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Jurnal Ilmu Ekonomi Manajemen Perusahaan dan Bisnis
Published by Sekolah Tinggi Ilmu Ekonomi Muara Teweh
ISSN : -     EISSN : 26142368     DOI : https://doi.org/10.51512/jimb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ini memuat informasi hasil kegiatan penelitian pemikiran konseptual di bidang ilmu manajemen Perusahaan secara umum dan bisnis, jurnal ini diperuntukkan bagi dosen, peneliti, serta aktivis yang ingin mengkaji lebih dalam tentang manajemen
Arjuna Subject : -
Articles 20 Documents
 1   2 
Pengaruh Kualitas Pelayanan Dan Customer Relationship Management Terhadap Loyalitas Nasabah Pada Bank BRI Erline, Erline; Saputra, Boby
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol. 4 No. 02 (2020): JURNAL ILMU EKONOMI MANAJEMEN PERUSAHAAN DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v4i02.55

Abstract

This study aims to determine whether service quality affects customer loyalty at BRI Bank Muara Teweh Branch. Does Customer Relationship Management affect customer loyalty at BRI Bank Muara Teweh Branch Office This research method uses the data analysis technique used, namely the analysis of Structural Equation Modeling from the IBM SPSS Statistics Amos version 20 program AMOS (Analysis of Moment Structures) analysis program Structural Equation Modeling (SEM) a covariance-based The results of this test show significant results with a CR value of 3.848> 1.96 and the p number is 0.000, this number is far below 0.05 so that H0 is rejected and H1 is accepted, which means that there is an influence between service quality on customer loyalty This test shows significant results with a CR value of 2.322> 1.96 and the p number is 0.006, this figure is far below 0.05 so that H0 is rejected and H1 is accepted, which means that there is an influence between customer relationship management on customer loyalty The results of the study concluded that service quality variables have a significant and positive influence on customer loyalty variables customer relationship management have a significant and positive influence on customer loyalty. For further researchers, it is suggested that the Muara Teweh branch of BRI bank improve the quality of their services to increase customer loyalty.
Pengaruh Persepsi Kemudahan Dan Persepsi Kemanfaatan Terhadap Minat Konsumen Menggunakan Kartu Mandiri E-Money Bank Mandiri Shita, Rae
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol. 4 No. 02 (2020): JURNAL ILMU EKONOMI MANAJEMEN PERUSAHAAN DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v4i02.56

Abstract

This study aims to determine the effect of perceived convenience on consumer interest in using E-Money cards. To determine the effect of perceived usefulness on consumer interest using E-Money cards. To determine the effect of perceived convenience and perceived usefulness on consumer interest using Bank Mandiri E-Money cards Muara Teweh Branch. In this study, multiple regression analysis acts as a statistical technique used to test whether or not the perceived effect of perceived convenience and perceived usefulness on consumer interest shows that there is a positive influence on perceived convenience and perceived usefulness simultaneously on consumer interest in using cards. Mandiri e-money. From the research results, it is known that the determination analysis used to determine the percentage of the contribution of the influence of the independent variables together on the dependent variable is obtained by an Adjusted R Square of 0.839 or (83.9%). This shows that the percentage of the contribution of the influence of the independent variable, namely the perception of convenience and the perception of usefulness, together has a positive effect on consumer interest in using Mandiri e-money cards by 83.9%. Henceforth, it is suggested that the Company should make it easier to refill balances and Mandiri e-card transactions. -money so that consumers work faster in using the Mandiri e-money card. The company added more machines that support e-money Mandiri cards to increase productivity.
Pengaruh Gaya Kepemimpinan Demokratis Terhadap Motivasi Kerja Karyawan Sales Bank Rakyat Indonesia Cabang Muara Teweh Lufina, Lilik
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol. 4 No. 02 (2020): JURNAL ILMU EKONOMI MANAJEMEN PERUSAHAAN DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v4i02.57

Abstract

This study aims to determine how much influence the democratic leadership style has on the work motivation of the sales employees of BRI Muara Teweh Branch. The data processing technique used by the author is a simple linear regression analysis used to predict how changes in the value of the dependent variable will increase or decrease the value of the independent variable. The results of data collection are obtained. From the regression model equation, it is known that the Democratic Leadership variable (X) shows a positive regression coefficient value, this indicates a positive direction or a unidirectional relationship between the variable Democratic Leadership Style and Work Motivation for sales employees of BRI Bank Muara Teweh Branch. This means that if the democratic leadership increases, the work motivation of sales employees of BRI Bank Muara Teweh branch will increase, and vice versa if the democratic leadership decreases, the work motivation of sales employees of BRI Bank Muara Teweh branch will decrease. The results of the study concluded that the correlation coefficient (R) shows a close relationship between the independent variable (democratic leadership) and the dependent variable (work motivation), with a correlation value of R is 0.711. While the value of the coefficient of determination or R2 by 0505, which means that 50.5% of working motivation can be explained by the Democratic leadership. For further researchers, it is suggested to look at other leadership style variables.
Analisis Pengaruh Bantuan Sosial PKH Dan Sembako Terhadap Tingkat Kesejahteraan Masyarakat Ditengah Pandemic Covid 19 Di Kabupaten Barito Utara Arapah, Nor
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol. 4 No. 02 (2020): JURNAL ILMU EKONOMI MANAJEMEN PERUSAHAAN DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v4i02.58

Abstract

The purpose of this study was to analyze the effect of social assistance from the Family Hope Program and the Basic Food Program on the level of community welfare amid the COVID-19 pandemic in North Barito Regency. The Family Hope Program is assistance provided by the government to beneficiary families as a subsidy for household expenses for education and health. Meanwhile, the Sembako Program is food social assistance distributed in non-cash form from the Government to Beneficiary Families (KPM) every month through an electronic money mechanism. The basic food assistance program funds are used only to buy food items that have been determined for the Staple Food program in e-warong and cannot be collected in cash. Social Welfare is a condition for the fulfillment of the material, spiritual and social needs of citizens in order to live properly and be able to develop themselves so that they can carry out their social functions. The data used in this study are secondary data, while the analysis tool uses multiple linear regression. The analytical method used is Ordinary Least Square (OLS). The results showed that PKH and program assistance had a very significant effect (α = 1%) on improving the welfare of beneficiary households amid the COVID-19 pandemic in North Barito Regency.
Pengaruh Disiplin Kerja, Budaya Organisasi Dan Kepuasan Kerja Terhadap Kinerja Karyawan Non Dosen Sekolah Tinggi Ilmu Ekonomi Muara Teweh Arsuni, Arsuni
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol. 4 No. 02 (2020): JURNAL ILMU EKONOMI MANAJEMEN PERUSAHAAN DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v4i02.59

Abstract

This study aims to analyze the effect of work discipline, organizational culture and job satisfaction on the performance of non-lecturer employees at the Muara Teweh College of Economics. The research method used was a questionnaire distributed to 20 non-lecturer employees of the Muara Teweh School of Economics as respondents. The measurement uses a Likert scale with a weight scale of 1 to 5. The results show that partially and simultaneously work discipline, organizational culture, work discipline and job satisfaction have an impact on the performance of non-lecturer employees at the Muara Teweh College of Economics. Penelitian ini bertujuan untuk menganalisis Pengaruh Disiplin Kerja, Budaya Organisasi dan Kepuasan Kerja Terhadap Kinerja Karyawan Non Dosen pada Sekolah Tinggi Ilmu Ekonomi Muara Teweh. Metode analisis yang digunakan adalah analisis regresi linear berganda. kuesioner dibagikan pada 20 orang Karyawan Non Dosen Sekolah Tinggi Ilmu Ekonomi Muara Teweh sebagai responden. Pengukuran menggunakan skala likert dengan skala bobot 1 sampai dengan 5. Hasil penelitian menunjukan bahwa secara parsial dan simultan disiplin kerja,budaya organisasi, disiplin kerja dan kepuasan kerja berpengarug terhadap kinerja karyawan non dosen pada Sekolah Tinggi Ilmu Ekonomi Muara Teweh
PENGARUH REPRESENTATIF, PEMASARAN DIGITAL MELALUI TRANSFORMASI INFORMASI DI BIDANG MOBILE BANKING TEHADAP KEPUASAN NASABAH PT. BANK RAKYAT INDONESIA (PERSERO UNIT SANGAJI MUARA TEWEH) Sofia; Febri Yanti, Devi
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol. 9 No. 02 (2025): Jurnal Ilmu Ekonomi (Ilmu Manajemen) dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v9i02.210

Abstract

Thisistudyiaimsitoianalyzeithe effect of representativeness and digital marketing on customer satisfaction with information transformation as aimediatingivariable at PT Bank Rakyat Indonesia (Persero) Unit Sangaji Muara Teweh. This research employed aiquantitativeiapproachiwithianiexplanatoryiresearch designiandisurveyimethod. Data were collected using a Likert-scale questionnaire from 90 respondents who had actively used the BRImo application for at least the last three months. Dataianalysisiwasiconductediusing multiple linear regression and path analysis with SPSS 25. The results show that representativenessihasinoidirectieffect on customer satisfaction when mediated by information transformation, whereas digital marketing has a positive and significant effect both directly and indirectly through information transformation. Information transformation was found to have the most dominant effect on customer satisfaction, indicating that optimizing digital systems is a key factor in enhancing service experience. This study concludes that strengthening information transformation and implementing data-driven digital marketing strategies are crucial to sustainably improving customer satisfaction.
PENGARUH HARGA, PRODUK, PROMOSI DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN SUSU NUTRICIA NUTRINIDRINK DI KABUPATEN BARITO UTARA Boby, Boby Saputra
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol. 9 No. 02 (2025): Jurnal Ilmu Ekonomi (Ilmu Manajemen) dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v9i02.212

Abstract

This study aims to analyze the influence of price, product, promotion, and distribution on purchasing decisions of Nutricia Nutrinidrink milk in North Barito Regency. This research uses a quantitative approach with descriptive and verification methods. Data were obtained through questionnaires distributed to consumers who purchased Nutricia Nutrinidrink. The results show that price, product, promotion, and distribution simultaneously have a significant effect on purchasing decisions. Partially, price and distribution have significant effects, while product and promotion have positive but smaller effects. Price is the most dominant factor influencing purchasing decisions. These findings suggest that the company should pay more attention to competitive pricing strategies, expand distribution, and strengthen digital promotion.
PENGARUH BEBAN KERJA DAN KOMPENSASI TERHADAP TURNOVER INTENTION PADA PT VICTOR DUA TIGA MEGA KABUPATEN BARITO UTARA Shita, Rae
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol. 9 No. 02 (2025): Jurnal Ilmu Ekonomi (Ilmu Manajemen) dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v9i02.214

Abstract

This study aims to analyze the influence of workload and work environment on employee turnover intention at PT. Victor Dua Tiga Mega in Barito Utara Regency. The high level of turnover intention in this company has become a major concern, as it affects the quality and performance of the organization. The research method used is quantitative with a correlational approach, where data is collected through a questionnaire distributed to 33 employees. The analysis results indicate that both workload and work environment have a significant impact, both simultaneously and partially, on turnover intention. Additionally, workload has proven to be the dominant factor influencing employees' intention to leave the organization. These findings are expected to provide insights for management in efforts to improve job satisfaction and reduce employee turnover intention, allowing the company to retain quality human resources.
ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA WISATA KULINER DI KECAMATAN MUARA TEWEH KABUPATEN BARITO UTARA Liawati
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol. 9 No. 02 (2025): Jurnal Ilmu Ekonomi (Ilmu Manajemen) dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v9i02.215

Abstract

Haris Munadi, Management, 2022, Marketing Strategy Analysis in increasing sales in Culinary Tourism in Wisata Villag This study aims to find out and analyze how the marketing strategy for Culinary Tourism in Wisata Village, South Kalimantan province, is known that there are several problems The type of research in this research is descriptive qualitative, the data analysis techniques used are interviews, observation and documentation. village, Culinary Tourism in Wisata Village, South Kalimantan province. The results of this study are that it is known that Culinary Tourism in Wisata Village, South Kalimantan province does not use the proper marketing strategy, and it is hoped that Culinary Tourism in Wisata Village, South Kalimantan province can use the proper marketing strategy, namely 7P so that it can increase sales of Culinary Tourism in Wisata Village, South Kalimantan Province.
PENGARUH KENAIKAN PANGKAT DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI YANG DI MEDIASI OLEH KEPUASAN KERJA PADA BADAN KEPEGAWAIAN DAN PENGEMBANGAN SUMBER DAYA MANUSIA KABUPATEN BARITO UTARA PROVINSI KALIMANTAN TENGAH Fie; Juhra, Renalita
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol. 9 No. 02 (2025): Jurnal Ilmu Ekonomi (Ilmu Manajemen) dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v9i02.217

Abstract

Salvinnia, 2023. The Effect of Promotion and Work Motivation on Employee Performance Mediated by Job Satisfaction at the Personnel and Human Resources Development Agency, East Barito Regency, Central Kalimantan Province, supervised by: This research aims to determine the effect of promotion and work motivation on employee performance which is mediated by job satisfaction at the Personnel and Human Resources Development Agency, East Barito Regency, Central Kalimantan Province. The data collection technique in this research is by distributing questionnaires to the sample, the sample used is 40 members. The data analysis technique used is Smart PLS Version 3.2.9. The research results state that promotion has a positive and significant effect on job satisfaction at the Personnel and Human Resources Development Agency of East Barito Regency, Work Motivation has a positive and significant effect on Job Satisfaction at the Personnel and Human Resources Development Agency of East Barito Regency. Promotion has a positive and significant effect on performance at the East Barito Regency Personnel and Human Resources Development Agency. Work Motivation has a positive and significant effect on performance at the East Barito Regency Personnel and Human Resources Development Agency. Job satisfaction has a positive and significant effect on performance at the East Barito Regency Personnel and Human Resources Development Agency. Job Satisfaction Mediates the effect of Promotion on performance at the Personnel and Human Resources Development Agency of East Barito Regency. Job Satisfaction Mediates the influence of Work Motivation on performance at the Personnel and Human Resources Development Agency of East Barito Regency

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