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INDONESIA
META - JOURNAL
Published by CV. Sulthan Abadi
ISSN : -     EISSN : 30310938     DOI : 10.59971/meta-journal
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
META JOURNAL is a popular scientific journal in the fields of Management, Economics, Trade, and Accounting which is published every 2 months (October, December, February, April, June, and August). META JOURNAL is accepts manuscripts of research results and study results that bring up scientific and actual ideas in the fields of Management, Economics, Trade, and Accounting Journal both in Indonesian and English. We welcome and invite all scientific communities, both lecturers, researchers, practitioners, teachers and students to send their scientific manuscripts according to the focus and scope of the journal.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 84 Documents
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Sustainable Entrepreneurship In MSMEs: A Systematic Literature Review On The Convergence Of Innovation, Digitalization, Competence, And Culture (2021-2024) Nurwulan, Esti; Ambarwati, Titisari; Sudarmiatin; Wijijayanti, Trisetia
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.396

Abstract

Sustainable Entrepreneurship (SE) integrates economic, social, and environmental objectives to meet the challenges of sustainable development while maintaining competitiveness. Micro, Small, and medium enterprises (MSMEs) play an important role in this transition, but face various obstacles such as limited resources, institutional constraints, and cultural rigidity. This study presents a Systematic literature Review (SLR) of cutting-edge research published between 2021 and 2024 and focuses on the determinants and mechanisms of sustainable entrepreneurship in MSMEs. Following the PRISMA 2020 framework, seven empirical and conceptual studies from Europe, Asia and Africa were analyzed. The synthesis shows the four main pillars that make up SE, namely entrepreneurial competence, innovation, digitization, as well as the cultural or institutional context. The results show that innovation and digitalization act as mediators that strengthen the relationship between entrepreneurial competence and sustainability performance. Cultural norms and government policies play contextual roles that can support or hinder their implementation. This study proposes an integrative framework that aligns entrepreneurial competencies, innovation, digital transformation, and policy support as strategic drivers for the sustainability of MSMEs. Theoretical, managerial, and policy implications are discussed, as well as recommendations for further research direction are given.
Strategy To Improve The Performance Of Creative Industries SMEs Through The Development Of Innovation In The Field Of Marketing, Finance And Human Resources At SMEs Pasuruan Kusumasari, Diana Dwi; Wijaya, Bachtiar; Sudarmiatin; Wijijayanti, Trisetia
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.399

Abstract

This study aims to analyze innovation development strategies in the field of marketing, finance, and Human Resources (HR) as an effort to improve the performance of creative industry SMEs in Pasuruan. The background of this study is based on the phenomenon that although the creative industry sector contributes significantly to the regional economy, many MSMEs still face obstacles in digitizing marketing, financial management, and Human Resource Capacity Development. This study uses a descriptive qualitative approach to data collection techniques through in-depth interviews, field observations, and documentation. Informants of the study consisted of creative UMKM actors, officials of Pasuruan City Cooperatives and UMKM offices, as well as local business actors. The Data were analyzed using the Miles, Huberman & SaldañA (2018) interactive analysis model, which includes the stages of data reduction, data presentation, and conclusion. The results show that marketing innovation through digital strategies and creative branding is able to expand market reach, while financial digitization increases business efficiency and transparency. On the other hand, the development of creative human resources is a major driving factor in encouraging innovation and business sustainability. The synergy of the three aspects of innovation proved to be more effective in increasing productivity, turnover, and competitiveness of MSMEs compared to the implementation of some innovations.
Green Marketing vs. Green Marketing Greenwashing: A Narrative Review Hasdiansa, Ilma Wulansari
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 2 (2025): December
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i2.402

Abstract

The food and beverage (F&B) industry in Indonesia has experienced rapid growth in recent years, yet it faces serious environmental sustainability challenges due to the waste and emissions it generates. Green marketing has emerged as an environmentally oriented marketing strategy to respond to consumer demand for eco-friendly products, whereas greenwashing represents a manipulative practice in which companies make misleading environmental claims for image purposes only. This study is a narrative review of literature published between 2021 and 2024 on green marketing versus greenwashing, with a focus on the Indonesian F&B industry. The review indicates that many Indonesian F&B firms have begun to adopt green marketing initiatives—such as the use of sustainable raw materials and recycled packaging—to build long-term competitive advantage. However, greenwashing is also increasingly prevalent, contributing to consumer skepticism and eroding trust in brands. Indonesian consumers are becoming more aware of environmental claims and demand greater transparency, with studies reporting that roughly one quarter of consumers distrust eco-friendly claims made by food brands. Prior research further shows that greenwashing practices negatively affect purchase intention and brand image by increasing skepticism and stimulating negative word of mouth, thereby strengthening calls for stricter regulation. To achieve long-term success, F&B companies must prioritize authentic green marketing and transparency over greenwashing; genuine commitment to sustainability can enhance consumer trust and competitiveness, whereas false green claims risk damaging reputation and customer relationships.
The Effect Of Local Original Income, Public Consumption And Government Expenditure On Economic Growth In Indonesia: Panel Data Analysis 2014-2023 Wasahua, Olos; Sumaryoto; Karno
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.404

Abstract

Indonesia’s provincial economic development relies on strengthening regional fiscal capacity, sustaining domestic consumption, and improving the efficiency of productive government spending. This study analyzes the simultaneous impact of real per-capita Local Own-Source Revenue (PAD), household consumption, and regional government productive expenditure (GOV_EXP) on provincial economic growth across 34 provinces over 2014–2023, using a balanced dynamic panel regression with the Fixed Effect Model (FEM) as the main estimator. Prior to modeling, all independent variables achieved stationarity at the second difference, allowing stable panel estimation. Findings from FEM indicate that PAD (β = 0.082; t = 22.36; p = 0.000) provides the strongest positive growth effect, followed by household consumption (β = 0.043; t = 10.88; p = 0.000), and productive expenditure (β = 0.032; t = 7.46; p = 0.000), all statistically significant at α < 0.05. Results confirm that while productive public spending contributes to provincial GDP expansion, its growth elasticity remains more moderate relative to PAD and consumption, suggesting persistent regional fiscal efficiency challenges even in economically enabling sectors. The model also demonstrates that growth is demand-driven and regionally persistent, emphasizing that the synergy of fiscal autonomy and domestic purchasing momentum, rather than budget size alone, drives sustainable economic progress. Policy implications support digital fiscal transformation, optimized capital allocation, and consumption-supporting regional strategies to accelerate equitable and resilient provincial growth.
Bibliometric Analysis of the Adaptive Strategies of SMEs in the E-Commerce Era Pradipta, Malvin Dharma; Santoso, Gunawan; Sudarmiatin; Wijijayanti, Trisetia
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.405

Abstract

The rapid development of digital technology and online marketplaces has transformed the business landscape, compelling small and medium-sized enterprises (SMEs) to adopt adaptive strategies to remain competitive. This study conducts a bibliometric analysis to map the scientific evolution, research trends, and thematic focus related to SMEs’ adaptive strategies in the e-commerce era. Using data extracted from Scopus and Web of Science, the analysis applies performance analysis and science mapping techniques with tools such as VOSviewer and Bibliometrix. Results indicate significant growth in publications since 2015, with research themes dominated by digital transformation, technological adoption, online marketing, innovation capability, and organizational resilience. Cluster mapping reveals four major thematic groups: (1) digital adoption and technology readiness, (2) e-commerce competitiveness and marketing innovation, (3) supply chain agility and operational adaptation, and (4) SME resilience and sustainability. The study highlights increasing interest in integrating digital platforms, enhancing customer engagement, and leveraging data-driven decision-making. These findings provide a comprehensive overview of the intellectual structure and emerging research directions, offering valuable insights for researchers, policymakers, and practitioners in strengthening SMEs’ adaptability in the e-commerce environment.
Strategic and relational factors affecting franchise performance: Systematic Literature Review (SLR) Sofyand, Fazli; Dwiba, Rehana; Sudarmiatin; Wijijayanti, Trisetia
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.406

Abstract

This study aims to analyze the various factors that affect the success of the relationship between franchisor and franchisee, as well as their impact on the performance and viability of the franchise network. The method used is the systematic literature review (SLR), where this study combines the results of various international studies that discuss things such as relationship quality, control mechanisms, information inequality, operational support, entrepreneurial attitudes, and organizational dynamics in the context of franchising. The findings show that the success of a franchise system is highly dependent on the level of trust, communication effectiveness, conformity in contractual expectations, and the ability of the network in balancing operational standards with local flexibility. Imbalance of control and lack of information transparency are the causes of conflicts that adversely affect franchisee satisfaction and loyalty. On the other hand, responsive franchisor support and collaborative relationships can improve network performance, loyalty and viability. This study emphasizes the importance of building flexible and mutually beneficial relationships in franchise management, and suggests further research on the digitization of relationships, franchisee organizational behavior, and strategies to strengthen the viability of the franchise system in the midst of increasingly fierce competition.
Product Innovation And Digital Marketing Strategies To Improve The Competitiveness Of MSMEs: Case Study On MSME " Dhany Bakery” In Jombang Regency Rokhman, Afif Nur; Sudarmiatin; Handayati, Puji; Suharsono, Naswan
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.407

Abstract

The development of digital technology has a significant impact on MSME business patterns, especially in marketing and product innovation aspects. This case study aims to analyze the strategy of product innovation and the use of digital marketing at SMEs “Dhany Bakery” and its influence on improving business competitiveness. The research method uses a qualitative approach through direct observation, in-depth interviews, and documentation. The results showed that product innovation focusing on flavor and packaging variations and the implementation of digital marketing through Instagram, WhatsApp Business, and TikTok Shop were able to increase brand awareness and sales by 35% in three months. This study provides a practical contribution to other MSMEs to improve competitiveness through the use of digitization.
Developing Responsibility, Ethics, And Strategic Planning: A Case Study On MSMEs In Mojokerto Isnaini, Arif; Sudarmiatin, Sudarmiatin; Handayati, Puji; Suharsono, Naswan
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.408

Abstract

Stone sculpture SMEs in Mojokerto is one of the creative economic sectors that has great potential in improving public welfare, especially in the Trowulan District and surrounding areas. However, challenges in business management, such as low operational responsibility, weak business ethics, and unstructured strategic planning, often become obstacles to business sustainability and competitiveness. This study aims to analyze the development of responsibility, ethics, and strategic planning at MSME patung batu in Mojokerto. The research method uses a qualitative approach to case studies with observation techniques, in-depth interviews, and documentation. The results showed that (1) strengthening responsibility can be done through a clear division of tasks and more disciplined production management, (2) business ethics need to be improved in aspects of honesty, price transparency, and marketing practices with integrity, and (3) strategic planning can be developed through SWOT analysis, determination of vision and mission, and product differentiation strategies. This research contributes to providing relevant management development models for local MSMEs.
Success Predictor Factors In Entrepreneurship: Case Study Of Micro MSMEs Pinisi Miniature Ship Craftsmen In Mojokerto Regency Faizin, Moh.; Sudarmiatin, Sudarmiatin; Handayati, Puji; Suharsono, Naswan
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.409

Abstract

This study aims to identify factors that are predictors of success in entrepreneurship in micro MSMEs miniature artisans of Pinisi ships in Mojokerto Regency. The case study approach was used by collecting data through in-depth interviews, participatory observations, and documentation of 15 miniature artisans of Pinisi ships. The analysis was carried out qualitatively by focusing on internal factors such as motivation, technical skills, business management, and external factors such as family support, marketing network, and access to capital. The results of the study show that technical skills, managerial skills, and marketing networks are the main predictors of the success of MSMEs. In addition, family support and the ability to innovate also play a significant role in maintaining business continuity. These findings provide implications for the development of training programs and policy support for local creative MSMEs.
The Role Of Digitalization In Operational Efficiency Case Study On Seganex Footwear SMEs in Mojokerto City Kurniawan, Rivaldo; Sudarmiatin, Sudarmiatin; Handayati, Puji; Suharsono, Naswan
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.410

Abstract

The development of digital technology offers opportunities for MSME actors to enhance operational efficiency and business competitiveness. This case study aims to analyze the role of digitalization in improving operational efficiency at the footwear MSME “Sepatu Seganex” in Mojokerto City. The study employed a qualitative descriptive method through field observations, interviews with the owner, and documentation of the production process. The findings indicate that the implementation of digitalization—covering digital financial recording, order management systems, digital marketing, and the use of marketplaces—significantly improves time efficiency, reduces operational costs, and increases productivity. The main challenges include limited digital human resources, initial technology adoption costs, and suboptimal internet access. This study contributes to MSME literature related to digital transformation strategies in the local manufacturing sector.

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