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JL RH Didi Sukardi Gg SMA PGRI No 04. Kel Citamiang Kec Citamiang Kota Sukabumi Jawa Barat
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INDONESIA
Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen
Published by PT Abig Rizky Publisher
ISSN : -     EISSN : 31232302     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen adalah jurnal yang dikelola dan diterbitkan sebanyak dua kali dalam setahun (April dan Oktober) oleh PT Abig Rizky Publisher sejak tahun 2025, yang bertujuan untuk memfasilitasi pemahaman yang lebih baik tentang bisnis digital, akuntansi, kewirausahaan dan ilmu manajemen berbasis penelitian di kalangan akademisi dan peneliti.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 1 (2025): april" : 5 Documents clear
TRANSFORMASI UMKM KULIT JAWA BARAT: KAPASITAS SERAP, INOVASI, DAN KINERJA ORGANISASI Toha Rianto
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 1 No. 1 (2025): April
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to analyze the effect of absorptive capacity and ability to innovate on organizational performance in Micro, Small, and Medium Enterprises (MSMEs) of leather crafts in West Java. This study uses a quantitative approach with a causal and explanatory design. Data were collected from 33 MSME owners of leather crafts spread across 27 cities and districts in West Java through questionnaires and analyzed using Structural Equation Modeling (SEM) with SmartPLS3 software. The results of the study indicate that absorptive capacity has a significant effect on organizational performance. The ability of MSMEs to recognize, assimilate, and apply external knowledge effectively has been shown to improve business performance. In addition, the ability to innovate also has a significant effect on organizational performance. Innovation allows MSMEs to create new products, improve quality, and respond to market changes adaptively and competitively. This study concludes that investment in strengthening organizational learning capacity and sustainable innovation systems is essential to improving the competitiveness of MSMEs of leather crafts in West Java.
PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SARI ROTI DI SUKABUMI Anjani, Dewi; Ginanjar, Noornisa sarah
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 1 No. 1 (2025): April
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to examine the effect of brand awareness and product quality on purchasing decisions for Sari Roti products in Sukabumi. The research method that the author uses is a quantitative method. The population in this study are consumers who buy and consume Sari Roti products. The sample of this research is consumers who buy and consume Sari Roti products, totaling 97 people. The type of data in this study is primary data by distributing questionnaires to respondents. Data analysis used is the validity test and instrument reliability test. The prerequisite analysis tests are the Normality Test, Multicollinearity Test, Heteroscedasticity Test and Linearity Test. Furthermore, the analysis technique uses multiple regression. The variables used are brand awareness and product quality as independent variables and purchasing decision variables as the dependent variable. Multiple linear regression model with the results of the equation Y = 6.570 +0.188 +0.130, from these results the constant is 6.750, Brand Awareness (X1) is 0.188 or 1.88% and Product Quality (X2) is 0.130 or 1.30% and Test Results t Brand awareness (X1) with results with significant t-test results <0.05, namely (0.014 <0.05) so there is a partial effect. The results of the t-test with product quality (X2) with a significant result of unit t <0.05, namely (0.01 <0.05) then there is a partial effect. Brand Awareness and Product Quality simultaneously have a positive and significant effect on Purchase Decisions for Sari Roti Products in Sukabumi as evidenced by the significant F test results in the Anova test, it is found that the Fcount value is 18.721. With a significant value of 0.000 and an F-table value of 3.09, it can be concluded that F-count > F-table with a significant level of 0.000 <0.05.
PENGARUH FASILITAS KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN: (STUDI KASUS PADA DEPARTEMEN UNIT 1 PT. MERSIFARMA SUKABUMI) Sobar, Agus
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 1 No. 1 (2025): April
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to determine the extent to which work facilities and work environment influence employee performance at PT. Mersifarma Sukabumi. Data were collected through questionnaire and documentation techniques. The research method used was quantitative, with 68 respondents taken using saturated or census sampling techniques. Data analysis in this study used SPSS version 23.00. The results of the t-test showed that the work facilities variable had a positive effect on employee performance, where the t-count value (1.872)> t table (1.668). The work environment had a positive effect on employee performance, as seen from the t-count value (1.904)> t table (1.668). The results of the F test showed that work facilities and work environment together had a positive effect on employee performance of 25.939> F table 3.14 and a significance level of 0.000 <0.05. The R square value of 0.444 or 44.4% means that variations in employee performance can be explained by the work facilities and work environment variables by 44.4%, while the remaining 55.6% is explained by other variables not examined in this study.
PENGARUH PROMOSI ONLINE DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI KONSUMEN PADA E-COMMERCE SHOPEE Prakoso, Sugih; Setiatin, Tuti
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 1 No. 1 (2025): April
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to analyze the influence of Online Promotion and Consumer Trust on Consumer Purchase Interest in e-commerce shopee. The approach used in this study is a quantitative method. The population of this study were students of Linggabuana University PGRI Sukabumi, with a sample of 100 respondents. The data collected were primary data through the distribution of questionnaires to respondents. Data analysis techniques used include instrument validity and reliability tests, as well as analysis prerequisite tests that include normality, multicollinearity, heteroscedasticity, and linearity tests. Data analysis was continued using multiple linear regression. The independent variables in this study are Online Promotion and Consumer Trust, while the dependent variable is Consumer Purchase Interest. The multiple linear regression model obtained produces the equation Y = 6.611 + 0.312 X1 + 0.714 X2, with a constant of 6.611, an Online Promotion coefficient (X1) of 0.312, and a consumer trust coefficient (X2) of 0.174. Based on the t-test, online promotion (X1) shows a partial influence on consumer purchasing interest with a significance value of 0.000 (<0.05). Likewise, consumer trust (X2) has a partial influence with a significance value of 0.01 (<0.05). Simultaneously, Online Promotion and Consumer Trust have a positive and significant influence on Consumer Purchasing Interest. This is proven through the F test in the ANOVA analysis, where the F-count value of 103.695 is greater than the F-table of 3.09, with a significance level of 0.001 (<0.05).
PENGARUH PROGRAM DISKON DAN SOCIAL PROOF TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE DI SHOPEE : (STUDI KASUS KONSUMEN DI KOTA SUKABUMI) Mia, Nuraini; Maulana, Rizky
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 1 No. 1 (2025): April
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to determine the Influence of Discount Programs and Social Proof on Purchase Decisions for Skincare Products by Shopee consumers in Sukabumi City. The method used in this study is the Associative Quantitative research method. Because the population in this study is unknown, the Chocran formula is used to determine the sample in this study with a total of 97 respondents. The technique used in this study is non-probability sampling with a sample determination technique, namely Purposive sampling. Based on the results of the t-test (partial) shows that the Discount Program variable has a positive and significant effect on Purchase Decisions. Where the t count of the discount program variable is 4.716> 1.985 (t table) with a significant value of 0.000 <0.05 (significance level). And the Social Proof variable has a positive and significant effect on Purchase Decisions. Where the t count of the social proof variable is 5.233 > 1.985 (t table) with a significant value of 0.000 < 0.05 (significance level). Based on the results of the f test (simultaneous) it shows that the Discount Program and Social Proof variables simultaneously have a significant effect on Purchasing Decisions. Where the f count value is 99.190 > 3.09 (f table), with a significant value of 0.000 < 0.05 (significance level).

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