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Yunita Setyoningrum
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SERAT RUPA: JOURNAL OF DESIGN EDITORIAL OFFICE Faculty of Humanities & Creative Industries, Maranatha Christian University Jl. Prof. drg. Surya Sumantri, M.P.H. No. 65, Bandung - 40164, Jawa Barat, Indonesia (Ph.: +62 22-2012186)
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INDONESIA
Serat Rupa: Journal of Design
Published by Universitas Kristen Maranatha
ISSN : -     EISSN : 2477586X     DOI : https://doi.org/10.28932/srjd
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Focus and scope of SRJD research areas include visual communication design, interior design & architecture, fashion design, design and culture, which emphasize the value aspect that is essential to the enhancement of human beings. SRJD published an original copy of articles research manuscript that is: 1) written based on research or field study, 2) written based on the design process, and 3) book reviews that are written with the minimum of 20 references. Publication allows expected subjects such as: a. Visual Communication Design (VCD) Visual Creative Advertising | Verbal Creative Advertising | Corporate Identity | Visual Rhetoric | Fashion Graphic | Fashion Industry Marketing | Packaging Design | Book Design | Typography & Lay-Out Design | Creative & Commercial Photography | Game Graphic b. Interior Design & Architecture (ID) Human Dimension & Designed Place | Anthropometrics & Ergonomic Issues | Furniture Design | Product Design | Building Material c. Fashion Design (FD) Fashion Trend & Style | Fashion Materials & Textiles | Accessory & Shoe Design | Jewellery Design | Visual Merchandising in Fashion Industry
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 141 Documents
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Literature Review Artificial Intelligence dalam Desain Grafis: Relevansi, Ancaman, dan Adaptasi Peran Desainer Lestari, Puji
Serat Rupa: Journal of Design Vol 10 No 1 (2026): JANUARI 2026
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v10i1.13072

Abstract

The rapid development of artificial intelligence (AI) has significantly influenced the creative industry, particularly in the field of graphic design.  AI-based technologies such as DALL-E, Midjourney, and Canva AI enable the instant creation of visuals through text-based instructions, raising debates about the relevance of designers’ roles in the digital era. This study aims to examine how the presence of AI affects graphic design practices through three main variables: relevance, threat, and adaptation. The method employed is a literature review by analyzing five scientific articles obtained from Google Scholar and Garuda databases within the last five years. The findings reveal that AI is relevant as a creative tool that accelerates workflow and expands idea exploration. However, it also poses threats in the form of job automation, plagiarism risks, and visual homogeneity. Therefore, designers are required to adapt by enhancing conceptual skills, utilizing AI as a collaborative tool, and maintaining ethical values as well as originality in every design process.

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