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Contact Name
Parwito
Contact Email
parwitougm@gmail.com
Phone
+6281328676033
Journal Mail Official
jurnalekonomiakuntansimanajeme@gmail.com
Editorial Address
Universitas Ratu Samban, Jl. Jend. Sudirman No 87 Arga Makmur Bengkulu Utara
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Kab. bengkulu utara,
Bengkulu
INDONESIA
Jurnal Ekonomi Akuntansi Manajemen Agribisnis
ISSN : -     EISSN : 29883466     DOI : https://doi.org/10.58222/jurekma.v1i1.140
JURNAL EKONOMI AKUNTANSI MANAJEMEN AGRIBISNIS is a peer reviewed journal. JUREKMA invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to Economics Monetary Economics, Finance, and Banking International Economics Public Economics Economic development Regional Economy Management Marketing Financial management Human Resource Management International Business Entrepreneurship Marketing Management Strategic Management Organizational behavior Operation management Change Management Sharia Management Knowledge Management Electronic Business Capital market Accounting Sciences Taxation and Public Sector Accounting Accounting information system Auditing Financial Accounting Management accounting Behavioral accounting Finance and Digital Business Science Accounting and Financial Reporting Alternative Investments Asset Pricing Behavioral Finance Corporate Finance Corporate Governance and Ethics Derivative Pricing and Hedging Empirical Finance Financial Accounting Financial Applications of Decision Theory or Game Theory Financial Applications of Simulation or Numerical Methods, Financial Economics Financial Engineering Financial Forecasting Financial Risk Management and Analysis Financial Technology International Finance Portfolio Optimization and Trading Real Estate Finance Regulation of Financial Markets and Institutions Rural Finance Stochastic Models for Asset and Instrument Prices Systemic Risk Taxation Digital Business Management Digital Business Technology Financial Technology Digital Marketing Digital Business and E Commerce Digital Economics Cloud Computing Digital Business Analysis Design Content Creation Statistics Computing UI or UX Design Digital Branding E Retailing Customer Relationship Management for Digital Business Digital Business Strategic Business Ethics for Digital Business Services Marketing Digital Business Valuation Digital Analytics for Marketing Digital Project Management Content Management Big Data and Business Intelligence Knowledge Management and Innovation Cyber Security for Digital Business Agribusiness The scope of the articles in this journal focuses on the study of agribusiness from a macroeconomic approach covering social and economic aspects of agriculture which is a system of comprehensive and integrated from studies up stream, on farm, down stream and supporting subsystems, and the impact of their interrelationships with policy governments, international economy and capitalization of land resource, farmers, and communities. The microeconomic approach includes the study of business development in the field of agribusiness financial, business policy, and functional technical aspects. JUREKMA publishes articles in related to the agribusiness system or its agribusiness sub system which consists of research related to input, farming, processing, marketing and supporting system of agricultural products.
Articles 6 Documents
Search results for , issue "Vol 2 No 2 (2024): Juli-Desember 2024" : 6 Documents clear
TATA KELOLA KEPEMIMPINAN DAN BUDAYA ISLAMI ‎‎(STRATEGI PENGEMBANGAN KOMPETENSI SUMBER DAYA ‎INSANI DI BANK PEMBANGUNAN DAERAH SYARIAH CABANG ‎SAMBAS)‎ Malini, Umi Nasikhah
JURNAL EKONOMI AKUNTANSI MANAJEMEN AGRIBISNIS Vol 2 No 2 (2024): Juli-Desember 2024
Publisher : Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jurekma.v2i2.239

Abstract

Penelitian ini bertujuan untuk 1) Mengetahui dan menganalisis implementasi kepemimpinan dan budaya islami pada BPD Syariah Cabang Sambas. 2) Mengetahui dan menganalisis kompetensi yang dibutuhkan sumber daya insani perbankan syariah untuk menghadapi persaingan perubahan teknologi saat ini pada BPD Syariah Cabang Sambas. 3) Mengetahui dan menganalisis Peluang dan Tantangan Pengembangan Kompetensi Sumber daya insani Perbankan Syariah di ditengah persaingan perubahan teknologi saat ini. Pendekatan penelitian yang digunakan adalah penelitian kualitatif dengan jenis penelitian deskriptif. Hasil penelitian menunjukkan bahwa: 1) implementasi kepemimpinan dan budaya Islami sudah sesuai dengan kode etik, dan nilai-nilai Syariah IDEAL; 2) Kebutuhan kompetensi SDI adalah: aspek personal (skill, knowledge, traith, values and motive), aspek organisasional (kompetensi komunikasi, perencanaan, strategi aksi, manajemen diri, kompetensi multikultural, dan team work); program core training, functional training, aspek behavioural and managerial, dan aspek spiritualitas; 3) tantangan pengembangan kompetensi SDI adalah: inovasi baru dibidang digital, komitmen dari semua pemangku kepentingan, ketersediaan anggaran, perubahan lanskap, tingginya sikap skeptis masyarakat atas keamanan, culture shock nasabah di daerah-daerah tertentu, turn over cukup tinggi. Sedangkan peluang adalah: regulator OJK yang mengharuskan perusahaan membuat roadmap pengembangan kompetensi SDI.
PENGELOLAAN PONDOK QUR’AN HAWNAN ‎ALBARAKAH DALAM MEMBANTU EKONOMI ‎MASYARAKAT KOTA PEMANGKAT Hartono, Rudi
JURNAL EKONOMI AKUNTANSI MANAJEMEN AGRIBISNIS Vol 2 No 2 (2024): Juli-Desember 2024
Publisher : Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jurekma.v2i2.240

Abstract

Perubahan zaman sangat mempengaruhi budaya dan mindset setiap generasi hingga menurunnya minat belajar Al Qur’an. Hal ini patut menjadi perhatian para pihak untuk ikut ambil bagian dalam memberantas buta aksara Al Qur’an ini. Salah satunya adalah Pondok Qur’an Hawnan Albarakah. Namun, upaya itu dari prespektif berbeda, yakni melalui program mengajak umat belajar Al Qur’an dan membantu ekonomi Masyarakat. Penelitian ini menggunakan metode pendekatan kualitatif deskriptif, dimana pengumpulan data menggunakan teknik observasi, wawancara dan dokumentasi dengan mendeskripsikan pengelolaan Pondok Qur’an, program yang berdampak pada ekonomi masyarakat, hingga minat anak dan orang dewasa dalam belajar Al Qur’an. Berdasarkan hasil penelitian menunjukan bahwa membantu ekonomi masyarakat dapat diciptakan melalui sebuah Pondok Qur’an berskala kecil. Namun pengelolaan melibatkan banyak orang, salah satunya Pasar Hawnan. Implikasinya sangat jelas bahwa manusia adalah makhluk sosial dan ekonomi membentuk circle dakwah berbasis Al Qur’an. Diharapkan kehadiran Pondok Qur’an Hawnan Albarakah memberi dampak terhadap kehidupan masyarakat dari berbagai aspek sosial dan ekonomi untuk mewujudkan Generasi Qur’ani.
STRATEGI PENINGKATAN DAYA SAING DALAM BISNIS MINUMAN BOBA: STUDI KASUS PADA MINUMAN BOBA NAYNAY JALAN DURUNG, MEDAN, SUMATERA UTARA Fitrah, Mutia Salsanu; Karo-Karo , Muhammad Fuazan; Sitorus, Siti Ghadizah Nur; Zainarti, Zainarti
JURNAL EKONOMI AKUNTANSI MANAJEMEN AGRIBISNIS Vol 2 No 2 (2024): Juli-Desember 2024
Publisher : Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jurekma.v2i2.245

Abstract

The boba beverage business is experiencing significant growth in the domestic market, but competition in the industry is intensifying. This study aims to identify and analyze strategies that can be used by boba beverage businesses to improve competitiveness. A descriptive qualitative approach is used to examine aspects that affect competitiveness, such as product innovation, marketing strategy, quality management, and adaptation to consumer preferences. The results of this study include SWOT analysis, the resulting strategies include developing taste innovation, building a competitive business system, optimizing technology-based marketing, and improving financial statements and geographic expansion. In addition, the importance of halal certification to improve product competitiveness was highlighted. Although NAYNAY Boba does not yet have halal certification, the government is expected to increase education to MSMEs on the importance of this certification. This research provides practical guidance for boba beverage businesses to compete in an increasingly competitive industry through innovation, technology-based marketing, and halal certification.
STRATEGI PEMASARAN DIGITAL DALAM MENINGKATKAN DAYA SAING PERUSAHAAN DI PASAR GLOBAL (STUDI PADA PT. SELAMAT SEMPURNA TBK) Solihin, Ahmad; Sari, Meci Nilam
JURNAL EKONOMI AKUNTANSI MANAJEMEN AGRIBISNIS Vol 2 No 2 (2024): Juli-Desember 2024
Publisher : Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jurekma.v2i2.317

Abstract

In the era of globalization and rapidly advancing technology, industries and companies are required to continuously innovate their marketing strategies. In this context, it is essential for PT. Selamat Sempurna Tbk to understand and implement appropriate digital marketing strategies to enhance brand awareness, reach more potential customers, and build stronger relationships with existing customers. The purpose of this research is to investigate the marketing strategies employed by PT. Selamat Sempurna Tbk in facing global competition and to determine whether the strategies implemented by this company are significantly effective in addressing global competition. This study utilizes a descriptive qualitative research method. Data collection techniques are conducted through in-depth interviews, observations, and documentation related to the company. As for the data analysis method, this research employs a descriptive approach. The results of this study indicate that PT. Selamat Sempurna Tbk actively adopts and integrates digital technology and market data analysis to reach and participate in the global market. The company also demonstrates a high level of adaptation by continuously developing innovations to tackle various digital marketing challenges in the global market, thereby significantly enhancing its competitiveness.
ANALISIS EFEKTIVITAS PENGGUNAAN MEDIA SOSIAL DALAM PENINGKATAN BRAND AWARENESS PADA UMKM KOTA TANGERANG SELATAN DI ERA DIGITAL Talib, Nuthfa Rosa Aminah; Meci Nilam Sari
JURNAL EKONOMI AKUNTANSI MANAJEMEN AGRIBISNIS Vol 2 No 2 (2024): Juli-Desember 2024
Publisher : Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jurekma.v2i2.318

Abstract

Media sosial memainkan peran penting dalam pemasaran UMKM di Kota Tangerang Selatan, memungkinkan promosi produk dengan biaya rendah dan efisien. Teknologi digital mempercepat adopsi media sosial, meningkatkan brand awareness, interaksi dengan pelanggan, dan memperluas pasar. Fitur seperti segmentasi pasar dan analisis perilaku konsumen membantu UMKM menyesuaikan strategi, meningkatkan loyalitas pelanggan, dan beradaptasi dengan tren pasar, mendukung pertumbuhan dan keberlanjutan dengan modal lebih kecil. Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan media sosial terhadap brand awareness UMKM di Kota Tangerang Selatan, dengan fokus pada efektivitas, faktor-faktor yang mempengaruhinya, serta tantangan yang dihadapi oleh pelaku UMKM. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif, teknik pengumpulan data dengan wawancara. Analisis data menggunakan pendekatan analisis kualitatif, selain itu, teknik triangulasi sumber digunakan untuk memastikan keabsahan data. Penelitian ini menunjukkan bahwa media sosial memainkan peran penting dalam meningkatkan brand awareness bagi UMKM di Kota Tangerang Selatan. Penggunaan media sosial yang strategis, seperti konsistensi unggahan konten, interaksi dengan pelanggan, dan pemanfaatan fitur interaktif, dapat memperluas jangkauan pasar dan memperkuat citra merek, serta meningkatkan hubungan dan kepercayaan pelanggan. Oleh karena itu, UMKM disarankan untuk merencanakan strategi pemasaran yang terintegrasi dan berbasis data, termasuk menggunakan fitur analitik untuk memahami audiens dan menjaga konsistensi konten. UMKM juga perlu berinvestasi dalam pelatihan penggunaan media sosial dan teknologi digital untuk meningkatkan kemampuan mereka dalam mengelola platform ini.
ASSESSING THE INFLUENCE OF STRATEGIC PLANNING ON WORK-LIFE BALANCE AMONG EMPLOYEES AT AL-HIKMAH UNIVERSITY ILORIN Oladimeji, Rasheedat Modupe
JURNAL EKONOMI AKUNTANSI MANAJEMEN AGRIBISNIS Vol 2 No 2 (2024): Juli-Desember 2024
Publisher : Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jurekma.v2i2.340

Abstract

This study explores the influence of strategic planning on work-life balance among employees at Al-Hikmah University in Ilorin, Nigeria. As higher education institutions face increasing demands for productivity and excellence, understanding the interplay between organisational strategies and employee well-being has become critical. The sample size was 110 employees and descriptive statistics and inferential statistical techniques were used to analyse the data. A structured questionnaire was used to collect data, focusing on perceptions of strategic planning and work-life balance. The findings revealed a significant correlation between effective strategic planning and improved work-life balance, emphasising the importance of transparency, inclusivity, and employee engagement in planning processes. Furthermore, the research highlights the impact of organisational culture on the implementation of strategic initiatives, suggesting that a supportive environment is essential for fostering employee satisfaction and retention. It found that transparent and inclusive strategic planning processes lead to a positive work-life balance, fostering a sense of ownership and commitment. The study also highlighted the importance of organisational culture in implementing effective policies. The research emphasises the need for continuous evaluation and adaptation of strategic initiatives to ensure they remain relevant and effective. This study contributes to the existing literature by addressing a notable gap in research regarding the connection between strategic planning and employee well-being in Nigerian higher education. It was recommended among others that creating structured opportunities for employees to participate in the strategic planning process can foster an organisational culture that prioritises employee well-being.

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