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Bitsyi Naviri Ismaniar
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International Journal of Entrepreneurship and Tourism
Published by Politeknik Negeri Banyuwangi
ISSN : -     EISSN : 3026118X     DOI : https://doi.org/10.57203/ijent
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Social Sciences Other
International Journal of Entrepreneurship and Tourism (IJENT) is a multidisciplinary and peer-reviewed journal which is published by Tourism Department, State Polytechnic of Banyuwangi. The journal publishes two issues in Maret and September which consist of 6 articles in each issue. Editors also encourage authors to be able to publish articles such as research results, findings, and academic writings, especially relationship between theoretical and practical studies on enterpreneurship, tourism business industries, sustainable tourism, and tourist destination development.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 24 Documents
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The Impact Of Developing The Beji Temple Tourist Attraction On The Local Economy Of Sangsit Village, Sawan Subdistrict, Buleleng Regency Luh De Meire Rogista Wulandari; Nyoman Danendra Putra; I Gusti Ayu Putu Novita Sari Paragae; Luh Oka Puji Apsari4
International Journal of Entrepreneurship and Tourism Vol. 2 No. 2 (2025): IJENT sesion 4th 2025
Publisher : Tourism Department, State Polytechnic of Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57203/ijent.v2i2.2025.33-41

Abstract

Beji Temple, a culturally significant heritage site in Sangsit Village, Buleleng Regency, is a key tourist attraction. This study examines the impact of its tourism development on the local economy. Using a qualitative descriptive approach, data was collected through field observation, in-depth interviews with eight key informants (including the Village Head and local businesses), and documentation. Analysis was framed by Multiplier Effect Theory, Tourism Impact Theory, and Sustainable Tourism Theory. Findings reveal significant positive economic impacts, particularly boosting culinary businesses like coffee shops, young coconut ice, rujak kuah pindang, blayag, sausages, and soto. Ancillary services such as parking and kamen rentals for worshippers also benefit. However, other potential sectors like tour guiding, transportation rentals, and accommodation remain underdeveloped. Key constraints include a lack of trained personnel, insufficient supporting facilities, and limited professional tourism promotion. To maximize sustainable benefits, increased income, new job creation, and local empowerment, more intensive collaboration is crucial. This requires concerted efforts between the village government, tourism office, cultural office, and active participation from the local community.
Perceived Information Quality of an AI-Powered Chatbot: The Case of Sabrina at Bank BRI Onny Amelya; Aminudin Azis; Niza Nurmalasari
International Journal of Entrepreneurship and Tourism Vol. 2 No. 2 (2025): IJENT sesion 4th 2025
Publisher : Tourism Department, State Polytechnic of Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57203/ijent.v2i2.2025.%p

Abstract

The use of Artificial Intelligence (AI)-based chatbot technology has transformed customer service by enabling efficient and interactive digital communication. Chatbot Sabrina, a virtual assistant developed by PT Bank Rakyat Indonesia (Persero) Tbk, is designed to provide banking information and support customer needs. This study explores customer perceptions in Madiun City regarding the information quality delivered by Chatbot Sabrina. Utilizing a quantitative descriptive method, the study applied purposive sampling involving 40 respondents who are active BRI customers and users of Sabrina. Data were analyzed using descriptive statistics, referencing the Information Quality framework by DeLone and McLean, which includes four key dimensions: accuracy, relevance, completeness, and ease of understanding. Results show that most respondents perceive the chatbot’s information quality positively. Specifically, 58% agreed that the information is accurate and unambiguous, 70% found it relevant to their needs, 58% believed it offers complete and structured information, and 65% confirmed that the information is easy to understand. These findings suggest that Chatbot Sabrina effectively meets customer information needs and enhances service experience through reliable and user-friendly digital interactions.
THE ROLE OF ENGLISH IN MARKETING SUSTAINABLE GASTRONOMY FOR Internasional TOURISTS Achmadi, Nila Sartika; Murtopo, Ali; Wibowo, Yusep Windhu Ari; Nainggolan, Kristina Novalina
International Journal of Entrepreneurship and Tourism Vol. 2 No. 2 (2025): IJENT sesion 4th 2025
Publisher : Tourism Department, State Polytechnic of Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57203/ijent.v2i2.2025.24-32

Abstract

This study investigates the pivotal role of English in marketing sustainable local gastronomy to international tourists. Employing a qualitative descriptive approach through a comprehensive literature review, the research systematically synthesizes existing knowledge to formulate effective marketing strategies. Findings reveal four key strategies: strategic English branding and menu localization, enhanced English communication for tourist comfort and safety, digital and international English-centric promotion, and robust capacity building and training in English for sustainable gastronomy. These strategies are crucial for overcoming communication barriers, improving tourist experiences, and boosting global competitiveness. The study concludes that leveraging English is indispensable for articulating the unique value of sustainable local gastronomy, fostering cross-cultural understanding, and contributing to its long-term viability and economic prosperity on the international stage.
Fast Food Simulacra: How MSMEs in Surakarta City Strategize Digitalization In Generation Z Consumption Patterns Arya Danendra Kurnia Dipraja; Diah Puspaningrum; Desita Wahyu Ningrum; Adnandya Muhammad Triwardana; Alief Putri Margiutami; Afifah Melani Putri; Bintang Fahreza; Arientyara Noegraheni; Erie Irawan Heryanto; Effieta Alfi Wulandari
International Journal of Entrepreneurship and Tourism Vol. 3 No. 1 (2025): IJENT sesion 5th 2025
Publisher : Tourism Department, State Polytechnic of Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57203/ijent.v3i1.2025.1-11

Abstract

Globalization drives digitalization in many economic sectors, including businesses; which influence fast food Micro, Small, and Medium Enterprises (MSMEs). The purpose of this research is to analyze the strategies these MSMEs develop, which includes analyzing supporting and inhibiting factor, as a response of Gen-Z changes in consumption pattern. This research uses qualitative method and social fact paradigm to describe how MSMEs adapt to technological developments. The result shows that in response of changes in consumption pattern, MSMEs subjects executing some strategies to support their enterprise in digital era, using food delivery services, social media marketing, and digital training. The lack of technology literacy and human resources becomes the inhibiting factors since enterprises are managed independently by the owner, making digital promotion difficult. This research contributes to society, especially to fast food   entrepreneurs in terms of understanding digital businesses. The input of this research also contributes for government to strengthen collaboration between digital platform and also provides relevant training to support MSMEs transformation in digital era.

Page 3 of 3 | Total Record : 24

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