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Public, Opinion, and Public Services in Public Relations Activities Putri, Lailatul Nadia Permata; Sulistiyaningsih, Lilik; Maki, Mohammad Ali; Maslihah, Umi; Khotimah, Khusnul
Islamic Studies in the World Vol. 1 No. 1 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/isw.v1i1.1000

Background. The relationship between public opinion and public service in the context of public relations activities. Public opinion is a view or opinion held by the public on an issue or public policy. Meanwhile, public services are the efforts of the government or public institutions in providing services to the community. Public relations activities have an important role in building good relationships between the government or public institutions and the public through effective communication. Purpose. This research aims to find out the definition of iternal and external relations itself, as well as to find out what are the ways and/or techniques to build internal and external relations in educational institutions. Method. This research uses a type of library research. data sources are obtained through secondary data sources in the form of e-journals, e-books, papers, articles, and other relevant research. After the sources obtained from various data were collected, the next step was data processing which was processed in accordance with the research code of ethics. Furthermore, data analysis uses descriptive analysis. Results. Building good relationships between internal publics in educational institutions and with external parties outside educational institutions needs to be done considering the management of these relationships can advance the school and improve the good image of the school. And in building relationships with internal and external parties, educational institutions cannot be done just like that without the right techniques because of the different characteristics of each party. For this reason, the right way and/or technique is needed to build internal and external relationships in educational institutions. Conclusion. Public Relations (PR) is a field that focuses on interaction and communication with various groups of people, referred to as publics or audiences. The public in PR includes individuals and institutions that interact directly or indirectly with an organisation. The PR function involves managing relationships with these publics to achieve organisational goals, both through internal and external PR.

Sharia Promotion Strategy in Fashion Business Competition (Study on Mayang Collection Malang) Rinawati, Ika; Nuroh, Syifaun
Islamic Studies in the World Vol. 1 No. 1 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/isw.v1i1.1001

Background. Muslim fashion products have quite a big opportunity because the fashion industry is one sector that is able to show development in increasing the country's economic growth. On the other hand, in reality business in the fashion sector does not always increase, because this business sector opens up opportunities for the entry of new competitors. Purpose. The aim of the research is to examine sharia promotional strategies which aim to provide references regarding promotional strategies in the Mayang Collection business competition. Method. This research method uses qualitative research methods with a case study approach and data collection techniques using interview techniques, observation and documentation, data analysis techniques using data reduction, data presentation and drawing verification conclusions. Results. The results of the research show that sharia promotional strategies can be applied to 5 marketing mixes, including advertising that is seen applying the practice of shiddiq (principle of honesty), personal sales that is seen applying tabligh (communication intelligence), sales promotion by giving istikomah discounts, direct marketing by applying Fathonah's nature is to provide correct information about its products. Conclusion. The conclusion of this research is that Mayang carries out sharia promotional activities in accordance with what Islam teaches, including first, advertising. In advertising, Mayang does it honestly and says that the products it sells are in accordance with reality. Second, personal marketing, Mayang Collection carries out promotions in the form of personal marketing. Third, public relations, in this case, may not promote sharia in the field of public relations. The four sales promotions carried out by Mayang Collection provide promotions at certain times and also provide bonuses or prizes for customers who have purchased Mayang Collection products. The five direct marketing activities carried out by Mayang Collection Gondanglegi are direct marketing activities.

Understanding the Concept of Intellect and Revelation from the Perspectives of Asy'ariyah and Maturidiyah Hendrawan, Hendrawan
Islamic Studies in the World Vol. 1 No. 1 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/isw.v1i1.1009

Background. Understanding of Ahlussunnah wa al-Jamaah is a label that is often referred to as the understanding of the users of the sunnah of the prophet more specifically, because it no longer uses pure reason in its actions but uses revelation as its support. Purpose. The purpose of this study is to identify and further examine the differences and similarities between the two main schools in Aswaja, namely Asy'ariyah and Maturidiyah. Method. This study uses a model of qualitative research with the aim of getting what the researcher wants to achieve. In qualitative research it contains elements of research that can produce descriptive data in the form of data or verbally from an object under study, in this study also conduct a review of reference studies in order to ensure and integrate the theory and data written in the presentation of this research. Results. This research found that Ahlussunnah wa al-Jamaah (Aswaja) prioritises revelation as the main guide, in contrast to approaches that rely on pure reason. Asy'ariyah, as the mainstream of Aswaja, has a significant and widespread influence, emphasising the balance between revelation and reason. Maturidiyah, although similar to Ash'ariyah, shows differences in geographical distribution and some theological aspects, but remains in line with Aswaja principles.. Conclusion. This research highlights the relationship between reason and revelation in Ahlussunnah wa al-Jamaah (Aswaja), showing that these two elements have often been the focus of research in human history. Prophet Muhammad, as the bearer of Islam, is recognised as the last prophet who brought modern, up to date and universal teachings. The difference between Al Maturidiyah and Al Assariyah lies in their approach to the creed. The Maturidis emphasise the role of reason in establishing the creed based on Qur'anic verses in a rational and logical manner. In contrast, the Ashariyyah emphasise that in order to know God, shara' must be the primary guide, although they do not neglect the role of reason either.

Optimization of Zakat Collection at the National Amil Zakat Agency (BAZNAS) of Malang Regency Chotib, Romadlon; Cholilah, Nur
Islamic Studies in the World Vol. 1 No. 1 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/isw.v1i1.1014

Background. The potential for zakat in Indonesia is very high and has become an important instrument in alleviating poverty, although its realization is still far from its potential. Accurate collection and distribution of zakat can help ease the burden on other Muslim brothers and sisters who are economically disadvantaged, because it is actually a shared task in overcoming poverty and economic downturn. Purpose. The aim of this research is to analyze and identify factors that influence the optimization of zakat collection at the Malang Regency National Zakat Amil Agency (BAZNAS). This research aims to develop an effective strategy in increasing public awareness and participation in paying zakat, as well as improving the zakat management mechanism by BAZNAS to make it more transparent, accountable and efficient. Thus, it is hoped that the results of this research can provide concrete recommendations to increase the amount of zakat collected and ensure proper distribution to those in need. Method. This research is qualitative research where the data is displayed in a natural state, the data is not processed and is not displayed in numbers or numbers, based on studies, books and books which are the basis for taking the data theory used in this research. Primary data is data collected directly by researchers, either through interviews or reports in the form of unofficial documents which will then be processed by researchers. Results. The results of this research are the policy for collecting zakat funds at BAZNAS MALANG Regency and distributing zakat funds at BAZNAS Malang Regency. Conclusion. Zakat, meaning 'blessing, clean, good,' must be issued by every Muslim and distributed according to Islamic law, according to Law no. 23 of 2011. BAZNAS Malang Regency optimizes zakat collection through socialization, promotional media, and coordination with the Zakat Collection Unit (UPZ). The collected zakat is distributed through five programs: Healthy Malang, Smart Malang, Careful Malang, Prosperous Malang, and Taqwa Malang, to improve the welfare of zakat recipients

Electronic Public Relations in Islamic Education Institutions Rodliyya, Robbi; Putri, Maharrany Subekti; Pribadi, Prayoga Tata; Khotimah, Khusnul
Islamic Studies in the World Vol. 1 No. 2 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/isw.v1i2.1017

Background. The rapid development of information technology has brought significant changes to the practice of Public Relations, from the conventional era to the digital era. New challenges emerge, including the need for faster and more efficient information and communication. The use of gadgets and the internet makes it easier to communicate without time and space boundaries, forcing public relations practitioners to adapt to these developments. Therefore, public relations must follow digital trends to remain relevant and effective in carrying out their duties. Purpose. The purpose of writing this study is to discuss what electronic public relations is. Cyber ??public relations or electronic public relations is a new concept where in its implementation public relations uses online-based media. There are many benefits that can be taken from electronic public relations, one of which is building relationships between organizations and the public effectively and efficiently. Method. This research method uses library research methods. The library research method is a study that studies various reference books and the results of previous research which is useful for obtaining a theoretical basis regarding the problem to be researched. The theoretical basis used is taken from e-journals, e-books, and script files. The theoretical basis that has been obtained is used as material to compile this study. Results. The results of implementing Electronic Public Relations (E-PR) in educational institutions show improvements in various aspects of communication and institutional image management. E-PR allows educational institutions to communicate more quickly and efficiently with their public without being bound by time and space constraints. With unlimited internet access, institutions can convey information anytime and anywhere. Conclusion. The conclusion of this research is that Electronic Public Relations (E-PR) in educational institutions increases the effectiveness of communication and builds a positive image with the public through digital media. E-PR enables faster and more efficient two-way interactions, while saving operational costs. Even though it provides many benefits, challenges such as data security, credibility, and technology adaptation must still be considered. Good management can overcome these challenges and improve the institution’s reputation. Overall, E-PR is an important tool in facing the development of the digital era in educational institution public relations.

The Essence of Public Relations Salma, Rihma Qoshdatus; Azmi, Afrida Naila; Kusuma, Ajeng Sista; Pradana, Raska; Khotimah, Khusnul
Islamic Studies in the World Vol. 1 No. 2 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/isw.v1i2.1018

Background. Public relations is the art of creating better public understanding so as to deepen public trust in individuals/organizations. Public relations conveys various important information, both in the context of government, companies and offices. The basic function of public relations is as a transmitter of information and public relations as an information seeker. Purpose. Basically, public relations itself is a modern and structured management tool which is an integral part of an organization or company so that public relations is not a function that is separate from institutional or organizational functions and companies but is attached to company management. Method. This research uses qualitative methods with a focus on natural phenomena without manipulation. Data was collected in depth through library research by reviewing related writings and library sources. Data collection techniques use a literature approach with relevant material. Data sources come from research, writings and published books. Analysis is carried out through reading, investigating and reviewing these sources. Results. Public relations is planned communication between an organization and the public to achieve common goals through understanding and support from the community. Its functions include conveying and searching for information, fostering positive relationships, supporting management, and shaping the organization’s image. Public relations works through two-way communication, both internally and externally, with the aim of creating cooperation and understanding. The role of public relations includes being a liaison, relationship builder, management supporter, and image shaper. Public relations also functions to maintain relationships with internal and external parties of the organization. Conclusion. Public Relations (Public Relations) is planned communication in good faith through the media to gain public recognition, acceptance and support in order to achieve common goals. Its basic functions include conveying and seeking information about organizations and public opinion. The goal of public relations is to create mutual understanding, trust, and cooperation between organizations and the public. His main roles include being a liaison, building positive relationships, supporting management, and shaping the company’s image. Public relations also carries out mutual communication, managing the organization’s internal and external relations as part of its inherent management function.

Internal Media and External Media in Public Relations Khoiriyah, Nadia Zulfa; Muzaki, Muhammad Rifki Faizal; Zahrotunnisa', Haifa; Chotimah, Chusnul
Islamic Studies in the World Vol. 1 No. 1 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/isw.v1i1.1019

Background. The role of public relations is at the forefront of an agency/organization to optimize and manage all forms of activities to create, build, improve, maintain the image and publish all forms of information to the public, as well as establishing cooperation with both internal and external media and all the public so that it can helps facilitate the process of good public relations work in providing information to the public. Because the public and media are supporting tools that encourage public relations work programs. Purpose. This research aims to analyze how internal media is used by organizations in maintaining effective communication with employees, management and other internal stakeholders. Method. The research method we use in writing this article is a literature review or approach used in research to identify, evaluate and synthesize literature from sources (books, sources and articles). Results. The results of this research show that the role of public relations is to increase the positive image of higher education institutions in the eyes of the public, to establish cooperation with internal and external media, as well as the role of bridging all forms of information, both academic and non-academic. The public relations work program includes all campus events or activities related to departments, faculties, or university level to be made into news that is published to the public using internal and external media. Conclusion. Internal media is media owned by an organization or company that is used by public relations to convey messages to the internal public. External media in public relations are public relations activities directed at audiences outside the Company, such as the public, agents, consumers, government and mass media. The purpose of internal and external public relations media is to communicate information and increase awareness and understanding between internal and external parties of the organization.

Basic Concepts of Islamic Economics: Purpose of Life, Islamic Economics and Islamic Economic Rationality Nur Cholida, Maya; Jaya Putra, Budi
Islamic Studies in the World Vol. 1 No. 3 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/isw.v1i3.1023

Islam Baground. Islamic economics is an economic system that explains all phenomena about choice behavior and decision making in every unit of economic activity or activity based on moral and ethical rules. This research discusses the basic concepts of Islamic economics which include the purpose of life, the principles of Islamic economics, and the rationality of Islamic economics in economic practice. The problem raised in this study is about how Islamic economics directs Muslims to achieve the welfare of the world and the hereafter through an approach that integrates spiritual and material dimensions. Purpose. The purpose of this research is to analyze how the purpose of life in Islam affects economic behavior and how Islamic economic rationality differs from the concept of conventional economic rationality. Method. The method used in this research is a qualitative literature study, by examining primary and secondary sources related to the concept of Islamic economics. Result. The results show that Islamic economics prioritizes the principles of justice, balance, and public good, where economic rationality is based on ethical considerations and ultimate goals that go beyond material gain alone. ic economics is an economic system that explains all phenomena about choice behavior and decision making in every unit of economic activity or activity based on moral and ethical rules. This paper explores the basic concepts of Islamic economics, focusing on the purpose of life, Islamic economic principles, and Islamic economic rationality. Islamic economics integrates moral and ethical dimensions derived from the Quran and Sunnah, promoting a balance between material and spiritual needs. The purpose of life in Islam emphasizes worship and servitude to Allah, which influences economic behaviors and decisions. Islamic economic principles advocate for justice, equity, and social welfare, guiding resource allocation, production, and distribution in a manner that prevents exploitation and ensures fairness. Islamic economic rationality extends beyond mere profit maximization, incorporating ethical considerations and long-term societal benefits. This holistic approach aligns individual and collective economic activities with broader spiritual and moral goals, fostering a sustainable and equitable economic system. Through this lens, the paper highlights how Islamic economics offers a comprehensive framework for addressing contemporary economic challenges.

Islamic Economy: Buying And Selling, Syirkah, Rahn And Agreement Of Agreements Apriliana, Dwi; Putra, Budi Jaya
Islamic Studies in the World Vol. 1 No. 4 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/isw.v1i4.1024

Background. Islamic economy is grounded in principles derived from Islamic teachings, which emphasize ethical practices in economic transactions. The core aspects of Islamic economics include guidelines for buying and selling, partnerships (syirkah), collateral (rahn), and the formulation of agreements (aqd). These principles aim to promote fairness, justice, and transparency in trade and financial activities. However, the modern application of these principles remains a subject of debate, especially as it intersects with contemporary economic systems and financial practices. Purpose. This study aims to explore the Islamic economic principles related to buying and selling, syirkah, rahn, and agreements, analyzing their application in modern economies. It also seeks to examine the potential challenges and opportunities that arise when these principles are applied in today’s financial and business environments. Method. This research employs a qualitative approach, reviewing Islamic jurisprudence (fiqh) related to economic transactions and agreements. Data is gathered through literature reviews, case studies, and interviews with Islamic scholars and practitioners in the field of Islamic finance. Results. The findings suggest that while Islamic economic principles provide a solid ethical framework for business practices, there are challenges in adapting these principles to contemporary markets, particularly regarding interest-based transactions and the regulation of modern financial institutions. Syirkah and rahn are found to be effective tools for promoting fairness, but their implementation requires careful attention to Islamic legal requirements. Conclusion. The study concludes that the Islamic economic system offers valuable principles for ethical business practices but faces challenges in its full implementation within modern economic systems. Further efforts are needed to bridge the gap between Islamic finance principles and contemporary economic practices.

Building an Image Through Proper Planning: The Key to Public Relations Success Charlyandra, Angel Avrielya; Tholibin, Kamilina Indhaka; Rahayu, Seprinda Elin Anggita; Khotimah, Khusnul
Islamic Studies in the World Vol. 1 No. 4 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/isw.v1i4.1028

Background. In the organization, every planning is carefully calculated, be it the state, companies, or educational institutions. Planning is also determined in an educational institution. Educational institutions also have an initial reference to build and step into the institution of their dreams. Each department and division already has several planning programs, be it the curriculum, infrastructure, student affairs and others, including public relations. Purpose. This study aims to explain and analyze how planning and imagery as public relations suggestions Method. The method carried out in writing this article is a literature research method using data collection techniques. Results. The results of the study show that planning and image as the target of public relations are important in the institution. Conclusion. The model in public relations planning is a set of knowledge that needs to be known, such as what, how, and how much the institution is able to reach the desired institution. The model here in question is the steps that will be taken by an institution to realize its plan.

Home Page

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Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Adam Mudinillah

Contact Email
adammudinillah@staialhikmahpariangan.ac.id

Phone
+6285379388533

Journal Mail Official
adammudinillah@staialhikmahpariangan.ac.id

Editorial Address
Jorong Kubang Kaciak Dusun Kubang Kaciak, Kelurahan Balai Tangah, Kecamatan Lintau Buo Utara, Kabupaten Tanah Datar, Provinsi Sumatera Barat, Kodepos 27293.

Location
Kab. tanah datar,

Sumatera barat

INDONESIA

Abstract

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Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Adam Mudinillah

Contact Email adammudinillah@staialhikmahpariangan.ac.id

Phone +6285379388533

Journal Mail Official adammudinillah@staialhikmahpariangan.ac.id

Editorial Address Jorong Kubang Kaciak Dusun Kubang Kaciak, Kelurahan Balai Tangah, Kecamatan Lintau Buo Utara, Kabupaten Tanah Datar, Provinsi Sumatera Barat, Kodepos 27293.

Location Kab. tanah datar, Sumatera barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Adam Mudinillah

Contact Email
adammudinillah@staialhikmahpariangan.ac.id

Phone
+6285379388533

Journal Mail Official
adammudinillah@staialhikmahpariangan.ac.id

Editorial Address
Jorong Kubang Kaciak Dusun Kubang Kaciak, Kelurahan Balai Tangah, Kecamatan Lintau Buo Utara, Kabupaten Tanah Datar, Provinsi Sumatera Barat, Kodepos 27293.

Location
Kab. tanah datar,

Sumatera barat

INDONESIA