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Journal of Loomingulisus ja Innovatsioon
Published by Yayasan Adra Karima Hubbi
ISSN : 30479452     EISSN : 30481007     DOI : 10.70177/innovatsioon
Core Subject : Religion, Science, Education, Social,
Religion Computer Science & IT Environmental Science Law, Crime, Criminology & Criminal Justice Other
Journal of Loomingulisus ja Innovatsioon is an international peer-reviewed open-access journal dedicated to interchange for the results of high-quality research in all aspect of creativity and innovation. The scope of Journal of Loomingulisus ja Innovatsioon is not only in the form of study, research, or development, but also book review. But also focused on: developing creativity, innovation and leadership in various fields. The journal publishes state-of-art papers in fundamental theory, experiments, and simulation, as well as applications, with a systematic proposed method, sufficient review on previous works, expanded discussion, and concise conclusion. As our commitment to the advancement of science and technology, the Journal of Loomingulisus ja Innovatsioon follows the open access policy that allows the published articles freely available online without any subscription. Submitted papers must be written in English for initial review stage by editors and further review process by minimum two international reviewers.
Arjuna Subject : Umum - Umum
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 6 (2025)" : 5 Documents clear
Analysis of Factors that Drive Startup Growth in Indonesia Chai, Napat; Tan, Marcus; Rocha, Thiago
Journal of Loomingulisus ja Innovatsioon Vol. 2 No. 6 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/innovatsioon.v2i6.1973

Abstract

The rapid growth of startups in Indonesia has become a significant driver of economic development, especially in the digital and tech sectors. Despite the increasing number of startups, understanding the factors that contribute to their growth remains a complex challenge. This study aims to analyze key drivers of startup success in Indonesia, focusing on external factors, internal strategies, and market conditions that influence their scalability. The primary objective of this research is to identify and analyze the critical factors that contribute to the growth of startups in Indonesia. It seeks to explore the role of innovation, funding, government policies, market demand, and networking opportunities in driving the expansion of new ventures. This study uses a mixed-methods approach, combining quantitative surveys of 100 startup founders and qualitative interviews with industry experts. Data analysis is conducted using descriptive statistics and thematic analysis to identify recurring themes and patterns in the factors that influence startup growth. The findings indicate that access to funding, government support, and a robust market demand are the most influential factors in driving startup growth. Additionally, networking and mentorship play critical roles in providing startups with necessary resources and strategic insights. Startups in the tech and e-commerce sectors show higher growth potential compared to those in other industries. The growth of startups in Indonesia is primarily driven by a combination of financial resources, strategic government initiatives, and market opportunities.
Case Study: Application of the Internet of Things (IoT) in the Manufacturing Industry in Indonesia Flores, Josefa; Li, Catherine; Khan, Mariam
Journal of Loomingulisus ja Innovatsioon Vol. 2 No. 6 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/innovatsioon.v2i6.1981

Abstract

The adoption of the Internet of Things (IoT) in the manufacturing industry has revolutionized production processes globally, offering enhanced automation, real-time monitoring, and improved decision-making. In Indonesia, however, the application of IoT in the manufacturing sector remains limited despite its potential to increase productivity and efficiency. The primary objective of this research is to assess the role of IoT in enhancing operational efficiency and productivity in Indonesia’s manufacturing industry. The study also aims to identify the barriers to IoT adoption and provide recommendations for overcoming these challenges. This study utilizes a case study approach, focusing on selected manufacturing companies in Indonesia that have integrated IoT technologies into their production processes. Data was collected through interviews, surveys, and site visits, supplemented by secondary data from industry reports. Qualitative and quantitative analysis techniques were applied to evaluate the findings. The research indicates that IoT implementation has led to significant improvements in process optimization, reduced downtime, and better resource management. However, challenges such as high initial costs, lack of skilled personnel, and resistance to change were identified as key obstacles hindering broader adoption. The findings highlight the transformative potential of IoT in Indonesia’s manufacturing sector.  
Analysis of the Influence of Product Design on Consumer Purchasing Decisions Al-Khouri, Bassam; Khan, Omar; Raza, Amir
Journal of Loomingulisus ja Innovatsioon Vol. 2 No. 6 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/innovatsioon.v2i6.1984

Abstract

This research examines the influence of product design on consumer purchasing decisions. In the era of intense market competition, companies increasingly recognize that a well-designed product can be a significant factor in attracting consumers. Consumers are often influenced by the aesthetic appeal, usability, and functionality of a product before making a purchase decision. The objective of this study is to analyze the impact of various product design elements such as visual appeal, ergonomics, and brand identity on the purchasing decisions of consumers. This research uses a quantitative approach, employing surveys and questionnaires distributed to a sample of 200 consumers. Data analysis was conducted using descriptive statistics and regression analysis to determine the strength of the relationship between product design and purchasing decisions. The findings indicate that product design has a significant influence on consumer purchasing behavior. Among the design factors, visual appeal was found to have the strongest effect on consumers' decisions, followed by functionality and brand association. The study highlights that product design is not only a tool for differentiation but also a critical element in creating a positive consumer experience. In conclusion, companies should invest in innovative product designs to enhance consumer appeal and drive purchasing decisions.
The "Dark Side" of Creativity: Exploring the Relationship Between Creativity and Unethical Behavior Miftahuddin, Miftahuddin; Razak, Faisal; Amir, Syafiq
Journal of Loomingulisus ja Innovatsioon Vol. 2 No. 6 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/innovatsioon.v2i6.2807

Abstract

The growing body of research on creativity has traditionally highlighted its positive contributions to innovation and problem-solving, yet recent studies suggest that creativity may also facilitate unethical behavior. This study investigates the “dark side” of creativity by examining how creative potential and creative self-efficacy relate to morally questionable decision-making in organizational contexts. The research aims to clarify whether creativity inherently increases individuals’ capacity to rationalize misconduct or whether situational factors moderate this relationship. A mixed-method design was employed, combining a quantitative survey of 312 employees from diverse professional sectors with qualitative vignette-based interviews to probe moral reasoning processes. The findings indicate that higher creativity scores correlate with greater justification of rule-bending behaviors, particularly when individuals perceive ethical norms as ambiguous or organizational climates as permissive. However, creativity did not uniformly predict unethical actions; rather, the effect was contingent upon motivational orientations and moral disengagement tendencies. The study concludes that creativity is a dual-edged construct—capable of generating both adaptive and maladaptive outcomes—highlighting the need for ethical scaffolding in creative work environments. These insights contribute to a more nuanced understanding of creativity beyond its celebrated positive dimensions.
The Intersection of Art and Technology: A Study on Generative AI and its Implications for Human Creativity Murcahyanto, Hary; Chai, Napat; Lek, Siri
Journal of Loomingulisus ja Innovatsioon Vol. 2 No. 6 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/innovatsioon.v2i6.2808

Abstract

The emergence of generative artificial intelligence (AI) has redefined the boundaries between artistic creation and computational design, prompting critical debates on the evolving nature of human creativity. The rapid advancement of AI tools capable of producing visual art, music, and literature challenges traditional notions of authorship, originality, and aesthetic value. This study aims to explore the intersection of art and technology by examining how generative AI transforms creative processes and influences artistic identity. A qualitative research design employing case studies and thematic analysis was utilized to investigate the experiences of 15 artists and designers who integrate AI-based tools, such as DALL·E, Midjourney, and ChatGPT, into their creative workflows. Data were collected through in-depth interviews, artifact analysis, and digital ethnography. The findings reveal that generative AI functions as both a collaborator and a disruptor expanding creative possibilities while raising ethical and philosophical questions about human agency in artmaking. Participants reported enhanced productivity, conceptual exploration, and aesthetic experimentation, yet also expressed concerns about the loss of emotional authenticity and authorship. The study concludes that generative AI represents a paradigm shift toward co-creative art, necessitating new frameworks for understanding creativity, ethics, and digital aesthetics in the post-human era.

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