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Ida Ida
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Jl. Prof. drg. Surya Sumantri, M.P.H. No. 65 Bandung - 40164, Jawa Barat, Indonesia
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INDONESIA
Jurnal Manajemen Maranatha
Published by Universitas Kristen Maranatha
ISSN : 14119293     EISSN : 25794094     DOI : http://doi.org/10.28932/jmm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other similar scientific papers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol 11 No 2 (2012)" : 7 Documents clear
Desain Eksperimental: Pengaruh Pengkomunikasian Sejarah CSR pada Persepsi Konsumen dalam Mengatasi Publisitas Negatif: Consumer Support Sebagai Variabel Covariate Edo Wijaya Alfianus; Nonie Magdalena
Jurnal Manajemen Maranatha Vol 11 No 2 (2012)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v11i2.179

Abstract

The negative publicity is a threat that cannot be avoid and predicted by the company. When the negative publicity to attack a company then directly to damage a company’s reputation. The company needs strategy to react quickly andright in the face of the negative publicity. CSR activities can becomes strategy that effective to fight the negative publicity. This research goal seeking to test and to analysis influence the communicating of CSR history on consumer perceptions inresisting the negative publicity and consumer support can be used as a variable covariate. The kind of research is design experimental using 2 (two) scenario as treatments. A method of data analysis use Analysis of Covariance (ANCOVA). As awhole research showed that the presence of influence the communicating of CSR history on consumer perceptions, and consumer support are proven can increase influence on consumer perceptions. This research also proves that thecommunicating of long CSR history can be a means of communication that is effective to counter the negative publicity.
Influence on Consumer Behavior: The Impact of Direct to Consumer Advertising on Medication Requests (Study Cases for Gastrosepophageal Reflux Disease and Social Anxiety Disorder Treatment in United States Budi Setiawan
Jurnal Manajemen Maranatha Vol 11 No 2 (2012)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v11i2.180

Abstract

Sebuah survei yang menggunakan 68 pertanyaan melalui internet yang digunakan untuk menentukan dampak dari televised direct-to-consumer advertising (DTCA) pada konsumen yang diprakarsai perubahan pengobatan penyakitgastroesophageal reflux (GERD) dan sosial anxiety disorder (SAD). Dari 427 responden, 10% pasien GERD yang melihat DTCA dan 6% pasien SAD yang melihat DTCA melaporkan bahwa mereka kemudian memulai percakapan dengandokter mereka. Hampir setengah dari responden, 47,4% untuk GERD dan 40% untuk SAD, melaporkan bahwa perubahan dalam terapi terjadi sebagai akibat langsung dari diskusi dengan dokter. DTCA melalui televisi untuk kedua golonganobat dapat memiliki dampak yang signifikan pada pasien yang memulai dalam hal permintaan resep.Reaksi terhadap DCTA untuk obat resep memang beragam. Proponent berpendapat bahwa hal itu menyediakan konsumen dengan informasitentang pilihan pengobatan, dan mungkin membantu untuk meningkatkan kesadaran masyarakat, dan akibatnya pengobatan, penyakit serius seperti diabetes, hipertensi, atau depresi. Di lain pihak,mereka juga khawatir bahwa DCTA tidak tepat dapat meningkatkan permintaan pasien yang spesifik, dan umumnya mahal, agen, dan bahwa permintaan ini mungkin memiliki efek negatif pada praktek medis dan pada hubungan dokter-pasien. Isi iklan yang ditujukan untuk dokter telah diteliti, tetapi mereka ditujukan untuk pasien telah kurang mendapat perhatian. Tujuan penelitian ini adalah untuk membangun pesan yang sedang diterima oleh masyarakat dari DCTA. Berdasarkan sampel kecil, DTCA yang melalui televisi untuk obat yang digunakan untuk mengobati GERD dan SAD dapat memiliki dampak yang signifikan pada kedua pasien yang diprakarsai atas permintaan resep dan praktek resep dokter dan dapat mengakibatkan perubahan terapi untuk penyakit ini.
Odd Price: Harga, Psikologi dan Perilaku Konsumen dalam Purchase Decision Making Kartika Imasari Tjiptodjojo
Jurnal Manajemen Maranatha Vol 11 No 2 (2012)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v11i2.181

Abstract

Price is one important component in marketing as well as in creating of customer value. Determination of an appropriate pricing strategy will not only affect consumers' perception of the level, but will bring the consumers to the point of purchase. Odd Price is one of the company's strategies to create the impression in the minds of consumer’s low price. This strategy is considered quite successful in influencing consumer psychology in deciding to buy the product or service offered by the company.
Pengaruh Struktur Kepemilikan Sebagai Mekanisme Corporate Governance terhadap Kinerja Perbankan Yeterina Widi Nugrahanti; Shella Novia
Jurnal Manajemen Maranatha Vol 11 No 2 (2012)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v11i2.182

Abstract

The purpose of this study is to measure the ownership structure as a corporate governance mechanism on financial performance in the banking sector. Independent variables used in this study is the ownership structure that consists of foreign ownership, government ownership, institutional ownership, and managerialownership. Than, banks performance is measured by ROA (Return On Assets). The control variable used in this study is firm size. This study uses the general banking company which is listed in Indonesia Stock Exchange (BEI) in the period 2009-2010. By purposive sampling, this study obtained 27 samples company. The research period is two years, so 54 (27 samples x 2 years) annual reports will be used in this research. For testing hypothesis, this study uses multiple regressionanalysis by spss 16. The results showed that institutional ownership and firm size have positif significant effect to banks performance. While, foreign ownership, governmental ownership, and managerial ownership have no influence to banks performance.
Pengaruh Kecerdasan Spiritual Terhadap Pengelolaan Keuangan Pribadi Peter Garlans Sina; Andris Noya
Jurnal Manajemen Maranatha Vol 11 No 2 (2012)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v11i2.183

Abstract

Personal financial management latterly can't be ignored as time previous, because influence achievement personal’s welfare. This research is aimed to know spiritual's intelligence influence to personal financial management. The sample ofthis research was the psychology graduate students of Satya Wacana Christian University of Salatiga. Data were acquired by distributing the questioners. The result of the study showed that spiritual's intelligence having for positive but notsignificant to personal financial management.
Pengaruh Servant Leadership Terhadap Komitmen Organisasi dan Organization Citizenship Behavior Wike Santa Mira; Meily Margaretha
Jurnal Manajemen Maranatha Vol 11 No 2 (2012)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v11i2.184

Abstract

This study was conducted to examine the influence of servant leadership toward organizational commitment and organizational citizenship behavior. Data distributed to 50 employees of Library Center of Maranatha Christian Universitywith 100% return rate with all the questionnaires used without disabilities. From the hypothesis analysis, it was found that servant leadership has a positive influence toward organization commitment and organization citizenship behavior. Themanagerial implications that can be applicated from those results, some others: the leader shows more concern of the team member; the leader accomodates any ideas/suggestions/aspirations of all employees and chooses an idea/suggestion/best aspiration; the leader more reapplies the vision, mission, objectives, programs, and regulatory organization; the leader with a humble heart and whole-heartedappreciates to the employees who has a high work performance.
Memahami dan Mendorong Terciptanya Employee Engagement dalam Organisasi T. Elisabeth Cintya Santosa
Jurnal Manajemen Maranatha Vol 11 No 2 (2012)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v11i2.185

Abstract

Employee engagement is a hot topic nowadays because it is a key driver of organizational productivity. A recent study by the Hay Group found that offices with engaged employees were up to 43% more productive based on comparisons of revenue generated. What is employee engagement and how do you know whenemployees are engaged? An engaged employee is a person who is fully involved in, and enthusiastic about, his or her work. More evidence found that high levels of employee engagement correlates to individual, group and corporate performance inareas such as retention, turnover, productivity, customer service and loyalty.

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