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Jurnal Ekonomi dan Bisnis Jagaditha
Published by Universitas Warmadewa
ISSN : 23554150     EISSN : 25798162     DOI : 10.22225/jj
Core Subject : Economy,
Economics, Econometrics & Finance
JAGADITHA: Jurnal Ekonomi & Bisnis P-ISSN: 2355-4150, E-ISSN: 2579-8162 is a journal of economic and bussiness published by Management Deparment, Postgraduated Program, Warmadewa University, provides a forum for publishing research articles or review articles. This journal has been distributed by WARMADEWA PRESS started from Volume 1 Number 1 Year 2014 to present. The scope of journal is restricted to the fields of economic and business study. The journal is published twice a year every march and september.
Arjuna Subject : -
Articles 227 Documents
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Improving Business Performance and Sustainability of SMEs Through Moderating Role of Local Culture Ida Ayu Putu Widani Sugianingrat; I Made Astrama; Ni Wayan Alit Erlina Wati; Putu Sri Hartati
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 11 No. 2 (2024): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.11.2.2024.162-171

Abstract

One of the determining factors for the success rate of a business is the motivation of the owner, in this case, micro, small and medium enterprises. This research is to determine the effect of business motivation on MSME performance and the moderating role of the Tri Hita Karana dimension in improving business performance so as to have an impact on business sustainability. The population used in this study were 32,226 units of MSMEs in Denpasar City. To obtain the sample, the slovin formula was used with a precision of 10%. Based on the calculation results of the Slovin formula, a sample of 99.69 is obtained (rounded upBecomes100) respondents. The determination of the research sample was carried out in a simple random based on clusters. Data collection was carried out by distributing questionnaires to MSME owners in the city of Denpasar who were the research samples directly or through google forms. The research results obtained motivation has a significant positive effect on business performance, business performance has a significant positive effect on business continuity, and the Tri Hita Karana dimension which consists of Parahyangan, Pawongan, and Palemahan is unable to play a moderating role in the effect of business motivation on MSME business performance in Denpasar Bali.
The Role of Dynamic Capability and Product Innovation to Increase Competitive Advantage Anak Agung Dwi Widyani; I Nengah Suardhika
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 11 No. 2 (2024): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.11.2.2024.172-183

Abstract

This study aims to determine dynamic capability and product innovation in determining competitive advantage in SMEs woven fabric industries (endek) in the Klungkung Regency, Bali Province. The research approach used is descriptive analysis with a quantitative approach using the Smart PLS programme. The population in this study is the owner of a woven fabric business (endek) in the Klungkung Regency, Bali Province. The results showed that dynamic capability could directly determine the product innovation and competitive advantage of woven fabric SMEs (endek) in the Klungkung Regency, Bali Province. However, product innovation can produce a competitive advantage for woven fabric SMEs (endek) in the Klungkung Regency, Bali Province. The research results also show that product innovation is a mediator in the influence of dynamic capability on competitive advantage.
Unveiling Purchase Intention Corroborate By Digital Marketing Strategy: Study Case Cosmetics Industry Ida Ayu Iswari Pidada; Ni Nyoman Sri Utari Krisnanda; Ni Made Dhian Rani Yulianthi
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 11 No. 2 (2024): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.11.2.2024.184-192

Abstract

The cosmetics and skincare industry has experienced significant growth in worldwide, and this growth has also impacted Indonesia's cosmetics and skincare industry. When purchasing makeup products, it is crucial to consider factors such as shade selection, ingredients, and other important factors. Social media platforms have become a crucial source of information for people, and they offer the advantage of reaching a large audience. The aim of this research is to investigate the impact of social media marketing and FOMO on purchase intention through electronic word of mouth (E-WOM). The study involved 100 respondents aged between 17 to 25 years, who followed the TikTok account @Luxcrime_id and had searched for information about Luxcrime products. The sampling technique used was purposive sampling, and the study employed quantitative methods with Structural Equation Modeling (SEM-PLS). The research findings indicate that social media marketing, FOMO, and electronic word of mouth have a positive impact on purchase intention. Furthermore, the study discovered that social media marketing has a positive influence on purchase intention through electronic word of mouth.
Consumer’s Trust Social Media Marketing as a Moderation: Effect of Perceived Credibility of Product and Brand Resonance on Brand Loyalty Kadek Ayuk Riska Oktavenia; Ida Ayu Oka Martini
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 11 No. 2 (2024): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.11.2.2024.206-216

Abstract

The aim of this research is to identify the effect of perceived credibility of product and brand resonance on brand loyalty with consumer's trust social media marketing as a moderator. The population used in this research is all Else Corset consumers with an unknown population size. The sampling technique used is non-probability sampling which can be used is accidental sampling with a sample size of 96 respondents. This research uses several questionnaire methods as data collection. The questionnaire is a written list of questions, designed with reference to data measurement instruments to measure perceived credibility of product, brand resonance, and consumer's trust in social media marketing. One method for analyzing moderating variables is moderating regression analysis. Moderated regression analysis is a regression analysis that involves moderating variables in building a relationship model. The research results show that Perceived Credibility of Product has a positive and significant effect on Brand Loyalty. Brand Resonance has a positive and significant effect on Brand Loyalty. Customer's Social Media Marketing can strengthen the Perceived Credibility of Products in Brand Loyalty. Customer's Social Media Marketing is unable to strengthen the influence of Brand Resonance on Brand Loyalty. To increase brand loyalty, companies must focus on building product credibility through high-quality products, transparent communication, and expert support. In addition, Els Korset should utilize social media marketing to strengthen the positive impact of perceived product credibility on brand loyalty. However, companies should not rely solely on social media marketing to influence brand resonance, as this has a direct and significant impact on brand loyalty.
Trends on Rural and Urban Entrepreneurship Research Ni Wayan Anggreni; I Made Artayasa; I Wayan Sukita; I Wayan Sonder; Ida Bagus Nyoman Bala Putra
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 11 No. 2 (2024): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.11.2.2024.1-14

Abstract

This study aims to identify the trends on rural and urban entrepreneurship research. The methodology of this study uses bibliometric analysis. Research data were obtained through the Publish or Perish database with the keywords ‘rural entrepreneurship’ and ‘urban entrepreneurship’ with a publication period from 2014 to 2024. The data that has been collected was then analyzed using VOSviewer software. Based on the results of the study, it can be concluded that entrepreneurship plays an important role in driving economic growth and social development. Rural entrepreneurship mainly focuses on developing rural areas through innovation, managing unique challenges, and strengthening communities, while urban entrepreneurship focuses more on innovation and improving the quality of life in urban environments. Research in both contexts shows diverse trends.
The Role of Job Satisfaction in Mediating The Influence of Leadership and Work Environment on Employee Performance in The General Section of The Raja Ampat Regional Secretariat Putu Ayu Sita Laksmi; Apriliya Gundara Kandari
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 11 No. 2 (2024): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.11.2.2024.217-233

Abstract

Human resources (HR) have a significant role in every activity in an institution, including government institutions. Human resources (HR) must be able to be managed or managed well in accordance with their function so that these human resources (HR) can play a role in accordance with their duties and functions in the institution they work in. This research aims to analyze the influence of leadership and work environment on employee performance by mediating employee job satisfaction in the General Section of the Raja Ampat Regency Regional Secretariat. The population used was all employees of the General Section of the Raja Ampat Regional Secretariat, namely 44 employees. The number of samples used was 44 employees with a sampling technique using a saturation technique. The data analysis used in this research is inferential analysis using SEM-PLS. The results of this research show Leadership has a positive and significant effect on employee performance. Leadership has a positive and significant effect on job satisfaction. The work environment has a positive and significant effect on employee performance. Work Environment has a positive but not significant effect on Job Satisfaction. Job satisfaction has a positive and significant effect on employee performance. Leadership has a positive and significant effect on employee performance through Job satisfaction. Job satisfaction partially mediates (partial mediation) between leadership and employee performance. The work environment has a positive but not significant effect on employee performance Job satisfaction. Job satisfaction is not able to mediate (Unmediated) between Work environment on Performance Employee.
The Role of Job Satisfaction in Mediating The Relationship of Organizational Culture and Work Discipline on Employee Performance in The General Section of The Raja Ampat Regional Secretariat Ida Bagus Udayana Putra; Indra Setia Ganda
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 11 No. 2 (2024): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.11.2.2024.234-251

Abstract

Effective human resource management is reflected in the achievement of optimal performance by employees, which supports the company's growth and success. Therefore, it is important for every company to explore human resource development strategies aimed at improving employee performance and ensuring their comfort in carrying out their duties. This research aims to analyze the influence of organizational culture and work discipline on employee performance by mediating employee job satisfaction in the General Section of the Raja Ampat Regency Regional Secretariat. The population used was all employees of the General Section of the Raja Ampat Regional Secretariat, namely 44 employees. The number of samples used was 44 employees with a sampling technique using a saturation technique. The data analysis used in this research is inferential analysis using SEM-PLS. The results of this research show that Organizational culture has a positive and significant effect on employee performance. Organizational culture has a positive and significant effect on job satisfaction. Work Discipline has a positive and significant effect on Employee Performance. Work Discipline has a positive and significant effect on Job Satisfaction. Job satisfaction has a positive and significant effect on employee performance. Organizational culture has a positive and significant effect on employee performance through Job satisfaction. Job satisfaction partially mediates (partial mediation) between organizational culture and employee performance. Work Discipline has a positive but not significant effect on Employee Performance through Job satisfaction. Job satisfaction is not able to mediate (Unmediated) between Work Discipline on Performance Employee.

Page 23 of 23 | Total Record : 227

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