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Retor Aquinaldo Wirabuanaputera Kaligis
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INDONESIA
Jurnal Insani
Published by Institut Sosial dan Teknologi Widuri
ISSN : 24076856     EISSN : 30309530     DOI : 10.37365/insani.v12i1.546
Core Subject : Education, Social,
Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences
Jurnal Ilmiah INSANI adalah jurnal akses terbuka peer-review yang menerbitkan artikel penelitian asli yang ditulis oleh akademisi, peneliti, praktisi, dan mahasiswa. Sejak didirikan pada tahun 2014, jurnal ini telah diterbitkan dua kali setahun pada bulan Juni dan Desember oleh Fakultas Ilmu Sosial, Institut Ilmu Sosial dan Teknologi (ISTEK) Widuri, Jakarta. Jurnal ini bertujuan untuk memajukan penelitian ilmiah dan berkontribusi secara signifikan terhadap pengembangan sumber daya akademik di bidang Ilmu Komunikasi, Kesejahteraan Sosial, dan ilmu kemasyarakatan lainnya. Setiap artikel yang diterbitkan diberi Digital Object Identifier (DOI) untuk memastikan referensi yang konsisten dan andal. ISSN 3030-9530 (Online) | ISSN 2407-6856 (Cetak)
Arjuna Subject : -
Articles 5 Documents
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Search results for , issue "Vol 10, No 2 (2023): Desember" : 5 Documents clear
AIK KOPI’S MARKETING STRATEGY TO INCREASE CUSTOMER SATISFACTION Anisah, Nur; A, Gun Sukirman
Jurnal Insani Vol 10, No 2 (2023): Desember
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v10i2.537

Abstract

This study aims to describe or explain the marketing communication strategies employed by Aik Kopi in an effort to improve customer satisfaction. The method used in this study is a qualitative descriptive research method, employing purposive sampling to select four competent informants capable of answering all questions in this study. Data in this study were obtained from interviews with selected informants, written data, and researcher observations. To enhance customer satisfaction, the owner of Aik Kopi employs an integrated marketing communication (IMC) strategy. The results of this study indicate that the integrated marketing communication strategies implemented by Aik Kopi include advertising, direct sales, sales promotions, public relations activities, and publicity by supporting small and medium enterprises (SMEs) and employing local residents near the Aik Kopi café, as well as humanitarian activities such as fundraising and providing assistance to orphaned children. Meanwhile, to enhance customer satisfaction, Aik Kopi implements communication strategies such as improving coffee product quality, providing friendly service, and creating a comfortable ambiance.
FENOMENA GEGAR BUDAYA (CULTURE SHOCK) PADA MAHASISWA BIPA DARI KOREA SELATAN DI LBI UNIVERSITAS INDONESIA Faradella, Keke
Jurnal Insani Vol 10, No 2 (2023): Desember
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v10i2.538

Abstract

Living in a new environment in Indonesia is considered foreign by BIPA’s Students from South Korea at LBI University of Indonesia become a description of the phenomenon cultural shock occurred in Indonesia because of the many differences that exist between the two countries. The purpose of this study is to determine the phases, causes, symptoms or reactions of the cultural shock experienced by BIPA’s Students from South Korea. The results showed that BIPA’s Students from South Korea at the beginning of their arrival to Indonesia experienced a cultural shock. They experience four phases of a cultural shock, a phase of excitement, a phase of disappointment, an early phase of resolution and an effective functioning phase. The cause of cultural shocks that occurred at the students of BIPA LBI UI from South Korea are the main in terms of the language of weather or climate and daily habits. The phenomenon or reaction of culture shock happened to BIPA LBI UI students from South Korea such as feeling lonely, bored, confused, stressed, home sick, lack of confidence, to experience physical pain.
KOMUNIKASI ANTARPRIBADI ANTARA PRAMUWISATA DAN WISATAWAN Surjani, Any; Parapat, Nelson Halong
Jurnal Insani Vol 10, No 2 (2023): Desember
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v10i2.535

Abstract

This research starts from the question "how is interpersonal communication between tour guides and tourists?" The purpose of this research is to obtain an overview of the stages of interpersonal communication that guides and tourists go through, as well as personal disclosures that are carried out by guides and tourists. The research method used is descriptive qualitative. The research was conducted on five subjects, namely two tour guides who carried out the communication process with three tourists. The results of the study show that in traveling the subjects went through several stages of social penetration, namely the orientation stage, where subjects made introductions, shared their experiences and impressions when they first met. In the affective exploratory exchange stage, there is a discussion of personal relationships, with relaxed communication. The affective exchange stage, where at this stage pays attention to each other, time and opportunities until friendship is established between these respondents as evidenced by the existence of a relationship or closeness, so they can get to know and understand each other better. In the stable exchange stage, they begin to establish closeness and are more familiar as evidenced by the efforts of the two in working together and unifying opinions and thoughts. Self disclosure runs ideally in accordance with following the stages of the relationship based on the perspective of social penetration theory, both from impersonal to interpersonal, from strangers to acquaintances, having a good relationship and the closeness and familiarity between tour guides and tourists.
MEMBINGKAI KEBIJAKAN PSBB: ANTARA KEBEBASAN PERS DAN KONTROL PEMERINTAH Anggraeni, Diana; Qonita, Naila; Nabila, Nabila
Jurnal Insani Vol 10, No 2 (2023): Desember
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v10i2.539

Abstract

This study investigates the approach adopted by Kompas.com to navigate the delicate balance between press freedom and government control in Indonesia. Employing a qualitative methodology based on framing analysis components developed by Robert N. Entman, the research scrutinizes 237 news stories featured on the Kompas.com portal, identifying discernible patterns. Utilizing Entman's framing analysis, the study seeks to comprehend how Kompas.com conveys information about the PSBB (Large-Scale Social Restrictions) and presents potential solutions to this issue. The analysis reveals that the Government is prominently featured as the primary news source in 83.05% of cases, encompassing 197 news stories, while NGOs (1.265%), experts (7.59%), and communities (8.01%) are introduced to provide limited alternative perspectives. Kompas.com tends to employ a positive framing approach, skillfully balancing the delivery of accurate information, endorsement of government policies, and avoidance of potential conflicts. The exercise of press freedom, shaped by considerations of political and social factors, reflects the intricate nature of the media-government relationship in Indonesia.
PRESENTASI DIRI PEKERJA MILENIAL SKK MIGAS - PETROCHINA INTERNATIONAL JABUNG LTD. JAKARTA DI MEDIA SOSIAL Melita, Yerah; Waruwu, Aris
Jurnal Insani Vol 10, No 2 (2023): Desember
Publisher : Istek Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/insani.v10i2.536

Abstract

The phenomenon of millennial workers' self-presentation on social media is still unclear or questionable. Millennial workers are worried about their unclear employment status. Their employment status is still as contract workers. They are still very at risk due to their employee status. Indications regarding their performance assessment still need to be reviewed again by superiors and management. One way they do this is by presenting themselves on social media. Millennial workers did not waste this opportunity, they started presenting themselves with various self-presentation content. This research examines in detail the self-presentation of millennial workers of SKK Migas - PetroChina International Jabung Ltd. Jakarta on social media. This research aims to find out and provide an overview of the self-presentation of millennial workers at SKK Migas PetroChina International Jabung Ltd, Jakarta, which refers to Dramaturgical Theory. To obtain answers from the research, researchers used qualitative research methods with 5 (five) informants using purposive sampling techniques. The data collection techniques used were observation, in- depth direct interviews with informants, and creating documentation in the form of notes from interviews with informants as well as photos of millennial workers' self-presentation. The results of this research show that dramaturgy in millennial workers' self-presentation is carried out with full awareness and strong consideration in selecting and sorting the content of self-presentation.

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