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Outline Journal of Economic Studies
Published by Outline Publisher
ISSN : -     EISSN : 29638364     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Outline Journal of Economic Studies is published by Outline Publishers. The journal is published twice a year in March and September. The editorial accepts general articles covering the economy both nationally and internationally where no other media has ever published.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 81 Documents
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Effectiveness of Using Economic Analysis in Managing Digital Marketing Campaigns: A Study in the Service Industry Aryani Sairun; Sugito
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/wsyrw583

Abstract

  This study aims to analyze the effectiveness of using economic analysis in managing digital marketing campaigns in the service industry. A quantitative approach was used with a descriptive-verification design, and data were collected through questionnaires and documentation from 45 service companies in Medan. The main variables studied included Return on Marketing Investment (ROMI), Customer Lifetime Value (CLV), and customer acquisition costs. The results of multiple linear regression analysis showed that all three variables significantly influenced the effectiveness of digital campaigns. ROMI had the most dominant influence (estimate = 0.482), followed by CLV (estimate = 0.365), while acquisition costs showed a negative influence (estimate = -0.213). The coefficient of determination (R²) value of 0.617 indicates that more than 60% of the variation in campaign effectiveness can be explained by this model. This study proves that integrating economic analysis into digital marketing strategies can improve budget efficiency, segmentation accuracy, and promotional success. These findings provide strategic implications for service industry players to utilize analytical data and economic metrics in designing digital campaigns that are sustainable, measurable, and oriented towards long-term customer value.  
The Effect Of Operating Costs And Capital Structure On Corporate Income Tax Expense Payable In Mining Sub-Sector Companies Listed On The Indonesia Stock Exchange Yonson Pane; Deliyanti Simbolon
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/mxj04k33

Abstract

This study aims to determine The Effect of Operational Costs and Capital Structure on Corporate Income Tax Expenses Payable to Mining Sub Sector Companies on the Indonesia Stock Exchange in 2015-2019. The research methodology used is quantitative descriptive method. The analytical method used is multiple linear regression with regression equations is Corporate Income Tax Expenses Payable = 171.271,097 + 1.317 Operational Costs - 286,053.394 Capital Struktur + e. The results of the research analysis show that Operational Costs have a significant effect on Corporate Income Tax Expenses in Mining Sector Companies. Based on the results of  partial hypothesis testing, it has a tcount > ttable with a tcount value of 11,249 < ttable  2,03452 and a significant value < 0.05, with a value of 0.000 > 0.05. The results of the research analysis show that the Capital Structure has no effect and is significant on the Corporate Income Tax Expenses in Mining Sub Sector Companies. Based on the results of partial hypothesis testing, it has a tcount < ttable with a tcount value of -2.906 < ttable 2,03452 and a significant value < 0.05 with a value of 0.007 < 0.05. The results of the research analysis show that Operational Costs and Capital Structure have a significant effect on Corporate Income Tax Expenses in Mining Sub Sector Companies based on the results of simultaneous hypothesis testing, namely Fcount > Ftable with a value of 64.274 > 3.29 and a significant value < 0.05, namely by value 0.000 < 0.05.
The Influence of Microeconomic-Based Pricing on Marketing Strategy and Consumer Behavior in a Perfectly Competitive Market Andi; Muammar Rinaldi; Muhammad Aldo
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/fg58wn03

Abstract

Pricing is a crucial aspect of microeconomics that has broad implications for marketing strategies and consumer behavior, particularly in a perfectly competitive market structure. This study aims to analyze the influence of microeconomic-based pricing principles on marketing strategies and consumer behavior in a market characterized by multiple sellers, homogeneous products, and transparent pricing information. The research method used is a quantitative approach with multiple linear regression analysis techniques. The sample in this study consisted of 150 respondents, consisting of business actors and consumers in homogeneous goods sectors, such as food commodities and basic necessities. The analysis results show that pricing has a significant effect on marketing strategies and consumer behavior, both partially and simultaneously. Marketing strategy also acts as a mediating variable that strengthens the relationship between price and consumer behavior. The coefficient of determination value of 53.4% indicates that the independent variables in this study are able to explain more than half of the variation in consumer behavior. This finding emphasizes the importance of price as an economic signal in a perfectly competitive market and the need for integration between price efficiency and marketing strategy to maintain a competitive position. This study provides a practical contribution to business actors in formulating pricing policies that are responsive to market dynamics and oriented towards consumer preferences.
The Role of MSMEs in Driving the Regional Economy: A Case Study of Medan City Richna Handriyani; Shintami Oktavia; Evi Syuriani Harahap
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/n7nggh60

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have become the main driving force of the local economy in Indonesia, including in Medan City. As grassroots economic entities, MSMEs not only contribute significantly to the Gross Regional Domestic Product (GRDP), but also play a role in creating jobs, reducing social disparities, and accelerating the process of equitable development. This study is a literature review that aims to examine in depth the role of MSMEs in driving the regional economy in Medan City based on the results of the latest research published in national and international journals. The analysis was conducted on various aspects, such as the economic contribution of MSMEs, structural and policy challenges, the role of digitalization in increasing competitiveness, and the social impact on community welfare. The results of the study indicate that MSMEs in Medan City play a central role in economic development, but still face various obstacles such as access to financing, limited digitalization, and managerial limitations. Therefore, a strengthening strategy based on collaboration between MSME actors, local governments, financial institutions, and local communities is needed. This study provides a conceptual contribution in building a comprehensive understanding of the contribution of MSMEs as an instrument of sustainable regional development.
Financial Performance Analysis of Share Prices in Banking Companies Listed on the Indonesia Stock Exchange 2020-2023 period Dinda Putri Syafrila; Maya Syaula; Ramadhan Harapan
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/7hfxp139

Abstract

This research aims to analyze whether investment decisions, profitability, and capital structure have a positive and significant effect on stock prices in state-owned banking companies listed on the Indonesia Stock Exchange during the 2020–2023 period. The research method used is associative quantitative research with a descriptive approach. The analysis technique used is multiple linear regression analysis to test the simultaneous and partial effects of the independent variables on the dependent variable. The sample consists of four state-owned banking companies, namely Bank Negara Indonesia (BBNI), Bank Rakyat Indonesia (BBRI), Bank Tabungan Negara (BBTN), and Bank Mandiri (BMRI), with data collected from quarterly financial reports over the four-year period. The results of the regression analysis show that investment decisions, profitability, and capital structure each have a positive and significant partial effect on stock prices. Furthermore, the simultaneous testing results also confirm that the three financial performance indicators together significantly influence stock price movements. These findings indicate that improved financial decision-making in these areas contributes to enhancing investor confidence, which in turn drives stock prices upward. Therefore, companies need to maintain and strengthen their financial strategies to ensure long-term value creation for shareholders in the capital market.
The Role of Micro, Small and Medium Enterprises (MSMEs) and Entrepreneurship in Reducing Poverty Manalu, Vivi Handayani; Sirait, Gerry Morado Alfonsus; Sasti, Yulia Arya
Outline Journal of Economic Studies Vol. 5 No. 1: October - March 2026
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/kw7ak231

Abstract

Purpose: This study aimed to explore the role of Micro, Small, and Medium Enterprises (MSMEs) and entrepreneurship in reducing poverty by providing employment opportunities and supporting economic growth. Methods: The research employed a qualitative approach to analyze the contribution of MSMEs and entrepreneurial activities in job creation and poverty alleviation. Results: Findings from the Ministry of Cooperatives and MSMEs of Indonesia in 2020 showed that the MSME sector contributed approximately 97% of total non-agricultural employment in Indonesia. MSMEs and entrepreneurial ventures often serve as the primary source of employment in many countries because of their ability to adapt quickly to market changes and consumer needs compared to large companies. Conclusions: The development and support of MSMEs and entrepreneurship can significantly improve the economy and reduce poverty. The increasing number of small and medium enterprises provides job opportunities for people who may find it difficult to obtain employment in the formal sector. Originality/value: This study highlights the novelty of linking MSMEs’ growth directly to poverty reduction, showing how their role in job creation supports vulnerable groups beyond their conventional economic function.
The Impact of The Covid-19 Pandemic On Increasing Poverty Simarmata, Rina; Apriladini, Dinda Khairul; Munthe, Santi Fitriani
Outline Journal of Economic Studies Vol. 5 No. 1: October - March 2026
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/pchgp690

Abstract

Purpose: This study analyzes the impact of the Covid-19 pandemic on poverty levels in Indonesia by examining positive Covid-19 cases, life expectancy, income inequality, and GRDP per capita across 34 provinces in 2020. Methods: A quantitative approach with multiple regression analysis was applied using provincial-level data. Independent variables included positive Covid-19 cases, life expectancy, Gini Ratio, and GRDP per capita, with poverty as the dependent variable. Results: The findings show that positive Covid-19 cases significantly increase poverty, where each additional case raises the number of poor people by 0.0087. Life expectancy also has a positive effect, with every additional year increasing poverty by 130.11932. Income inequality worsens poverty, as a 1% increase in the Gini Ratio adds 533.7175 poor individuals. In contrast, GRDP per capita reduces poverty, with every Rp. 1000 increase lowering the number of poor people by 0.0234. Conclusions: The pandemic exacerbates poverty through health and inequality factors, while economic growth helps alleviate it. Policies should focus on controlling Covid-19, reducing inequality, and fostering inclusive growth. Originality/value: This study uniquely integrates health and economic variables in one model to explain poverty dynamics during a pandemic crisis in Indonesia.
Optimizing the Financial Performance of Family Businesses in Indonesia: The Role of Good Corporate Governance and Sustainable Economic Growth Putri Wahyuni
Outline Journal of Economic Studies Vol. 5 No. 1: October - March 2026
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/avwxcr15

Abstract

Purpose: The purpose of this study is to examine and analyze the influence of Good Corporate Governance (GCG) and Sustainable Economic Growth (SGR) on the financial performance of family businesses in Indonesia. The research aims to understand how governance quality and sustainability-oriented growth contribute to improving profitability and long-term performance within family-owned enterprises. Methods: This study employs a quantitative research approach using multiple linear regression analysis. The data were collected from 65 family businesses listed on the Indonesia Stock Exchange (IDX) during the 2018–2023 period. Results: The analysis reveals that GCG has a positive and significant effect on financial performance, demonstrating that effective governance enhances company efficiency and profitability. Similarly, SGR also significantly influences financial performance, suggesting that sustainable economic practices-integrating social and environmental considerations-contribute to long-term business success. Together, GCG and SGR explain 50.7% of the variation in the financial performance of family businesses, indicating a strong combined influence of governance and sustainability factors. Conclusions: The findings emphasize the importance of implementing Good Corporate Governance and sustainability-oriented growth strategies in family businesses to ensure both financial success and long-term viability. Originality/value: This study provides new empirical evidence on the dual role of GCG and sustainable economic growth in shaping the financial performance of family businesses in Indonesia-a sector that plays a central role in national economic development. The research contributes to the literature by combining governance and sustainability perspectives, offering insights for business owners, investors, and policymakers in promoting responsible and sustainable family business management.
Determinants of Social Security Participation in the Informal Sector: The Role of the Human Development Index and Regional Infrastructure Pratama, Nugraha
Outline Journal of Economic Studies Vol. 5 No. 1: October - March 2026
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/t6xh6s53

Abstract

Purpose: This study aims to determine the influence of the Human Development Index and Regional Infrastructure on the Coverage of Employment Social Security Participation in the Informal Sector using sample data from 34 provinces in Indonesia for the 2022-2024 period. Methods: The research method used is a quantitative approach with panel data regression analysis.  Result: The analysis results indicate that the Human Development Index and Regional Infrastructure have a positive and significant effect on the coverage of social security participation for informal sector. Conclusions: A high Human Development Index will have a positive impact not only on individual welfare but also on expanding the coverage of employment social security programs. Infrastructure development will also facilitate and broaden access to social security services and enhance an individual's economic capacity to participate. Originality: This research provides a novel contribution by empirically testing and confirming that the variables of the Human Development Index and Regional Infrastructure are determining factors for social security participation in the hard-to-reach informal sector segment. These findings enrich the literature with a structural perspective that offers more integrated policy solutions.
The Influence of International Trade on Economic Growth Renny S.Simamora; Dina Auliannia; Khairani Matondang; Revita Yuni
Outline Journal of Economic Studies Vol. 5 No. 1: October - March 2026
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ra7yb829

Abstract

International trade is trade carried out by residents of a country with residents of other countries on the basis of a mutual agreement. One of the things that determines a country's economic growth is international trade which includes export-import activities. One advantage of international trade is that it allows a country to specialize in producing goods and services at low prices. This study aims to determine the effect of international trade on Indonesia's economic growth. The research method used to solve this problem is a quantitative method using multiple regression analysis and the classic assumption test from secondary data sourced from North Sumatra Economic Data (2001-2020). The results of this study are 1. Partially, imports have a significant positive effect on growth. Economics with the acquisition of a Prob. value of 0.0002 < apha 0.05 so that ha is fulfilled or ho is rejected and for the positive direction it is proven by the Coeffcient which is negative (1.216780). 2. Partially, exports have a negative but not significant effect on economic growth due to the acquisition of a Prob.0.2268> alpha 0.05 value so that ho is fulfilled or ha is rejected and for a negative direction it is proven by a negative Coefficient. (-0.448407) 3. Simultaneously Export and Import have a significant effect on Economic Growth with the acquisition of a Prob (F-Statistic) value of 0.00000 <0.05 meaning that the two variables significantly influence Economic Growth so that ha is fulfilled or ho is rejected 4. The Adjusted R-Square is 0.89, which means that much the two independent variables affect the dependent variable, namely GRDP, which means that there are still other models that affect the dependent variable.

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