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INDONESIA
Ekopedia: Jurnal Ilmiah Ekonomi
Published by Indo Publishing
ISSN : 30901022     EISSN : 30898374     DOI : https://doi.org/10.63822/ekopedia
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 687 Documents
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Pengaruh Brand Image, Health Consciousness, dan Perceived Value terhadap Purchase Intention Produk Mi Instan Indomie di Kalangan Gen Z Kinaya Hazimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/hber5076

Abstract

This study aims to examine the influence of brand image, health consciousness, and perceived value on purchase intention for Indomie instant noodles among Generation Z in the Greater Jakarta area. A quantitative approach using a survey method was employed. The study population consists of Generation Z residents in the Jabodetabek area. A purposive sampling technique was used, resulting in 110 respondents who met the study criteria. Data collection was conducted through an online questionnaire using a five-point Likert scale. Data analysis was performed using IBM SPSS Statistics version 27, including validity and reliability tests, descriptive analysis, classical assumption tests, multiple linear regression analysis, partial tests, and the coefficient of determination. The results indicate that Brand Image has a positive and significant effect on Purchase Intention. Health Consciousness does not have a significant effect on Purchase Intention. Meanwhile, Perceived Value has a positive and significant effect on Purchase Intention. The coefficient of determination value of 0.648 indicates that 64.8% of the variation in Purchase Intention can be explained by the variables Brand Image, Health Consciousness, and Perceived Value, while the remaining 35.2% is influenced by other factors outside the research model.
Pengaruh Kepuasan Kerja, Lingkungan Kerja dan Budaya Organisasi Terhadap Intention to Stay pada Karyawan Generasi Z (Studi Kasus: Kecamatan Johan Pahlawan, Kabupaten Aceh Barat) Ana Munawarah; Tamitha Intassar Husen; Desi Yuliana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/acs0c043

Abstract

This study aims to analyze the influence of job satisfaction, work environment, and organizational culture on the intention to stay among Generation Z employees in Johan Pahlawan Subdistrict, West Aceh Barat. This is a quantitative study of an associative nature. The population in this study consists of employees who belong to Generation Z.. The sampling technique used was purposive sampling, with a sample size of 96 respondents. Data collection was conducted through the distribution of questionnaires using a Likert scale. The data analysis method employed was multiple linear regression analysis using the SPSS program. The results indicate that, individually, the variables of job satisfaction, work environment, and organizational culture have a positive and significant effect on the intention to stay among Generation Z employees. Collectively, job satisfaction, work environment, and organizational culture also have a positive and significant effect on the intention to stay. It is hoped that these findings will contribute to organizations’ efforts to retain their employees, particularly those from Generation Z
Pengaruh Social Media Marketing dan Brand Popularity terhadap Brand Trust dan Dampaknya terhadap Purchase Intention pada Produk Skincare Hanasui di TikTok Shop Dian Nirmalasari; Terrylina Arvinta Monoarfa; Daru Putri Kusumaningtyas
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/e4tjss03

Abstract

This study aims to examine the influence of social media marketing and brand popularity on brand trust, as well as their impact on purchase intention for Hanasui skincare products on TikTok Shop. This study employs a quantitative approach using a survey method. The data collected consists of primary data obtained by distributing questionnaires to consumers who have used Hanasui skincare products on TikTok Shop. The population for this study comprises consumers of Hanasui skincare products in the Greater Jakarta area. The population for this study consisted of consumers of Hanasui skincare products in the Greater Jakarta area. The sampling technique employed was purposive sampling, with a sample size of 200 respondents who met the study criteria. Data analysis was carried out using Structural Equation Modelling (SEM) with the aid of AMOS software. The research findings indicate that social media marketing has a positive and significant effect on brand popularity. Furthermore, social media marketing and brand popularity also have a positive and significant effect on brand trust. Moreover, brand trust was found to have a positive and significant effect on purchase intention for Hanasui skincare products on TikTok Shop. It is hoped that the findings of this study will serve as a guide for companies in designing more effective digital marketing strategies by optimizing social media activities and strengthening brand popularity, thereby boosting consumer confidence and driving an increase in purchase intent for local skincare products on TikTok Shop.  
Pengaruh Suku Bunga Kredit dan Dana Pihak Ketiga Terhadap Penyaluran Kredit Bank Umum Serta Dampaknya pada Pertumbuhan Ekonomi di DKI Jakarta 2014–2024 Mutiara Izzati
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/cnaxbh56

Abstract

This study aims to examine the influence of the lending rate and third-party funds on commercial bank lending, as well as their impact on economic growth in DKI Jakarta during the 2014-2024 period. The research method employs a quantitative approach using quarterly time-series secondary data (44 observations), analysed via multiple linear regression and simple linear regression using the Indicator Saturation (IIS) approach to handle extreme outliers. The test results show that the Loan Interest Rate has a negative and significant effect, while Third-Party Funds have a positive and significant effect on credit disbursement. However, further findings reveal an empirical anomaly that contradicts classical theory: an increase in credit disbursement actually has a negative and significant effect on regional economic growth. This negative relationship is caused by the phenomenon of credit misallocation loans are absorbed more for consumption and short-term liquidity due to the shocks of the COVID-19 pandemic, rather than for productive investment. In conclusion, interest rates and public deposits are key determinants of the volume of bank credit, but the success of financial intermediation in driving the economy depends not only on the quantity of funds but is largely determined by their quality, the appropriateness of their allocation, and the productivity of their use in the real sector.
Pengaruh Return On Equity (ROE), Non Performing Loan (NPL) Dan Biaya Operasional Pendapatan Operasional (BOPO) Terhadap Nilai Perusahaan Bank BUMN Marlina Marlina; Alwi Alwi; Amirulmukminin Amirulmukminin
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/f9abt750

Abstract

This study aims to examine the effect of Return on Equity (ROE), Non Performing Loan (NPL), and Operating Expenses to Operating Income (BOPO) on the firm value of State-Owned Commercial Banks (BUMN) listed on the Indonesia Stock Exchange (IDX). A quantitative approach with an associative research design was employed. The study utilized secondary data obtained from the annual financial statements of four state-owned banks during the 2021–2025 period, selected using a purposive sampling technique. Data were analyzed using SPSS version 26 through classical assumption tests, multiple linear regression analysis, correlation analysis, coefficient of determination, partial hypothesis testing (t-test), and simultaneous hypothesis testing (F-test). The findings reveal that Return on Equity (ROE) has a significant positive effect on firm value (p = 0.011), Non-Performing Loan (NPL) significantly affects firm value (p = 0.006), and Operating Expenses to Operating Income (BOPO) also has a significant effect on firm value (p = 0.004). Simultaneously, ROE, NPL, and BOPO significantly influence firm value, as indicated by an F-value of 10.426 with a significance level of 0.000. Furthermore, the coefficient of determination (R²) of 0.453 indicates that 45.3% of the variation in firm value can be explained by the three independent variables, while the remaining 54.7% is influenced by other factors outside the research model. These findings suggest that profitability, credit quality, and operational efficiency are key determinants of firm value and should be considered by bank management in improving corporate performance as well as by investors in making investment decisions.
Pengaruh Perceived ease of Use, Digital Promotion, dan Social Influence terhadap Usage Decision QRIS Pada Generasi Z di Jabodetabek Muhammad Raihan Rafiq Hermansyah; Nadya Fadillah Fidhyallah; Prima Andriani
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/r380qg13

Abstract

This study aims to analyze the effect of perceived ease of use, digital promotion, and social influence on the usage decision of Quick Response Code Indonesian Standard (QRIS) among Generation Z in Jabodetabek. A quantitative approach with a causal research design was employed, involving 257 respondents selected using purposive sampling. Data were collected through online questionnaires and analyzed using IBM SPSS 31, including validity and reliability tests, classical assumption tests, multiple linear regression, and hypothesis testing. The findings indicate that perceived ease of use, digital promotion, and social influence have a positive and significant effect on usage decision, both partially and simultaneously. Digital promotion was identified as the most dominant variable influencing usage decision, followed by social influence and perceived ease of use. The coefficient of determination (Adjusted R²) showed that the three independent variables jointly explained 86.5% of the variation in usage decision, while the remaining 13.5% were explained by other factors outside the model, such as perceived security and trust. These findings support the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), suggesting that the decision to use QRIS among Generation Z is driven not only by ease of use but also by promotional stimuli and social norms. This study contributes to the understanding of consumer behavior in the context of digital payment systems and provides practical insights for payment service providers and regulators in designing more effective strategies to encourage sustainable QRIS adoption
Pengaruh Trust, Perceived Value, dan E-WOM terhadap Keputusan Pembelian pada TikTok Live Commerce di Kalangan Gen Z Dini Septi Aulina; Corry Yohana; Kusworo Kusworo
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nht86032

Abstract

This study aims to analyze the effect of trust, perceived value, and electronic word of mouth (E-WOM) on purchasing decisions among Generation Z consumers on TikTok Live Commerce. A quantitative approach with a causal cross-sectional design was employed, involving 140 respondents selected using purposive sampling in DKI Jakarta. Data were collected through online questionnaires and analyzed using IBM SPSS 31, including validity and reliability tests, classical assumption tests, multiple linear regression, and hypothesis testing. The findings indicate that perceived value and E-WOM have a positive and significant effect on purchasing decisions, both partially and simultaneously, while trust does not have a significant effect. E-WOM was identified as the most dominant variable influencing purchasing decisions. The coefficient of determination (R²) showed that the three independent variables jointly explained 68.1% of the variation in purchasing decisions, while the remaining 31.9% were explained by other factors outside the model. These findings support the perspective that consumer decisions in social commerce are not solely determined by trust, but are more strongly driven by perceived value and real-time electronic word of mouth, particularly through live comments and interactions during TikTok Live sessions. This study contributes to the understanding of consumer behavior in the context of social commerce and provides practical insights for businesses in managing live streaming strategies to enhance consumer purchasing decisions
Pengaruh Pengalaman Berorganisasi dan Pengalaman Kerja Part-Time terhadap Kesiapan Kerja Mahasiswa Universitas Teuku Umar Isnawati Isnawati; Hamdi Harmen; Nabila Hilmy Zhafira
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/b3qxwd38

Abstract

This study aims to analyze the effect of organizational experience and part-time work experience on work readiness among students of Universitas Teuku Umar. A quantitative correlational approach was employed with a population of students who have organizational and part-time work experience. The sample consisted of 107 respondents selected using purposive sampling. Data were collected through a closed-ended questionnaire with a Likert scale of 1–5 and analyzed using multiple linear regression through SPSS version 25, preceded by validity, reliability, and classical assumption tests. The results indicate that partially, organizational experience (X₁) has a positive and significant effect on work readiness (Y) with t-value of 7.410 > t-table 1.983 (sig. 0.000 < 0.05), and part-time work experience (X₂) also has a positive and significant effect with t-value of 5.109 > t-table 1.983 (sig. 0.000 < 0.05). Simultaneously, both variables have a significant effect on work readiness with F-value of 71.488 > F-table 3.08 (sig. 0.000 < 0.05). The R Square value of 0.579 indicates that both variables explain 57.9% of the variation in work readiness, while the remaining 42.1% is explained by other variables outside the study. Students are expected to be more active in organizational activities and utilize part-time work experience to enhance skills and readiness for the workforce.
Pengaruh Kemampuan Kerja dan Pengalaman Kerja Terhadap Pengembangan Karir Pegawai pada Kantor Camat Asakota Kota Bima Abduh Rahim; Firmansyah Kusumayadi; Ita Purnama
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zjrz1891

Abstract

This study aims to examine the effect of work ability and work experience on the career development of employees at the Asakota District Office, Bima City. The research employed a quantitative approach with an associative research design. The population consisted of 40 employees, all of whom were selected as the research sample using a saturated sampling (census) technique. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, correlation coefficient analysis, coefficient of determination, as well as t-test and F-test. The results revealed that work ability has a positive and significant effect on employee career development. In contrast, work experience does not have a positive and significant effect on career development when tested partially. However, work ability and work experience simultaneously have a positive and significant effect on employee career development, with a coefficient of determination (R²) of 0.736, indicating that 73.6% of the variation in career development is explained by the two independent variables, while the remaining 26.4% is influenced by other factors not examined in this study. These findings indicate that improving employees' work ability should be prioritized to support career development at the Asakota District Office, Bima City.
Pengaruh Kualitas Produk dan Kepercayaan Terhadap Keputusan Pembelian Melalui Minat Beli pada Pengguna E-Commerce Shopee (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta) Henni Marito Siregar; Osly Usman
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/f6qz2w98

Abstract

This study aims to analyze the influence of product quality and trust on purchasing decisions, with purchase intention serving as an intervening variable among Shopee e-commerce users; the study focuses on students from the Faculty of Economics and Business at the State University of Jakarta (FEB UNJ). An explanatory survey approach was employed, involving 116 respondents selected via purposive sampling. Data analysis was conducted using the Structural Equation Modeling – Partial Least Squares (SEM-PLS) method based on questionnaire data. The results indicate that all indicators met validity and reliability standards, with outer loadings ≥ 0.85, Cronbach's Alpha ≥ 0.928, and Composite Reliability ≥ 0.940. Path coefficients reveal that product quality positively influences purchase intention (β = 0.627), trust positively influences purchase intention (β = 0.381), and purchase intention positively influences purchasing decisions (β = 0.436). The R² values ​​were 0.893 for purchase intention and 0.935 for purchasing decisions. Purchase intention was found to significantly mediate the relationship between product quality/trust and purchasing decisions. These findings underscore the importance of enhancing product quality and trust as key strategies for driving purchase conversions on the Shopee digital platform.

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