (PMG) estimation and Dumitrescu-Hurlin causality test integrated within the Toda-Yamamoto approach. The findings reveal unidirectional causality running from economic growth to fossil energy consumption at the 5% significance level, supporting the Conservation Hypothesis. Furthermore, unidirectional causality is found from fossil energy consumption to FDI and from economic growth to FDI at the 1% significance level, indicating that FDI acts as a pure recipient in the ASEAN causal system. In the long run, fossil energy consumption has a positive and significant effect on economic growth with an elasticity of 1.011 at the 1% level, while FDI shows a significant positive effect on fossil energy consumption with a coefficient of 0.039 at the 1% level. The Error Correction Term (ECT) is negative and significant at the 10% level in the energy equation, confirming a long-term equilibrium adjustment mechanism. These findings imply that economic growth is the primary driver in the ASEAN energy-investment system, while FDI does not provide significant feedback to either economic growth or energy consumption, suggesting the need for green investment attraction and energy diversification policies to achieve sustainable development in the region.
Pengaruh Social Media Marketing, Perceived Price, dan Brand Image Terhadap Purchase Intention pada Generasi – Z di KOPILOJIK Rafilino Rianda Sastrodiningrat; Ryna Parlyna; Inkreswari Retno Hardini
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qya9n157

Abstract

This research aims to analyze the influence of social media marketing, perceived price, and brand image on Generation Z’s purchase intention toward KOPILOJIK. This phenomenon has emerged alongside the growth of digital marketing and social commerce, where platforms such as Instagram, TikTok, and other social media have become the primary channels for KOPILOJIK to build brand exposure, convey promotional information, and shape price perceptions and brand image among young consumers. This research uses a quantitative approach with a survey method. The study population consists of Generation Z in Jakarta who are familiar with KOPILOJIK and have either visited or made a purchase at KOPILOJIK or follow KOPILOJIK’s social media accounts. The sampling technique used is purposive sampling with a minimum of 140 respondents. Data collection was conducted via an online questionnaire using Google Forms, consisting of four research variables measured using a Likert scale. The data obtained were analyzed using Partial Least Squares (PLS)-based Structural Equation Modeling (SEM) with the assistance of SmartPLS 4 software. The results indicate that social media marketing, perceived price, and brand image have a positive and significant effect on Generation Z’s purchase intention toward KOPILOJIK. This research is expected to provide a theoretical contribution to the development of consumer behavior studies in the context of digital marketing for cafes.
Pengaruh Promosi, Citra Merek, Dan Kualitas Produk Terhadap Loyalitas Pelanggan Pada Konsumen Somethinc di Kota Bekasi Nadhira Nur Iklimah; Indra Muis
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3sr0ah48

Abstract

years. Amid fierce competition, local skincare brand Somethinc experienced a significant market share decline, dropping from the top position in 2022 to fifth place in the fourth quarter of 2024. This highlights the importance of understanding factors influencing customer loyalty. This study analyzes the effects of promotion, brand image, and product quality on Somethinc customer loyalty in Bekasi City, partially and simultaneously. A quantitative approach was used with purposive sampling involving 102 Somethinc consumers in Bekasi City. Data was collected via a Likert scale questionnaire and analyzed using multiple linear regression with SPSS version 29.0. Results show promotion has a positive and significant effect on customer loyalty (t = 3.148; sig. = 0.002), brand image has a positive and significant effect (t = 2.394; sig. = 0.019), and product quality is the most dominant variable (t = 4.764; sig. < 0.001). Simultaneously, all three variables significantly influence customer loyalty (F = 45.487; sig. < 0.001), with a determination coefficient of 58.2%. It is concluded that promotion, brand image, and product quality collectively shape customer loyalty, with quality as the most decisive factor.
Pengaruh Keragaman Produk dan Influencer Marketing Terhadap Keputusan Pembelian Produk Delice By Dite Kota Malang Cindy Wahyu Amalia Putri; Yulis Nurul Aini; Fullchis Nurtjahjani
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/rqgg5y52

Abstract

Intense competition in the culinary sector has driven SMEs to continuously differentiate themselves and develop marketing strategies. Delice By Dite SME has responded by offering diverse products and collaborating with influencers. This study aims to analyze the influence of product diversity and influencer marketing on consumer purchasing decisions. This study employs a descriptive quantitative approach with variables including product diversity, influencer marketing, and purchasing decisions. Data was collected through purposive sampling from 94 respondents who are consumers of Delice By Dite and followers of the Instagram accounts @delicebydite and @quhin. Data analysis was conducted using multiple linear regression and hypothesis testing. The results of the study indicate that product diversity and influencer marketing had a positive and significant influence on the purchase decision of Delice By Dite’s products. Based on the research, it can be concluded that the greater the product diversity and the stronger the influence of influencers, the higher the consumer's tendency to make a purchase decision. Therefore, Delice By Dite is advised to increase product packaging variety and expand collaboration with various influencers whose audience base relevant to the target market.
Analisis Pengaruh Harga, Pendapatan, dan Bandwagon Effect Terhadap Permintaan Tiket Konser K-Pop: Studi Kasus Konser the Dream Show 4 in Jakarta Kayla Herdani Arminta; Dicky Iranto; Fitra Dila Lestari
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kqmm1161

Abstract

This quantitative correlational study with a cross-sectional approach analyzes the phenomenon of high demand for K-Pop concert tickets in Jakarta despite financial barriers such as price spikes and limited income. Conducted from June 11 to 13, 2026, the study aims to examine the relationships among variables within the NCTzen population, which constitutes the target market for the Dream Show 4 concert in Jakarta. The sample was determined using “purposive sampling”; primary data was collected via an online questionnaire, while secondary data was obtained from official publications by the BPS, and news media. All respondents were women of working age in the Greater Jakarta area employed as lower-middle-class workers. Data analysis utilized descriptive statistics, instrument validation, and tests of classical assumptions. The results of the descriptive analysis revealed that the influence of the Bandwagon Effect was classified as low, while the level of ticket demand fell into the high category. This study concludes that price has a significant and direct effect on demand due to the Veblen Effect. Conversely, the income variable and the Bandwagon Effect do not have a significant impact. Ticket-purchasing decisions are driven by strong individual internal motivations for social status rather than environmental trends or income levels.  
Pengaruh Brand Awareness, Influencer Marketing, dan Online Customer Review Terhadap Keputusan Pembelian (Studi Kasus pada Produk Bittersweet by Najla) Malya Destari; Andrian Andrian
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/hstc9e50

Abstract

This study aims to examine the influence of brand awareness, influencer marketing, and online customer reviews on purchasing decisions for Bittersweet by Najla products. The background of this research is based on the rapid development of digital marketing, which has significantly changed consumer behavior in making purchasing decisions. This study employed a quantitative research approach, with data collected through questionnaires distributed to 100 respondents selected using a purposive sampling technique. The data were analyzed using SPSS through validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination. The findings indicate that brand awareness and influencer marketing have a positive and significant effect on purchasing decisions. Meanwhile, online customer reviews have a positive influence but do not significantly affect purchasing decisions. Simultaneously, all three variables were found to have a significant effect on purchasing decisions. The results of this study are expected to serve as a reference for companies in developing more effective digital marketing strategies to continuously improve consumers' purchasing decisions.

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