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Islamic Studies in the World
Published by Yayasan Adra Karima Hubbi
ISSN : 30483980     EISSN : 30484146     DOI : 10.70177/islamicstudies
Core Subject : Religion,
Religion
Journal Islamic Studies in the World is a high-quality, open-access, peer-reviewed journal that aims to publish innovative and impactful research in Islamic Studies. The journal serves as an academic platform for scholars, researchers, and practitioners to exchange ideas, explore contemporary issues, and contribute to the advancement of knowledge in the field of Islamic Studies.
Arjuna Subject : Umum - Umum
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 1 (2024)" : 5 Documents clear
Public, Opinion, and Public Services in Public Relations Activities Putri, Lailatul Nadia Permata; Sulistiyaningsih, Lilik; Maki, Mohammad Ali; Maslihah, Umi; Khotimah, Khusnul
Islamic Studies in the World Vol. 1 No. 1 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/isw.v1i1.1000

Abstract

Background. The relationship between public opinion and public service in the context of public relations activities. Public opinion is a view or opinion held by the public on an issue or public policy. Meanwhile, public services are the efforts of the government or public institutions in providing services to the community. Public relations activities have an important role in building good relationships between the government or public institutions and the public through effective communication. Purpose. This research aims to find out the definition of iternal and external relations itself, as well as to find out what are the ways and/or techniques to build internal and external relations in educational institutions. Method. This research uses a type of library research. data sources are obtained through secondary data sources in the form of e-journals, e-books, papers, articles, and other relevant research. After the sources obtained from various data were collected, the next step was data processing which was processed in accordance with the research code of ethics. Furthermore, data analysis uses descriptive analysis. Results. Building good relationships between internal publics in educational institutions and with external parties outside educational institutions needs to be done considering the management of these relationships can advance the school and improve the good image of the school. And in building relationships with internal and external parties, educational institutions cannot be done just like that without the right techniques because of the different characteristics of each party. For this reason, the right way and/or technique is needed to build internal and external relationships in educational institutions. Conclusion. Public Relations (PR) is a field that focuses on interaction and communication with various groups of people, referred to as publics or audiences. The public in PR includes individuals and institutions that interact directly or indirectly with an organisation. The PR function involves managing relationships with these publics to achieve organisational goals, both through internal and external PR.
Sharia Promotion Strategy in Fashion Business Competition (Study on Mayang Collection Malang) Rinawati, Ika; Nuroh, Syifaun
Islamic Studies in the World Vol. 1 No. 1 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/isw.v1i1.1001

Abstract

Background. Muslim fashion products have quite a big opportunity because the fashion industry is one sector that is able to show development in increasing the country's economic growth. On the other hand, in reality business in the fashion sector does not always increase, because this business sector opens up opportunities for the entry of new competitors. Purpose. The aim of the research is to examine sharia promotional strategies which aim to provide references regarding promotional strategies in the Mayang Collection business competition. Method. This research method uses qualitative research methods with a case study approach and data collection techniques using interview techniques, observation and documentation, data analysis techniques using data reduction, data presentation and drawing verification conclusions. Results. The results of the research show that sharia promotional strategies can be applied to 5 marketing mixes, including advertising that is seen applying the practice of shiddiq (principle of honesty), personal sales that is seen applying tabligh (communication intelligence), sales promotion by giving istikomah discounts, direct marketing by applying Fathonah's nature is to provide correct information about its products. Conclusion. The conclusion of this research is that Mayang carries out sharia promotional activities in accordance with what Islam teaches, including first, advertising. In advertising, Mayang does it honestly and says that the products it sells are in accordance with reality. Second, personal marketing, Mayang Collection carries out promotions in the form of personal marketing.  Third, public relations, in this case, may not promote sharia in the field of public relations.  The four sales promotions carried out by Mayang Collection provide promotions at certain times and also provide bonuses or prizes for customers who have purchased Mayang Collection products. The five direct marketing activities carried out by Mayang Collection Gondanglegi are direct marketing activities.
Understanding the Concept of Intellect and Revelation from the Perspectives of Asy'ariyah and Maturidiyah Hendrawan, Hendrawan
Islamic Studies in the World Vol. 1 No. 1 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/isw.v1i1.1009

Abstract

Background. Understanding of Ahlussunnah wa al-Jamaah is a label that is often referred to as the understanding of the users of the sunnah of the prophet more specifically, because it no longer uses pure reason in its actions but uses revelation as its support. Purpose. The purpose of this study is to identify and further examine the differences and similarities between the two main schools in Aswaja, namely Asy'ariyah and Maturidiyah. Method. This study uses a model of qualitative research with the aim of getting what the researcher wants to achieve. In qualitative research it contains elements of research that can produce descriptive data in the form of data or verbally from an object under study, in this study also conduct a review of reference studies in order to ensure and integrate the theory and data written in the presentation of this research. Results. This research found that Ahlussunnah wa al-Jamaah (Aswaja) prioritises revelation as the main guide, in contrast to approaches that rely on pure reason. Asy'ariyah, as the mainstream of Aswaja, has a significant and widespread influence, emphasising the balance between revelation and reason. Maturidiyah, although similar to Ash'ariyah, shows differences in geographical distribution and some theological aspects, but remains in line with Aswaja principles.. Conclusion. This research highlights the relationship between reason and revelation in Ahlussunnah wa al-Jamaah (Aswaja), showing that these two elements have often been the focus of research in human history. Prophet Muhammad, as the bearer of Islam, is recognised as the last prophet who brought modern, up to date and universal teachings. The difference between Al Maturidiyah and Al Assariyah lies in their approach to the creed. The Maturidis emphasise the role of reason in establishing the creed based on Qur'anic verses in a rational and logical manner. In contrast, the Ashariyyah emphasise that in order to know God, shara' must be the primary guide, although they do not neglect the role of reason either.
Optimization of Zakat Collection at the National Amil Zakat Agency (BAZNAS) of Malang Regency Chotib, Romadlon; Cholilah, Nur
Islamic Studies in the World Vol. 1 No. 1 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/isw.v1i1.1014

Abstract

Background. The potential for zakat in Indonesia is very high and has become an important instrument in alleviating poverty, although its realization is still far from its potential. Accurate collection and distribution of zakat can help ease the burden on other Muslim brothers and sisters who are economically disadvantaged, because it is actually a shared task in overcoming poverty and economic downturn. Purpose. The aim of this research is to analyze and identify factors that influence the optimization of zakat collection at the Malang Regency National Zakat Amil Agency (BAZNAS). This research aims to develop an effective strategy in increasing public awareness and participation in paying zakat, as well as improving the zakat management mechanism by BAZNAS to make it more transparent, accountable and efficient. Thus, it is hoped that the results of this research can provide concrete recommendations to increase the amount of zakat collected and ensure proper distribution to those in need. Method. This research is qualitative research where the data is displayed in a natural state, the data is not processed and is not displayed in numbers or numbers, based on studies, books and books which are the basis for taking the data theory used in this research. Primary data is data collected directly by researchers, either through interviews or reports in the form of unofficial documents which will then be processed by researchers. Results. The results of this research are the policy for collecting zakat funds at BAZNAS MALANG Regency and distributing zakat funds at BAZNAS Malang Regency. Conclusion. Zakat, meaning 'blessing, clean, good,' must be issued by every Muslim and distributed according to Islamic law, according to Law no. 23 of 2011. BAZNAS Malang Regency optimizes zakat collection through socialization, promotional media, and coordination with the Zakat Collection Unit (UPZ). The collected zakat is distributed through five programs: Healthy Malang, Smart Malang, Careful Malang, Prosperous Malang, and Taqwa Malang, to improve the welfare of zakat recipients
Internal Media and External Media in Public Relations Khoiriyah, Nadia Zulfa; Muzaki, Muhammad Rifki Faizal; Zahrotunnisa', Haifa; Chotimah, Chusnul
Islamic Studies in the World Vol. 1 No. 1 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/isw.v1i1.1019

Abstract

Background. The role of public relations is at the forefront of an agency/organization to optimize and manage all forms of activities to create, build, improve, maintain the image and publish all forms of information to the public, as well as establishing cooperation with both internal and external media and all the public so that it can helps facilitate the process of good public relations work in providing information to the public. Because the public and media are supporting tools that encourage public relations work programs. Purpose. This research aims to analyze how internal media is used by organizations in maintaining effective communication with employees, management and other internal stakeholders. Method. The research method we use in writing this article is a literature review or approach used in research to identify, evaluate and synthesize literature from sources (books, sources and articles). Results. The results of this research show that the role of public relations is to increase the positive image of higher education institutions in the eyes of the public, to establish cooperation with internal and external media, as well as the role of bridging all forms of information, both academic and non-academic. The public relations work program includes all campus events or activities related to departments, faculties, or university level to be made into news that is published to the public using internal and external media. Conclusion. Internal media is media owned by an organization or company that is used by public relations to convey messages to the internal public. External media in public relations are public relations activities directed at audiences outside the Company, such as the public, agents, consumers, government and mass media. The purpose of internal and external public relations media is to communicate information and increase awareness and understanding between internal and external parties of the organization.

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