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JL RH Didi Sukardi Gg SMA PGRI No 04. Kel Citamiang Kec Citamiang Kota Sukabumi Jawa Barat
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INDONESIA
Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen
Published by PT Abig Rizky Publisher
ISSN : -     EISSN : 31232302     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen adalah jurnal yang dikelola dan diterbitkan sebanyak dua kali dalam setahun (April dan Oktober) oleh PT Abig Rizky Publisher sejak tahun 2025, yang bertujuan untuk memfasilitasi pemahaman yang lebih baik tentang bisnis digital, akuntansi, kewirausahaan dan ilmu manajemen berbasis penelitian di kalangan akademisi dan peneliti.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 10 Documents
 1 
TRANSFORMASI UMKM KULIT JAWA BARAT: KAPASITAS SERAP, INOVASI, DAN KINERJA ORGANISASI Toha Rianto
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 1 No. 1 (2025): april
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to analyze the effect of absorptive capacity and ability to innovate on organizational performance in Micro, Small, and Medium Enterprises (MSMEs) of leather crafts in West Java. This study uses a quantitative approach with a causal and explanatory design. Data were collected from 33 MSME owners of leather crafts spread across 27 cities and districts in West Java through questionnaires and analyzed using Structural Equation Modeling (SEM) with SmartPLS3 software. The results of the study indicate that absorptive capacity has a significant effect on organizational performance. The ability of MSMEs to recognize, assimilate, and apply external knowledge effectively has been shown to improve business performance. In addition, the ability to innovate also has a significant effect on organizational performance. Innovation allows MSMEs to create new products, improve quality, and respond to market changes adaptively and competitively. This study concludes that investment in strengthening organizational learning capacity and sustainable innovation systems is essential to improving the competitiveness of MSMEs of leather crafts in West Java.
PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SARI ROTI DI SUKABUMI Dewi Anjani; Noornisa sarah Ginanjar
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 1 No. 1 (2025): april
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to examine the effect of brand awareness and product quality on purchasing decisions for Sari Roti products in Sukabumi. The research method that the author uses is a quantitative method. The population in this study are consumers who buy and consume Sari Roti products. The sample of this research is consumers who buy and consume Sari Roti products, totaling 97 people. The type of data in this study is primary data by distributing questionnaires to respondents. Data analysis used is the validity test and instrument reliability test. The prerequisite analysis tests are the Normality Test, Multicollinearity Test, Heteroscedasticity Test and Linearity Test. Furthermore, the analysis technique uses multiple regression. The variables used are brand awareness and product quality as independent variables and purchasing decision variables as the dependent variable. Multiple linear regression model with the results of the equation Y = 6.570 +0.188 +0.130, from these results the constant is 6.750, Brand Awareness (X1) is 0.188 or 1.88% and Product Quality (X2) is 0.130 or 1.30% and Test Results t Brand awareness (X1) with results with significant t-test results <0.05, namely (0.014 <0.05) so there is a partial effect. The results of the t-test with product quality (X2) with a significant result of unit t <0.05, namely (0.01 <0.05) then there is a partial effect. Brand Awareness and Product Quality simultaneously have a positive and significant effect on Purchase Decisions for Sari Roti Products in Sukabumi as evidenced by the significant F test results in the Anova test, it is found that the Fcount value is 18.721. With a significant value of 0.000 and an F-table value of 3.09, it can be concluded that F-count > F-table with a significant level of 0.000 <0.05.
PENGARUH FASILITAS KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN: (STUDI KASUS PADA DEPARTEMEN UNIT 1 PT. MERSIFARMA SUKABUMI) Agus Sobar
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 1 No. 1 (2025): april
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to determine the extent to which work facilities and work environment influence employee performance at PT. Mersifarma Sukabumi. Data were collected through questionnaire and documentation techniques. The research method used was quantitative, with 68 respondents taken using saturated or census sampling techniques. Data analysis in this study used SPSS version 23.00. The results of the t-test showed that the work facilities variable had a positive effect on employee performance, where the t-count value (1.872)> t table (1.668). The work environment had a positive effect on employee performance, as seen from the t-count value (1.904)> t table (1.668). The results of the F test showed that work facilities and work environment together had a positive effect on employee performance of 25.939> F table 3.14 and a significance level of 0.000 <0.05. The R square value of 0.444 or 44.4% means that variations in employee performance can be explained by the work facilities and work environment variables by 44.4%, while the remaining 55.6% is explained by other variables not examined in this study.
PENGARUH PROMOSI ONLINE DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI KONSUMEN PADA E-COMMERCE SHOPEE Sugih Prakoso; Tuti Setiatin
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 1 No. 1 (2025): april
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to analyze the influence of Online Promotion and Consumer Trust on Consumer Purchase Interest in e-commerce shopee. The approach used in this study is a quantitative method. The population of this study were students of Linggabuana University PGRI Sukabumi, with a sample of 100 respondents. The data collected were primary data through the distribution of questionnaires to respondents. Data analysis techniques used include instrument validity and reliability tests, as well as analysis prerequisite tests that include normality, multicollinearity, heteroscedasticity, and linearity tests. Data analysis was continued using multiple linear regression. The independent variables in this study are Online Promotion and Consumer Trust, while the dependent variable is Consumer Purchase Interest. The multiple linear regression model obtained produces the equation Y = 6.611 + 0.312 X1 + 0.714 X2, with a constant of 6.611, an Online Promotion coefficient (X1) of 0.312, and a consumer trust coefficient (X2) of 0.174. Based on the t-test, online promotion (X1) shows a partial influence on consumer purchasing interest with a significance value of 0.000 (<0.05). Likewise, consumer trust (X2) has a partial influence with a significance value of 0.01 (<0.05). Simultaneously, Online Promotion and Consumer Trust have a positive and significant influence on Consumer Purchasing Interest. This is proven through the F test in the ANOVA analysis, where the F-count value of 103.695 is greater than the F-table of 3.09, with a significance level of 0.001 (<0.05).
PENGARUH PROGRAM DISKON DAN SOCIAL PROOF TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE DI SHOPEE : (STUDI KASUS KONSUMEN DI KOTA SUKABUMI) Nuraini Mia; Rizky Maulana
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 1 No. 1 (2025): april
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to determine the Influence of Discount Programs and Social Proof on Purchase Decisions for Skincare Products by Shopee consumers in Sukabumi City. The method used in this study is the Associative Quantitative research method. Because the population in this study is unknown, the Chocran formula is used to determine the sample in this study with a total of 97 respondents. The technique used in this study is non-probability sampling with a sample determination technique, namely Purposive sampling. Based on the results of the t-test (partial) shows that the Discount Program variable has a positive and significant effect on Purchase Decisions. Where the t count of the discount program variable is 4.716> 1.985 (t table) with a significant value of 0.000 <0.05 (significance level). And the Social Proof variable has a positive and significant effect on Purchase Decisions. Where the t count of the social proof variable is 5.233 > 1.985 (t table) with a significant value of 0.000 < 0.05 (significance level). Based on the results of the f test (simultaneous) it shows that the Discount Program and Social Proof variables simultaneously have a significant effect on Purchasing Decisions. Where the f count value is 99.190 > 3.09 (f table), with a significant value of 0.000 < 0.05 (significance level).
User Generated Content dan Daya Tarik Visual dalam Keputusan Pembelian Fashion Lokal TikTok Shop Agus Sobar; Sandi Setiadi
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 1 No. 2 (2025): Oktober
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

The purpose of this study is to determine the influence of User Generated Content and Visual Content Appeal on Purchase Decisions of local fashion products on TikTok Shop by Tokopedia. Social media has become an effective means of digital marketing, especially TikTok, which combines entertainment and e-commerce features. This study uses a quantitative methodology with an associative approach and involves 96 respondents who are active TikTok users and have purchased local fashion products through TikTok Shop by Tokopedia. The data was analyzed using multiple linear regression with the assistance of SPSS version 25. The results show that both partially and simultaneously, User Generated Content and Visual Content Appeal have a positive and significant effect on Purchase Decisions. The coefficient of determination value of 71.1% indicates that the two independent variables have a considerable contribution in explaining consumer purchase decisions. This research provides important implications for local fashion business players to further maximize digital content strategies through user reviews and appealing visual displays on social media. Keywords: User Generated Content, Visual Content Appeal, Purchase Decision
Media Sosial Instagram dan Content Marketing Keputusan Pembelian Konsumen Toserba Yogya Sukabumi Toha Rianto; Sandi Setiadi; Delian Laila
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 1 No. 2 (2025): Oktober
Publisher : PT. ABIG RIZKY PUBLISHER

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This study aims to determine the influence of Instagram social media and content marketing on consumer purchasing decisions at Toserba Yogya Sukabumi. In facing the digital era and the rapid growth of e-commerce, Toserba Yogya Sukabumi strives to increase competitiveness through social media as a means of promotion and interactive communication. However, the stagnation of the number of followers and low content interaction are challenges. This study uses a quantitative method with an associative approach and involves 99 respondents who are followers of the Toserba Yogya Sukabumi Instagram account. The results show that Instagram social media has a positive and significant partial effect on purchasing decisions with a calculated t value of 5.294 > t table 1.985 and a significance of 0.000 < 0.05. Content marketing also has a positive and significant effect with a calculated t value of 4.174 > t table 1.985 and a significance of 0.000 < 0.05. Simultaneously, both variables significantly influenced purchasing decisions, with an F-value of 367.920 > F-table of 2.70 and a significance level of 0.000 < 0.05. The adjusted R2 value of 0.882 indicates that 88.2% of the variation in purchasing decisions was influenced by these two variables. This finding underscores the importance of interactivity and content quality in digital marketing strategies to improve retail consumer purchasing decisions.
Peran Disiplin dan Motivasi Kerja terhadap Peningkatan Kinerja Pegawai PUPR Sukabumi Sugih Prakoso; Rema Mulyani; Eja Eja
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 1 No. 2 (2025): Oktober
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

The research method used is an associative study with a quantitative approach. The main objective of this research is to determine the effect of work discipline and work motivation on employee performance at the Department of Public Works and Spatial Planning in Sukabumi City. With a total population of 200 people, the sample of this study consisted of 67 respondents determined using the Slovin formula. The research data were collected using a Likert scale questionnaire to measure the variables of work discipline, work motivation, and employee performance. The results of the study indicate that work discipline has a positive and significant partial effect on employee performance, with a t-value of 2,480 > t- table 1,997 and a significance level of 0,000 < 0,05. Work motivation also has a positive and significant effect on employee performance, as shown by a t-value of 5,999 > t-table 1,997 and a significance level of 0,000 < 0,05. Simultaneously, both variables have a significant effect on employee performance, with an F-value of 54,676 > F-table 3,14 and a significance level of 0,000 < 0,05. The Adjusted R2 value of 0,619 indicates that 61,9% of the variance in employee performance is influenced by these two variables. These findings highlight the importance of work discipline and work motivation as key factors in improving employee performance.
Optimalisasi Keterlibatan Kerja dan Komunikasi Internal bagi Kepuasan Kerja Yayasan Manbaul Ulum Evi Mafriningsih
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 1 No. 2 (2025): Oktober
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to analyze the influence of employee involvement and internal communication on job satisfaction at Yayasan Manbaul Ulum. The research method employed is an associative method with a quantitative approach. The entire population of 32 employees was used as the research sample through the saturated sampling technique. The data were collected using questionnaires with a Likert scale applied to all research variables. Data analysis was conducted with the assistance of the IBM SPSS Statistics program. The results indicate that employee involvement has a positive and significant effect on job satisfaction, and internal communication also demonstrates a positive and significant effect. Furthermore, the simultaneous test results show that employee involvement and internal communication jointly have a significant influence on job satisfaction. Therefore, the proposed research hypotheses are accepted, and it can be concluded that employee involvement and internal communication play an important role in improving job satisfaction.
Brand Image dan Promosi Digital dalam Membentuk Keputusan Pembelian Skincare Skintific Konsumen Sukabumi Euis Lisnawati; Angga Pramadista; Engkus Kusmawan
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 1 No. 2 (2025): Oktober
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to determine the influence of Brand Image and Digital Promotion on consumer purchase decisions of Skintific skincare products at Kawaidollshop Sukabumi City. Using a quantitative causal associative approach, the research involved 100 respondents who are Skintific consumers at Kawaidollshop. Primary data were collected through a closed Likert-scale questionnaire. Data analysis included instrument quality testing, analysis prerequisite testing, multiple linear regression, coefficient of determination, as well as t-test (partial) and F-test (simultaneous). The results indicate that Brand Image has a positive and significant partial effect on purchase decisions (Sig. 0.000 < 0.05; t-count 7.407 > t-table 1.984). Digital Promotion also has a positive and significant partial effect on purchase decisions (Sig. 0.000 < 0.05; t-count 3.970 > t-table 1.984). Simultaneously, Brand Image and Digital Promotion significantly influence purchase decisions (Sig. 0.000 < 0.05; F-count 1031.045 > F-table 3.09). The variation in purchase decisions is explained by Brand Image and Digital Promotion by 95.4% (Adjusted R Square = 0.954). The implications of this study suggest continuous improvement in Brand Image and digital promotion strategies at Kawaidollshop.

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