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KINEMA
Published by Universitas Islam Negeri Mahmud Yunus Batusangkar
ISSN : 29639883     EISSN : 29639883     DOI : https://doi.org/10.31958/kinema
Core Subject : Religion, Education, Social,
Religion Languange, Linguistic, Communication & Media Social Sciences Other
KINEMA: Journal of Communication and Broadcasting is a scholarly journal published by Universitas Islam Negeri Mahmud Yunus Batusangkar. The journal aims to advance knowledge in communication and broadcasting from an Islamic perspective. It features research articles, analyses, and contemporary concepts that explore various aspects of the field through the lens of Islamic values and principles.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 63 Documents
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ANALISIS PESAN DAKWAH PADA FILM AIR MATA DI UJUNG SAJADAH Afriandi Afriandi; Marhen Marhen
KINEMA: Jurnal Komunikasi dan Penyiaran Vol. 4 No. 1 (2025): KINEMA: Jurnal Komunikasi dan Penyiaran
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/kinema.v4i1.15380

Abstract

The main issue addressed in this thesis is the da'wah message found in the film Air Mata Di Ujung Sajadah. The objective of this study is to analyze the semiotics present in the film and then examine it from the perspective of da'wah to determine whether or not it conveys a da'wah message. This research uses a qualitative approach with Barthes' semiotic theory. Roland Barthes' semiotics is applied to analyze signs and how these signs work by considering the denotative and connotative systems found in the Scenes of the film. Data validity in this research is ensured through triangulation techniques, comparing the findings with previous studies related to the raised issues. The results of this study indicate that the denotative meaning reflects how the connotative meaning is formed from each analyzed Scene. Based on the research findings, the film Air Mata Di Ujung Sajadah contains many da'wah messages representing the aspects of aqidah (faith), syariah (Islamic law), and akhlak (morality). The da'wah message of aqidah in this film is related to faith in Allah SWT. The da'wah message of syariah in the film includes messages related to worship, such as prayer, making du'a (supplications), reading the Qur'an, and working diligently. The da'wah message of akhlak is conveyed through forgiveness, honesty, respect, love, sacrifice, politeness, mutual help, and sincerity.
STRATEGI TIM REDAKSI DALAM MENINGKATKAN KUALITAS PEMBERITAAN PROGRAM DETAK SUMBAR PADANG TV Laura Ratu Mulia; Oktri Permata Lani
KINEMA: Jurnal Komunikasi dan Penyiaran Vol. 4 No. 1 (2025): KINEMA: Jurnal Komunikasi dan Penyiaran
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/kinema.v4i1.15425

Abstract

This study discusses the editorial team's strategies to improve the quality of news coverage in the *Detak Sumbar* program on Padang TV. The main objective is to understand the strategies implemented by the editorial team and to examine editorial aspects from both the editorial and production teams. The research uses a qualitative method with descriptive analysis, and data were collected through observation, interviews, and documentation. The findings show that the *Detak Sumbar* production process has implemented editorial strategies based on seven key points, including maintaining broadcast quality, scriptwriting standards, and obtaining up-to-date and informative news. Additionally, sharing program clips through various digital platforms such as STB, YouTube, Facebook, TikTok, Instagram, and the Padang TV website is also part of the effort to enhance the quality and reach of the news coverage.
ANALISIS PEMANFAATAN AKUN INSTAGRAM @ALINIA PARK AND RESORT SEBAGAI MEDIA PROMOSI DALAM MENINGKATKAN MINAT PENGUNJUNG WISATA Leni Rayani Gorat; Andri Maijar
KINEMA: Jurnal Komunikasi dan Penyiaran Vol. 4 No. 1 (2025): KINEMA: Jurnal Komunikasi dan Penyiaran
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/kinema.v4i1.15858

Abstract

This thesis aims to increase visitor interest in Alinia Park and Resort and assess the impact of promotions through Instagram. Instagram is widely used for various activities such as entertainment, business, and information seeking. Its global reach has prompted a shift from conventional to modern promotional methods, specifically through social media. Social media promotions influence external factors that shape consumer perceptions of a product, subsequently affecting their buying interest. One of the key advantages of Instagram is the ease with which promotions can be carried out. The research employs a descriptive qualitative method to analyze and describe the data related to the issues being studied. Data was collected through observation, interviews, and documentation. The data analysis method used includes data reduction, data presentation, and conclusion drawing. The theoretical framework for this research is the marketing mix, focusing on Instagram features. The study reveals that promoting Alinia Park and Resort through Instagram involves various features like Posts, captions, Hashtags, Tags, Likes, Followers, Mentions, Geotags, Instagram Reels, Stories, and Comments. These features support the promotional process by providing information and influencing tourists to visit. Based on observations and interviews with several tourists, Instagram is found to be more effective in increasing visitor interest, as evidenced by statements from the tourists.

Page 7 of 7 | Total Record : 63

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