cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Aditya Rizki Rinaldi
Contact Email
aditya.rizki@mnp.ac.id
Phone
+6285645032551
Journal Mail Official
ijcbt@mnp.ac.id
Editorial Address
Jln. Jend. Gatot Subroto Kav. 1, Gading Serpong Kab. Tangerang, Banten 15810, Indonesia Phone: +6221 - 3952 1288
Location
Kab. tangerang,
Banten
INDONESIA
Indonesian Journal of Creative Business and Technology
Published by Politeknik Multimedia Nusantara
ISSN : -     EISSN : 31089712     DOI : https://doi.org/10.64425/dgpw3c96
Core Subject : Social,
Social Sciences
MEDIANTARA: Indonesian Journal of Creative Business and Technology (IJCBT) is the first journal developed within the Multimedia Nusantara Polytechnic, an academic journal in creative and technology-based business. This journal aims to stimulate scientific thoughts from professionals and scholars from all over the world regarding research issues in the fields of business, management, and tourism that support technology-based creativity. MEDIANTARA: IJCBT accepts manuscripts from all areas of management, business, and creative business research, as well as applied and theoretical research. Both areas of published business research must provide a clear connection by demonstrating the essential and compelling urgency of the relationship between business and the use of technology. MEDIANTARA: IJCBT is published twice a year: January and July. This journal only accepts and reviews articles that have yet to be published (in English and Bahasa Indonesia) or are not currently under review in another journal. MEDIANTARA: IJCBT is an open-access journal, so it can be an essential source of information, reading, and reference for academic researchers and professionals in the business field. Articles may include but are not limited to the following major scopes: Management, covering areas such as Human Resource Management, Strategic Management, Financial Management, Distribution and Operation Management, Logistic and Supply Chain, Marketing Management, and Business Sustainability; Business Digital, including E-Commerce, Digital Marketing, Digital Platforms, Digital Advertising, Digital Entrepreneurship, Digital Technology and Innovation, Digital Transformation and Social Impact, and Digital Business and Applications; and Creative Business, encompassing Entrepreneurship, Hospitality and Tourism, Event and Convention, Special Event, MICE Industry, Business Model Innovation, Digital Green Business, and the Impact of Industry 4.0 for Creativity.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 20 Documents
 1   2 
Evaluasi Mutu sebagai Sistem Peringatan Dini Strategis untuk Pengambilan Keputusan di Politeknik Vokasi Susyentina Sihite; Dewi Hajar
MEDIANTARA: Indonesian Journal of Creative Business and Technology (IJCBT) Vol 2 No 1 (2026): MEDIANTARA: Jurnal Indonesia Bisnis dan Teknologi Kreatif
Publisher : Multmedia Nusantara Politeknik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64425/vp1mzy14

Abstract

Quality evaluation is a crucial instrument for ensuring that vocational higher education institutions achieve their strategic objectives effectively. This study examines how evaluation data are utilized to support strategic decision-making in a vocational higher education institution. The evaluation process integrates data from multiple sources, including stakeholder satisfaction surveys, monthly monitoring and evaluation reports, and internal quality audits. A mixed methods approach was employed by combining document analysis, survey data, and focused interviews with key institutional stakeholders over a one-year period. The findings indicate that quality evaluation functions not only as a tool for identifying institutional strengths and weaknesses, but also as an early warning system for strategic risks. The evaluation results reveal the need to strengthen academic governance through the implementation of structured student admission procedures, an integrated academic calendar, and updated selection instruments. In addition, the optimization of digital services and institutional websites is essential to support a safe and inclusive campus environment. From an academic perspective, strategic priorities include curriculum alignment with industry needs, the enhancement of certified practitioner lecturer selection, and strengthened monitoring of internships, project-based learning, and research downstreaming. Furthermore, the library and research management units are encouraged to improve organizational structures, service systems, and research roadmaps aligned with the Sustainable Development Goals and artificial intelligence development. This study demonstrates that data-driven strategic decision-making based on quality evaluation can enhance institutional competitiveness and sustainability in vocational higher education. The findings contribute to the development of an evaluation-based strategic management model and provide practical insights for institutions seeking to strengthen continuous quality improvement.
Analisis Kesadaran Mahasiswa dalam Meminimalisir Dampak Lingkungan Akibat Sampah: Studi Kasus pada Penyelenggaraan FestVent 2025 Katherine Celestiana Tjhai; Delice Arnelita Susanto; Stephanus Garland Jordan Oeswadi; Aditya Rizki Rinaldi
MEDIANTARA: Indonesian Journal of Creative Business and Technology (IJCBT) Vol 2 No 1 (2026): MEDIANTARA: Jurnal Indonesia Bisnis dan Teknologi Kreatif
Publisher : Multmedia Nusantara Politeknik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64425/nwx05224

Abstract

Environmental degradation resulting from the special event and MICE (Meetings, Incentives, Conventions, and Exhibitions) sectors necessitates minimization through the awareness and tangible contributions of all involved parties. The primary objective of this study is to analyze the level of awareness among 2023 batch student committee members of Multimedia Nusantara Polytechnic (MNP) regarding environmentally friendly practices, specifically in minimizing the environmental impact of waste generated during the 2025 FestVent event. This research employs a qualitative descriptive and observational methodology, collecting data through in-depth interviews complemented by direct observation conducted from September 18 to 20, 2025. A total of 19 informants were utilized, comprising committee coordinators, volunteers, and event attendees. The interview findings will be analyzed to identify student perspectives concerning eco-friendly practices implemented during the 2025 FestVent. The results of this study will serve as key indicators of the organizing students' awareness and contribution towards realizing sustainable event management.
Analisis Technology Acceptance Model: Pemanfaatan Teknologi pada Mahasiswa Vokasi Event Management Enricho Gabriel Masahengke Masahengke; Mohamad Rafif Zulfiqar; Christiano Joviel Budi Pradigda; Aditya Rizki Rinaldi
MEDIANTARA: Indonesian Journal of Creative Business and Technology (IJCBT) Vol 2 No 1 (2026): MEDIANTARA: Jurnal Indonesia Bisnis dan Teknologi Kreatif
Publisher : Multmedia Nusantara Politeknik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64425/ss9f7286

Abstract

This study aims to analyze the perception of students at Multimedia Nusantara Polytechnic (MNP) regarding the use of technology in Event Management programs using the Technology Acceptance Model (TAM). The study focuses on Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Perceived Enjoyment (PE), Self-Efficacy (SE), Personal Innovativeness in IT (PII), and Behavioral Intention to Use (BII) to evaluate students’ readiness for digital transformation and technological proficiency. Data were collected through an online questionnaire from 78 Event Management students with relevant experience in technology usage. The analysis was conducted using descriptive statistics and Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results indicate that students hold highly positive perceptions of the usefulness, ease of use, and enjoyment of technology, along with high confidence in their ability to operate it. Personal Innovativeness in IT significantly affects Self-Efficacy but does not directly influence PU, PEOU, or BII. PU and PE were found to be the dominant factors driving students’ intention to use technology in learning and professional practice. These findings highlight that MNP’s vocational education approach effectively prepares students to become adaptive human resources, capable of embracing digital transformation and optimizing technology utilization in professional and daily life contexts. This study provides implications for developing other vocational education programs to enhance workforce readiness in the digital era.
EVALUASI PEMILIHAN SUPPLIER KAYU MENGGUNAKAN METODE WEIGHTED PRODUCT DAN TOPSIS PADA CV BELA SEJAHTERA Riko Serpus; Audley Kelvin Alexander; Cindy Malinda Uscha; Dewi hajar
MEDIANTARA: Indonesian Journal of Creative Business and Technology (IJCBT) Vol 2 No 1 (2026): MEDIANTARA: Jurnal Indonesia Bisnis dan Teknologi Kreatif
Publisher : Multmedia Nusantara Politeknik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64425/4p1jyz02

Abstract

Selecting the right wood Supplier is a critical factor in ensuring smooth production processes and maintaining the quality of raw materials used by a company. Mistakes in Supplier selection can lead to production delays, increased costs, and a decline in final product quality. Therefore, this study aims to determine the best wood Supplier using a Multi-Criteria Decision Making (MCDM) approach. This research employs a descriptive quantitative approach involving four alternative Suppliers and seven evaluation criteria: wood price, wood quality, delivery punctuality, Supplier distance, supply capacity, payment system, and Supplier reputation. Data were collected through structured interviews with company decision makers and a review of relevant internal documents. The analytical methods used are Weighted Product (WP) and the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) to rank Suppliers based on the established criteria. The results indicate a difference in Supplier rankings between the two methods due to differing calculation approaches and evaluation concepts. The WP method emphasizes the consistency of Supplier performance across all criteria, while the TOPSIS method assesses the proximity of an alternative to the ideal solution. Based on the analysis, the Weighted Product method is considered more appropriate and is recommended for determining the best wood Supplier for the company.
Analisis Komparatif Kinerja Pemasok Kemasan Menggunakan Pendekatan AHP-SAW dan AHP-WP Martha Herlina Br Sihombing; Vania Sheri Felicia; Cindy Malinda Uscha; Dewi Hajar
MEDIANTARA: Indonesian Journal of Creative Business and Technology (IJCBT) Vol 2 No 1 (2026): MEDIANTARA: Jurnal Indonesia Bisnis dan Teknologi Kreatif
Publisher : Multmedia Nusantara Politeknik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64425/jp5tr451

Abstract

This study aims to evaluate the performance of packaging suppliers used by Nasi Tempong Nyonya as a crucial component of operational effectiveness in the fast-food industry. Packaging suppliers play a strategic role in supporting daily operations, as packaging quality directly affects food safety, product presentation, brand image, and overall customer satisfaction. Therefore, systematic supplier evaluation is required to ensure consistent material quality, price stability, timely delivery, and reliability of supply in meeting operational demands. Preliminary observations reveal several challenges in the procurement of packaging materials, including frequent price fluctuations, inconsistent material quality, limited use of environmentally friendly packaging, and suboptimal supplier responsiveness to sudden changes in demand volume. These issues have the potential to disrupt operational workflows and reduce service consistency. To address these concerns, this research adopts an evaluative approach by analyzing key supplier performance indicators, direct operational observations, and assessments aligned with the company’s operational needs and standards. The findings indicate that the current packaging supplier has not fully met Nasi Tempong Nyonya’s operational expectations, particularly in terms of material quality consistency and delivery timeliness. These shortcomings highlight the importance of implementing a more structured and objective supplier evaluation system. Such a system can serve as a strategic basis for performance improvement initiatives, strengthening long-term supplier relationships, or considering alternative suppliers. Ultimately, this study is expected to provide practical insights to enhance operational efficiency and maintain consistent service quality for customers.
Pemilihan Dosen Terbaik di Multimedia Nusantara Polytechnic dengan Metode Analytical Hierarchy Process (AHP) Sinta Andriani; Abyan Dzakwan Permana; Mika Medi Ariansyah
MEDIANTARA: Indonesian Journal of Creative Business and Technology (IJCBT) Vol 2 No 2 (2026): MEDIANTARA: Jurnal Indonesia Bisnis dan Teknologi Kreatif
Publisher : Multmedia Nusantara Politeknik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64425/j6fa3b34

Abstract

The selection of the best lecturer is a form of institutional appreciation for the lecturer's contribution in carrying out the Tri Dharma of Higher Education. At Multimedia Nusantara Polytechnic (MNP), this process is still done manually so it tends to be subjective and inefficient. This study aims to determine the best lecturer using the Analytical Hierarchy Process (AHP) method based on five criteria: Research (C1), PKM (C2), EDOM/Learning (C3), Publication (C4), and IPR (C5). Data were obtained through interviews and documentation from the MNP Research and Collaboration section. The calculation results show that the Publication criterion has the highest priority weight of 0.3953 (39.53%), followed by EDOM 0.2395 (23.95%), Research 0.1730 (17.30%), PKM 0.1194 (11.94%), and IPR 0.0728 (7.28%). Of the 19 lecturers evaluated, lecturer H was ranked first with a final score of 0.1511, followed by lecturer I with a score of 0.0996 and lecturer L with a score of 0.0819. The application of the AHP method has been proven to produce a more systematic and objective ranking compared to manual assessment.
Analisis Kapabilitas Internal dalam Proses Pengajuan Proposal Acara: Studi Kasus DAMN! Inc. Sofia Aulia Difani
MEDIANTARA: Indonesian Journal of Creative Business and Technology (IJCBT) Vol 2 No 2 (2026): MEDIANTARA: Jurnal Indonesia Bisnis dan Teknologi Kreatif
Publisher : Multmedia Nusantara Politeknik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64425/188p4615

Abstract

The Meetings, Incentives, Conventions, and Exhibitions (MICE) industry in Indonesia is growing rapidly, driving the proliferation of Event Organizer (EO) companies, yet an EO's success in securing projects depends heavily on the internal capabilities that support a competitive pitching process. This study analyzes the internal capabilities of DAMN! Inc and their contribution to each stage of the pitching process, while also evaluating their strategic value as a source of competitive advantage. A descriptive qualitative approach with a single case study method was employed. Data were collected through triangulation of semi-structured interviews with six cross-divisional informants, field observation during actual pitching conditions, and documentation including pitching invitations, client briefs, and proposals. Internal capabilities were analyzed using the McKinsey 7S Framework and evaluated using VRIN criteria from a Resource-Based View (RBV) perspective. Findings reveal that three elements, Staff, Skills, and Shared Values, consistently satisfy all VRIN criteria and form the core of the company's sustainable competitive advantage, while Structure and Systems remain generic and informal, making them operational vulnerabilities. DAMN! Inc's competitive advantage stems from a capability configuration that is complementary and causally ambiguous to outsiders, making it difficult for competitors to replicate as a whole. This study recommends standardizing the cross-divisional brief handover process and formalizing the pitching workflow SOP as steps toward sustained strengthening of the company's competitive position.  
Model Analisis Rantai Nilai untuk Implementasi Inventaris Odoo Berbasis Perencanaan Sumber Daya Perusahaan (ERP) Menggunakan Metode Accelerated SAP (ASAP) Felix Gratia Mangatur Manullang; Nadia Nada Farhani; Dewi Hajar
MEDIANTARA: Indonesian Journal of Creative Business and Technology (IJCBT) Vol 2 No 2 (2026): MEDIANTARA: Jurnal Indonesia Bisnis dan Teknologi Kreatif
Publisher : Multmedia Nusantara Politeknik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64425/4ermgy83

Abstract

The automotive service industry faces escalating challenges in inventory management, necessitating digital transformation strategies that can overcome traditional operational limitations. This research explores the implementation of the Odoo Enterprise Resource Planning (ERP) system at Tama Jaya Motor, utilizing the Accelerated SAP methodology to address critical inventory management challenges such as inaccurate stock recording, inefficient goods movement tracking, and delayed procurement processes. However, this study identifies that the main issues in inventory management can hinder operational efficiency and business competitiveness. Here we propose a systematic approach using Porter's value chain analysis to map and optimize business functions across primary and supporting activities, focusing on integrating Sales, Inventory, Operations, Finance, and Customer Service modules. The implementation results demonstrate significant operational improvements, including increased stock recording accuracy, reduced procurement decision-making time, and improved service time efficiency. These findings contribute to the knowledge of the transformative potential of integrated information systems in automotive service businesses, offering a robust framework for digital transformation that enhances operational efficiency, reduces costs, and improves overall business competitiveness. In a broader context, this research not only addresses immediate technological needs but also provides insights into strategic digital integration, highlighting the critical role of advanced ERP systems in modern business management. Ultimately, this study presents a practical approach to navigating the complexities of technological innovation in service-oriented industries, demonstrating how systematic implementation can drive meaningful operational improvements.
Implementasi ERP Sumber Terbuka untuk Bisnis Ritel Kecil: Studi Kasus Optimalisasi Manajemen Inventaris di Rendy Audio Steven; Stefanus Mauricio
MEDIANTARA: Indonesian Journal of Creative Business and Technology (IJCBT) Vol 2 No 2 (2026): MEDIANTARA: Jurnal Indonesia Bisnis dan Teknologi Kreatif
Publisher : Multmedia Nusantara Politeknik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64425/qgdq7e90

Abstract

This study focuses on integrating an inventory management system for Rendy Audio, a small retail company with only four employees that installs and customizes vehicle audio systems, using the open-source ERP Odoo. The purpose of a centralized digital system that connects inventory operations with real-time procurement and sales data is to improve order processing, inventory management, and stock visibility. Rendy Audio intends to use Odoo's Inventory module to automate manual processes, reduce stock discrepancies, and gain real-time visibility into stock levels, order statuses, and inventory locations. This study follows a four-phase methodology that includes preparation and planning, data collection and analysis, system design and prototype, and deployment including user training. The results suggest that utilizing Odoo improves customer service, reduces order processing time, and improves inventory tracking accuracy. These findings support Odoo ERP's efficacy as a scalable and reasonably priced inventory management solution tailored to the needs of small merchants.
Implementasi Metode Analytical Hierarchy Process (AHP) dalam Pemilihan Mahasiswa terbaik Program Studi E-Commerce Logistics di Politeknik Multimedia Nusantara Mutia Zilan Syarqilah; Intan Nilam Cahya; Yose Aprian Simarmata; Aurella Wiga Andini
MEDIANTARA: Indonesian Journal of Creative Business and Technology (IJCBT) Vol 2 No 2 (2026): MEDIANTARA: Jurnal Indonesia Bisnis dan Teknologi Kreatif
Publisher : Multmedia Nusantara Politeknik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64425/x2gjd428

Abstract

The selection of the best students in higher education requires an objective and measurable assessment system because it involves many criteria. This study aims to design a Decision Support System (DSS) using the Analytical Hierarchy Process (AHP) method for selecting the best students in the E-Commerce Logistics Study Program, Multimedia Nusantara Polytechnic. Data were obtained through interviews, paired comparison questionnaires, and institutional documents. The AHP method was implemented through hierarchical construction, paired comparisons, normalization, and consistency tests. The results showed that the Inspirer criterion had the highest weighting of 57.96%, followed by Improver 30.99%, and Pioneer 11.05%. All matrices had a Consistency Ratio (CR) value below 0.1, thus being declared consistent. Based on the final calculation results, Student V obtained the highest score of 1.06 and was recommended as the best student. The developed system is able to produce objective and transparent recommendations in the best student selection process.

Page 2 of 2 | Total Record : 20

 1   2 

Filter by Year

2025 2026


Reset
Filter By Issues
All Issue Vol 2 No 2 (2026): MEDIANTARA: Jurnal Indonesia Bisnis dan Teknologi Kreatif Vol 2 No 1 (2026): MEDIANTARA: Jurnal Indonesia Bisnis dan Teknologi Kreatif Vol. 1 No. 2 (2025): MEDIANTARA: Indonesian Journal of Creative Business and Technology (IJCBT) Vol. 1 No. 1 (2025): MEDIANTARA: Indonesian Journal of Creative Business and Technology