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UNIVERSITAS BUNDA MULIA PRESS PROGRAM STUDI BISNIS DIGITAL Lantai 6 Kampus Ancol - Universitas Bunda Mulia Jl. Lodan Raya No. 2, Ancol – Jakarta Utara 14430, Indonesia
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Digismantech (Jurnal Program Studi Bisnis Digital)
Published by Universitas Bunda Mulia
ISSN : 27981819     EISSN : 27980819     DOI : http://dx.doi.org/10.30813/
Core Subject : Science, Education, Social,
Computer Science & IT Social Sciences Other
Journal of Digital Business Management and Technology (Journal of Digismantech) aims to provide cutting-edge research and practice in the field of Digital Business. It provides a national publication platform for enhancing the scientific and academic publication of research in the field. Submissions are invited regarding the theoretical or practical implementation of the method and concept development. The subject of contributed articles may include, but is not limited to: -Digital Business Management -Digital Business Technology -Financial Technology -Digital Marketing -Digital Business & E-Commerce -Digital Economics -Cloud Computing -Digital Business Analysis & Design -Content Creation -Statistics Computing -UI/UX Design -Digital Branding -E-Retailing -Customer Relationship Management for Digital Business -Digital Business Strategic -Business Ethics for Digital Business -Services Marketing -Digital Business Valuation -Digital Analytics for Marketing -Digital Project Management -Content Management -Big Data & Business Intelligence -Knowledge Management and Innovation -Cyber Security for Digital Business
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 43 Documents
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The Influence of Blackpink as Tokopedia’s Brand Ambassador on Student Online Purchase Decision at Tokopedia E-Marketplace Period 2022 Keythline Priscilla Putri Maharani; Panji Nandiasa Ananda Mukadis; Ruth Nattassha
Digismantech (Jurnal Program Studi Bisnis Digital) Vol 3, No 1 (2023): Jurnal Digismantech (Digital Business Management and Technology)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/digismantech.v3i1.4690

Abstract

Korean Wave phenomena in Indonesia can be seen by its demand among the millennials, especially when it comes to Korean pop music or simply called K-pop. One research has concluded that BTS and Blackpink (very popular music groups in South Korea has proven to significantly influence purchase decisions among Tokopedia buyers. However, there have been no research focusing on university students as research subject. Based on our analysis from the data gathered from 100 respondents concluded that there is positive influence by Blackpink as Tokopedia brand ambassador to the purchase decision on Tokopedia for 2022 year periode. This conclusion has been proven by the structured validity and reliability test, including normality, regression, and hypothesis. Hence, Tokopedia can continue to use brand ambassador and always try to find the best possibility of the possible ambassadors and how to activate them.
PENGARUH EMPLOYEE EMPOWERMENT DAN PSYCHOLOGICAL CONTRACT TERHADAP TURNOVER INTENTION YANG DIMEDIASI EMPLOYEE ENGAGEMENT (Studi Empiris : Karyawan PT. XYZ) Ardi Saputra; Andreas Heryjanto
Digismantech (Jurnal Program Studi Bisnis Digital) Vol 1, No 2 (2021): Jurnal Digismantech (Digital Business Management and Technology)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/digismantech.v1i2.3593

Abstract

Penelitian ini dijalankan didasari atas permasalahan yang terjadi pada PT. XYZ yang sedang mengalami permasalahan mengenai tingginya tingkat turnover intention dari karyawan yang diduga terjadi karena employee empowerment dan psychological contract yang dimediasi oleh employee engagement. Jenis riset yang digunakan pada penelitin ini yaitu pengujian hipotesis atau testing hypothesis dengan dimensi waktu penelitian yang digunakan adalah cross sectional. Unit analisis dalam penelitian ini adalah karyawan pada PT. XYZ sejumlah 56 orang. Metode pengumpulan data yang digunakan adalah kuesioner dengan metode pengolahan data Partial Least Square. Hasil penelitian menunjukkan bahwa employee empowerment memiliki pengaruh yang positif dan signifikan terhadap employee engagement,  psychological contract memiliki pengaruh yang positif signifikan terhadap employee engagement, employee engagement memiliki pengaruh yang negatif dan signifikan terhadap turnover intention, employee empowerment tidak memiliki pengaruh signifikan terhadap turnover intention, psychological contract tidak memiliki pengaruh signifikan terhadap turnover intention, employee engagement dapat memediasi pengaruh employee empowerment terhadap turnover intention secara positif dan signifikan dan employee engagement dapat memediasi pengaruh psychological contract terhadap turnover intention secara positif dan signifikan.Kata kunci: Employee empowerment, psychological contract, employee engagement, turnover intention.This research was conducted based on problems that occurred in XYZ Firm who is experiencing problems regarding the high turnover intention rate of employees that allegedly occurred because of employee empowerment and psychological contract mediated by employee engagement. The type of research used is hypothesis testing or testing hypothesis with the dimensions of research time used is cross sectional. The analysis unit in this study is an employee at XYZ Firm numbered 56 people. The method of data collection used is a questionnaire with partial least square data processing method. The results showed that employee empowerment has a positive and significant influence on employee engagement, psychological contract has a significant positive influence on employee engagement, employee engagement has a negative and significant influence on turnover intention, employee empowerment does not have a significant influence on turnover intention, psychological contract has no significant influence on turnover intention, employee engagement can mediate the influence of employee empowerment on turnover intention positively and significantly and employee engagement can mediate the influence of psychological contract on turnover intention positive and significant.Keywords: Employee empowerment, psychological contract, employee engagement, turnover intention, packaging and office supply industry.
AI Literacy, Readiness, and Ecosystem Support in Student AI Adoption Agung Stefanus Kembau; I Gede Wisnu Satria Chandra Putra; Felliks Feiters Tampinongkol; Derick Raditya
Digismantech (Jurnal Program Studi Bisnis Digital) Vol 5, No 2 (2025): Jurnal Digismantech (Digital Business Management and Technology)
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/digismantech.v5i2.9218

Abstract

Artificial intelligence has rapidly become a routine part of students’ academic workflows, reshaping how they learn, create, and complete tasks. This study examines the extent to which AI literacy and AI readiness influence AI adoption among university students, and whether an AI-supportive learning climate strengthens these relationships. Using data from 187 students in Jakarta, the research employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both direct and moderating effects. The findings show that AI readiness is the strongest predictor of AI adoption, highlighting the importance of psychological preparedness, confidence, and openness toward AI tools. AI literacy also demonstrates a significant positive effect, suggesting that conceptual understanding, functional skills, and critical evaluation abilities are essential to meaningful AI integration. Furthermore, an AI-supportive learning climate positively moderates both relationships, indicating that institutional and instructional encouragement amplify the translation of literacy and readiness into actual adoption behavior. To enrich interpretation, the study also presents descriptive evidence of students’ primary purposes for using AI, which are largely tied to core academic activities such as completing assignments and understanding difficult concepts. Despite its contributions, the study is limited by its cross-sectional design, reliance on self-reported data, and focus on an urban sample. These limitations restrict causal inference and may not fully capture the diverse conditions across Indonesian higher education. Future research should incorporate longitudinal designs, broader regional samples, and mixed-method approaches to capture evolving patterns of AI engagement. Overall, the study contributes to a deeper understanding of how individual capabilities and supportive environments jointly shape AI adoption in higher education

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