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SERAT RUPA: JOURNAL OF DESIGN EDITORIAL OFFICE Faculty of Humanities & Creative Industries, Maranatha Christian University Jl. Prof. drg. Surya Sumantri, M.P.H. No. 65, Bandung - 40164, Jawa Barat, Indonesia (Ph.: +62 22-2012186)
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Kota bandung,
Jawa barat
INDONESIA
Serat Rupa: Journal of Design
Published by Universitas Kristen Maranatha
ISSN : -     EISSN : 2477586X     DOI : https://doi.org/10.28932/srjd
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Focus and scope of SRJD research areas include visual communication design, interior design & architecture, fashion design, design and culture, which emphasize the value aspect that is essential to the enhancement of human beings. SRJD published an original copy of articles research manuscript that is: 1) written based on research or field study, 2) written based on the design process, and 3) book reviews that are written with the minimum of 20 references. Publication allows expected subjects such as: a. Visual Communication Design (VCD) Visual Creative Advertising | Verbal Creative Advertising | Corporate Identity | Visual Rhetoric | Fashion Graphic | Fashion Industry Marketing | Packaging Design | Book Design | Typography & Lay-Out Design | Creative & Commercial Photography | Game Graphic b. Interior Design & Architecture (ID) Human Dimension & Designed Place | Anthropometrics & Ergonomic Issues | Furniture Design | Product Design | Building Material c. Fashion Design (FD) Fashion Trend & Style | Fashion Materials & Textiles | Accessory & Shoe Design | Jewellery Design | Visual Merchandising in Fashion Industry
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 136 Documents
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TINJAUAN VISUAL DESAIN KEMASAN DAN SAMPUL ALBUM BAND INDIE MOCCA PADA ALBUM BERFORMAT AUDIO CD AYYUB ANSHARI SUKMARAGA; IMAN SUDJUDI; SUSANTO SUSANTO
Serat Rupa: Journal of Design Vol 1 No 1 (2016): SRJD-JANUARY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v1i1.448

Abstract

For five decades, music industry has become profitable business. The big music industries then make innovation with attractive packaging design for cover album. The innovation intended to persuade people to buy the album not just listen to musics by downloaded it, although it can’t reduce music piracy that become giant problems for music industries. One of Indonesian indie band that aware for this activities is Mocca.This research is analyzing an how the visual perception of shape, structure, material, color and elements in Mocca’s CD packaging and album cover’s design, can create visual sensation to people. It is analyze people’s interpretation from the typography in Mocca’s packaging design and cover album. The aim of this research is to identify symbols, sensation, layout, and people’s interpretation from Mocca’s albums. For the result on this research, will compared by the respondents result through semantic’s theory as will be verified using the results of the analysis of rhetoric. The result from this research is shown that use of the visual system in Mocca’s packaging and design album covers can impact the visual sensation and persuade people when they see visual markings on Mocca’s packaging as well as the album covers. Mocca’s CD quality can compete with band from big music companies. This Mocca’s success from their packaging design dan cover albums art could be the example for other band or music industries to gain their value in art, so it will give better product sales. Keywords: cover; indie band; packaging; visual analysis; rhetoric analysis
ANALISIS SEMIOTIK TERHADAP GAME “PIRATES AHOY!” RIKI HIMAWAN MULYADI; ELIZABETH WIANTO
Serat Rupa: Journal of Design Vol 1 No 2 (2016): SRJD-SEPTEMBER
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v1i2.449

Abstract

Pirates Ahoy! is an online game developed and released by Playfish, a subsidiary of Electronic Arts from London in July 2010. This pirates game theme could stimulate players to play it continuously, because it’s competitive value and easy to play. This game is interesting to analize from semiotic perspective inspite of its theme about violent life, Pirates Ahoy! visualization appears in a simple design and friendly look. Playing it online through social media, the players could satisfy their desire to globally exist without space and time boundaries. Keywords: competitive; online game; semiotic; sign; social media
DAMPAK PERUBAHAN TEMPERATUR WARNA LAMPU FLUORESEN PADA PRODUKTIVITAS MENGGAMBAR ARSITEKTUR MANUAL MAHASISWA DI STUDIO GAMBAR LEONARDO .
Serat Rupa: Journal of Design Vol 1 No 2 (2016): SRJD-SEPTEMBER
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v1i2.450

Abstract

All artificial lightings have effects on human daily activities. Psychologically, warm colour temperature gives relaxation feelings and cool colour temperature promotes alertness to most activities. This present study aims to describe the alteration of colour temperature from artificial lighting on manual students drawing productivity in drawing studio within a short period. A semi-experimental approach is conducted in two studios on a par for two days, involving 26 students of sixth semester to draw a set of interior details to finish in five hours each session on the same time. Each studio is installed with fluorescent tube lamps with different colour temperature for each session. The drawing elements comprehensiveness and the drawing quality are examined to assess lighting condition in the studios. Findings show that the alteration of colour temperature from 2700K to 6500K is significantly positive to productivity while mix of 4000K and 6500K to 4000K is not significant. The benefit of this study leads to reference to lighting design criteria for drawing studio in design institute to enable students to work in a prolonged time without eye overburden. Hence the design brings positive output. Keywords : artificial lighting; color temperature; drawing; manual drawing;productivity; qualification
EVALUASI PASCA HUNI BANGUNAN BRAGA CITY WALK BANDUNG ASTRID AUSTRANTI YUWONO
Serat Rupa: Journal of Design Vol 1 No 2 (2016): SRJD-SEPTEMBER
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v1i2.451

Abstract

Braga City Walk is located at Jalan Braga which is a conservation area in Bandung city. Braga region used to be the main attraction of Bandung which was known as “Parijs van Java”. Few years ago Braga was in derelict condition that is shown by the old buildings that are mostly less well maintained as well as the economic activities that are less passionate. Braga City Walk was designed as a themed lifestyle center, which further highlight the entertainment activities and recreational/leisure activities than just shopping. Braga City Walk conditions now still have a large amount of rental space that is empty, the changes that have been made during its development showthat they tried to change that situation. This research was conductedtomake apost-occupancy evaluation at indicativelevel. The method usedare literatures review, collectingdatafrom building’s drawings, and with awalk-through observationof eachpath of the interior which will generatethe physical factorsincludethe location, the layout ofthe environment, spatial, circulatory system, as well asmaterial. Theobservation ofenvironmental backgroundwill producenon-physical factors includedevelopment ofcomplexenvironments, management ofthe complex, as well asuser behavior.In the case of Braga City Walk, factors affecting the value of this building is the determination of the function (physical factor), in this case the consideration of the character of rental space, which then affects the spatial design and immediately establish the circulation patterns within the building. Since the judgment rooted in the character of the room rent, the solution is to create a new concept bypay attention to the potential of the surrounding environment (non-physical factor). Furthermore, the physical improvement that absolutely must be done is to reshape the circulation pattern of the ideal circuit, where visitors directed convenient to go around the complex without encountering dead-end spaces. Keywords: bragacity walk; circulation; planning; post-occupancy evaluation; space
KETERKAITAN AKTIVITAS PRADAKSINA PADA RAGAM TIPOLOGI BANGUNAN STUPA FERLINA SUGATA
Serat Rupa: Journal of Design Vol 1 No 2 (2016): SRJD-SEPTEMBER
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v1i2.452

Abstract

Circumambulation as one of the Buddhist worship activity is a pathway around the shrines  clockwise, from East to the West. There are two kinds of  pradaksina activity refer  to schools in Buddhism, the Theravada as an honor symbol and the Mahayana as one type of meditation. Stupa as one of Buddhist worship architecture is a place to accommodate the activity itself and the worship symbol  as well.  Stupa is a conical monument erected over relics of  the Buddhas, Arhats, Kings or other great men. Stupa as a religious architecture nowadays became the image of The Buddha as known all around the world  which is also known as the symbol of the composition of robe, bowl, and walking stick from a monk. The interrelatedness  between the pradaksina as an activity and the stupa as the architecture cause some effects that related to space dimension, space quality, orientation of space, and function of the building. All the effects only influence the spatial matter but not influence the meaning of pradaksina and the stupa. Keyword: pradaksina; stupa’s typology, the interrelatedness
KAJIAN BANDINGAN DESAIN VISUAL SITUS PRODUK FURNITUR IKEA DAN OLYMPIC PERIODE 2015 JESSICA YONATIA
Serat Rupa: Journal of Design Vol 1 No 2 (2016): SRJD-SEPTEMBER
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v1i2.453

Abstract

Nowadays as technology grows and globalization affects, most companies usually have product catalogues on website as an advertising and online shopping as well. The study attempts to identify visual appearance comparison of Ikea and Olympic websites, by aesthetic elements which suit to visual communication design's principles. The applied method is qualitative method supported by theories and field survey. The result will be outlined as descriptive analysis which may be a reference in making an effective, informative and visually aesthetic commercial website. Keywords: aesthetic; commercial website; online; visual communication design
KAJIAN MAKNA: MIHRAB MASJID KONTEMPORER AL-IRSYAD KOTA BARU PARAHYANGAN RYANTY DERWENTYANA NAZHAR
Serat Rupa: Journal of Design Vol 1 No 2 (2016): SRJD-SEPTEMBER
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v1i2.454

Abstract

Al-Irsyad mosque at Kota Baru Parahyangan is a religious building that has the power of narrative and full of meaning. The elements of interior and exterior are designed by the architect to deliver messages to users. One element of the interior which is the orientation for the user is the Mihrab. Mihrab of this mosque has a unique concept of shape and philosophy. The concept can contain messages that can even up on the ideology that is intended for users who use the facility, and when elements of the space is interpreted (signified), then it becomes a sign (sign). Meaning analysis method that is used is combined with analysis of the typology of signs and sign structure, that will produce a more powerful meaning of the sign. Mihrab Al-Irsyad mosque is one part of a whole section of the mosque, but its role is very important for conveying message, especially message that regarding religious ideology, which is expressed in symbols. Mihrab Al-Irsyad Kota Baru Parahyangan try to use elements of the space as a mark to describe the expression "Quranic", so that each element is applied within the mihrab has a meaning derived from the meaning that comes from the verses of the Qur'an as a source of knowledge for the Islam follower. Expression of space that is designed solely to strengthen the religious beliefs of the congregation of the mosque on infinity, the one, and the greatness of God. Keywords: mihrab; mosque; semiotic; sign
KAJIAN RUANG DAN CAHAYA SEBAGAI TANDA PADA PERISTIWA TEATER REALIS SHIRLY NATHANIA SUHANJOYO
Serat Rupa: Journal of Design Vol 1 No 2 (2016): SRJD-SEPTEMBER
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v1i2.455

Abstract

Realism in theatre brings in reality of life through stage illusion accompanied with signs that can be applicated for event’s truth attainment. This make the aesthetics of art can be completely felt.Sign in space can be functioned as illustration that brings in act and atmosphere in theatre and it can be explained by arrangement of space and all of its elements. This arrangement is set as one unity such as forms, colors and materials, in order to make those elements support each other in its display. In a realist theatre show,lighting role important; lighting can show object and strengthen act, atmosphere, emotion in order to create act according to concept and further become symbol of script needs. Qualitative and interactive description is applied in order to analyzing space context connected to visual sign system. This system is used in stage, while for the lighting;intensity, color, distribution and movement apply it. Analysis result of space and light as sign explains that human do feel space and its affair into a representation of real life, therefore understanding of script is needed in order to better create the concepts and its imagination. Keywords: element; realist; semiotic; stage
KAJIAN SISTEM BUKAAN KAMAR TIDUR ASRAMA BEIYUAN GXNU TERHADAP KENYAMANAN TERMAL DAN PENCAHAYAAN ALAMI RUANG CITRA AMELIA
Serat Rupa: Journal of Design Vol 1 No 2 (2016): SRJD-SEPTEMBER
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v1i2.456

Abstract

Dormitory played an important role on university students life. Lot of universities oblige their students to live inside university’s dormitory with consideration that that thing would make observing students activities easier. Dormitory bedrooms comfort were crucial. This because of bedroom was the place where students would comeback to get a good rest after their daily activities outside. One of many things that could determine one rooms comfort was apertures design. Apertures design would affect a room wind circulation. Aside from natural circulation, apertures would determine the intensity of natural lighting that can get into the room.  Keywords: climate; lighting; students activity; temperature
PERANCANGAN MOBILE GAME BERDASARKAN PERMAINAN RAKYAT “DODOMBAAN” UNTUK MEMBANGUN INTERAKSI SOSIAL ANTAR PEMAIN RAYMOND RALIBI; ACHMAD SYARIEF; IRFANSYAH IRFANSYAH
Serat Rupa: Journal of Design Vol 1 No 2 (2016): SRJD-SEPTEMBER
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v1i2.457

Abstract

ABSTRACT“Dodombaan” is an old and popular folk-game amongst children in West Java, although nowadays it becomes rarely played as many children are in favor of playing digital games. Scholars believe that this folk-game actually provides an opportunity for children to develop a sense of social-sensitiveness, as children interactively play with each other. Having exposed to children interests on digital games and the social benefit of Sundanese folk-game, the study sets to design and develop a digital-game based on Sundanese folk-game of dodombaan. This design-study started by collecting and analyzing data of users and plays of dodombaan, which iteratively done in support of the process of designing a digital game. The formal elements of game are composed according to the original game-play of dodombaan. This is to assure that users will have similar game-experiences and social-benefit of the play. The digital game of dodombaan is developed as a mobile multi-player game on android platform and visualized according to the traditional art of sheep’s battle (seni ketangkasan domba) of Garut West Java. It is expected that the developed game of dodombaan can serve as an alternative product of digital game with cultural contents. Keywords: cultural content game; multiplayer mobile games; Sundanese folk-game 

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