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Communica : Journal of Communication
Published by PT Penerbit Ilmiah Indonesia
ISSN : -     EISSN : 30464765     DOI : https://doi.org/10.61978/communica
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Communica : Journal of Communication with ISSN Number 3046-4765 (Online) published by Indonesian Scientific Publication, is a leading open-access and peer-reviewed scientific journal dedicated to the dissemination of high-quality research in the field of communication. Since its establishment, Communica has been committed to publishing research articles, theoretical papers, case studies, and innovative analyses that undergo rigorous peer review to ensure the highest standards of academic excellence.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2025): April 2025" : 5 Documents clear
The Role of Two-Way Communication in Institutional Resilience During the COVID-19 Crisis: A Global Perspective Hutagalung, Maasyithah; Sutrisno, Tri
Communica : Journal of Communication Vol. 3 No. 2 (2025): April 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i2.649

Abstract

Crisis communication has become an essential function of public institutions, particularly in light of recent global disruptions such as the COVID-19 pandemic. This narrative review investigates effective communication strategies and recurrent failures in public crisis response, aiming to uncover key factors that enhance or hinder institutional trust. A structured literature review was conducted across Scopus, Web of Science, PubMed, and Google Scholar, using targeted keywords such as "crisis communication," "public institutions," "risk communication," and "social media trust." Inclusion criteria emphasized peer-reviewed empirical studies and reviews that addressed communication practices during crises. The review highlights the importance of two-way communication, which fosters public trust by encouraging active engagement and feedback. Social media emerges as a double-edged sword—while it facilitates rapid information dissemination, it also accelerates the spread of misinformation. Studies show that content featuring emotional appeal, cultural relevance, and empathy improves message reception. However, systemic barriers like resource constraints and institutional mistrust remain persistent obstacles. Findings suggest that adaptive, emotionally resonant communication, combined with transparent messaging and inter-agency collaboration, significantly improves crisis response. Public institutions must therefore develop strategies that integrate digital tools, empower local leaders, and prioritize audience-specific messaging. These insights offer a foundation for future policies and research aimed at strengthening institutional resilience in the face of ongoing and emerging crises.
Digital Resistance and Representation: Media Narratives of Marginalized Groups in a Global Context Jariah, Ainun
Communica : Journal of Communication Vol. 3 No. 2 (2025): April 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i2.656

Abstract

Media representations of marginalized communities significantly influence public perceptions and social inclusion. This narrative review aims to analyze how traditional and digital media construct narratives about marginalized groups, oscillating between reinforcing stereotypes and fostering empowerment. A comprehensive literature search was conducted using Scopus, Google Scholar, and EBSCOhost, focusing on studies employing keywords such as "media representation," "marginalized communities," "stereotypes," and "empowerment." Inclusion criteria emphasized peer-reviewed articles examining media portrayals of socially excluded populations. Findings reveal persistent stereotypes across media, with portrayals often simplifying and stigmatizing LGBTQIA+ individuals, people with disabilities, and ethnic minorities. Such portrayals contribute to psychological distress and reinforce systemic exclusion. However, emerging narratives facilitated by social media platforms offer spaces for resistance, identity articulation, and inclusive storytelling. Examples from participatory cinema, community radio, and TikTok campaigns show how marginalized voices challenge hegemonic discourses and reshape public understanding. Discussion highlights the systemic nature of media bias and the role of inclusive policies in promoting equity. Disparities between media practices in developed and developing countries are evident, pointing to the need for culturally sensitive reforms. This review calls for future research into digital media's transformative potential and recommends policy frameworks that integrate marginalized voices in content creation.
Transnational Viewing, Local Meaning: Analyzing K-Drama Consumption Across Indonesia Oktavia, Luci Afiani
Communica : Journal of Communication Vol. 3 No. 2 (2025): April 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i2.777

Abstract

The popularity of Korean dramas (K-Dramas) in Indonesia has grown significantly over the past decade, offering a unique opportunity to examine how global media influences local audiences. This study explores the socio-cultural impact of K-Dramas on Indonesian viewers through a mixed-methods approach, including national survey data, YouTube comment analysis, and regional access patterns. The research investigates preferences for subtitled content, perceptions of gender roles, family values, and beauty standards, as well as the extent of cultural hybridization and expressions of national identity in fan discourse. Findings reveal that a majority of viewers prefer subtitled content, particularly among younger urban populations, due to its role in enhancing cultural understanding. K-Dramas shape perceptions of gender and family, reinforcing certain norms while also offering aspirational representations. Beauty ideals presented in these dramas influence consumer behavior and identity formation, though audiences often engage critically with these portrayals. Additionally, the study uncovers a strong presence of cultural hybridization and identity negotiation, alongside regional disparities in media access and digital infrastructure. These insights contribute to our understanding of media globalization, demonstrating how transnational content is both consumed and contested within local contexts. The study highlights the need for inclusive digital policies and further research on the long-term implications of cross-cultural media exposure.
Trust in the Scroll: The Mediating Role of Parasocial Interaction in Influencer Marketing on Instagram Reels Lestari, Putri Ayu; Yopiannor, Farid Zaky
Communica : Journal of Communication Vol. 3 No. 2 (2025): April 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i2.781

Abstract

In the evolving landscape of digital marketing, nano- and micro-influencers have gained increasing relevance among Generation Z audiences due to their perceived authenticity and relatability. This study investigates how these influencer tiers on Instagram Reels affect purchase intention, with a focus on the mediating role of trust developed through parasocial interaction. A quantitative cross-sectional survey was conducted among 371 Indonesian Instagram users aged 18–25, employing purposive and snowball sampling. Data were collected using validated Likert-scale instruments for perceived authenticity, trust, and purchase intention, and analyzed through regression and mediation testing. The results indicate that nano-influencers generated higher engagement variability, while micro-influencers elicited stronger purchase intent. Trust significantly mediated the relationship between perceived authenticity and purchase behavior, highlighting its central role in transforming engagement into actionable outcomes. The findings underscore that superficial engagement metrics alone cannot predict conversion; instead, authenticity, emotional resonance, and trust-based connections are critical. These results provide both theoretical contributions to parasocial interaction research and practical implications for brands seeking to optimize influencer marketing strategies among Gen.
Evaluating Risk Communication Strategies in Local Government Responses to Dengue Fever in Indonesia Febriana, Ajeng Iva Dwi; Selawaty, Desy
Communica : Journal of Communication Vol. 3 No. 2 (2025): April 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v3i2.784

Abstract

Dengue fever remains a pressing public health challenge in Indonesia, where rapid urbanization, climate variability, and limited vector control capacity exacerbate transmission risks. This study aims to evaluate the effectiveness of local government risk communication strategies through a mixed-methods comparative case study of three initiatives: Bandung’s CeWoli Jawara, Banjarmasin’s PSN 3M Plus, and Tabanan’s PMI model. Findings reveal that multichannel and participatory strategies particularly those integrating digital tools with community-based outreach strengthen message retention, build public trust, and improve behavioral compliance. Trusted messengers such as health cadres and peer educators enhance credibility, while feedback loops and message repetition sustain engagement. In contrast, top-down approaches with limited interactivity often reduce effectiveness. The novelty of this research lies in its systematic comparison of localized communication models, combining global frameworks such as WHO’s RCCE principles with Indonesia’s own communication traditions. The results highlight how culturally attuned, community-driven communication can bridge gaps in public health governance. For policymakers, the study recommends embedding participatory infrastructures, investing in trusted local communicators, and institutionalizing hybrid media ecosystems to ensure resilience against future vector-borne outbreaks.

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