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Jurnal Ilmu Sosial, Ekonomi, dan Pendidikan
ISSN : -     EISSN : 31100694     DOI : -
Jurnal Ilmu Sosial, Ekonomi, dan Pendidikan merupakan jurnal ilmiah multidisipliner yang berfokus pada publikasi hasil penelitian, kajian konseptual, dan pengembangan keilmuan di bidang sosial, ekonomi, dan pendidikan. Jurnal ini bertujuan menjadi wadah akademik untuk mempertemukan para peneliti, dosen, mahasiswa, praktisi, serta pemerhati ilmu pengetahuan dalam menyebarluaskan gagasan dan temuan terbaru yang bermanfaat bagi pengembangan ilmu dan praktik di masyarakat. Ruang Lingkup Jurnal meliputi, tetapi tidak terbatas pada: 1. Ilmu Sosial o Kajian sosiologi, antropologi, politik, budaya, hukum, dan komunikasi. o Isu-isu sosial kontemporer, pembangunan masyarakat, serta kebijakan publik. o Transformasi sosial dalam era digital dan globalisasi. 2. Ilmu Ekonomi o Ekonomi makro dan mikro, pembangunan ekonomi, serta ekonomi regional. o Manajemen, akuntansi, bisnis, kewirausahaan, dan ekonomi kreatif. o Ekonomi Islam, keuangan syariah, dan praktik ekonomi berkelanjutan. 3. Ilmu Pendidikan o Inovasi pembelajaran, kurikulum, dan evaluasi pendidikan. o Teknologi pendidikan, media pembelajaran, dan e-learning. o Pendidikan karakter, pendidikan agama, serta pengembangan keterampilan abad 21.
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Articles 41 Documents
Green Visual Communication: Model Konseptual Desain Komunikasi Visual untuk Mendukung Perilaku Konsumsi Berkelanjutan Dindatul Afizah; Ary Ramadhan
Jurnal Ilmu Sosial, Ekonomi dan Pendidikan Vol. 2 No. 1 (2026): Juli
Publisher : Suria Academic Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67467/jisep.v2i1.196

Abstract

Transforming consumer behavior has become a fundamental requirement for achieving the Sustainable Development Goals (SDGs), particularly SDG 12 on responsible consumption and production. Although research on sustainable consumption behavior has expanded considerably, existing studies are largely dominated by green marketing and consumer psychology perspectives, while the role of visual communication design as a behavioral change mechanism remains underexplored. This study aims to develop a conceptual model of  Green Visual Communication (GVC) that explains how visual communication design can promote sustainable consumption behavior. The study adopts a conceptual paper approach by conducting a critical synthesis of theories and previous studies in visual communication design, persuasive communication, Environmental Psychology, and sustainable consumption behavior. The proposed framework integrates Visual Communication Theory, the Elaboration Likelihood Model (ELM), the Theory of Planned Behavior (TPB), and Environmental Psychology to explain the psychological processes underlying behavioral change. The findings suggest that  Green Visual Communication comprises six key dimensions: visual hierarchy, ecological color, typography readability, eco-label clarity, visual storytelling, and digital interactivity. These dimensions influence visual attention, cognitive elaboration, emotional engagement, environmental attitudes, and green purchase intention before ultimately leading to sustainable consumption behavior. The proposed model contributes theoretically by introducing  Green Visual Communication as a novel conceptual framework that integrates visual communication design with sustainability-oriented behavioral change. Practically, the framework provides strategic guidance for designers, businesses, and policymakers in developing more effective visual communication strategies to encourage responsible consumption and support the achievement of SDG 12.