cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Happy Susanto
Contact Email
paradigma.stia.aan@gmail.com
Phone
-
Journal Mail Official
paradigma.stia.aan@gmail.com
Editorial Address
Jl. Blunyah Gede Blunyahrejo, Karangwaru, Kec. Tegalrejo, Kota Yogyakarta, Daerah Istimewa Yogyakarta 55241
Location
Unknown,
Unknown
INDONESIA
PARADIGMA: Jurnal Ilmu Administrasi
Published by Sekolah Tinggi Ilmu Administrasi AAN
ISSN : 23015497     EISSN : 25498460     DOI : https://doi.org/10.65124/prdm
Core Subject : Social,
Social Sciences
PARADIGMA: Jurnal Ilmu Administrasi, published by the College of Administrative Science (STIA) "AAN" Yogyakarta with e-ISSN numbers: 2549-8460 and p-ISSN numbers: 2301-5497, is published twice annually in June and December. It contains ideas and research in the field of public administration, including public policy, public management, development, and socio-community issues.
Arjuna Subject : Ilmu Sosial - Administrasi Publik
Articles 24 Documents
 1   2   3 
PENGARUH KEBIJAKAN HARGA ECERAN TERTINGGI MINYAK GORENG TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Septian, Esa; Wulandari, Septi
PARADIGMA: Jurnal Ilmu Administrasi Vol. 14 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) "AAN" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65124/prdm.v14i1.211

Abstract

Fluctuations in cooking oil prices due to policy changes have triggered consumer unrest and prompted the government to set a Highest Retail Price (HET) to maintain people's purchasing power. This study aims to analyze the effect of the HET policy on consumer purchasing decisions in Tepas Village, Ngawi Regency. Using a quantitative explanatory approach with a causal-comparative survey design, data were collected through questionnaires to 40 respondents selected using the Accidental Sampling technique. Measurements used a 5-point Likert scale and were analyzed through descriptive tests, normality, Pearson correlation, simple linear regression, and one-sample t-tests using JASP. The results showed that HET had a very strong and significant effect on purchasing decisions (r = 0.950; p < 0.001; R² = 0.902). Consumers tend to continue buying cooking oil when they feel the price is stable, certain, and affordable. These findings support the theory of consumer behavior and strengthen previous research related to staple food price policies. This study has limitations in terms of coverage and number of respondents. Further research suggests expanding the location, increasing the number of samples, and using a mixed approach to explore the psychological and socio-cultural factors that influence purchasing decisions.
ANALISIS BAURAN PEMASARAN SEKTOR PARIWISATA PAHLAWAN STREET CENTER SEBAGAI DESTINASI WISATA NON ALAM DI KOTA MADIUN Yolanda, Aisyah; Utami, Sri
PARADIGMA: Jurnal Ilmu Administrasi Vol. 14 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) "AAN" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65124/prdm.v14i1.212

Abstract

This research aims to analyze the marketing mix strategy for the Pahlawan Street Center (PSC) tourism sector as a non-natural tourism destination in Madiun City. Tourism is a strategic sector that plays an important role in economic growth, especially in increasing regional income and reducing unemployment. Madiun City, with limited land and no natural tourism, is developing PSC as a unique non-natural tourist attraction that has great potential. However, until now, PSC is still little known to tourists from outside the region. This research uses the marketing mix strategy concept (Marketing Mix) which consists of 9Ps: Product, Price, Place, Promotion, Political Power, Public Relations, Process, People, and Physical Evidence according to Boom and Bitner (2007). The aim of this research is to identify how the marketing mix strategy is implemented in PSC and the factors that hinder and support its implementation. The research results show that the marketing mix strategy at PSC still requires optimization, especially in the aspects of promotion and public relations to increase awareness and attraction of tourists to PSC. The main inhibiting factors are limited land and ineffective promotion, while government support and the potential for attractive icons from PSC are the main supporting factors. With the right marketing strategy, PSC can develop into a better known non-natural tourist destination and attract more tourists, which will ultimately have a positive impact on the regional economy of Madiun City.  
STRATEGI KOMUNIKASI EKSTERNAL DALAM MENINGKATKAN PENJUALAN PADA PT MAYORA INDAH TBK: STUDI KASUS PT K33 DIVISI MARKETING YOGYAKARTA Nafiah, Daimatun; Ramadhan, Muhammad Rizki
PARADIGMA: Jurnal Ilmu Administrasi Vol. 14 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) "AAN" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65124/prdm.v14i1.213

Abstract

This study aims to describe the external communication strategy in increasing sales at PT Mayora Indah Tbk, with a case study of PT K33 Marketing Division Yogyakarta. The research uses a qualitative descriptive method with a case study approach. Data were collected through observation, interviews, and documentation, and analyzed using the Miles and Huberman model: data reduction, data display, and conclusion drawing. The results show that the external communication strategies include direct promotion to consumers, maintaining relationships with business partners, and sponsoring major events. The media used include print, electronic/digital, and audio-visual platforms. Challenges faced include limited branding in remote areas, suboptimal media use, lack of internal team knowledge, market competition, and changing consumer preferences. Solutions implemented include forming field teams, developing internal applications, conducting product knowledge training, offering attractive promotions, and continuous market research.
IMPLEMENTASI PROGRAM GERAKAN BANTUL BERSIH SAMPAH 2025 (STUDI KASUS PELAKSANAAN BANK SAMPAH DI KALURAHAN SITIMULYO KAPANEWON PIYUNGAN) Widyastuti, Anna; Yulianto, Daris
PARADIGMA: Jurnal Ilmu Administrasi Vol. 14 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) "AAN" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65124/prdm.v14i1.214

Abstract

The implementation of the Bantul Clean Waste Movement 2025 program is an initiative to reduce waste in Bantul Regency, focusing on the implementation of waste banks in Sitimulyo Village, Piyungan Sub-district. This research aims to understand the implementation and factors affecting the Bantul Clean Waste Movement 2025 program, using a case study on the implementation of waste banks in Sitimulyo Village, Piyungan Sub-district. This study uses a qualitative approach with descriptive methods, and data is collected through interviews, observations, documentation, and literature studies, with informants selected through purposive sampling. The three goals of the Bantul Clean Waste Movement 2025 are used to measure the program's implementation, namely reducing waste from its source, which is households, managing waste at the village level, and minimizing the amount of waste sent to the Piyungan landfill. Meanwhile, to measure the influencing factors, George C. Edward’s theory in Agustino (2014: 150) is used, focusing on communication, resources, disposition, and bureaucratic structure. The results of the research show that despite challenges in community participation and resource management, the program has successfully increased environmental awareness, provided economic benefits to the community, and contributed to reducing the volume of waste sent to the Piyungan landfill.
IMPLEMENTASI PROGRAM SUSTAINABLE DEVELOPMENT GOAL DESA DI DESA POGUNGKALANGAN KECAMATAN BAYAN KABUPATEN PURWOREJO Ma’rufah, Sholikhatun; Kusmarianto, Cicuk
PARADIGMA: Jurnal Ilmu Administrasi Vol. 14 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) "AAN" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65124/prdm.v14i1.215

Abstract

This research aims to determine the implementation of the Village Sustainable Development Goals (SDGs). SDGs program and find out the obstacles in implementing the Village SDGs program in Pogungkalangan Village, Bayan District, Purworejo Regency. The method used is descriptive qualitative. Data sources were obtained from observation, interviews and documentation. The technique for determining informants uses the purposive sampling method. Data analysis techniques go through the stages of data collection, data reduction, data display, and drawing conclusions. Researchers use the theory put forward by Ripley and Franklin in Winarno (2007:145), namely: (1) level of compliance; (2) smooth routine; (3) implementation and impact. The results of this research are that the implementation of the  SDGs program in Pogungkalangan Village is not going well and there are several obstacles. The obstacles found were the Village SDGs working group which lacked discipline in carrying out its duties, the village government which neglected to update Village SDGs data, the community's lack of knowledge regarding procedures for providing input to basic Village SDGs data, and the Village SDGs web server which frequently experienced errors.    
IMPLEMENTASI PROGRAM GANDENG GENDONG PADA SUB PROGRAM “NGLARISI” DALAM MENINGKATKAN EKONOMI PELAKU UMKM DI KEMANTREN PAKUALAMAN KOTA YOGYAKARTA Putri, Titania Permata; Putranto, Arif Kuncoro Dwi
PARADIGMA: Jurnal Ilmu Administrasi Vol. 14 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) "AAN" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65124/prdm.v14i1.216

Abstract

Gandeng Gendong Program, implemented by the Yogyakarta City Government, aims to reduce poverty levels and improve the welfare of Micro, Small, and Medium Enterprises (MSMEs). This program is integrated into the Jogja Smart Service (JSS) application under the "Nglarisi" menu, which allows local government agencies (Organisasi Perangkat Daerah or OPD) to order meeting refreshments from MSMEs participating in the Gandeng Gendong Program. This research uses a qualitative approach and a descriptive method. This research uses interview, observation and documentation method. Determination of informants in this research was carried out using purposive sampling. The theoretical framework used in this study is based on Grindlee's theory as outlined in Subarsono (2011:10-16), which includes: (1) Content of Policy; and (2) Context of Implementation. The objective of this research is to understand the implementation of the Gandeng Gendong Program within the "Nglarisi" sub-program in enhancing the economy of MSME operators in the Pakualaman District of Yogyakarta City.The implementation of the Gandeng Gendong Program within the "Nglarisi" sub-program has been carried out effectively but has not yet reached its full potential.
EFEKTIVITAS BANTUAN PANGAN NON TUNAI DALAM PENGENTASAN KEMISKINAN DI KELURAHAN PRAWIRODIRJAN GONDOMANAN YOGYAKARTA Zulianti, Zulianti; Julianti, Julianti
PARADIGMA: Jurnal Ilmu Administrasi Vol. 12 No. 2 (2023)
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) "AAN" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65124/prdm.v12i2.180

Abstract

The research method used is descriptive qualitative. The types of data in this research are primary data and secondary data. Data collection techniques used are observation, interviews, and documentation. Research result; The Non-Cash Food Assistance Program (BPNT) in the Prawirodirjan Village has not been maximized because it is not on target. The implementation and distribution of the Non-Cash Food Assistance Program to be right on target needs to be re-data collected periodically and routinely. It is necessary to increase the amount of assistance received by beneficiary families so that the BPNT program's goal of reducing the public expenditure burden is achieved.Keyword: Program Effectiveness; Non-Cash Food Assistance Program.
KUALITAS PELAYANAN KESEHATAN DI PUSKESMAS DEPOK I KABUPATEN SLEMAN Lestari, Oktavia Ningrum Puji; Putranto, Arif Kuncoro Dwi
PARADIGMA: Jurnal Ilmu Administrasi Vol. 12 No. 2 (2023)
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) "AAN" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65124/prdm.v12i2.181

Abstract

Providing public services to the community is one of the most important main tasks for the government. One form of service provided is in the health sector. One of the government's efforts to provide health services to the community is that in every sub-district a government agency has been built as a community health service delivery unit, namely a community health center (Health Center). This research aims to determine the quality of health services at the Depok I Health Center, Sleman Regency. This type of research is descriptive qualitative, the data sources used are primary data and secondary data. The data collection techniques used were observation, interviews and documentation. The indicators in this research are (1) simplicity, (2) clarity, (3) certainty of time, (4) accuracy, (5) security, (6) responsibility, (7) completeness of facilities and infrastructure, (8) ease of access, (9) discipline, politeness and friendliness, (10) comfort.Keyword: Quality Health Services; Health Center.
PEMENUHAN HAK DAN AKSESIBILITAS PENYANDANG DISABILITAS KETENAGAKERJAAN, PERSPEKTIF SOUND GOVERNANCE DI KABUPATEN PASURUAN Ponto, Rian Afrilla; Sakdiyah, Lailatul; Feradiah, Dian; Habibah, Habibah; Lestari, Wahyu Intan
PARADIGMA: Jurnal Ilmu Administrasi Vol. 12 No. 2 (2023)
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) "AAN" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65124/prdm.v12i2.182

Abstract

This article discusses efforts to fulfill the rights and accessibility of employment for people with disabilities in Pasuruan Regency using the Sound Governance approach. Sound Governance is a collaboration between the government, foreign investment companies (PMA), and the community to create an inclusive and equitable work environment. This study is a descriptive qualitative research. Data were collected through observation, interviews, and data collection. Data was collected through observation, interviews, and literature study. The data collected was thoroughly analysed to identify barriers, challenges and opportunities in fulfilling the rights and access of persons with disabilities to the world of work. The conclusion of this study is that efforts to fulfil the rights and accessibility of employment for people with disabilities in Pasuruan Regency still face several significant barriers and challenges. Although there are laws and local regulations supporting the rights of persons with disabilities, there needs to be greater cooperation between the government, PMA companies, and the community in order to create an inclusive and fair work environment forpersons with disabilities in Pasuruan Regency.Keyword: Accesibility; Disability; Inclusivity; Employment.
EVALUASI PROGRAM SIMPAN PINJAM BADAN USAHA MILIK DESA KARANGSEMBUNG KECAMATAN KARANGSEMBUNG KABUPATEN CIREBON Utami, Widya Dwi; Kusmarianto, Cicuk
PARADIGMA: Jurnal Ilmu Administrasi Vol. 12 No. 2 (2023)
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) "AAN" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65124/prdm.v12i2.183

Abstract

This research aims to find out and evaluate the management of the BUMDes Makmur Sejahtera savings and loan program in Karangsembung Village, Karangsembung District, Cirebon Regency, why it is not yet optimal. The method used is descriptive qualitative. Data sources were obtained from observation, interviews and documentation. The technique for determining informants is purposive sampling. Data analysis techniques go through the stages of data collection, data reduction, data presentation and drawing conclusions. The research results show that the BUMDes Makmur Sejahtera savings and loan program has been implemented quite well and has received a positive response from the community. The problems found were limited capital, inadequate infrastructure, problems with bad credit and profits from business results were still very limited.Keyword: Program Evaluation; Savings and Loans; BUMDes.

Page 1 of 3 | Total Record : 24

 1   2   3 

Filter by Year

2023 2025


Reset
Filter By Issues
All Issue Vol. 14 No. 1 (2025) Vol. 13 No. 2 (2024) Vol. 13 No. 1 (2024) Vol. 12 No. 2 (2023)