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Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah
Published by PT Saha Kreasi Indonesia
ISSN : 31096239     EISSN : 31096220     DOI : https://doi.org/10.64788/ar-rasyid
Core Subject : Religion, Economy, Humanities, Education, Social,
Religion Humanities Economics, Econometrics & Finance Education Social Sciences
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah adalah jurnal peer-review yang bertujuan untuk memfasilitasi pertukaran pengetahuan dan ide-ide inovatif di antara para peneliti, akademisi, dan praktisi dari berbagai disiplin ilmu. Kami menerima kontribusi ilmiah dalam bentuk artikel penelitian, tinjauan pustaka, studi kasus, dan laporan teknis yang mencakup berbagai bidang keilmuan, termasuk tetapi tidak terbatas pada: Sains dan Teknologi: Fisika, Kimia, Biologi, Matematika, Informatika, Teknik, dan Ilmu Lingkungan. Ilmu Sosial dan Humaniora: Sosiologi, Antropologi, Psikologi, Ekonomi, Pendidikan, Hukum, Sejarah, dan Filsafat. Kesehatan dan Kedokteran: Kedokteran, Farmasi, Kesehatan Masyarakat, Keperawatan, dan Ilmu Biomedis. Bisnis dan Manajemen: Manajemen, Akuntansi, Keuangan, Pemasaran, dan Kewirausahaan.
Arjuna Subject : Umum - Umum
Articles 261 Documents
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SRATEGI PENINGKATAN PENJUALAN MAKANAN TRADISIONAL BATAK MELALUI DAYA TARIK PRODUK WISATA KULINER DI KOTA MEDAN Zaina Balqis; Sagita Amelia Simorangkir; Wina Tri Lestari Hutabarat; Gebriella br. Tarigan
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 1 No. 5 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan November 2025)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v1i5.55

Abstract

Medan boasts a significant culinary strength, particularly Batak cuisine, despite its relative lack of exposure to the general public and tourists. This research aims to develop a strategy for increasing sales of traditional Batak dishes by enhancing the appeal of culinary tourism in Medan. The research method used was a descriptive qualitative model, collecting data from various articles, journals, and relevant online sources related to promotion, cultural conservation, and culinary tourism. The results show that promotional methods through social media and food delivery apps are effective in attracting customers. Furthermore, preserving Batak cultural values through the presentation of dishes such as arsik, saksang, and naniura can reinforce the identity of regional cuisine. In conclusion, developing creative and culturally informed marketing methods can enhance the competitiveness of traditional Batak dishes as Medan's leading culinary icon.
PENGARUH BISNIS ONLINE MELALUI E-COMMERCE DI ERA DIGITAL Nazla Al Fahra; Jorgey Manurung; Elisabeth Pasaribu
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 1 No. 5 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan November 2025)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v1i5.56

Abstract

In the digital era, the development of technology and the internet drives rapid business growth by opening access to a wider market and increasing operational efficiency. Global competition demands business people to continue to innovate and utilize technology, including big data and sentiment analysis, to understand changes in the business ecosystem. Research on the influence of online business through e-commerce is carried out using qualitative methods, such as online data analysis, literature studies obtained from google scholar, and also monitoring from social media. E-commerce as a new business model allows online buying and selling transactions without geographical boundaries. However, this progress also presents challenges such as data security, rapid technological changes, and increasingly fierce competition.
ANALISIS KEPUASAN PELANGGAN TERHADAP KUALITAS LAYANAN KOPI KENANGAN Dina Sintya Situngkir; Maretha Mariana Sembiring; Claudya Putri Br Sembiring; Yogen Agietha Tarigan
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 1 No. 5 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan November 2025)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v1i5.57

Abstract

The development of the fast-food beverage industry in Indonesia has shown very rapid growth with a significant increase over time. This growth is supported by the increasing demand from the public for practical, ready-to-drink beverages that are easy to consume and offered at affordable prices. Indonesia is also known as a country with a rapidly growing logistics, food, and beverage sector, as evidenced by the increasing number of businesses in these industries. One of the most popular local coffee shops in Indonesia is Kopi Kenangan. This brand has become one of the fastest-growing local coffee brands, successfully expanding its reach nationwide, and focusing on the food and beverage sector by offering a variety of coffee products.This study employs a qualitative approach using interviews as the main data collection technique. The purpose of this research is to analyze the influence of positional advantage, promotion perception, and customer satisfaction on repurchase intention. The research population consists of Kopi Kenangan consumers in Medan City, with a sample of five respondents. The sampling criteria were determined based on consumers who have purchased Kopi Kenangan products at least twice. The results of the study indicate that purchase decisions are influenced by several complex factors, including consumer behavior, pricing, and the quality of service provided.
LITERATURE REVIEW KAJIAN ETIS PENGHENTIAN TERAPI MEDIS DALAM PERSPEKTIF PRINSIP MORAL BIOETIKA Ni Putu Alya Magfira Cantika Putri; Meivy Isnoviana
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 1 No. 5 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan November 2025)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v1i5.58

Abstract

The controversy surrounding end-of-life medical practices such as euthanasia, Do Not Resuscitate (DNR), and the withdrawal or withholding of life-sustaining treatment remains a complex bioethical issue in Indonesia. The debate lies between the right to life as an absolute human right and the patient’s autonomy to determine their own fate, particularly in terminal cases where medical treatment is considered futile. This study aims to analyze the legal standing and ethical implications of withdrawing medical treatment from the perspectives of Indonesian positive law, the Indonesian Medical Code of Ethics (KODEKI), and Islamic law. This research employs a literature review method with a normative juridical approach through a review of legal instruments such as the Ministry of Health Regulation No. 37 of 2014, KODEKI, bioethical literature, and Islamic legal sources. The analysis was conducted descriptively and deductively to examine the consistency between legal norms and medical ethical principles. The findings show that active euthanasia remains prohibited by both law and medical ethics as it contradicts the principle of preserving life (sanctity of life). However, the withdrawal or withholding of life-sustaining treatment that no longer provides medical benefit is permissible under limited conditions, based on clear clinical judgment, family consent, and respect for patient dignity. In conclusion, there is a need for more specific regulatory and ethical harmonization to provide legal protection for healthcare professionals, uphold patient autonomy, and ensure the implementation of the four bioethical principles (autonomy, beneficence, non-maleficence, and justice) in medical treatment withdrawal practices in Indonesia.
TANTANGAN DAN PELUANG MANAJEMEN SUMBER DAYA MANUSIA DI ERA REVOLUSI INDUSTRI 4.0 Hermansyah; Syahrial Shaddiq; Khuzaini
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 1 No. 5 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan November 2025)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v1i5.59

Abstract

The Industrial Revolution 4.0 has brought significant impacts on Human Resource Management (HRM), where technological advancements such as artificial intelligence (AI), automation, and the Internet of Things (IoT) have transformed how organizations manage their human resources. This article aims to analyze the strategic role of HRM in addressing challenges and leveraging opportunities that arise from these technological developments. This study employs a qualitative approach through a literature review to examine the role of HR managers and identify relevant strategies for managing human resources in the digital era. The findings indicate that HR managers must act as strategic partners who support employee skill development and well-being, while also adjusting policies to build an innovative and collaborative work environment. In conclusion, efficient human resource management plays a vital role in enhancing organizational competitiveness in an increasingly global and competitive market. The contribution of this study is to provide insights into the importance of adaptive human resources in supporting organizational goals amid rapid technological changes.
Konsep Insan Kamil sebagai Strategi Pengembangan SDM Guru di Era Society 5.0: Perspektif Islamic Human Resource Management Zainal Abidin; Syahrial Shaddiq; Khuzaini
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 1 No. 5 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan November 2025)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v1i5.60

Abstract

The era of Society 5.0 has brought rapid changes to the field of education, requiring teachers not only to master technology but also to possess strong spiritual, moral, and humanistic character. At the same time, various challenges—such as low digital literacy, integrity crises, and insufficient pedagogical readiness—remain major issues in the development of teacher human resources (HR) in Indonesia. This study aims to propose the concept of Insan Kamil as a strategic framework for developing teacher HR from the perspective of Islamic Human Resource Management (IHRM). This research employs a qualitative approach through a literature review by examining the concept of Insan Kamil in the Qur’an, hadith, classical Islamic literature, as well as modern theories on teacher HR and Society 5.0. The findings indicate that the Insan Kamil concept—which encompasses spiritual (ruhaniyah), intellectual (aqliyah), moral (akhlaqiyah), and practical (amaliyah) dimensions—is highly relevant to addressing teacher competency challenges in the digital era. This concept emphasizes the development of spirituality, professional ethics, digital literacy, and pedagogical productivity. Integrating the values of Insan Kamil into IHRM produces a holistic, sustainable, and human-centered model for teacher HR development that balances technological advancement with Islamic humanistic values. Therefore, the Insan Kamil framework can serve as a comprehensive alternative strategy to empower teachers in responding to educational challenges in the Society 5.0 era.
UJI AKTIVITAS ANTIBAKTERI EKSTRAK ETANOL DAUN LENGKUAS (Alpinia galanga L.) TERHADAP Escherichia coli Putri Ema Hartanty; Na’imatul Retno Faizah; Octaviana Dyah Oentari
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 1 No. 5 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan November 2025)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v1i5.61

Abstract

Diarrhea is caused by bacteria, one of which is Escherichia coli, which is still a serious health problem, especially due to increasing resistance to synthetic antibiotics. Efforts are being made to overcome this by looking for natural antibacterial agents from medicinal plants, one of which is galangal leaves (Alpinia galanga L.). This study aims to evaluate the antibacterial activity of ethanol extract of galangal leaves against Escherichia coli. This research used a true experimental method with concentration variations of 5%, 10% and 20%. The antibiotic ciprofloxacin was used as a positive control, and distilled water as a negative control.  Galangal leaves were extracted using the maceration method with 70% ethanol solvent, and the antibacterial test was carried out using the disk disk method. Data analysis was carried out using one way ANOVA. The results showed that the ethanol extract of galangal leaves had significant antibacterial activity, with an average inhibition zone diameter of 13.72 mm (5%), 14.39 mm (10%), and 15.38 mm (20%). The results of all data were normally and homogeneously distributed with values > 0.05 and the ANOVA test results were 0.00 (p<0.05) which indicated there were significant differences between concentrations. Based on the classification of inhibitory power, antibacterial activity at a concentration of 20% is included in the strong category. This research indicates that the ethanol extract of galangal leaves has the potential to be a natural antibacterial agent against Escherichia coli.
PENGARUH VOUCHER GRATIS ONGKIR, FLASH SALE, DAN LIVE STREAMING TERHADAP IMPULSIF BUYING MAHASISWA PENGGUNA E-COMMERCE SHOPEE DI UNIVERSITAS JAMBI Ali Syahbana Siregar; Heriberta; Helen Parkhurst
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 1 No. 5 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan November 2025)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v1i5.62

Abstract

This study aims to analyze the influence of free shipping vouchers, flash sales, and live streaming on the impulsive buying behavior of students at the University of Jambi who are active Shopee users. The research method used a quantitative approach, with 202 respondents, determined using the Slovin formula with a margin of error of 7%. The sampling technique used was purposive sampling, with the criteria being active students at the University of Jambi who use Shopee and utilize its promotional features. The research instrument was a Google Form-based questionnaire with a Likert scale of 1–5. Data analysis was conducted through validity and reliability tests, classical assumption tests, and multiple linear regression. The results showed that free shipping vouchers, flash sales, and live streaming simultaneously had a significant effect on impulsive buying. Partially, the free shipping voucher and flash sales variables had a significant positive effect, while live streaming also had a significant effect. The coefficient of determination indicates that these variables explain students' impulsive buying behavior.
UJI EFEKTIVITAS ANTIINFLAMASI SALEP EKSTRAK DAUN BAYAM MERAH (Amaranthus Tricolor L.) TERHADAP PENYEMBUHAN LUKA BAKAR PADA KELINCI JANTAN (Oryctogalus cuniculus) Desvita Maharani Putri; Na’imatul Retno Faizah; Octaviana Dyah Oentari
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 1 No. 5 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan November 2025)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v1i5.63

Abstract

Burns are a type of trauma that requires proper handling to speed up the healing process and prevent infection. Red spinach leaves contain active compounds such as flavonoids, tannins, and saponins that have the potential to be anti-inflammatory, antioxidant, and accelerate tissue regeneration. This study aims to test the anti-inflammatory effectiveness of red spinach leaf extract ointment (Amaranthus tricolor L.) on the healing of burns in male rabbits (Oryctogalus cuniculus). In this study using an experimental method, red spinach leaves were extracted by maceration method, burns healing tests used concentration variations in ointment preparations of 5%, 10%, and 15%, positive control using gentamicin ointment and negative control using vaseline flavum. The average result of the burn healing diameter was analyzed with SPSS using the One Way ANOVA test. The results showed that all concentrations of the extract had an effect on wound healing, with a concentration of 15% indicating the best healing effectiveness with an average of 0.88 cm equivalent to a positive control. The ANOVA statistical test obtained a significance value of 0.985 (P>0.05) indicating that H0 was accepted and H1 was rejected, which shows that the data did not show significant differences between groups, but clinically it was seen that wound healing was faster at higher concentrations of extracts. This study supports the potential use of red spinach leaf extract ointment as an alternative to treating mild to moderate burns.
UJI EFEKTIVITAS PENYEMBUHAN LUKA BAKAR SALEP EKSTRAK DAUN ADAM HAWA (Rhoeo discolor) PADA KELINCI JANTAN Dila Maimunah; Na’imatul Retno F; Octaviana Dyah Oentari
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 1 No. 5 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan November 2025)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v1i5.64

Abstract

Burn wounds are tissue damage caused by exposure to heat, chemicals, or electricity. Improper treatment of burn wounds can lead to complications such as infection, wound expansion, scarring, and even death. This study aimed to evaluate the effectiveness of Adam Hawa leaf extract ointment (Rhoeo discolor) in healing second-degree burns in male rabbits. The study employed an experimental method with treatment group design, consisting of a negative control group (vaseline), a positive control group (gentamicin ointment), and three treatment groups with extract concentrations of 10%, 15%, and 20%. Burns were induced thermally, and healing was observed over 14 days by measuring wound diameter every two days. The results showed that the 20% Adam Hawa leaf extract ointment was the most effective, with an average wound diameter of 0.83 cm, compared to 15% (1.04 cm), 10% (1.13 cm), the negative control (1.73 cm), and the positive control (0.80 cm). Statistical analysis showed significant differences between the groups, with a p-value of 0.000 < 0.05. Therefore, Adam Hawa leaf extract ointment is effective in accelerating burn wound healing, particularly at a concentration of 20%.

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