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Outline Journal of Economic Studies
Published by Outline Publisher
ISSN : -     EISSN : 29638364     DOI : -
Core Subject : Economy, Social,
Outline Journal of Economic Studies is published by Outline Publishers. The journal is published twice a year in March and September. The editorial accepts general articles covering the economy both nationally and internationally where no other media has ever published.
Articles 81 Documents
Marketing Strategy and Economic Analysis in Increasing Company Profitability Ihdina Gustina
Outline Journal of Economic Studies Vol. 5 No. 1: October - March 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/bvfrga78

Abstract

Purpose: This study aims to analyze the influence of brand image, distribution channels, market demand, and government policies on company profitability, focusing on how marketing-related factors and external policy environments contribute to financial performance in Indonesian manufacturing companies. Methods: A quantitative research approach using multiple linear regression analysis was employed. Data were collected from 80 respondents, including marketing and finance managers in manufacturing companies across Indonesia. The data were analyzed using SPSS with partial (t-test) and simultaneous (F-test) significance tests. Results: The regression analysis results show that brand image, distribution channels, market demand, and government policies each have a positive and significant effect on company profitability. Simultaneously, these four variables also jointly significantly impact profitability, indicating that a combination of internal marketing strengths and supportive external policies leads to better financial outcomes. Conclusions: This study concludes that brand image, distribution channels, market demand, and government policies are crucial for increasing corporate profitability. Internal marketing factors and external policies should be managed synergistically to achieve sustainable growth. Companies are encouraged to strengthen brand equity, optimize distribution networks, and enhance competitiveness. Originality/Value: This research contributes to the literature by integrating marketing and policy perspectives to explain company profitability within Indonesia’s manufacturing sector. It highlights the combined effect of brand strategy, distribution, market dynamics, and government policy, offering valuable insights for managers and policymakers.
Analysis of Digitization of Zakat, Infaq, and Sadaqah in Alleviating Poverty in the Community at Baznas Medan City Putri Septiyani; Eli Agustami; Abdul Rahman
Outline Journal of Economic Studies Vol. 5 No. 1: October - March 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/sxxnx344

Abstract

Purpose: This study aimed to develop a deep understanding of the social phenomena related to the digitalization of Zakat, Infaq, and Sadaqah (ZIS) distribution managed by BAZNAS Medan City, focusing on its social implications, such as improving transparency, efficiency, and community empowerment in poverty alleviation efforts. Method: The research employed a descriptive qualitative approach, collecting narrative data through in-depth interviews, participatory observation, and relevant documentation. The subjects of the study included institutions and individuals directly involved in the management of ZIS, such as administrators, program implementers, and beneficiaries. Purposive sampling was used to select informants who were considered to have the most relevant and insightful information. Data analysis followed the interactive analysis model proposed by Miles and Huberman, consisting of data reduction, data presentation, and conclusion drawing. To ensure data validity, triangulation techniques involving sources, methods, and time were applied. Results: The findings revealed that the digitalization of ZIS distribution led to positive social implications, contributing to greater transparency, efficiency, and empowerment in the fight against poverty.
The Influence of Foreign Directors and Chinese Directors in Indonesia on Companies Value in the Oil, Gas, and Coal Sub-Sector Listed on the Indonesia Stock Exchange for the 2021-2023 Period Dara anggraini, Dara anggraini; Cut Fitrika Syawalina, Cut Fitrika Syawalina; Desy Purnamasari, Desy Purnamasari
Outline Journal of Economic Studies Vol. 5 No. 1: October - March 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/3aytaz74

Abstract

Purpose: This research focuses on understanding the extent to which the presence of foreign directors and those of Chinese ethnicity in Indonesian companies particularly in the oil, gas and coal sub-sectors influences company value. The focus is on companies listed on the Indonesia stock exchange between 2021 and 2023. Methods: The analysis uses a panel data regression model with data processing conducted through EViews 13 software. Results: The study finds that, collectively, the presence of foreign and meanwhile directors of Chinese ethnicity actually show the opposite impact namely negative impact on company value. When tested individually foreign directors show a positive impact whereas Chinese ethnic directors exhibit a negative influence on firm value. Conclusions: These findings emphasize the crucial role of board diversity in shaping firm value and highlight its importance as a strategic benchmark for future corporate growth. Value/Originality: This study offers new insights into how diversity within boards can impact firm value by highlighting the roles played by directors from both foreign and chinese backgrounds. The results broaden the discussion in corporate governance literature, showing that diverse director backgrounds can provide strategic advantages for Indonesian companies.
Comparison of Market Efficiency and Microeconomic Volatility Transmission between Islamic and Conventional Stock Markets: Empirical Evidence from the JII and the IHSG Rizki, Oktavera; Ridwan, Muhammad; Soemitra, Andri; Yusrizal
Outline Journal of Economic Studies Vol. 5 No. 1: October - March 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/00r5eq44

Abstract

Purpose: This study aims to analyze market efficiency and the transmission of micro-volatility between the Jakarta Composite Index (IHSG) and the Jakarta Islamic Index (JII) using high-frequency data from September 22 to October 20, 2025. The primary objective is to evaluate the volatility of returns, co-movement, microstructure volatility clustering, and the buffering effect of Sharia-compliant indices. Methods: The study uses logarithmic continuous returns to assess return volatility and co-movement. Descriptive statistics are employed to examine market fluctuations, while the volatility clustering effect and rapid shock transmission between the two indices are analyzed. Pre-test and post-test evaluations, along with observational analysis, are used to examine the relationship and behavior of these indices during the study period. Results: The findings reveal that both IHSG and JII exhibit significant short-term fluctuations, indicative of typical micro-volatility in emerging markets. However, JII shows relatively lower volatility and fewer extreme negative returns, suggesting that Sharia screening provides a stabilizing effect on the market. The study also identifies a strong co-movement between the two indices, highlighting high short-term integration despite brief divergences due to differences in index structure and liquidity profiles. Additionally, the analysis confirms volatility clustering, with calm periods followed by sharp movements, and rapid shock transmission between the indices.
Promoting Tax Compliance In MSMEs: The Role of Taxpayer Awareness and Tax Sanctions Rizki, Mela Novita; Siagian, Irma; Rinaldi, Muammar
Outline Journal of Economic Studies Vol. 5 No. 1: October - March 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/jfpfhg21

Abstract

Purpose: This study examines how taxpayer awareness and tax sanctions affect tax compliance among MSMEs in Medan City, addressing variability in compliance driven by internal knowledge and external enforcement. Methods: A quantitative explanatory design using multiple linear regression was applied. Data were gathered from MSMEs operating at least one year via validated questionnaires, supplemented by brief interviews and secondary sources. Independent variables include taxpayer awareness, perceived sanctions, tax knowledge, and business size (log omzet). Regression diagnostics (VIF, normality, heteroskedasticity) and robust standard errors ensured model validity. Results: Results indicate taxpayer awareness has the strongest positive and statistically significant effect on compliance. Perceived tax sanctions also positively influence compliance but with smaller magnitude. Tax knowledge and business size contribute significantly as well. The model explains about 56% of variance in compliance (R² ≈ 0.56). Diagnostic checks show no major violations that would undermine inference, though researchers are advised to monitor multicollinearity and condition number in future studies. Conclusions: Improving MSME tax compliance in Medan requires integrated strategies that combine practical tax education and simplified administration with proportional, consistent enforcement. Awareness-building appears most effective for sustainable compliance gains. Originality/value: The study provides recent empirical evidence from Medan MSMEs using a validated regression framework, highlighting the relative importance of awareness, sanctions, and knowledge in shaping compliance and offering actionable guidance for local tax authorities.
Sustainable Tourism Management Through Community Ecotourism in Tangkahan North Sumatra Putri Mentari; Ahmad Kodri Fauzi Hasibuan
Outline Journal of Economic Studies Vol. 5 No. 1: October - March 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/p5r3vq35

Abstract

This study examined how local community participation influenced the sustainability of ecotourism in Tangkahan, North Sumatra. The purpose of the research was to determine whether stronger involvement of residents could improve environmental protection, social well-being, and economic stability within the destination. A quantitative explanatory design was used to analyze the relationship between community participation and ecotourism sustainability. Data were gathered through structured questionnaires completed by one hundred respondents who were directly engaged in tourism activities, including residents, managers, and visitors. The analysis applied structural equation modeling to assess measurement accuracy and evaluate the strength of the relationship between the variables. The findings showed that community participation had a positive and statistically significant effect on the sustainability of ecotourism. The path coefficient reached 0.542 with a t-value of 7.587 and a probability value below 0.001. The model explained 29.4 percent of the variation in sustainability and demonstrated a strong predictive value, shown by a Q-square score of 0.566 and a large effect size of 0.416. These results indicated that higher levels of involvement from local residents contributed meaningfully to ecological preservation, improved community welfare, and long-term economic benefits. The study concluded that active engagement from the community served as a key factor in strengthening sustainable tourism management in Tangkahan. Encouraging local participation could support conservation efforts and reinforce future development strategies.
The Influence of Purchasing Power and Economic Value of Property on Housing Sales Strategy Tina Muhardika Handayani
Outline Journal of Economic Studies Vol. 5 No. 1: October - March 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/z80c4140

Abstract

The purpose of this study was to analyze how purchasing power and the economic value of property influenced housing sales strategy within a dynamic real estate market. The research method employed a quantitative approach using primary data collected from 150 respondents and secondary data from industry and economic sources, which were then processed using multiple linear regression to examine both partial and simultaneous effects of the variables. The results indicated that purchasing power served as the most dominant factor shaping sales strategies, as consumers’ financial readiness strongly affected pricing policies, payment flexibility, and promotional approaches used by developers. The economic value of property also played a significant role, particularly in determining product positioning, perceived attractiveness, and the strategic emphasis placed on location, facilities, and investment potential. The conclusions drawn from this study emphasized that developers needed to integrate both consumer financial conditions and property value characteristics in order to formulate adaptive, targeted, and sustainable marketing strategies. The originality/value of this research lay in its combined assessment of purchasing power and economic property value within a single analytical model, offering a more comprehensive understanding of the determinants of housing sales strategies in contemporary property markets.
The Influence of Regional Minimum Wage Levels and Unemployment on Poverty Levels in North Sumatra Province Pratiwi, Nur Aulia; Kania, Empi Aura; Harahap, Laili Hasmiyah
Outline Journal of Economic Studies Vol. 5 No. 1: October - March 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/j9wv2p28

Abstract

Purpose: This study examines the effects of the Regional Minimum Wage (UMR) and unemployment on the poverty rate in North Sumatra, both partially and simultaneously. Methods: A quantitative approach was employed using secondary data obtained from the Central Bureau of Statistics (BPS) of North Sumatra Province. Data were analyzed using multiple linear regression with the Ordinary Least Squares (OLS) method. Classical assumption tests—normality, multicollinearity, heteroskedasticity, and autocorrelation—were conducted to ensure model validity. Results: The results indicate that the regression model meets all classical assumptions. The multiple regression analysis shows that the Regional Minimum Wage (UMR) significantly affects the poverty rate in North Sumatra (p < 0.05). Unemployment also has a significant effect on poverty levels (p < 0.05). Simultaneously, UMR and unemployment significantly influence the poverty rate (p < 0.05). The coefficient of determination reveals that both variables explain 82.38% of the variation in the poverty rate. Conclusions: The study concludes that wage levels and unemployment are key determinants of poverty in North Sumatra. Therefore, labor market policies and minimum wage regulations play an important role in poverty reduction. Originality/value: This study provides region-specific empirical evidence on the relationship between minimum wage, unemployment, and poverty in North Sumatra, offering valuable insights for policymakers in formulating targeted poverty alleviation strategies.
Analysis of Factors Affecting the Integrity of Financial Statements: The Role of the Audit Committee, Company Size, and Leverage Yonson Pane
Outline Journal of Economic Studies Vol. 5 No. 1: October - March 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/gp28xp28

Abstract

This research analyzed the factors influencing financial statement integrity among companies listed on the Indonesia Stock Exchange during the 2022 fiscal year. The study examined the roles of the audit committee, company size, and leverage as primary determinants of reporting honesty. It integrated the alignment between financial data and non-financial disclosures in sustainability reports to identify potential greenwashing practices that could mislead stakeholders. A quantitative approach was employed, utilizing multiple linear regression analysis to evaluate the relationships between the variables. The researcher selected the sample through purposive sampling, focusing on issuers that provided complete annual and sustainability reports. The results indicated that the audit committee and company size exerted a positive and significant influence on financial statement integrity. These findings suggested that independent oversight and reputational risks associated with large organizations effectively reduced information asymmetry. Conversely, leverage demonstrated a negative and significant impact, which implied that high debt burdens encouraged opportunistic managerial behavior through earnings management. This study offered practical contributions for regulators and investors in evaluating corporate information credibility during an era of increasing environmental, social, and governance transparency and digital reporting integration.
The Effect of Exports and Investment on Economic Growth in North Sumatra Khairani Matondang; Revita Yuni; Nur Aulia Pratiwi; Laili Hasmiyah Harahap
Outline Journal of Economic Studies Vol. 5 No. 1: October - March 2026
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/j774qq55

Abstract

Purpose: This study aims to determine and analyze the effect of exports and investment on economic growth in North Sumatra Province. Methods: This research uses secondary data obtained from the Central Bureau of Statistics (BPS) of North Sumatra Province for the 2001–2020 period. The analysis examines the relationship between exports and investment as independent variables and economic growth as the dependent variable, measured by Gross Regional Domestic Product (GRDP). Results: The results show that exports have a positive and significant effect on economic growth in North Sumatra Province. Investment also has a positive and significant effect on economic growth. Simultaneously, exports and investment significantly influence economic growth. The findings further indicate that exports and investment contribute 94% to economic growth in the province. Conclusion: Exports and investment play an important role in supporting economic growth in North Sumatra Province. Increasing export performance and investment levels can significantly enhance regional economic development. Originality/value: This study provides empirical evidence of the strong contribution of exports and investment to economic growth in North Sumatra Province using a 20-year observation period, highlighting their dominant role in regional economic development.