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International Journal of Economics and Management Research
Published by International Forum of Researchers and Lecturers
ISSN : 28302664     EISSN : 28302508     DOI : https://doi.org/10.55606/ijemr.v4i3
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economics and Management Research, an electronic international journal, provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to management, accounting and economic. This journal encompasses original research articles, review articles, and short communications, including: Financial Accounting Public Sector Accounting Management Accounting Sharia Accounting and Financial Management Auditing Corporate Governance Behavioral Accounting (Including Ethics and Professionalism) Accounting (Ethics) Education Taxation Capital Markets and Investments Accounting for Banking and insurance Accounting Information Systems Sustainability Reporting Human Resource Management Marketing Management Financial Management Financial Behavioral Entrepreneur
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 442 Documents
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Hacking Marketing Recovery Potential through the Educational Marketing Dimension Using a Fishbone Diagram Agam Amintaha; Supriyono Supriyono; Sutono Sutono
International Journal of Economics and Management Research Vol. 5 No. 1 (2026): April: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i1.812

Abstract

This study is driven by the stagnation in student enrollment at a creative industry-based school that offers strong differentiation but has not effectively optimized its educational marketing strategy. The primary objective is to analyze the factors contributing to the stagnation and to develop a marketing recovery model grounded in educational marketing dimensions. The study utilizes a Fishbone Diagram to explore elements such as social media promotion, animation film works, facilities and infrastructure, and the curriculum. A descriptive qualitative approach is employed, utilizing in-depth interviews, observation, and documentation. The data analysis involves data reduction, data display, and conclusion drawing with cause-and-effect mapping. The results highlight that the primary cause of stagnation is the lack of synergy between the educational marketing dimensions. An integrative model that leverages creative differentiation is proposed as a strategic solution to revitalize marketing efforts and enhance student enrollment. This research provides actionable insights for improving the marketing strategy of the school.
Democratic Leadership Style and Constructive Feedback as Drivers of Generation Z Students' Academic Achievement Monica Indi Gunawan Setia; Emiliana Sri Pudjiati; Nurchayati Nurchayati; Sukardi Sukardi
International Journal of Economics and Management Research Vol. 5 No. 1 (2026): April: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i1.819

Abstract

The academic achievement of Generation Z students faces new challenges as higher education dynamics are increasingly shaped by instructional interaction styles and feedback quality. Theoretically, this study is grounded in democratic leadership theory (Avolio et al., 1999) and effective feedback theory (Kluger & DeNisi, 1996; Wisniewski et al., 2020). Research gap shows inconsistent findings regarding the simultaneous relationship of democratic leadership style and constructive feedback with academic achievement among Gen Z students in Indonesian higher education. Therefore, this study aims to analyze the relationship between democratic leadership style (X1) and constructive feedback (X2) on the academic achievement (Y) of Gen Z students at Universitas 17 Agustus 1945 Semarang. The study employs a quantitative correlational approach using Pearson Product Moment on 100 students selected through stratified proportional sampling. The results of the correlation test show that democratic leadership style has a positive and significant correlation with academic achievement (r = 0.699; sig. = 0.000), constructive feedback has a positive and significant correlation with academic achievement (r = 0.813; sig. = 0.000), and constructive feedback demonstrates a stronger correlation than democratic leadership style. These findings indicate that feedback quality is the dominant factor in promoting student academic achievement. The research recommends prioritizing faculty competency development in effective feedback delivery as the primary strategy for improving student academic achievement in higher education institutions.

Page 45 of 45 | Total Record : 442

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