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Jurnal Ilmu Ekonomi Manajemen Perusahaan dan Bisnis
Published by Sekolah Tinggi Ilmu Ekonomi Muara Teweh
ISSN : -     EISSN : 26142368     DOI : https://doi.org/10.51512/jimb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ini memuat informasi hasil kegiatan penelitian pemikiran konseptual di bidang ilmu manajemen Perusahaan secara umum dan bisnis, jurnal ini diperuntukkan bagi dosen, peneliti, serta aktivis yang ingin mengkaji lebih dalam tentang manajemen
Arjuna Subject : -
Articles 48 Documents
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ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN DI MIUBEL PUTRI BARITO MUARA TEWEH Sofia
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol. 10 No. 01 (2026): Jurnal Ilmu Ekonomi (Ilmu Manajemen) dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v10i01.255

Abstract

The purpose of this study was to analyze the marketing strategies implemented, to determine the sales conditions, to identify the marketing strategy factors that influence sales, and to formulate appropriate marketing strategies to increase sales at Miubel Putri Barito Muara Teweh. This study used a descriptive qualitative approach. The research subjects consisted of the business owner, employees, and consumers of Miubel Putri Barito Muara Teweh totaling 10 informants selected using purposive sampling technique. Data were collected through interviews, observation, and documentation using interview guidelines as research instruments. Data analysis used the interactive analysis model of Miles and Huberman which includes data reduction, data display, and conclusion drawing. The results showed that the marketing strategy implemented at Miubel Putri Barito has applied the elements of the marketing mix including product, price, place, promotion, people, process, and physical evidence. Sales conditions showed a fairly good development marked by increasing sales volume, revenue, sales growth, achievement of sales targets, and the number of customers. Factors influencing sales include product quality and variety, appropriate pricing, strategic location, informative promotion, good employee service, simple service processes, and a clean and comfortable business environment. Appropriate marketing strategies to increase sales include maintaining product quality, increasing product variety, maintaining competitive prices, improving promotions especially through social media, improving service quality, and maintaining the comfort of the business place.
EVALUASI KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA RUMAH MAKAN LESEHAN DI MUARA TEWEH Liawati
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol. 10 No. 01 (2026): Jurnal Ilmu Ekonomi (Ilmu Manajemen) dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v10i01.257

Abstract

The purpose of this study was to describe service quality based on the dimensions of tangibles, reliability, responsiveness, assurance, and empathy, as well as to determine the level of customer satisfaction and the relationship between service quality and customer satisfaction at a lesehan restaurant in Muara Teweh. This study used a descriptive qualitative approach with customers of the lesehan restaurant in Muara Teweh as research subjects. The informants consisted of 8 customers selected using purposive sampling because they were considered capable of providing in-depth information based on direct experience. Data were collected through interviews, observations, documentation, and literature study. Data analysis used the Miles and Huberman model, including data reduction, data display, and conclusion drawing. The results showed that service quality at the lesehan restaurant in Muara Teweh was generally quite good in all SERVQUAL dimensions, namely tangibles, reliability, responsiveness, assurance, and empathy. Customers assessed that cleanliness, facilities, order accuracy, service speed, employee attitude, and attention to customers were adequate. Customer satisfaction was also categorized as fairly good, indicated by expectation fulfillment, intention to revisit, and willingness to recommend to others. The findings indicate that service quality has a close relationship with customer satisfaction, where good service increases customer comfort, trust, and positive experience.
PENGARUH FEAR OF MISSING OUT (FOMO) DAN FLASH SALE TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACE SHOPEE (STUDI KASUS PADA GENERASI Z DI KOTA MUARA TEWEH) Kasmun; Melda Safitri
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol. 10 No. 01 (2026): Jurnal Ilmu Ekonomi (Ilmu Manajemen) dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v10i01.258

Abstract

This study aims to determine the influence of Fear of Missing Out (FoMO) and Flash Sale on purchasing decisions in the Shopee Marketplace among Generation Z in Muara Teweh City, both simultaneously and partially, as well as to identify the most dominant variable. The study used a quantitative method with a sample of 100 Generation Z Shopee users selected through accidental sampling technique. Data were collected through questionnaires and analyzed using SPSS 27.0. The results showed that FoMO and Flash Sale simultaneously and partially have a significant effect on purchasing decisions. The most dominant variable influencing purchasing decisions is Flash Sale.
STRATEGI PENGELOLAAN USAHA DALAM MENINGKATKAN DAYA SAING PADA UMKM KERIPIK SINGKONG MEKAR SARI MUARA TEWEH KABUPATEN BARITO UTARA Fie; Monika
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol. 10 No. 01 (2026): Jurnal Ilmu Ekonomi (Ilmu Manajemen) dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v10i01.259

Abstract

The purpose of this study was to determine the business management strategies applied, the level of business competitiveness, and the appropriate management strategies to improve competitiveness at the Mekar Sari Cassava Chip MSME in Muara Teweh, North Barito Regency. This study used a qualitative approach with a descriptive research type. The informants in this study consisted of six people, including the business owner, employees, and consumers. Data were collected through interviews, observations, and documentation. Data analysis used the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The results showed that the business management strategy at Mekar Sari Cassava Chip MSME has implemented management functions consisting of planning, organizing, implementing, and controlling, although they are still carried out in a simple and less structured manner. The level of competitiveness is considered fairly good, as seen from product quality, competitive pricing, customer service, marketing reach, and customer loyalty. Appropriate strategies to improve competitiveness include strengthening business planning, increasing product innovation, expanding marketing—especially through digital media—and conducting regular business evaluations.
PENGARUH KUALITAS PELAYANAN DAN AKSESBILITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PADA KANTOR POS (STUDI KASUS: KANTOR POS CABANG MUARA TEWEH) Rae Shita; Amus
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol. 10 No. 01 (2026): Jurnal Ilmu Ekonomi (Ilmu Manajemen) dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v10i01.260

Abstract

This study aims to determine the effect of service quality and service accessibility on customer satisfaction at the Muara Teweh Branch Post Office. The study used a quantitative method with an accidental sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS. The results showed that service quality and service accessibility simultaneously and partially have a significant effect on customer satisfaction. The most dominant variable influencing customer satisfaction is service quality. Therefore, improving customer satisfaction can be achieved through enhancing service quality and providing easier and more convenient service access.
ANALISIS PENERAPAN MANAJEMEN SUMBER DAYA MANUSIA DALAM MENINGKATKAN DISIPLIN KERJA PEGAWAI PADA CV. PAWER RENJES MUARA TEWEH KABUPATEN BARITO UTARA Boby Saputra Boby; Andre Fajar Al Akbar
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol. 10 No. 01 (2026): Jurnal Ilmu Ekonomi (Ilmu Manajemen) dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v10i01.262

Abstract

The purpose of this study was to determine and analyze the implementation of human resource management in improving employee work discipline at CV. Pawer Renjes Muara Teweh, North Barito Regency, and to identify the factors influencing employee work discipline. This study used a qualitative approach with research subjects consisting of the leader, administrative staff, and operational employees at CV. Pawer Renjes Muara Teweh, totaling seven informants. Data were collected through interviews, observation, documentation, and literature study. Data analysis was conducted using the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The results showed that the implementation of human resource management at CV. Pawer Renjes Muara Teweh has been carried out through workforce planning, employee recruitment, employee development, compensation, and supervision and discipline guidance. The level of employee work discipline in terms of attendance, punctuality, and compliance with work regulations was categorized as fairly good. Factors influencing employee discipline include workforce planning, employee development, compensation, and supervision. Overall, the implementation of human resource management plays a role in improving employee work discipline in the company.
PENERAPAN SISTEM MANAJEMEN KUALITAS DALAM MENINGKATKAN KEPERCAYAAN KONSUMEN TERHADAP PRODUK LOKAL UMKM DI KOTA MUARA TEWEH muhamad Rifai; Muhammad Ikhwan
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol. 10 No. 01 (2026): Jurnal Ilmu Ekonomi (Ilmu Manajemen) dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v10i01.263

Abstract

The purpose of this study is to analyze the implementation of quality management systems and their role in increasing consumer trust in local MSME products in Muara Teweh City. This study also aims to identify aspects of quality management that influence the development of consumer trust, as well as the obstacles faced by MSMEs in implementing them. This study uses a qualitative approach with a descriptive method. The research subjects consisted of local MSME business actors and consumers in Muara Teweh City selected through purposive sampling techniques. Data were collected through interviews, observations, and documentation. Data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing. The results of the study indicate that the implementation of quality management systems in MSMEs in Muara Teweh City is still simple and not yet fully standardized, especially in the aspects of SOPs, documentation, and quality control. Nevertheless, the application of quality management principles such as maintaining product consistency, process control, and complaint handling can increase consumer trust. Consumer trust is built through consistent product quality, product safety, and the responsibility of MSME business actors in meeting consumer expectations.
MANAJEMEN KEGIATAN MAHASISWA STIE MUARA TEWEH SEBAGAI SARANA PEMBENTUKAN KARAKTER DAN KEPEMIMPINAN Rima Puspita; Enda
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol. 10 No. 01 (2026): Jurnal Ilmu Ekonomi (Ilmu Manajemen) dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v10i01.264

Abstract

This study aims to determine the influence of Fear of Missing Out (FoMO) and Flash Sale on purchasing decisions in the Shopee Marketplace among Generation Z in Muara Teweh City, both simultaneously and partially, as well as to identify the most dominant variable. The study used a quantitative method with a sample of 100 Generation Z Shopee users selected through accidental sampling technique. Data were collected through questionnaires and analyzed using SPSS 27.0. The results showed that FoMO and Flash Sale simultaneously and partially have a significant effect on purchasing decisions. The most dominant variable influencing purchasing decisions is Flash Sale. strategic role as a means of character and leadership development for students at STIE Muara Teweh.
PENGARUH LINGKUNGAN KAMPUS STIE MUARA TEWEH TERHADAP KESEJAHTERAAN MENTAL MAHASISWA Nor Arapah; Dwi Susila Kartini
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol. 10 No. 01 (2026): Jurnal Ilmu Ekonomi (Ilmu Manajemen) dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v10i01.265

Abstract

The purpose of this study is to examine and analyze the influence of the Physical Campus Environment, Social Campus Environment, and Academic Campus Environment on Students’ Mental Well-Being at STIE Muara Teweh, both simultaneously and partially, as well as to identify the most dominant campus environment variable affecting students’ mental well-being. This study employs a quantitative research approach with active students of STIE Muara Teweh as the research subjects. The population of this study consists of 100 students, all of whom were used as the research sample through a saturated sampling (census) technique. Data were collected through questionnaires using a Likert scale and literature study. The data analysis techniques include validity testing, reliability testing, classical assumption testing, and multiple linear regression analysis, processed using SPSS version 26 for Windows. The results of the study indicate that the Physical Campus Environment, Social Campus Environment, and Academic Campus Environment simultaneously have a significant effect on Students’ Mental Well-Being. Partially, all three variables also show a significant effect on students’ mental well-being at STIE Muara Teweh. Based on the results of the Standardized Coefficients Beta test, the Social Campus Environment (X₂) is identified as the most dominant variable influencing students’ mental well-being compared to the other variables.
PENGARUH KEPEMIMPINAN, BUDAYA ORGANISASI, LINGKUNGAN KERJA DAN MOTIVASI TERHADAP DISIPLIN KERJA DAN KINERJA PEGAWAI KANTOR KABUPATEN BARITO UTARA KALIMANTAN TENGAH: TAJERI
JURNAL ILMU EKONOMI (MANAJEMEN PERUSAHAAN) DAN BISNIS Vol 1 No 01 (2017): JURNAL ILMU EKONOMI MANAJEMEN PERUSAHAAN DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Muara Teweh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51512/jimb.v1i01.9

Abstract

This study included a survey with this type of research design and explanatory research using quantitative approaches. Data were collected using a questionnaire to 135 respondents who are employees of North Barito regence, Central Kalimantan. Samples were taken using a technique/method slovin. To examine patterns of relationships are built, researchers use analytical tool Structural Equation Modelling (SEM) with the help of the program Analysis of Moment Structures (AMOS) version 6.0. The results of this study indicate that : 1) leadership variables affect the variables of work discipline employees, 2) leadership variables have no effect on employee performance variables, 3) organizational cultural variables influence the variables of work discipline employees; 4) organizational cultural variables influence employee performance variables; 5) working environment variables affect the variables if work discipline employees, 6) work environment variables had no effect on employee performance variables; 7) motivational affect the variables of work discipline employees; 8) motivational variables influence employee performance variables, and 9) the variable labor discipline variables affect the performance of employees. Leadership does not significantly affect the performance of employees, although labor discipline affect the performance of employees, it provides practical implications for leaders. This means that if a leader wants high- performance employees, then the surt of increase in employee discipline. Organizational culture significantly influence labor discipline or the performance of employees it provides practical implications for leaders. This means that if a leader wants high performans, then the leader can start from creating a strong culture. The total contribution of the variables of leadership, organizational culture, work environment, and motivation toward variable of work discipline (Y1) of 32,62%. This means there is still 67,38% of other variables that can not be explained by the variables involved in shaping the work-discipline variable (Y1). The total contribution of the variables of leadership, organizational culture, work environment, motivation, and discipline employees working in the performance variable (Y2) of 27,82%. This means there is still 72,81% of other variables that can not be explained by the variables involved in forming employee performance variable (Y2).

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