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Program Studi Animasi, Fakultas Seni Rupa dan Desain Institut Seni Indonesia Denpasar Jl. Nusa Indah, Sumerta, Kec. Denpasar Timur, Kota Denpasar, Bali 80235
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INDONESIA
Anima Rupa: Jurnal Animasi
Published by Institut Seni Indonesia Denpasar
ISSN : -     EISSN : 30466083     DOI : https://doi.org/10.59997/anrupa
Core Subject : Humanities, Art,
Arts Humanities
Anima Rupa: Jurnal Animasi adalah media publikasi ilmiah di bidang kajian/perancangan dan kajian budaya terhadap media-media animasi, produksi film animasi, iklan animasi, dan budaya animasi. Anima Rupa: Jurnal Animasi diterbitkan oleh LP2MPP Institut Seni Indonesia Denpasar dan dikelola oleh Program Studi Animasi Fakultas Seni Rupa & Desain Institut Seni Indonesia Denpasar, dengan e-ISSN: 3046-6083. Anima Rupa: Jurnal Animasi memiliki periode penerbitan dua kali dalam setahun, yaitu pada bulan April dan Oktober. Ruang lingkup artikel dalam Anima Rupa: Jurnal Animasi meliputi: (1) produksi film animasi; (2) media-media animasi; (3) iklan animasi; (4) sinematografi; (5) ilustrasi; (6) teknologi terapan terbaru di bidang produksi animasi; (7) metode pendidikan dalam pengajaran animasi; (8) budaya dalam ranah animasi.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 25 Documents
 1   2   3 
PELUANG USAHA INDUSTRI ANIMASI DI INDONESIA Nayaka, Tanaya; Dananjaya, Ida Bagus Putu
Anima Rupa Vol 2 No 1 (2024): Anima Rupa: Jurnal Animasi
Publisher : Pusat Penerbitan LPPM ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/animarupa.v2i1.4497

Abstract

The animation industry in Indonesia has shown significant growth in recent years, fuelled by the increasing demand for creative content across various media platforms, such as film, television, social media, and gaming. This research aims to identify business opportunities in Indonesia's animation sector and analyze the factors influencing its growth. The research method used is a literature study and a survey of local animation industry players, including animation studios, independent animators, and educational institutions. The results show that technological support, increased access to digital platforms, and government programs that encourage creativity provide excellent opportunities for the growth of the animation industry in Indonesia. However, challenges such as lack of investment, limited skilled human resources, and lack of access to international markets must be overcome. The conclusion of this study emphasizes the importance of strengthening the animation industry ecosystem through collaboration between the education sector, government, and industry to create a business climate that supports sustainable growth.
PELUANG KERJA ANIMATOR DI INDUSTRI ANIMASI PADA MASA PANDEMI Rahmawati, Hestin; Mahaniiya, Ni Kadek Nathi Sharma; Artha, I Gede Agus Indram Bayu
Anima Rupa Vol 2 No 1 (2024): Anima Rupa: Jurnal Animasi
Publisher : Pusat Penerbitan LPPM ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/animarupa.v2i1.4524

Abstract

The COVID-19 pandemic has had a significant impact on various industry sectors, including the animation industry. This research aims to explore the employment opportunities for animators during the pandemic and how adaptation is happening in the industry. Data was obtained through a literature review as well as interviews with several professional animators and industry players. The results show that despite the global economic slowdown, the demand for digital content, including animation, has increased significantly. This is driven by the increasing need for digital-based entertainment and educational content during quarantine. In addition, the animation industry is able to adapt quickly through remote working and online collaboration, which opens up opportunities for animators to remain productive amidst challenging situations. This study concludes that the pandemic accelerates the digital transformation of the animation industry and opens up new opportunities for animators who are able to innovate and adapt to the latest technology.
KONTRIBUSI INDUSTRI ANIMASI INDONESIA TERHADAP EKONOMI Maheswari, Anak Agung Istri Kirana; Zahro, Laila Maulidhiyah Laksana
Anima Rupa Vol 2 No 1 (2024): Anima Rupa: Jurnal Animasi
Publisher : Pusat Penerbitan LPPM ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/animarupa.v2i1.4535

Abstract

The animation industry in Indonesia has grown rapidly in recent years, fuelled by technological advances and the increasing demand for creative content in various sectors, such as entertainment, advertising, and education. This study aims to analyse the contribution of the animation industry to the Indonesian economy, both in terms of job creation, increasing national income, and exporting animation products. Using secondary data analysis methods from industry reports and government agencies, the results show that the animation industry has a significant impact on economic growth, especially in the creative economy. In addition, this industry has the potential to become a leading sector that can compete in the global market. However, challenges such as the lack of skilled labour and limited access to capital are still the main obstacles that need to be overcome. Recommendations include improving education and training in animation as well as government policy support to strengthen the competitiveness of Indonesia's animation industry.
STRATEGI PEMASARAN PRODUK MENGGUNAKAN MEDIA ANIMASI DI INDONESIA Laksita, Ida Ayu Tara; Prasetya, Ni Kadek Novi Elita
Anima Rupa Vol 2 No 1 (2024): Anima Rupa: Jurnal Animasi
Publisher : Pusat Penerbitan LPPM ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/animarupa.v2i1.4536

Abstract

In the growing digital era, the use of animation media has become one of the effective marketing strategies in Indonesia. Animation provides a visual appeal that is able to convey marketing messages in an attractive and easily understood manner by various audience segments. This research aims to analyse product marketing strategies that use animated media, with a focus on the effectiveness, flexibility, and consumer engagement generated. The research method used is qualitative analysis with case studies on several companies in Indonesia that have successfully adopted animation in their marketing campaigns. The results show that animation not only increases product appeal, but is also able to convey complex messages in a simpler and more interactive way. In addition, animation has also proven effective in building brand awareness and creating a strong emotional connection with consumers. This research is expected to provide insights for creative industry players and companies in optimising marketing strategies through the use of animation media.
POTENSI PENGGUNAAN SOFTWARE 3D DALAM PEMBELAJARAN 2D ANIMASI Kastawa, I Wayan Kalani Kekai
Anima Rupa Vol 2 No 1 (2024): Anima Rupa: Jurnal Animasi
Publisher : Pusat Penerbitan LPPM ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/animarupa.v2i1.4539

Abstract

The use of 3D software in learning 2D animation offers a new approach that can improve the efficiency and quality of the learning process. This article aims to explore the potential of using 3D software in teaching 2D animation concepts in an educational environment. In traditional methods, 2D animation is generally learned through manual processes that require a deep understanding of frame-by-frame drawing and drawing techniques. However, with the development of 3D technology, software such as Blender, Maya, and Cinema 4D can be used to make 2D animation easier by using more efficient techniques such as rigging and pose-to-pose. This study was conducted using a qualitative approach through interviews with animation lecturers and practitioners, as well as observations of animation classes in several educational institutions. The results show that the use of 3D software in learning 2D animation can reduce production time, improve students' understanding of the basic principles of animation, and expand technical skills relevant to the modern animation industry. With the integration of 3D software, students can develop 2D animation skills while learning the basics of 3D modeling and animation, thus increasing their flexibility and competitiveness in the job market. This research recommends the use of 3D software as part of the 2D animation curriculum in educational institutions as an effective and innovative alternative.
ANALISIS PENERAPAN ANIMASI DALAM GAME Tandeo, Ewaldo Jovial; Pramayasa, I Made Hendra Mahajaya
Anima Rupa Vol 2 No 2 (2025): Anima Rupa: Jurnal Animasi
Publisher : Pusat Penerbitan LPPM ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/animarupa.v2i2.5513

Abstract

Video games and animation are two elements that are difficult to separate. Since the development of the video game industry, many games have been created using either two-dimensional or three- dimensional animation techniques. Animation certainly plays a crucial role in making games engaging. Generally, animation is more prominently used in video games of the RPG (Role-Playing Game) genre. It not only delights gamers with visually captivating graphics but also contributes to the storyline and character development. Therefore, various observations and analyses of animation and visuals in video games have been conducted. For example, examining the animation used in the games being observed. Various RPG video games utilize two-dimensional, three-dimensional, or a combination of both animations, providing gamers with a new experience through stunning graphics. Thus, the combination of animation and video games can entertain and inspire many people.
PENERAPAN ANIMASI 2D DAN 3D PADA GAME PROJECT SEKAI COLORFUL STAGE! FEAT. HATSUNE MIKU Suci, Delyana
Anima Rupa Vol 2 No 2 (2025): Anima Rupa: Jurnal Animasi
Publisher : Pusat Penerbitan LPPM ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/animarupa.v2i2.5514

Abstract

Currently, animation has developed very rapidly. With the development of technology, various types of animation can be used in the game industry. This study discusses the use of 2D animation and 3D animation in the game “Project Sekai Colorful Stage! feat. Hatsune Miku”, which is a rhythm/music game that incorporates famous virtual characters from vocaloid especially Hatsune Miku. This research uses a descriptive qualitative method where I will conduct research by observing the animation used in this game. The game combines attractive visual elements and interactive gameplay, making it highly desirable to music and anime fans. 2D animation is used for the backgrounds and characters, giving it a cheerful and distinctive feel, while 3D animation gives depth and realism to the game environment. This game not only offers stunning visuals, but also enhances player interaction with the songs and characters through the incorporation of these two animation techniques. This research focuses on how the two techniques are combined and their effect on the game experience.
REPRESENTASI KARAKTERISTIK MASYARAKAT BERBUDAYA PADA FILM ANIMASI Chandra, Ni Putu Mertha Natania
Anima Rupa Vol 2 No 2 (2025): Anima Rupa: Jurnal Animasi
Publisher : Pusat Penerbitan LPPM ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/animarupa.v2i2.5515

Abstract

Animation is a form of art that is popular among today's society, especially among us teenagers. Animation has a unique ability to communicate traditional values and cultural identity. Animation can strengthen the cultural identity of a society by using traditional visuals in a modern form. This research will discuss how community characteristics can be reflected through cultural representation in animation which includes elements such as traditional clothing, language, customs and narratives originating from local community myths and local history. The results of this research will show that animation is able to represent culture authentically and is an important tool in maintaining the sustainability of cultural heritage.
PENGARUH ANIMASI TERHADAP REALISME DAN DAYA TARIK VISUAL GAME Gunawan, I Putu Rezza Sastra
Anima Rupa Vol 2 No 2 (2025): Anima Rupa: Jurnal Animasi
Publisher : Pusat Penerbitan LPPM ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/animarupa.v2i2.5516

Abstract

In contemporary Game Development, animation plays a significant role in Improving the quality of graphics and visual experience of players. This article discusses how animation can increase realism, movement dynamics and also game interactivity. In this research, we analyze case studies of several games that are popular among today's young people that have undergone significant graphic changes using advanced animation techniques such as smooth motion capture, procedural animation, and visual effects that are pleasing to the eye. The analysis results show that animation strengthens the narrative and gameplay in addition to beautifying the visual appearance of the game, animation plays an important role in making the gaming experience more enjoyable. Player satisfaction and the commercial success of the game are directly influenced by animation.
POTENSI ANIMASI DALAM USAHA MENAMBAH DAYA TARIK MASYARAKAT TERHADAP CERITA DAERAH DI INDONESIA Putra, Gede Lingga Ananta Kusuma; Novita, Sherly Agatha Surya
Anima Rupa Vol 2 No 2 (2025): Anima Rupa: Jurnal Animasi
Publisher : Pusat Penerbitan LPPM ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/animarupa.v2i2.5517

Abstract

As time progresses, Indonesian society's fascination with regional stories is decreasing. Many Indonesian people think that regional stories are old dated and uninteresting. Many ways have been taken to increase Indonesian people's interest in regional stories, one of which is using animation as an effort to increase public appeal. Animation itself in Indonesia has begun to be widely used in various fields, starting from advertising, social media, to films. The development of animation in Indonesia provides a great opportunity to attract public interest in regional stories. By using animation, it is hoped that it can increase people's interest in regional stories.

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