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Department of Agroindustrial Technology Faculty of Agriculture, Lampung University Jl. Prof. Soemantri Brojonegoro No. 1 Bandar Lampung
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Jurnal Agroindustri Berkelanjutan
Published by Universitas Lampung
ISSN : 28288513     EISSN : 28288513     DOI : http://dx.doi.org/10.23960/jab.v3i2.9401
Core Subject : Science, Education, Social, Engineering,
Biochemistry, Genetics & Molecular Biology Chemistry Education Engineering Environmental Science Industrial & Manufacturing Engineering
Jurnal Agroindustri Berkelanjutan merupakan terbitan berkala ilmiah yang menerbitkan hasil-hasil peneliatian ataupun review artikel yang berfokus pada bidang agroindustri dan teknologi hasil pertanian, baik itu dari segi teknologi proses, manajemen, ataupun lingkungan
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol. 3 No. 1 (2024)" : 15 Documents clear
STRATEGI PEMASARAN KUE SEMPRONG HANURA (STUDI KASUS DI UMKM KUE SEMPRONG HANURA DESA HANURA PESAWARAN) Ningsih, Agustin Setia; Rasyid, Harun Al; Fadhallah, Esa Ghanim; Utomo, Tanto Pratondo
Jurnal Agroindustri Berkelanjutan Vol. 3 No. 1 (2024)
Publisher : Jurusan Teknologi Hasil Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jab.v3i1.8898

Abstract

UMKM Kue Semprong Hanura terletak di Kabupaten Pesawaran, Lampung. Kue Semprong ini diikenal dengan nama "Kue Semprong Hanura". Kue semprong berbentuk silinder panjang seperti pipa dengan rasa yang khas dan unik. Adanya permasalahan pada UMKM Kue Semprong Hanura mendorong penelitian yang bertujuan agar dapat ditentukan kegiatan pemasaran apa yang cocok untuk diterapkan. Dengan menggunakan metode SWOT dan QSPM yang kemudian akan ditentukan bobot dan rating dari masing-masing permasalahan guna menentukkan strategi yang tepat. Tujuan dari penelitian ini adalah untuk menganalisis strategi pemasaran berdasarkan Matriks SWOT dan QSPM. Matriks SWOT adalah matriks yang digunakan untuk mengidentifikasi faktor internal dan eksternal, dengan matriks IFE dan EFE, penentuan matriks posisi, dan diagram matriks SWOT, serta menganalisis QSPM. Hasil dari penelitian menunjukkan bahwa kekuatan terbesar yaitu memiliki perizinan PIRT, sedangkan kelemahan terbesar adalah modal usaha terbatas. Peluang utamanya yaitu potensi loyalitas pelanggan setia, sedangkan ancaman terbesar adalah adanya persaingan produk kue yang lebih inovatif dari varian rasa dan kemasan. Berdasarkan hasil penelitian menunjukkan bahwa alternatif strategi pemasaran yang tepat adalah strategi S-O Strength (kekuatan) – Opportunity (Peluang). Strategi ini menggunakan kekuatan untuk memanfaatkan peluang yang ada dengan menghasilkan rekomendasi strategi terbaik. Nilai QSPM dari Strategi yang didapatkan terdapat pada dengan skor 9,27, yakni dengan memperbarui PIRT dan sertifikat halal sebagai kekuatan utama berdirinya usaha, serta meningkatkan media promosi dan penjualan dengan media sosial dan platform belanja, meningkatkan kualitas dan kuantitas produk dari bahan baku hingga sampai menjadi produk yang dapat disukai dan menarik konsumen serta agar tidak terlalu bergantung pada distributor.Kata kunci: Industri, Pesawaran,Kue Semprong, SWOT, dan QSPM
KAJIAN NATA DE OCHA SEBAGAI KONSUMSI PANGAN: EFEK PENAMBAHAN GULA DAN LAMA FERMENTASI TERHADAP KARAKTERISTIK NATA DE OCHA STUDY OF NATA DE OCHA AS A FOOD COMSUMPTION : EFFECTS OF SUGAR ADDITION AND FERMENTATION TIME ON THE CHARACTERISTIC OF NATA DE OCHA Ummiyati, Anty; Kustyawati, Maria Erna; Satyajaya, Wisnu
Jurnal Agroindustri Berkelanjutan Vol. 3 No. 1 (2024)
Publisher : Jurusan Teknologi Hasil Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jab.v3i1.8961

Abstract

Nata de ocha produced from fermentation of kombucha is considered an innovative product to enhance its function for food consumption. Nata de ocha, a secondary metabolite product of sweet green tea kombucha fermentation using scoby starter, composes of cellulose produced during the fermentation. This study aimed to characterize nata de ocha production as affected by the sugar addition and fermentation time. The study arranged in a Complete Randomized Block Design factorially with 2 factors: sugar addition in the level of 0, 10, 15, and 20%; and fermentation time in the level of 0, 7, 14, and 21 days. The parameters measured were yield, thickness, total microbes, moisture, ash, and crude fibre content. The results showed that sugar addition and fermentation time significantly affected the yield and fibre content of nata de ocha. The high increase of yield (5.723%) and of crude fibre content (1.353%) was produced when the treatment was 15% sugar for 21days and for 144 days, respectively. It was concluded that nata de ocha may consider as food consumption; however, further research was needed for its possibility as an alternative of dietary fibre.
STRATEGI PENGEMBANGAN PENGOLAHAN AYAM POTONG DI PT. MALINDO FEEDMILL Widodo, Tulus; Utomo, M.Si., Dr. Ir. Tanto Pratondo; Suroso, Erdi; Hidayati, Sri; Sartika, Dewi; Widaputri, Silaturahmi
Jurnal Agroindustri Berkelanjutan Vol. 3 No. 1 (2024)
Publisher : Jurusan Teknologi Hasil Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jab.v3i1.8963

Abstract

Local food-based agro-industry requires raw materials in the form of agricultural products that are suitable for processing into food products. The need for meat production as a source of animal protein for the community is increasing. This can be seen from the demand for chicken meat which is increasing every day. The high demand for chicken makes several meat business actors carry out slaughtering both in slaughterhouses and slaughterhouses. PT Malindo Feedmill is a company engaged in the animal feed industry, chick farming and broiler farming as well as processed food. Several aspects are needed to develop agro-industry at PT Malindo Feedmill so that the company can innovate for the future and can generate large revenues. In this case, it is necessary to analyze what businesses and strategies are applied for the development of agro-industry at PT Malindo Feedmill. Data analysis using the survey method and continued with SWOT analysis. The results of the SWOT analysis show that the establishment of a Chicken Slaughterhouse for the company is feasible for the company to establish, this is because the score of strengths and threats is 1.35 and opportunities and threats have a score of 2.19 which means that the chicken slaughterhouse development strategy is in quadrant 1 where the company has strengths and opportunities in running a business. 
KARAKTERISTIK BIODEGRADABLE FILM BERBASIS SELULOSA KELOBOT JAGUNG (Zea mays) DENGAN PENAMBAHAN GLISEROL DAN CARBOXY METHYL CELLULOSE (CMC) CHARACTERISTICS OF BIODEGRADABLE FILM BASED ON CORN HUSK (Zea mays) WITH THE ADDITION OF GLYCEROL AND CARBOXY METHYL CELLULOSE (CMC) Prasetyo, Yusuf Eko; -, Zulferiyenni; Nurainy, Fibra; -, Susilawati
Jurnal Agroindustri Berkelanjutan Vol. 3 No. 1 (2024)
Publisher : Jurusan Teknologi Hasil Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jab.v3i1.9102

Abstract

Biodegradable film is a material similar to conventional plastic which is more easily degraded in nature. Corn husk contains 42.31% cellulose, which can be used for making biodegradable films. The purpose of this study was to determine the effect of the addition of glycerol and the addition of CMC on the characteristics of biodegradable films based on corn husk cellulose and to determine the effect of the interaction between glycerol and CMC on the attributes of biodegradable films based on corn husk cellulose. This study used two-factor, complete randomized block design and three replications. The first factor is the concentration of glycerol (1.5%, 2% and 2.5%). The second factor is CMC (2%, 2.5%, and 3%). The results showed that the concentration of glycerol and CMC significantly affected the tensile strength value, percent elongation, thickness, and water vapor transmission rate. The best results were obtained at a concentration of 2.5% glycerol and 2% CMC with a tensile strength value of 284.94 MPa, a percent elongation value of 27.53%, a thickness of 0.23 mm, and a water vapor transmission rate of 2.05 g/m²/day. Corn husk cellulose-based biodegradable film can be stored at room temperature for six weeks and decomposes in the soil for five weeks.
STRATEGI PEMASARAN KOPI RIGIS (Studi Kasus di BUMDes Kampung Kopi, Pekon Rigis Jaya, Kecamatan Air Hitam, Kabupaten Lampung Barat) RIGIS COFFEE MARKETING STRATEGY (Case Study at BUMDes Kampung Kopi, Pekon Rigis Jaya, Air Hitam District, West Lampung Regency) Sary, Linda Mareta; Al Rasyid, Harun; Indraningtyas, Lathifa; Utomo, Tanto Pratondo
Jurnal Agroindustri Berkelanjutan Vol. 3 No. 1 (2024)
Publisher : Jurusan Teknologi Hasil Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jab.v3i1.9248

Abstract

BUMDes Kampung Kopi is an agro-industry business that produces ground coffee under the Kopi Rigis brand. However, there are problems faced, namely the number of competitors between similar industries and the lack of promotion so that a marketing strategy is needed. The purpose of this research is to identify internal and external factors, formulate and determine the priority of Rigis Coffee marketing strategy. The method used in this research is descriptive method. Data analysis in this study uses the IFAS and EFAS matrix, the grand strategy matrix, the SWOT matrix, and the QSPM matrix. Based on the IFAS matrix analysis, it produces 5 strengths and 5 weaknesses with a total score difference of 0.43. Based on the EFAS matrix analysis, it produces 5 opportunity factors and 5 threat factors with a difference in the total score of 0.61, so based on the difference in the total scores of IFAS and EFAS it can be seen that the position of BUMDes Kampung Kopi is in quadrant I. The strategy that can be applied in this condition namely supporting an aggressive growth policy (growth oriented strategy). Based on the results of the formulation of the SWOT matrix, it produces 7 alternative strategies which will then be prioritized using the QSPM matrix. The QSPM matrix shows that the priority of marketing strategy is improving product quality by maximizing technological development, availability of raw materials, and market potential with a total TAS value of 6.09.Keywords: Coffee powder, marketing strategy, QSPM, SWOT

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