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Asian Journal of Media and Culture
Published by MD Research Center
ISSN : -     EISSN : 30904382     DOI : https://doi.org/10.63919/ajmc
Core Subject : Education, Art,
Arts Languange, Linguistic, Communication & Media
Asian Journal of Media and Culture (e-ISSN 3090-4382) is a peer-reviewed academic journal published biannually (in January and July) by MD Research Center. First published on January 26, 2025, the journal serves as a platform and forum for academics and researchers interested in media and cultural studies. It aims to make significant academic contributions accessible to a global audience, promote diverse perspectives, and broaden the understanding of the role of media in the development of culture across Asia and beyond. The journal was registered as a member of CrossRef in 2025 and uses the Digital Object Identifier (DOI) prefix 10.63919, ensuring that each published article has a unique digital identity.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 10 Documents
 1 
Tradition to Technology: The Transformation of Indonesian Culture in the Social Media Era Badad Alauddin, Muhammad; Fitri, Dynia; Apri Wenando, Febby
Asian Journal of Media and Culture Vol. 1 No. 1 (2025): Asian Journal of Media and Culture
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmc.v1i1.16

Abstract

This research aims to explore the impact of social media on Indonesian culture through a literature study approach. In the increasingly digital context of Indonesia, social media has a significant influence on various aspects of social, cultural, and economic life. This study highlights both the positive and negative impacts of social media. On the positive side, social media has become an important tool for expressing cultural identity, promoting cultural heritage, and fostering cultural diplomacy. Platforms like Instagram and TikTok provide space for the younger generation in Indonesia to share traditional cultural practices and strengthen pride and attachment to local culture. However, negative impacts also emerge, such as the spread of false information that can lead to social fragmentation, hatred, and discrimination. Additionally, changes in language and communication styles influenced by social media raise concerns about the preservation of more traditional Indonesian languages and cultures. This research also emphasizes the role of social media in marketing and consumer behavior, as well as how it can accelerate the digital divide in Indonesia. The study concludes that while social media offers many benefits, significant challenges in managing its negative effects, such as misinformation and social pressure, must be addressed. This research provides valuable insights into understanding the dynamics of Indonesian culture in the digital era and the importance of a balanced strategy in leveraging social media for social and cultural progress.  
The Culture of Consumerism in Advertising: An Analysis of the Representation of Social Values through Mass Media Okditazeini, Vannyora; Permata Lani, Oktri Permata Lani; Marhen, Marhen; Khaira, Fadhilatul
Asian Journal of Media and Culture Vol. 1 No. 1 (2025): Asian Journal of Media and Culture
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmc.v1i1.17

Abstract

This study examines the role of advertising in shaping social perceptions and reinforcing existing social inequalities in society. In an increasingly digitally connected context, advertising functions not only as a tool for promoting products but also as a cultural force that influences public views on gender, social class, race, and ethnicity. This literature review aims to analyze how advertising creates, strengthens, or even challenges social stereotypes and prevailing norms. Based on a literature review methodology, this research collects and analyzes various relevant academic literatures, including journals, books, and articles that discuss the impact of advertising on social perceptions across different cultural and geographical contexts. The findings show that advertising often reinforces traditional gender stereotypes, portrays social class in a reductive manner, and strengthens racial hierarchies in society. However, on the other hand, there are also efforts to challenge these stereotypes through more inclusive advertising campaigns, such as femvertising. This study also highlights how social media is increasingly playing an important role in shaping narratives about social status and consumer identity. Overall, the findings suggest that advertising not only reflects but also shapes social values and norms, thus having a significant impact on the formation of social inequalities. This research is expected to provide insights for the development of more ethical and diversity-oriented advertising policies and practices
Visual Culture in Social Media: A Study on the Influence of Instagram on Aesthetics and Youth Culture Trends Eka Putra, Fauzi; Afrilian, Pepy
Asian Journal of Media and Culture Vol. 1 No. 1 (2025): Asian Journal of Media and Culture
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmc.v1i1.18

Abstract

This study examines the influence of visual aesthetics on Instagram in shaping social identity and user behavior, with a focus on how the visual standards on this platform affect how individuals express themselves. Using a literature review method, this research gathers and analyzes various relevant sources, including academic articles, journals, and previous research reports, to explore the impact of visual aesthetics on Instagram users. The main findings of this study show that the visual aesthetics on Instagram, which often create idealized representations of the self, play a significant role in the formation of individual social identity. Users, especially younger ones, are frequently influenced by the beauty standards and lifestyles promoted by influencers, reinforcing the tendency to compare themselves with more "perfect" images. This can negatively impact mental health, such as increasing anxiety and body dissatisfaction. However, this research also finds that the platform offers space for more inclusive self-expression, particularly for marginalized groups, such as the LGBTQ+ community and specific ethnic groups, who use Instagram to showcase their cultural identities. This study highlights the importance of awareness of the influence of visual aesthetics on social media in shaping self-perception and social relationships, as well as the need for a more sensitive approach to diversity in the use of digital platforms
Culture Appropriation in Popular Media: A Critical Analysis of Globalization and Identity Marzal, Nofrizon; Andi Kafri, Saniman
Asian Journal of Media and Culture Vol. 1 No. 1 (2025): Asian Journal of Media and Culture
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmc.v1i1.19

Abstract

This article discusses the phenomenon of cultural appropriation in the context of globalization, focusing on its impact on marginalized groups and the tensions that arise between appreciation and exploitation of cultural elements. Through a literature review, the article examines how cultural appropriation practices lead to commodification, distortion, and the erasure of the original cultural meaning, as well as their effects on the identity and psychological well-being of the affected groups. The study shows that globalization, while enabling cultural exchange between countries and communities, often reinforces power imbalances, where dominant cultures take cultural elements from marginalized groups without respecting their original context or values. This phenomenon not only contributes to the loss of cultural identity but also increases feelings of alienation and devaluation among the affected individuals. The article also discusses the importance of culturally responsive education and cultural humility as efforts to mitigate the negative impacts of cultural appropriation. In the social context, cultural justice should be seen as an integral part of a larger social movement, aimed at providing space for marginalized cultural narratives and promoting respect for cultural diversity. The findings of this research emphasize that a critical understanding of cultural appropriation, with an awareness of imbalances and historical contextualization, is crucial in creating a more just society that values cultural diversity.
Islamic Philanthropy in the Digital Era: The Role of Media and Culture in Spreading the Teachings of Generosity Mansur, Muhammad; Addiarrahman, Addiarrahman; Ismail, Dailani; Rasyidi , Abdullah; Deni Putra, Muhammad
Asian Journal of Media and Culture Vol. 1 No. 1 (2025): Asian Journal of Media and Culture
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmc.v1i1.20

Abstract

This study aims to examine the strengthening of the Islamic philanthropy ecosystem through collaboration between media, Islamic institutions, and society, with a focus on the role of media in reinforcing Islamic philanthropic values in the digital age. In this context, both traditional and digital media are identified as highly influential forces in expanding reach and encouraging public participation in philanthropic activities. However, this study also highlights the primary challenge of misrepresenting the principles of Islamic philanthropy in mainstream media, which often obscures the public’s understanding of the broader characteristics and goals of charity in Islam beyond just financial donations. The study employs a qualitative approach using a literature review method, analyzing various related literature such as scholarly articles, research reports, and books on Islamic philanthropy, media, and community involvement. This research also explores the potential of social media as a tool to broaden the reach of philanthropy, particularly among the youth, as well as the importance of transparency and accountability in digital-based philanthropic campaigns. The findings of this research suggest that effective collaboration between media, Islamic institutions, and society can create a greater social impact, raise awareness about the importance of philanthropy, and increase participation in charitable activities. However, to achieve these goals, the use of media must be done wisely and ethically, with a focus on creating authentic narratives and managing transparency. This study provides new insights into how such collaboration can strengthen the Islamic philanthropy ecosystem in the modern era.
Local and Global Cultural Interaction: Representation in Asian Video Games as a Medium of Cultural Communication Gusanti, Yurina
Asian Journal of Media and Culture Vol. 1 No. 2 (2025): Asian Journal of Media and Culture
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmc.v1i2.23

Abstract

This study aims to explore the influence of cultural representation in video games on players' perceptions in the context of globalization. Using a qualitative approach and literature study, this research analyzes relevant literature on how video games integrate cultural elements from various countries and affect players' views of other cultures. Data is collected from various articles, journals, and books discussing themes such as cultural representation, globalization, and player interaction in video games. The results indicate that video games function as a medium that enables players to engage with foreign cultures through visual elements, narrative, and gameplay. Furthermore, the study finds that video games can introduce cultural elements previously unknown to players, while simultaneously shaping their perceptions of those cultures. These findings provide new insights into how video games can serve as a tool for expanding intercultural understanding, reducing stereotypes, and enhancing cultural dialogue in the era of globalization. The implications of this research suggest that video games have the potential to create spaces for more inclusive and profound cultural exchange. The study also opens opportunities for further research examining the social and cultural impacts of video games, particularly in the context of globalization's influence on the gaming industry and players' perceptions of foreign cultures.
Cultural Frameworks of Consumerism: A Comparative Study of Global Brand Narratives in Bollywood and Hollywood Commercial Films Desmal, Deddy
Asian Journal of Media and Culture Vol. 1 No. 2 (2025): Asian Journal of Media and Culture
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmc.v1i2.25

Abstract

This study explores how commercial media from Bollywood and Hollywood represent and promote consumerist culture. Cultural globalization has caused the film industry, especially Bollywood and Hollywood, to become significant tools in shaping and influencing consumerist values in society. Using a qualitative approach based on literature review, this research analyzes the representation of consumerism in films from both industries and how audiences respond to consumerist portrayals within their cultural contexts. The study aims to investigate how consumerist values are promoted in these industries and their impact on societal consumption behavior. Data used includes film texts, scientific articles, journals, and books related to consumerism in mass media. The findings indicate that both Bollywood and Hollywood strongly depict consumerism through portrayals of luxurious lifestyles, branded goods, and consumption aspirations embedded in film narratives. While similarities exist in their promotion of consumerism, Bollywood emphasizes traditional and familial values, whereas Hollywood tends to prioritize individualism and luxury lifestyles. This research provides deeper insight into the role of film media in shaping global consumption and contributes to understanding globalization’s influence on consumer behavior.
Cultural Incompatibility in Digital News Adoption: Social Inequality and Political Information Dissemination in Indonesia Fadhli Ramadhan, Nuzul
Asian Journal of Media and Culture Vol. 1 No. 2 (2025): Asian Journal of Media and Culture
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmc.v1i2.26

Abstract

This study focuses on how digital technology and culture mutually influence each other in shaping patterns of political participation in contemporary society. It is grounded in the reality that changes in the political landscape today are determined not only by developments in information technology but also by how local culture responds to and shapes the use of such technology. Using a qualitative approach through literature review, this research examines the dynamics of information technology development especially digital media in transforming political behavior and highlights the crucial role of cultural values and social norms in this process. The literature analyzed includes topics related to digital activism, the role of social media in political movements, and the responses of different social groups to technology adoption. The findings indicate that digital media has great potential to expand political participation space. However, this impact is not universal; it heavily depends on the surrounding social and cultural contexts. While technology enables more open and rapid political communication, factors such as digital access disparities and cultural diversity may limit the effectiveness of such participation. This study enriches the understanding of the interaction between digital media and local culture in political contexts and provides insight into how technology acts not just as a tool but also as a space shaped by and shaping the political cultural meanings of contemporary society.
The Double-Edged Sword: Social Media’s Impact on Press Freedom and Democratic Information Flows in Diverse Asian Contexts Juned, Sulaiman
Asian Journal of Media and Culture Vol. 1 No. 2 (2025): Asian Journal of Media and Culture
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmc.v1i2.28

Abstract

This article examines the controversy surrounding press freedom in Asia, focusing on the influence of social media on the democratization of information in Asian countries. Press freedom in Asia faces significant challenges from both political pressure and government control over traditional media. In the digital age, social media has become the primary platform for information sharing; however, it also presents new challenges related to the spread of inaccurate information and restrictions on freedom of expression. This study employs a literature review method to analyze relevant works concerning the relationship between social media, press freedom, and the democratization of information across various Asian countries. The findings indicate that while social media has the potential to expand democratic space, its impact on press freedom is heavily influenced by government policies and local socio-political conditions. In some countries, social media is used to advocate for free speech and amplify opposition voices, whereas in others, it serves as a government tool to limit the flow of information deemed harmful. The article further highlights the challenges Asian countries face in balancing information freedom and social media regulation to prevent misinformation. The study concludes that social media plays a crucial role in advancing press freedom, but its success depends on wise management and appropriate regulation.
Algorithmic Cultural Mediation: TikTok as a Venue for Youth Identity Negotiation and Local Heritage Preservation in Southeast Asia Manesah, Dani
Asian Journal of Media and Culture Vol. 1 No. 2 (2025): Asian Journal of Media and Culture
Publisher : MD Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63919/ajmc.v1i2.29

Abstract

This study explores the role of TikTok as a medium for cultural expression and self-identity among teenagers in Southeast Asia, as well as its contribution to the preservation of local culture amid globalization. Using a qualitative approach, this research analyzes how TikTok enables young people to express their local culture, engage within global communities, and develop both personal and collective identities. Data were collected through literature review and content analysis of TikTok videos produced by users from various Southeast Asian countries. The main findings indicate that TikTok functions as a platform that democratizes cultural expression, allowing users to widely showcase traditional practices and socio-political issues. The platform also plays a role in social activism, with young users leveraging TikTok to raise awareness on issues like human rights and climate change. However, challenges arise related to cultural homogenization due to the dominance of global trends. This study concludes that TikTok can strengthen local cultural preservation while simultaneously providing space for global cultural exchange. Implications of this research highlight the importance of balancing participation in global culture with the preservation of local values, which can be optimized through cross-cultural collaboration. Further research is needed to explore the long-term impact of TikTok on the cultural and social identities of Southeast Asian youth.

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