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INDONESIA
Jurnal Ilmu Ekonomi Manajemen Perusahaan dan Bisnis
Published by Sekolah Tinggi Ilmu Ekonomi Muara Teweh
ISSN : -     EISSN : 26142368     DOI : https://doi.org/10.51512/jimb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ini memuat informasi hasil kegiatan penelitian pemikiran konseptual di bidang ilmu manajemen Perusahaan secara umum dan bisnis, jurnal ini diperuntukkan bagi dosen, peneliti, serta aktivis yang ingin mengkaji lebih dalam tentang manajemen
Arjuna Subject : -
Articles 53 Documents
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STRATEGI BRANDING PRODUK LOKAL MELALUI MEDIA SOSIAL UNTUK MENINGKATKAN DAYA SAING GLOBAL DI KOTA MUARA TEWEH mahmud mahmud; Reynaldi Amos
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol 10 No 02 (2026): JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v10i02.273

Abstract

This research aims to analyze local product branding strategies through social media, identify the global competitiveness conditions of local products in Muara Teweh City, and examine the role of social media branding strategies in enhancing global competitiveness of local products. This study employs a qualitative approach conducted in Muara Teweh City, involving local business actors as primary informants. Primary data were collected through in-depth interviews and participatory observation, while secondary data were obtained from literature reviews and social media content analysis. Data analysis techniques utilized source triangulation and thematic analysis. The findings reveal that branding strategies through social media remain sporadic with low brand identity consistency, simple visual content quality, and minimal audience interaction. The global competitiveness of local products is in the low category with limited market reach and low social media engagement. Social media branding strategies play a significant role in enhancing competitiveness through increased brand awareness and product differentiation.
ANALISIS EFEKTIVITAS PROGRAM INKUBASI BISNIS BAGI WIRAUSAHA MUDA DI KOTA MUARA TEWEH Rose Merry Chandra Ningsih Rose Merry Chandra Ningsih; Ersa Mayori
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol 10 No 02 (2026): JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v10i02.274

Abstract

This study aims to analyze the effectiveness of business incubation programs for young entrepreneurs in Muara Teweh City through indicators of business mentoring, entrepreneurship training, business networking, and business sustainability. The research employs a qualitative descriptive approach with 5 young entrepreneur subjects participating in incubation programs in Muara Teweh City, selected via purposive sampling. Primary data were collected through in-depth interviews, observations, and documentation, while secondary data came from program reports and related literature. Data analysis used the interactive model by Miles and Huberman. The results indicate that the incubation program is considered effective by respondents, with business mentoring and entrepreneurship training having the most positive impact on improving managerial capacity, networking, and business sustainability. Key challenges include limited mentoring intensity and training duration, necessitating improvements in program continuity for long-term impact
ANALISIS PERAN DIGITAL PAYMENT TERHADAP EFISIENSI TRANSAKSI UMKM DI ERA CASHLESS SOCIETY (STUDI KASUS DI KOTA MUARA TEWEH) Hafiz Mursalan; Azimah Maulina
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol 10 No 02 (2026): JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v10i02.275

Abstract

This research aims to analyze the role of digital payment in improving MSME transaction efficiency in Muara Teweh City and identify factors influencing its effectiveness in supporting the cashless society era. The study employs a qualitative descriptive approach with MSME actors in Muara Teweh City as subjects. The population includes MSMEs in culinary, retail, and local services sectors with a purposive sample of 50 respondents. Primary data were collected through in-depth interviews and participatory observation, while secondary data came from literature reviews, Bank Indonesia reports, and BPS Barito Utara 2025 publications. Data analysis used source triangulation and thematic analysis. The results indicate that digital payment significantly enhances transaction efficiency through reduced processing time (1-2 minutes vs 3-5 minutes cash), 70% improved recording accuracy, and operational cost savings. Key supporting factors include QRIS and e-wallet adoption (63% MSMEs), while barriers encompass low digital literacy, limited internet infrastructure, and consumer cash preference. The dominant variable is perceived ease of use (Technology Acceptance Model).

Page 6 of 6 | Total Record : 53

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