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INDONESIA
META - JOURNAL
Published by CV. Sulthan Abadi
ISSN : -     EISSN : 30310938     DOI : 10.59971/meta-journal
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
META JOURNAL is a popular scientific journal in the fields of Management, Economics, Trade, and Accounting which is published every 2 months (October, December, February, April, June, and August). META JOURNAL is accepts manuscripts of research results and study results that bring up scientific and actual ideas in the fields of Management, Economics, Trade, and Accounting Journal both in Indonesian and English. We welcome and invite all scientific communities, both lecturers, researchers, practitioners, teachers and students to send their scientific manuscripts according to the focus and scope of the journal.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 105 Documents
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The Effectiveness of Customs Policy on the Internationalization Process of Furniture MSMEs in Pasuruan: A Case Study Based on Regulatory Compliance Wisma Miftahur Rozi; Sudarmiatin; Heri Pratikto
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.431

Abstract

This study aims to analyze the effectiveness of customs policy on the internationalization process of furniture MSMEs in Pasuruan by emphasizing the regulatory compliance aspect. This study uses a qualitative approach with a case study method on one of the furniture MSMEs that has carried out export activities. Data collection was carried out through in-depth interviews, observations, and documentation related to export procedures and compliance with customs requirements. The results of the study show that customs policy has a significant role in determining the smooth export process, especially in the aspects of administration, classification of goods, and fulfillment of export documents. The level of understanding of MSME actors with applicable regulations is a key factor in increasing compliance and minimizing export barriers. However, procedural complexity, limited regulatory literacy, and dynamic policy changes are still the main obstacles in the internationalization process. On the other hand, government support through socialization, digitization of customs services, and export facilitation has proven to be able to increase the readiness of MSMEs to penetrate the global market. This study concludes that the effectiveness of customs policies is not only determined by the regulations themselves, but also by the level of adaptation and compliance of MSMEs to the applicable regulations. The implications of this study emphasize the importance of increasing legal literacy and strengthening the assistance system for MSMEs to increase export competitiveness in a sustainable manner.
SME Resilience under Global Economic Disruption: A Conceptual Analysis Based on Resource-Based View and Dynamic Capabilities Sofia Mahardianingtyas; Sudarmiatin; Heri Pratikto
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.429

Abstract

This study analyzes how small and medium-sized enterprises (SMEs) respond to global economic disruptions, particularly those driven by geopolitical instability and energy price volatility. The research adopts a conceptual and desk-based approach by synthesizing recent literature on SME resilience and organizational capabilities. The findings indicate that SMEs are highly vulnerable to external shocks due to limited resources, yet they possess adaptive potential through internal capabilities. In particular, dynamic capabilities enable SMEs to sense environmental changes, seize emerging opportunities, and transform business operations. These capabilities are often manifested through business model innovation, digital technology adoption, and supply chain adjustments. Furthermore, external support such as government policies and technological infrastructure strengthens SMEs’ resilience and recovery capacity. This study proposes a conceptual framework linking global economic shocks to SME resilience through internal capabilities and strategic adaptation. The findings provide practical implications for SMEs and policymakers in developing countries to enhance business sustainability and economic stability under uncertain global conditions.
Digital-Based Internationalization Strategy In Penetrating The Global Market: A Case Study On Footwear MSMes in Mojokerto Arif Isnaini; Sudarmiatin; Heri Pratikto
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.432

Abstract

This research aims to analyze the digital-based internationalization strategy implemented by "Kenzi" Mojokerto footwear MSMEs, as part of creative industry players in the Mojokerto footwear center, which is known to have hundreds of craftsmen with national and international standard product quality. This research uses a qualitative approach with a case study design on "Kenzi" MSMEs that have penetrated foreign markets through digital channels. Data collection techniques were carried out through in-depth interviews, observations, and documentation, with data analysis using interactive models. The results of the study show that the "Kenzi" MSME internationalization strategy is carried out through the optimization of the global marketplace, social media, and strengthening digital branding to increase product visibility in the international market. Competitive advantage lies in product design that is adaptive to global trends, local craftsmanship-based quality, and production flexibility. However, the challenges faced include limited production capacity, suboptimal digital literacy, and the complexity of international export and logistics regulations. This research contributes to the development of a contextual digital-based internationalization strategy model for footwear MSMEs, especially in the Mojokerto area, as the center of the footwear industry, and becomes the basis for policy recommendations in encouraging MSMEs to go global.
Digital-Based Internationalization Strategy In Penetrating The Global Market: A Case Study On MSMEs Who Are Motorcycle Seat Craftsmen In Mojokerto Moh. Faizin; Sudarmiatin; Heri Pratikto
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.433

Abstract

This research aims to analyze the internationalization strategy applied by MSMEs of seat materials "CV. Mitra Jaya Sadel" in Mojokerto in an effort to penetrate the global market. The research approach uses qualitative methods with case study designs to explore in depth the processes, challenges, and success factors in international expansion. Data was obtained through in-depth interviews, observations, and documentation of business owners and operational activities related to global marketing. The results of the study show that the strategy of internationalization of MSMEs "CV. Mitra Jaya Sadel" is supported by the use of digital platforms, improving the quality of products based on export standards, and strengthening business networks through international partnerships and marketplaces. In addition, competitive advantages such as competitive prices, production flexibility, and design innovation are key factors in increasing global competitiveness. However, there are several obstacles faced, such as limited access to international market information, obstacles to export regulations, and limited human resources in mastering foreign technology and languages. This research provides implications that strengthening digital literacy, government policy support, and human resource capacity development are important elements in encouraging the successful internationalization of MSMEs in the upholstery industry at the global level.
Social Media Analytics and Consumer Behavior in Digital Fashion: A Narrative Review of Data-Driven Marketing Strategies Hery Maulana Arif
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): February
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.423

Abstract

The rapid growth of social media in the digital era has fundamentally transformed fashion marketing and consumer engagement, enabling businesses to adopt more personalized and data-driven strategies. Despite the expanding availability of big data, many organizations continue to face challenges in translating social media information into meaningful strategic insights. This article presents a narrative review of recent empirical and conceptual studies to examine how data analytics, Artificial Intelligence (AI), and predictive modeling are being applied to optimize fashion marketing performance within digital environments. The review synthesizes findings from peer-reviewed literature on Natural Language Processing (NLP), Latent Dirichlet Allocation (LDA), sentiment analysis, Game Theory, and machine learning algorithms, including XGBoost and Random Forest. Evidence drawn from reviewed studies indicates a significant positive relationship between digital engagement indicators and sales performance, with predictive models achieving accuracy rates as high as 94.73% in identifying high-engagement content (Ju, 2024). Game Theory modeling further suggests that sustained aggressive social media engagement strategies can yield a competitive market share advantage of approximately 30% over passive competitors under certain conditions (Ju, 2024). However, the reviewed literature consistently identifies a “personalization–privacy paradox,” in which highly personalized marketing strategies may simultaneously increase consumer discomfort regarding privacy and data usage. This review concludes that data analytics and AI have become critical instruments in the transition from mass marketing toward micro-targeting approaches in fashion. Sustainable success in digital fashion marketing depends on balancing technological innovation, ethical transparency, and human creativity to maintain long-term consumer trust and competitive advantage.
Psychological Exploration of Consumer Trust in AI-Based Personalization: A Qualitative Study on the Privacy Paradox in Social Media Hery Maulana Arif; Wiwin Riski Windarsari
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 5 (2026): June
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i5.424

Abstract

This qualitative study examines the psychological dimensions underlying the privacy paradox in the context of AI-driven personalization on social media platforms. Despite widespread awareness of privacy risks, consumers continue to engage with and benefit from personalized digital experiences, a contradictory behavior that existing quantitative models inadequately explain. Through in-depth interviews (IDI) and focus group discussions (FGD) with 24 active social media users, this study employs an interpretive phenomenological analysis (IPA) framework to explore the lived emotional and motivational experiences of individuals navigating personalization and privacy tensions. The findings reveal four core psychological mechanisms driving the paradox: (1) perceived utility as an override mechanism for privacy concerns; (2) emotional ambivalence arising from simultaneous gratitude and surveillance anxiety; (3) trust calibration shaped by platform transparency and algorithmic opacity; and (4) a learned helplessness response to structural data asymmetry. This study contributes a novel psychological typology of AI personalization consumers and offers implications for privacy-by-design frameworks, platform governance, and consumer digital literacy initiatives.
Social Commerce and Gender Narratives: How Female Entrepreneurs Build Brand Trust Through Live Streaming Wiwin Riski Windarsari; Hery Maulana Arif
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.434

Abstract

The rapid growth of live-streaming commerce has transformed social commerce into a highly interactive and emotionally driven digital marketplace. While existing studies primarily explain consumer trust through technological affordances, interactivity, and purchase intention, limited attention has been given to the relational and gendered dimensions of trust construction in live-streaming environments. This study aims to explore how female entrepreneurs build brand trust through gender narratives during live-streaming commerce activities. Adopting a qualitative interpretive approach, this research collected data through semi-structured interviews, live-streaming observations, and digital content documentation involving 12 female entrepreneurs actively conducting live-streaming sales on TikTok Live, Shopee Live, and Instagram Live. The data were analyzed using thematic analysis inspired by the Gioia methodology. The findings reveal that brand trust is constructed through five major dimensions: authenticity through everyday storytelling, relational intimacy, emotional labor, gendered credibility, and trust through real-time interaction. Female entrepreneurs strategically utilized emotional engagement, caring communication, authenticity performance, and relational storytelling to cultivate audience trust and emotional closeness. The study further demonstrates that trust in live-streaming commerce is socially negotiated and performatively enacted rather than merely generated through transactional mechanisms. Theoretically, this study extends the social commerce literature by integrating perspectives from emotional labor, parasocial interaction, authenticity performance, and gender studies into the analysis of digital trust formation. Practically, the findings highlight the importance of relational communication and emotionally meaningful engagement in strengthening brand trust within contemporary social commerce ecosystems.
The Role of Customs Regulations and Policies in Encouraging MSME Exports: A Case Study on MSMEs in the Creative Industry Sector Rivaldo Kurniawan; Sudarmiatin; Heri Pratikto
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 5 (2026): June
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i5.453

Abstract

This study aims to analyze the role of customs regulations and policies in encouraging the export activities of Micro, Small, and Medium Enterprises (MSMEs), especially in the creative industry sector. This study uses a qualitative approach with a case study method on one of the creative industry MSMEs that has expanded to the international market. Data collection techniques are carried out through in-depth interviews, observations, and documentation, while data analysis uses an interactive model that includes data reduction, data presentation, and conclusions drawn. The results of the study show that government regulations and customs policies have a strategic role in increasing MSMEs' access to global markets, especially through simplifying export procedures, providing customs facilities, and digitizing export services. However, there are still a number of obstacles faced by MSMEs, such as low understanding of regulations, administrative complexity, and limited human resources in managing export documents. Therefore, synergy is needed between the government, business actors, and other stakeholders to increase regulatory literacy, strengthen export assistance, and optimize the implementation of policies that are more inclusive and adaptive to the needs of MSMEs. This research provides practical implications for the development of MSME internationalization strategies as well as theoretical contributions in the study of MSME-based public policy and international trade.
Meaning of Work and Employee Adaptation to Digital Transformation in SMEs in Makassar: A Phenomenological Study Burhanuddin
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.437

Abstract

This study examines how employees in small and medium-sized enterprises (SMEs) in Makassar, Indonesia, perceive the meaning of their work amid the accelerating digital transformation wave. Employing an interpretive phenomenological design, the research engaged 20 purposively selected participants through in-depth interviews to illuminate their lived experiences of adapting to new digital tools, evolving job roles, and heightened productivity demands. Thematic analysis produced five overarching themes: changing meaning of work (employees discovering renewed purpose through skill acquisition and personal development); digital adaptation (learning strategies and coping mechanisms for new technologies); productivity pressure (stress arising from accelerated work demands); organizational support (the role of training programs and managerial communication); and employee resilience (proactive and coping behaviors). Findings are situated within theories of work adjustment, technology acceptance, and work design. The study contributes to work psychology by demonstrating how SME workers actively reconstruct meaning and adapt during technological change. Managerial implications include prioritizing employee training, supporting work–life balance, and engaging workers in the formulation of digital strategy.
The Green Symphony: A Phenomenological Study of Environmental Awareness and Green Purchase Decisions Among Women in MSMEs M. Ilham Wardhana Haeruddin
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.438

Abstract

This study aims to explore the environmental awareness of women who are owners and employees of Micro, Small, and Medium Enterprises (MSMEs) in Makassar City and its influence on their green product purchase decisions. Employing a qualitative phenomenological approach, this research involved six participants selected through purposive sampling: three MSME owners and three employees who actively make purchasing decisions related to business operations. Data were collected through in-depth interviews, participant observation, and document review. Thematic analysis following the Miles, Huberman, and Saldaña model was employed, with data validity ensured through source triangulation and member checking. The findings reveal four major themes: (1) multilevel environmental awareness encompassing individual, social, and institutional dimensions; (2) green purchase decision-making process driven by intrinsic values and contextual factors; (3) barriers to green consumption including price sensitivity, limited product availability, and information asymmetry; and (4) the role of women's leadership within MSME ecosystems as catalysts for sustainable consumption practices. This research contributes theoretically to the green consumer behavior literature by integrating the Theory of Planned Behavior (TPB) and value-belief-norm theory within an Indonesian MSME context. Practically, the findings have implications for sustainability-oriented human resource management in small enterprises and inform policy frameworks supporting green economic transformation in emerging markets.

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