cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Sigit Apriyanto
Contact Email
sigita858@gmail.com
Phone
+6281215263928
Journal Mail Official
journal.jbas@uimandiri.ac.id
Editorial Address
Jl. Lintas Sumatra, Tj. Heran, Kec. Penengahan, Kabupaten Lampung Selatan, Lampung 35592
Location
Kab. lampung selatan,
Lampung
INDONESIA
Journal of Business Administration and Strategy
Published by Universitas Indonesia Mandiri
ISSN : -     EISSN : 30899257     DOI : https://doi.org/10.58290/jbas.
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Journal of Business Administration and Strategy is a peer-reviewed journal that publishes high-quality research in the fields of Business Administration, Business Strategy, and Strategic Management. Established to provide a platform for scholars, industry leaders, and policymakers, the journal aims to advance knowledge and practice in business and organizational strategies in diverse contexts. The journal publishes original research articles, review papers, and case studies that address theoretical and practical aspects of business strategy and management. Key topics of interest include, but are not limited to: Business Administration and Organizational Development Strategic Planning and Decision-Making Corporate Governance and Leadership Innovation and Entrepreneurship Strategies Operations and Supply Chain Strategy Marketing Strategy and Consumer Behavior Financial Management and Strategic Investment Human Resource Strategy and Organizational Behavior Sustainability and Corporate Social Responsibility (CSR) Digital Transformation and Technology Integration in Business Global Business Strategies and International Trade Crisis Management and Business Resilience Performance Measurement and Competitive Advantage The Journal of Business Administration and Strategy is dedicated to fostering interdisciplinary research that bridges the gap between academic theory and business practice. The journal seeks to promote innovative strategies and solutions that drive business growth, improve organizational performance, and address global economic challenges.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
An Analysis of Purchase Intentions for Cosmetic Products Using Tiktok Social Media Marketing Wijaya, Acum; Rosadi, Rama
Journal of Business Administration and Strategy Vol. 1 No. 1 (2025): January
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jbas.v1i1.4

Abstract

It is impossible to separate the several digital platforms utilized in business marketing from the current environment. Tiktok, a digital platform that lets users upload videos, is one social media site that is seeing a sharp increase in users. According to data from the website data.goodstats.id, 112 million Indonesians use the Tiktok social media platform, ranking it second globally after 116 million users in the US. However, as part of the company's product marketing plan, Tiktok has not been utilized to its full potential in Indonesia. In light of these circumstances, the purpose of this study was to investigate and determine how Tiktok social media affects interest in purchasing cosmetics. This study employed a quantitative approach using a survey methodology. In the meantime, 100 students from three universities in the Bekasi Regency were given questionnaires to complete in order to collect data. The examination of the processed data reveals that interest in purchasing cosmetic products is influenced by Tiktok social media marketing.
Analysis of the Effectiveness of Pantene Bye #RAMBUTCAPEK Ads with the AISAS Method Amartiwi, Yasinta; Tomy, Chairian
Journal of Business Administration and Strategy Vol. 1 No. 1 (2025): January
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jbas.v1i1.11

Abstract

Advertising on Pantene shampoo uses Youtube social media as a promotional medium. The phenomenon that occurred, based on data on the number of viewers on Pantene Bye #RambutCapek advertisements, increased by 22,955,186 million in less than a month at the beginning of the yearِ 2022.ِ Thisِ researchِ is entitledِ "Analysis of the Effectiveness of Pantene Bye #RambutCapek Ads withِ theِ AISAS method"ِ byِ usingِ theِ Descriptiveِ Quantitativeِ method andِ takingِ samples in this study using nonprobability sampling methods with purposive sampling techniques. The sample taken amounted to 100 respondents who were calculated using the slovin formula. The results of the analysis of the AISAS method (Attention, Interest, Search, Action, Share) the effectiveness of Pantene youtube advertising with the results of the average Attention score of 90.8% which is categorized as Excellent, Interest of 74.4%, Search of 61.3%, Action of 61.6% with Good cartegory and Share of 58.4% which is categorized as average
Problem-Solving Strategies as The Key to Successful Student Organization Management Haruman Putri, Risa; Nofitasari, Susi
Journal of Business Administration and Strategy Vol. 1 No. 1 (2025): January
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jbas.v1i1.18

Abstract

Student organizations play an important role in developing student potential and facilitating productive student activities. However, in the course of their operations, student organizations often face various problems that can hinder their effectiveness and sustainability. Therefore, the implementation of appropriate problem-solving strategies is key in ensuring the smooth management of student organizations. This article aims to analyze the importance of problem-solving strategies in student organizations, identify the factors that influence the success of these strategies, and provide concrete examples of their implementation.
The Effect of Inflation and Firm Size on Profitability in Banking Companies Listed on The Stock Exchange Nofitasari, Susi; Haruman Putri, Risa
Journal of Business Administration and Strategy Vol. 1 No. 1 (2025): January
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jbas.v1i1.19

Abstract

This study analyzes the effect of Inflation and Firm Size on Profitability in Banking Companies listed on the Indonesia Stock Exchange. The research method used is multiple linear regression analysis, which is to determine the effect of two independent variables on one dependent variable which is then carried out t hypothesis test and F hypothesis test to determine the significance level of the effect. The population of this study is the financial statements of Banking Companies listed on the Indonesia Stock Exchange and samples taken using purposive sampling techniques so that the samples taken start from the 2019-2023 period. Based on the results of the study, it shows that simultaneously and partially Inflation and Firm Size have a positive and significant effect on Profitability. The coefficient of determination is 36.3% and the remaining 63.7% is another variable that also affects profitability but is not examined. As for partial Inflation has a greater influence than Firm Size.
The Influence of Service Quality on Consumer Satisfaction: A Study of Traditional Retail (Nanostore) in Bandar Lampung City Naqiya, Alfina Zsazsa
Journal of Business Administration and Strategy Vol. 1 No. 1 (2025): January
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jbas.v1i1.25

Abstract

The development of modern retail in Indonesia is so fast, this has an impact on the growth and development of various retailers in various regions. Nanostore as a micro business which is one of the traditional retailers which in Indonesia is known as a grocery shop is a business run by families in villages that support the daily needs of the surrounding community. In 2022 there will be 326 modern retailers which will result in competition leading to higher consumer expectations for service quality. The purpose of this study is to determine the quality of services provided by nanostore owners, to determine the effect of service quality on nanostore consumer satisfaction in Bandar lampung. Data collection was carried out by distributing questionnaires using a Likert scale to 230 nanostore respondents. The sampling method used purposive sampling technique. The research method used is descriptive quantitative method with correlation analysis techniques, simple regression analysis, coefficient of determination, and hypothesis testing. The results have shown that service quality affects customer satisfaction by 46.6%.
Impact of Customer Experience on Customer Loyalty, With A Particular Focus on The Role of Customer Satisfaction Supriyanto, Supriyanto; Nathanael, Austin; Rozi, Fakhrur
Journal of Business Administration and Strategy Vol. 1 No. 2 (2025): July
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jbas.v1i2.35

Abstract

The internet is one of the impacts of modern technological development that has the capacity to transform the manner in which marketing communication is conducted from face-to-face (conventional) to screen-to-face (digital marketing). The objective of this research is to examine the customer base of Caribbe Caffe. The data collection method employed in this study utilizes the communication method. Therefore, an online questionnaire was disseminated via Google Forms to a sample of 100 respondents who had previously used or purchased products at Caribbe Cafe. The procedure employed for model testing and data processing utilizes a structural equation model with SmartPLS 3.0 and SPSS 25. The resulting output indicates that customer experience exerts a positive and significant influence on customer satisfaction. Furthermore, customer experience demonstrates a positive and insignificant effect on customer loyalty. Additionally, customer satisfaction exhibits a positive and significant effect on customer loyalty. Finally, customer experience displays a positive and significant effect on customer loyalty, albeit indirectly through customer satisfaction. The findings of this study indicate that three of the four hypotheses are substantiated by substantial positive evidence, namely, customer experience and its impact on customer satisfaction, customer experience and its impact on customer loyalty, and customer experience and its impact on customer loyalty through customer satisfaction. However, the fourth hypothesis, which pertains to the direct relationship between customer experience and customer loyalty, is rejected, and the results of the analysis are inconsequential.
Cassava Price Dynamics in Lampung Province: Economic and Social Factors That Influence Naqiya, Alfina Zsazsa; Rozi, Fakhrur
Journal of Business Administration and Strategy Vol. 1 No. 2 (2025): July
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jbas.v1i2.37

Abstract

Cassava prices in Lampung, one of the largest cassava producers in Indonesia, experience fluctuations influenced by various economic and social factors. This study aims to identify and analyze the factors that influence the dynamics of cassava prices in Lampung province. The method used in this study is descriptive analysis with qualitative and quantitative approaches. The results of the study indicate that the main factors influencing cassava prices in Lampung include weather conditions, government policies related to prices and subsidies, transportation costs, and domestic and export market demand. Social factors, such as the socio-economic conditions of farmers and the relationship between traders and consumers also play an important role in determining prices. This study provides recommendations on policies that can be implemented to reduce price fluctuations and improve the welfare of cassava farmers in Lampung.
Implementation of Situational Leadership Model in Improving Company Performance Pitri, Laila; Rozi, Fakhrur; Naqiya, Alfina Zsazsa
Journal of Business Administration and Strategy Vol. 1 No. 2 (2025): July
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aimed to examine how the implementation of situational leadership models can improve work effectiveness in organizations. This research uses a descriptive qualitative approach with a library research method, which relies on various reference sources such as scientific journals, academic books, and previous research articles. The focus of the analysis is directed at understanding the leadership style applied by leaders in responding to the dynamics of employee readiness, as well as its impact on achieving organizational goals. The results showed that leaders who are able to adjust their leadership style according to the readiness level of their subordinates tend to be more successful in building productive work teams, increasing motivation, and creating a supportive work environment. The situational leadership model is also proven to be able to increase loyalty and collaboration within the team, and encourage sustainable human resource development. Thus, the implementation of situational leadership is the right strategy in optimizing workforce potential and supporting the achievement of organizational performance more effectively.
Leadership Strategies to Boost Loyalty and Career Development for Alfamart Kedaton Lampung Selatan Employees Nurmansyah, Nurmansyah; Rozi, Fakhrur
Journal of Business Administration and Strategy Vol. 1 No. 2 (2025): July
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to analyze the leadership strategies implemented at the Alfamart Kedaton Lamsel store in improving employee loyalty and career development. Effective leadership plays an important role in creating a conducive work environment and encouraging employee growth. The research method used is descriptive qualitative with data collection techniques through interviews. The results of this study indicate that transformational and participatory leadership have a positive influence on employee loyalty, as evidenced by high retention rates and increased job satisfaction. Additionally, career development is facilitated through performance evaluations and the provision of promotion opportunities. This study recommends the importance of ongoing leadership training for managers to ensure that the strategies employed remain relevant and effective in supporting human resources.
Authoritarian vs Participatory Leadership in the Digital Era: An Analysis of the Vitality of the Governor of Lampung's Response to Public Criticism Zeeda, Ghuvira; Rozi, Fakhrur; Supriyanto, Supriyanto
Journal of Business Administration and Strategy Vol. 1 No. 2 (2025): July
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jbas.v1i2.149

Abstract

This study aimed to describe the form of the language of power of the Lampung Provincial Government towards the Bima Lampung case and describe the form of the language of knowledge of Instagram netizens towards the Bima Lampung case on Instagram social media @awbimax, @narasinewsroom, and @kuyentertainment. The research method used is a qualitative descriptive method. The data in this study are the language of power of the Lampung Provincial Government and the language of knowledge of Instagram netizens on the Bima Lampung case. Data collection techniques used observation, documentation, reading and note-taking. Data analysis techniques in this study are identification, categorization, and interpretation. The results of this study indicate that the language of power of the Lampung Provincial Government is in the form of statements that influence the way of speaking, influence the formation of knowledge, and can create or suppress certain views and opinions. Meanwhile, the form of the language of knowledge of Instagram netizens towards Bima Lampung is in the form of statements that influence the way they view the real world, and interact with others.

Page 1 of 1 | Total Record : 10

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 1 No. 2 (2025): July Vol. 1 No. 1 (2025): January