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Ari Zulsafar
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Journal of Applied Engineering and Social Science
Published by Universitas Telkom
ISSN : -     EISSN : 30630002     DOI : https://doi.org/10.25124/jaess.v3i1.9237
Core Subject : Science, Engineering,
Computer Science & IT Control & Systems Engineering Engineering
The Journal of Applied Engineering and Social Sciences (JAESS) is committed to being a primary reference source for relevant applied research, making active contributions to understanding and practical development in various fields of applied science. This journal specifically publishes findings of applied science research, mainly in accounting information systems and information systems, covering the development and implementation of accounting information systems to support financial and accounting activities.
Arjuna Subject : Teknik (semua kategori) - Teknik (Lain-Lain)
Articles 62 Documents
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Ruang Pamer Virtual Berbasis Mixed Reality Untuk Mempermudah Penyampaian Informasi Andini Aulia Pasha; Zefanya Hasiholan Manurung; Fat'hah Noor Prawita
Journal of Applied Engineering and Social Science (JAESS) Vol. 4 No. 1 (2026): July 2026
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jaess.v4i1.11156

Abstract

The advancement of Virtual Reality (VR) and Mixed Reality (MR) technology has significantly impacted the fields of education and product design, enabling interactive and immersive experiences for users. However, physical exhibitions often face limitations in space and accessibility, hindering the effectiveness of product information delivery. Therefore, a MR-based solution has been developed to overcome these constraints by creating a flexible and interactive virtual exhibition space, allowing visitors to explore products in greater depth without physical limitations. The NusantaRoom application was developed using the V-Model method with a systematic approach to requirement analysis, design, implementation, testing, and deployment. Development was carried out using Unity and Meta Quest to create an immersive and optimized MR environment for showcasing student design products. 3D product models were created using Blender, optimized to maintain high application performance. Testing was conducted in stages, including validation testing through User Acceptance Testing (UAT) to ensure the application's alignment with user needs. With NusantaRoom, virtual exhibitions can enhance visitor experiences in understanding product details through intuitive digital interaction. This solution also provides broader accessibility for audiences from various locations while reducing the need for physical exhibition space and resources. The implementation of MR technology demonstrates significant potential in transforming how products are presented and accessed in academic and creative industries.
Implementasi Generative AI untik Digital Marketing & Konten Sosial Media Iffah Nabila; Sri Widaningsih
Journal of Applied Engineering and Social Science (JAESS) Vol. 4 No. 1 (2026): July 2026
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jaess.v4i1.11157

Abstract

Transformasi digital telah mendorong pelaku usaha untuk mengintegrasikan teknologi dalam strategi pemasaran mereka, termasuk pemanfaatan teknologi Generative Artificial Intelligence (Generative AI). Penelitian ini bertujuan untuk mengeksplorasi implementasi Generative AI dalam meningkatkan efektivitas digital marketing pada startup F&B Ngolab yang menyasar segmen mahasiswa. Metode penelitian yang digunakan adalah studi kasus kualitatif dengan pendekatan manajemen proyek Scrum, yang dibagi ke dalam empat sprint selama delapan minggu. Tools seperti ChatGPT, Copy.ai, dan AI Chatbot WhatsApp diintegrasikan dalam proses perencanaan, produksi, dan evaluasi konten media sosial. Hasil penelitian menunjukkan bahwa penggunaan Generative AI memberikan dampak positif terhadap efisiensi waktu produksi konten, peningkatan konsistensi publikasi, serta keterlibatan audiens yang lebih stabil dan terarah. Selain itu, pemanfaatan platform analitik seperti Meta Business Suite dan Google Analytics memungkinkan tim pemasaran mengambil keputusan berbasis data secara real-time. Studi ini menyimpulkan bahwa Generative AI dapat menjadi solusi strategis dan berkelanjutan bagi startup dengan keterbatasan sumber daya, sekaligus memperkuat daya saing di era pemasaran digital yang kompetitif dan dinamis.

Page 7 of 7 | Total Record : 62

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