cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Dedi Sufriadi
Contact Email
dedisufriadi@gmail.com
Phone
+6285260082672
Journal Mail Official
jurnal@indopublishing.or.id
Editorial Address
Jln. Malahayati KM. 9 Desa Kajhu No. 14 Kecamatan Baitussalam Kabupaten Aceh Besar, Indonesia 23373
Location
Kab. aceh besar,
Aceh
INDONESIA
Jejak digital: Jurnal Ilmiah Multidisiplin
Published by Indo Publishing
ISSN : 30897742     EISSN : 30897734     DOI : https://doi.org/10.63822/jejakdigital
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Ilmiah Multidisiplin adalah jurnal elektronik dan cetak Open Access Journal yang diterbitkan oleh Indo Publishing setiap 6 kali dalam setahun menyediakan forum untuk mempublikasikan artikel penelitian asli, artikel review dari kontributor, dan berita teknologi baru mencangkup multidisiplin ilmu
Arjuna Subject : Umum - Umum
Articles 596 Documents
 49   50   51   52   53 
Pengaruh Electronic Word Of Mouth, Online Review, Dan Sensitivitas Harga, Terhadap  Niat Beli Kosmetik Emina Di Kalangan Generasi Z Di Kabupaten Aceh Barat Arba’iah, Arba’iah; Siddiq, Rahmad
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jkgppg48

Abstract

This study aims to examine the influence of electronic word of mouth, online reviews, and price sensitivity on the purchase intention of Emina cosmetics among Generation Z in West Aceh. The background of this research is driven by the phenomenon of increasing digital activity among the youth, which influences purchasing behavior patterns, particularly regarding domestic cosmetic products. The research methodology employed is quantitative with an associative approach. Data were collected from respondents who are consumers of Emina cosmetics through questionnaires as the primary instrument, using both online and offline data collection techniques. Data analysis was performed using SPSS version 27, involving validity and reliability tests, classical assumption tests, and multiple regression analysis. The results indicate that electronic word of mouth, online reviews, and price sensitivity have a positive and significant partial influence on the purchase intention of Emina cosmetics. Simultaneously, these three variables also significantly influence purchase intention with a coefficient of determination (R^2) of 0.821, meaning that 82.1% of the variation in purchase intention can be explained by the three independent variables in the model. These findings are consistent with consumer behavior theory, communication theory, price sensitivity theory, and electronic word of mouth theory, which emphasize that consumer behavior is formed through communication processes, price perception, and digital information evaluation. Therefore, the results of this study are expected to provide practical contributions to cosmetic companies in developing more effective digital marketing strategies and strengthening consumer trust in the digital era.
Pengaruh System Quality dan Perceived Usefulness terhadap Continuance Intention Aplikasi LINE dengan Satisfaction sebagai Mediator Alhamro, Muhamad Aqdi; Munawaroh, Munawaroh; Fadlullah, Fauzan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ec8xpw03

Abstract

The rapid development of communication technology and the high level of social media usage in Indonesia have intensified competition among instant messaging applications in retaining users. Although LINE was once one of the most popular applications, in recent years there has been a decline in the number of active users, which is believed to be influenced by the removal of several key features, a decrease in perceived usefulness, and various complaints related to system quality. The condition raises questions regarding the factors that influence users’ intentions to continue using the LINE application on an ongoing basis. This study aims to analyze the effect of System Quality and Perceived Usefulness on the Continuance Intention of the LINE application, with Satisfaction acting as a mediating variable. A quantitative approach was employed through an online survey involving 200 respondents in Jakarta who had used LINE for at least the past year. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that system quality and perceived usefulness have a positive and significant effect on satisfaction. Furthermore, perceived usefulness and satisfaction have a positive and significant effect on continuance intention. However, system quality is proven to have no significant effect on continuance intention. The indirect effect findings indicate that satisfaction significantly mediates the relationship between system quality and perceived usefulness on continuance intention.
Pengaruh Perceived Ease of Use dan Perceived Security Terhadap Customer Loyalty Melalui Customer Trust pada Aplikasi Bank Digital Mulia, Hendryawan Cipta; Parlyna, Ryna; Hardini, Inkreswari Retno
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/fr22dh84

Abstract

Customers use of banking services is changing as a result of the growth of digital banking in Indonesia. Customer loyalty is essential to the long-term viability of digital banking use due to the increasingly intense competition. The purpose of this study is to examine how customer loyalty is impacted by perceived security and perceived ease of use, using customer trust as a mediating factor among users of the XYZ Bank application. Data were collected through questionnaires distributed to 150 university students in East Jakarta who are active users of the XYZ Bank application. Structural Equation Modeling based on Partial Least Squares (SEM-PLS) was the data analysis method employed. The findings demonstrate that customer loyalty and customer trust are positively and significantly impacted by perceived security and perceived ease of use. Furthermore, it has been demonstrated that customer trust increases customer loyalty and can moderate the impact of perceived security and perceived ease of use on customer loyalty.
Pengaruh Persepsi Nilai dan Kepercayaan Terhadap Loyalitas Pengguna dengan Kepuasan Pengguna Game Roblox Sebagai Mediasi Maulana, Achmad Zaky; Parlyna, Ryna; Shabrina, Fildzah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/z24hhq83

Abstract

The rapid growth of online games driven by digital economic ecosystems has intensified the use of virtual currencies and microtransaction activities, such as Robux purchases within the Roblox platform. This phenomenon gives rise to issues concerning users’ perceived value and trust, which potentially affect their levels of satisfaction and loyalty. This study seeks to examine the influence of perceived value and trust on customer loyalty, with customer satisfaction serving as a mediating variable among Roblox game users. A quantitative research design was adopted by distributing an online survey to 100 respondents from the Faculty of Economics and Business, Universitas Negeri Jakarta, who had prior experience purchasing Robux. The data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) technique. The findings demonstrate that perceived value and trust exert positive and significant effects on both customer satisfaction and customer loyalty. Furthermore, customer satisfaction is found to have a positive and significant impact on customer loyalty. The mediation analysis reveals that customer satisfaction significantly mediates the relationship between perceived value and customer loyalty, while it does not mediate the effect of trust on customer loyalty. These results indicate that customer loyalty among Roblox users is predominantly shaped by perceived value and trust through direct pathways, whereas customer satisfaction functions selectively as a mediating mechanism.
Pengaruh Lingkungan Kerja dan Disiplin Kerja Terhadap Retensi Karyawan pada PT Brougue Barbershop Indonesia Hannani, Ganda Anugrah; Susita, Dewi; Parimita, Widya
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): JANUARI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ex4qra24

Abstract

This study aims to analyze the effect of work environment and work discipline on employee retention at PT Brogue Barbershop Indonesia. The research uses a quantitative approach with a survey method. The population of this study includes all permanent employees of PT Brogue Barbershop Indonesia. A saturated sampling technique was applied, in which all members of the population were selected as respondents, resulting in a total of 60 respondents. Data were collected using a questionnaire with a 1–4 Likert scale. The collected data were analyzed using multiple linear regression with the assistance of SPSS version 29. The results indicate that the work environment has a positive and significant effect on employee retention at PT Brogue Barbershop Indonesia. Work discipline also has a positive and significant effect on employee retention. Simultaneously, work environment and work discipline significantly influence employee retention.
Pengaruh Arus Modal Asing dan Perbedaan Suku Bunga Global terhadap Stabilitas Sistem Keuangan Oktafianto, Hasbi Dwi; Ar Rachman, Hajar Chair; Maulana, Rizal; Perwito, Perwito
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): JANUARI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/es6d3j33

Abstract

The purpose of the study is to test and analyze the Influence of Foreign Capital Flows and Global Interest Rate Differences on the Stability of the Financial System of Developed and Developing Countries in the period 2014 - 2024 both partially and simultaneously. This type of research uses a quantitative approach, namely, the sampling technique using purposive sampling. Data analysis used was panel data regression analysis. Statistical test using Software Eviews 12. The samples obtained were 3 with observation results of 33 samples. The results of the analysis show that the NCI has not had a significant effect on the stability of the financial system, indicating that the volatility of international capital flows does not directly weaken banking resilience. Conversely, TEAL has a positive and significant effect on financial system stability, signaling that well-managed global financial integration can strengthen banking resilience through risk diversification and access to international liquidity. Simultaneously, NCI and TEAL have a significant effect on the stability of the financial system with a very high level of clear power of the model. These findings underscore the importance of the role of financial intermediaries in managing global risks and strengthening financial system stability amid increasing international financial integration.
Pengelolaan Sampah Kreatif: Solusi Praktis Mengubah Limbah Menjadi Barang Bernilai Guna di SMP Negeri 23 Bandar Lampung Aziz, Fikri; Susilawati, Beti; Sari, Rini Kurnia; Anggraini, Eva
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7vd8y351

Abstract

Waste management has become a crucial issue in school environments as it affects cleanliness, health, and students’ ecological awareness. SMP Negeri 23 Bandar Lampung faces the challenge of low student concern in sorting and utilizing waste, which requires innovative approaches through creative waste management. This study aims to provide a practical solution by transforming waste into useful products while enhancing students’ skills and environmental awareness. The method applied was a participatory approach involving creative recycling workshops, direct observation, and mentoring activities where students produced simple products such as handicrafts, plant pots, and household tools from waste materials. The results indicate that creative waste management not only reduces waste volume but also fosters creativity, collaboration, and responsibility among students toward their school environment. Therefore, creative-based waste management can serve as a practical solution as well as a sustainable educational medium in schools.
Kreativitas Musrizal Pada Sanggar Seni Karang Taruna Dalam Mengembangkan Tari Piring Arak-Arakan Pada Masyarakat Nagari Batu Banyak Kabupaten Solok  Provinsi Sumatera Barat Antoni, Monicha; Syofia, Ninon; Hardi, Hardi; Riyanti, Eva
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): JANUARI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6r15vr65

Abstract

This study aims to discuss Musrizal's Creativity at the Karang Taruna Art Studio in Developing the Arak-arakan Plate Dance in the Batu Banyak Nagari Community, Solok Regency, West Sumatra Province. The method used in this study is a qualitative method with a descriptive-analytical approach, namely describing real data as found in the field and then analyzing it in depth. This study uses theories or expert opinions including the opinion of Y Sumandiyo Hadi about dance forms, and the opinions of Conny R Semiawan and Surya Pena Gemilang about creativity. The results of this study indicate that this Arak-arakan plate dance as a form of entertainment developed by Tri Murni, agreed by traditional leaders and community leaders of Batu Banyak Nagari, to be performed during the bridal procession either from the house of the groom's bako (marapulai) or from the house of the bride's bako, (anak daro), can also be performed at the procession from the bride's house to the groom's house (marapulai).
Pengaruh Cita Rasa dan Emotional Marketing  Terhadap Loyalitas Pelanggan  (Studi pada Mcdonalds’s Kota Medan) Dasuha, Timothy W.S.; Marpaung, Nicholas
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): JANUARI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6bkbpw88

Abstract

This study aims to analyze the effect of taste and emotional marketing on customer loyalty at McDonald’s in Medan City. The rapid growth of the fast-food industry requires companies not only to maintain product quality but also to build strong emotional connections with customers in order to sustain loyalty amid increasing competition.This research is a quantitative study with an associative approach. The population consists of McDonald’s customers in Medan, with a sample of 96 respondents selected using Cochran. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS version 25. The results show that: (1) Taste (X1) has a positive and significant effect on Customer Loyalty (Y), with a t-value of 2.853 > 1.986, a significance level of 0.000 < 0.05, and a regression coefficient of 0.218; (2) Emotional Marketing (X2) has a positive and significant effect on Customer Loyalty (Y), with a t-value of 6.983 > 1.985, a significance level of 0.005 < 0.05, and a regression coefficient of 0.402; (3) Taste (X1) and Emotional Marketing (X2) simultaneously have a positive and significant effect on Customer Loyalty (Y), with an F-value of 69.789 > 3.09 and a significance level of 0.000 < 0.05. The Adjusted R Square value of 0.592 indicates that both independent variables explain 59.2% of the variation in customer loyalty, while the remaining 40.8% is influenced by other factors outside this study. The conclusion of this research is that consistent taste quality and appropriate emotional marketing strategies can enhance customer loyalty at McDonald’s in Medan. The practical implication of this study highlights the importance of maintaining product taste while strengthening emotional engagement through customer experience to foster long-term loyalty.  
Bersatu Lawan Api : Menanamkan Nilai Tanggap Bencana Sejak Usia Dini Melalui Psikogame yang Interaktif Zahra, Najwa Maharani; Nabillah, Nurul Huda; Zabrina, Zabrina; Asyifa, Nabila; Hamama, Dian; Lusiria, Devi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/emc4w335

Abstract

Fire is a non-natural disaster that has a major impact, especially in developing countries like Indonesia. Early childhood is a vulnerable group, but has not received much education on appropriate disaster mitigation. This study developed an educational game “Pahlawan Cilik” to introduce fire mitigation to children aged 4–6 years. The method used was pre-experimental with a one-group pretest-posttest model. The results showed an increase in children's understanding after participating in the game. This game is effective because it involves visual, motoric, and emotional aspects in the learning process.

Page 51 of 60 | Total Record : 596

 49   50   51   52   53 

Filter by Year

2025 2026


Reset
Filter By Issues
All Issue Vol. 2 No. 2 (2026): MARET 2026 Vol. 2 No. 1 (2026): JANUARI Vol. 1 No. 6 (2025): NOVEMBER Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial) Vol. 1 No. 5 (2025): SEPTEMBER Vol. 1 No. 4 (2025): JULI (Edisi Spesial) Vol. 1 No. 4 (2025): JULI Vol. 1 No. 3 (2025): MEI Vol. 1 No. 2 (2025): MARET Vol. 1 No. 1 (2025): JANUARI