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Journal Socio Humanities Review
Published by Universitas Swadaya Gunung Jati
ISSN : 2808442X     EISSN : 28084144     DOI : https://doi.org/10.33603/jshr.v5i1
Core Subject : Humanities, Social,
Humanities Social Sciences
Journal Socio Humanities Review is a peer-refereed open-access journal which has been established for the dissemination of state-of-the-art knowledge in the field of social science. This journal is founded under the Lembaga Penelitian Universitas Swadaya Gunung Jati. All submitted manuscripts will be initially reviewed by editors and are then evaluated by a minimum of two International Reviewers through the double-blind review process. This is to ensure the quality of the published manuscripts in the journal. The Journal Socio Humanities Review welcomes high-quality manuscripts resulted from a research project in the scope of social science, which includes, but is not limited to the following topics: (1) Humanities, Social, Law, and Religious; (2) Social Science and Communication; (3) Accounting, Business and Management; and (4) Education. The manuscript must be original research, written in English, and not be simultaneously submitted to another journal or conference.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 2 No 1 (2022): VOLUME 2 NUMBER 1 MARCH 2022" : 5 Documents clear
The Effect of Leadership Style and Work Discipline on Employee Performance at PT Telkom Jakarta Barat Fajri, Chotamul; Zaanwar, Berlian Jaenuri
Journal Socio Humanities Review Vol 2 No 1 (2022): VOLUME 2 NUMBER 1 MARCH 2022
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v2i1.6725

Abstract

The purpose of this study was to determine the effect of leadership style and work discipline on employee performance at PT Telkom in West Jakarta, either partially or simultaneously. The method used in this study is a quantitative approach, a population of 130 people with sampling using probability sampling techniques: simple random sampling and Slovin's formula with an error level of 5% so that 99 respondents were obtained. Data analysis used validity test, reliability test, classical assumption test, regression analysis, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. The result of this study is that leadership style has a significant effect on employee performance with the regression equation Y = 14,573 + 0.632X1, the correlation value of 0.646 means that the two variables have a strong relationship. The value of the coefficient of determination is 41.7%. Hypothesis test obtained t arithmetic > t table or (8.338 > 1.985). The value of the coefficient of determination is 52.5% while the remaining 47.5% is influenced by other factors. Hypothesis test obtained value of F arithmetic > F table or (52,963 > 2,700). Thus H0 is rejected and H3 is accepted. This means that there is a simultaneous significant influence of leadership style and work discipline on employee performance.
The Influence of Lazada's Social Media Promotion Strategy on Purchase Decisions: The Case at the Allesya Collection Store Puspita, Dela; Syah, Donny Oktavian
Journal Socio Humanities Review Vol 2 No 1 (2022): VOLUME 2 NUMBER 1 MARCH 2022
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v2i1.6726

Abstract

This research is motivated by the rapid development of technology, so it is one of the efforts used to market products and services through social media. Social media is a promotional method that is often used by selling or placing an advertisement through social media such as Lazada as a means of increasing sales. Promotion in the form of activities from sales to be able to inform and can encourage consumer demand for goods by influencing consumers to buy products sold by the store. In this study using a quantitative approach by using primary data types as a source of data obtained from the results of the questionnaire. The data analysis method used in this study is an instrument test consisting of validity and reliability test, classical assumption test consisting of normality test, heteroscedasticity test, and linearity test, as well as a hypothesis test consisting of T test, correlation coefficient test, coefficient test determination, and simple regression equation test. The results of this study indicate that (1) the promotion variable through social media has a positive and significant effect on purchasing decisions, (2) the promotion variable through the media has a strong influence and relationship with purchasing decisions.
The Effectiveness of Using The Application of Pegadaian Digital Service to Easy Customer Transaction at Pegadaian Cirebon Branch Sutarjo, Moh; Nurlia, Titim
Journal Socio Humanities Review Vol 2 No 1 (2022): VOLUME 2 NUMBER 1 MARCH 2022
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v2i1.6829

Abstract

The Pegadaian Digital Service application is a Pegadaian digital service in the form of a mobile-based application that can provide Pegadaian product services to make it easier for customers to make transactions anytime and anywhere. However, there are still many customers who carry out conventional transactions. This is the background for researchers to choose the title "Effectiveness of Using the Pawnshop Digital Service Application in Making Transactions Easier for Customers at Pawnshops Cirebon Branch." The purpose of this study is to determine the effectiveness of users transacting through the Pegadaian Digital Service application. This research uses descriptive qualitative method. The researcher used one key informant and four supporting informants. This study uses the theory of effectiveness measures by Campbell J.P. (1989:121) in Starawaji (2009) to be a guide in research. The results of the study can be concluded that judging from the success of the program, the success of the target, satisfaction with the program, the level of input and output, the achievement of overall goals is not optimal. And the data collection used by the researcher is a literature study and using field studies, namely observations and interviews.
PUBLIC RELATIONS STRATEGY THROUGH CORPORATE SOCIAL RESPONSIBILITY (CSR) IN PARTNERSHIP AND ENVIRONMENTAL DEVELOPMENT (PKBL) PROGRAM Aeni, Dini Nur; Nurfalah, Farida; Bharoto, Haryo
Journal Socio Humanities Review Vol 2 No 1 (2022): VOLUME 2 NUMBER 1 MARCH 2022
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v2i1.6830

Abstract

Forests are biological natural resources that have great benefits. Inside it. The research objectives include 1) Public Relations Strategy through Corporate Social Responsibility (CSR) in the Partnership and Community Development Program (PKBL) at Perum Perhutani KPH Majalengka 2) What are the Barriers to the Public Relations Strategy and 3) what are the efforts made by Public Relations in dealing with obstacles that happened. The researcher uses a qualitative descriptive research method, the selection of informants uses the Purpose Sampling Technique. The results of this study indicate that the implementation of the Public Relations Strategy through CSR in the Partnership and Community Development Program (PKBL) at Perum Perhutani KPH Majalengka has been implemented but in its implementation it has not been able to be carried out optimally. it can be seen from: 1). Public Relations Strategy through CSR in PKBL at Perum Perhutani KPH Majalengka that the community complains about solving problems that often arise to be reviewed and rechecked by Perhutani and the delivery of communications that have not been properly realized to stakeholders, 2). Barriers to the Public Relations Strategy through CSR in PKBL at Perum Perhutani KPH Majalengka there is a lack of good communication management in the form of miscommunication between work units in problem solving 3). Public Relations Strategy Efforts through CSR in PKBL at Perum Perhutani KPH Majalengka through meetings and coordinating with each other between work units as well as making agendas and reviewing them so that they are more focused in accordance with more mature planning.
The Effect of Implementation of The Hope Family Program on The Fulfillment of Basic Food Needs of Beneficiaries Family During The Covid-19 Pandemic in Jatisampurna District, Bekasi City Badruddin, Syamsiah; Nugraha, Muhammad Nata
Journal Socio Humanities Review Vol 2 No 1 (2022): VOLUME 2 NUMBER 1 MARCH 2022
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v2i1.6831

Abstract

The Covid-19 virus has an impact on the loss of livelihoods and income for some people. As a government effort to ease the burden of spending on the poor and vulnerable who have been designated as Beneficiary Families in meeting their family's food needs, the government provides Non-Cash Food Assistance through the Family Hope Program and increases the amount of assistance provided to the poor and vulnerable during the Covid-19 pandemic. 19. This research uses descriptive quantitative method. Beneficiary families become respondents in this study. This study uses Structural Functional theory where all elements in society function with each other so that society carries out its functions properly, therefore community needs are conditions that must be adapted from the existing social system so that the function of the structure can run according to its function. Based on the results of the analysis obtained, it can be seen that the Family Hope Program has a positive and strong influence in meeting the basic food needs of the Beneficiary Families

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