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James Tambunan
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JL. Mawar 9 No.153 Helvetia, Medan, Sumatera Utara, Indonesia
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Pundimaswid
Published by Akademi Manajemen Informatika dan Komputer Widya Loka Medan
ISSN : 29637848     EISSN : 2963783X     DOI : https://doi.org/10.54593/pundimaswid.v4i2
Core Subject : Science,
Computer Science & IT
PUBLIKASI KEGIATAN PENGABDIAN MASYARAKAT WIDYA (PUNDIMASWID) Merupakan Media Publikasi sebagai luaran dari pengabdian kepada masyarakat dari para Dosen dan Mahasiswa, berdasarkan hasil pemikiran maupun bersumber dari penelitian yang dikembangkan dalam suatu kegiatan pengabdian kepada masyarakat dan juga yang telah dilakukan pemberian pelatihan kepada masyarakat. Pengelola Jurnal pengabdian masyarakat di Akademi Manajemen Informatika dan Komputer Widya Loka Medan, hanya menerima artikel atau makalah jurna pengabdian kepada masyarakt yang belum pernah diterbitkan atau belum di kirimkan ke penerbit jurnal pengabdian kepada masyarakat tempat lain. PUNDIMASWID menerima pegirimnan artikel atau naskah jurnal pengabdian kepada masyarakat Fokus & Ruang Lingkup pada bidang : Ilmu Komputer, Teknologi Informasi, Teknik Komputer, Sistem Informasi, Matematika, Ekonomi, Akuntansi, Manajemen, Sains dan Ilmu-ilmu terapan. Jurnal PUNDIMASWID di terbit secara berkala dua (2) kali setahun pada bulan Juni dan Desember.
Arjuna Subject : Ilmu Komputer (semua kategori) - Biokimia, Genetika dan Biologi Molekuler (Lain-Lain)
Articles 33 Documents
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DIGITAL MARKETING DAN BRANDING: KUNCI PEMBERDAYAAN DAN PENINGKATAN UMKM DI ERA DIGITAL KELEMBAGAAN BUMDES WORI, MINAHASA UTARA, SULAWESI UTARA. Lidia Aprileny Hutahaean; I Kadek Satria Arsana; Dominikus Rojoki Manullang; Vinda Afnita; Sahat Renol HS; Selvita Eka Eviana Purba; Tiara Lestari Paembonan
Publikasi Kegiatan Pengabdian Masyarakat Widya (PUNDIMASWID) Vol. 4 No. 2 (2025): PUNDIMASWID (Desember 2025)
Publisher : LPPM Amik Widya Loka

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Abstract

This Community Service Program (Pengabdian kepada Masyarakat/PkM) aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) and Village-Owned Enterprises (BUMDes) in Wori Village, North Minahasa Regency, through the strengthening of digital marketing and product branding based on village institutional development. Wori Village has significant tourism potential, supported by coastal landscapes, mangrove forests, and flagship destinations such as Mangrove Park Ecotourism and the 3D Bridge, which provide strategic opportunities for the development of local MSMEs. However, this potential has not yet been optimally utilized through digital-based marketing strategies and systematic brand development. The program employed an integrated training and mentoring approach conducted in three stages: the preliminary stage (needs assessment and problem identification), the implementation stage (digital marketing and branding training with hands-on practice), and the evaluation stage. The approach was grounded in institutional theory, digital marketing theory, and community empowerment theory, positioning BUMDes as a key institution in coordinating and supporting collective marketing efforts among MSMEs. The results indicate a significant improvement in participants’ understanding and skills in utilizing digital media for product promotion, developing brand identity for local products, and increasing confidence in accessing wider markets. Furthermore, the program strengthened the role of BUMDes as a facilitator of community economic empowerment by integrating tourism potential with MSME development. Overall, this Community Service Program contributes to improving MSME competitiveness and fostering sustainable village economic development in the digital era. Keywords: MSMEs, BUMDes, digital marketing, branding, village tourism, community service.
PELATIHAN PENERAPAN PENGGUNAAN MEDIA PEMBELAJARAN VIDEO INTERAKTIF UNTUK MENINGKATKAN HASIL BELAJAR DI SEKOLAH SMA YAPIM KAMPUNG PON Marice Saragih; Devita Permata Sari; Gayus Simarmata; Ropinus Sidabutar; Firman Pangaribuan; Hetdy Sitio; Binner Sihaloho; May Fitriana Hasibuan; Meiliyani Br.Ginting
Publikasi Kegiatan Pengabdian Masyarakat Widya (PUNDIMASWID) Vol. 4 No. 2 (2025): PUNDIMASWID (Desember 2025)
Publisher : LPPM Amik Widya Loka

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Abstract

Video Interaktif adalah media pembelajaran berbasis Audio Visual, program pembelajaran yang menggunakan teks gambar, video untuk dapat meningkatkan motivasi dan kognitif siswa dalam proses belajar. Tujuan dari Pengabdian Masyarakat ini adalah untuk member pelatihan kepada guru-guru dan siswa SMA Yapim Kampung Pon dalam penggunaan Media Pembelajaran Video interaktif melalui Aplikasi Canva dan Aplikasi Cupcut sehingga dapat meningkatkan minat dan hasil belajar siswa dalam belajar Bahasa Inggris. Kegiatan Pengabdian Masyarakat ini dibagi menjadi lima bagian yaitu kegiatan pre-test, explorasi, elaborasi, konfirmasi dan post –test. Pada tahap pre-test para peserta mengerjakan soal diberikan tanpa menggunakan video interaktif, pada tahap eksplorasi naraumber melakukan brainstorming yang berhubungan dengan video interaktif, setelah melakukan brainstorming narasumber melakukan kegiatan elaborasi yaitu penelasan materi tentang penggunaan video interaktif dan menerapkan video interaktif dalam pembelajaran , pada tahap konfirmasi peserta diarahkan untuk membentuk kelompok dan mempersentasekan hasil kelompok di depan kelompok lainnya. Dengan adanya kegiatan pengabdian masyarakaat ini peserta menyatakan rasa senang mengikuti pengabdian serta inginnya dilibatkan kembali pada kegiatan sejenis ini, hal ini dapat dilihat dari angket yang disebarkan diperoleh 70% peserta meyatakan setuju dan 30% peserta menyatakan sangat setuju. Dari hasil post-test peserta terdapat peningkatan nilai post-test meningkat menjadi 80,50 atau 68,94 % dimana hasil rata-rata pre-test 55.50 dan selisih antara hasil pre-test dan post-post test adalah 25 dengan demikian dapat disimpulkan bahwa secara keseluruhan peserta merasa senang dan memperoleh manfaat yang signifikan dari kegiatan pengabdian tersebut serta berharap agar ada tindak lanjut dari kegiatan tersebut. Kata Kunci : Video Interaktif_Hasil Belajar
Implikasi Disiplin Doa Dalam Membentuk Sikap Hati Jemaat Mengalami Pertumbuhan Iman di Gereja Zaitun Rasuli Indonesia (GZRI) Lubuk Pakam Octavianus Nathanael; David Mariepan; Stasia Daeng Badjie; Imci Uli Marito Wate
Publikasi Kegiatan Pengabdian Masyarakat Widya (PUNDIMASWID) Vol. 4 No. 2 (2025): PUNDIMASWID (Desember 2025)
Publisher : LPPM Amik Widya Loka

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Abstract

This study discusses the implications of prayer discipline in shaping the congregation's heart attitude to experience faith growth at the Indonesian Apostles' Olive Church (GZRI) Lubuk Pakam. Christ has given parables about prayer and various teachings about it. Not only that, Christ also gives us an understanding of the guarantee of prayer and how important prayer is in increasing faith in God and growing into a transformed congregation so that it has a heart attitude, and in this case, is willing to be involved in existing services. Prayer is a form of communication with God conveyed in requests and requests to God, which can be in the form of hope, praise, and gratitude. This activity is a form of spirituality between humans and God where there is a relationship to build faith in God. This research is motivated by direct observation and involvement in activities called Community Service (PKM) at GZRI Lubuk Pakam, where it was found that there were attitudes of the heart that were still less aware of the importance of prayer. This attitude is influenced by the busy work activities of the congregation, resulting in a lack of response to every activity in the church, which in turn will hinder the growth of the congregation, not only in the quality of faith but also in the quantity of the congregation in the church. This study uses the methodfield research (field research) Data collected through observation, interviews, and documentation. The results showed a lack of response from the congregation. The responses analyzed reflected awareness, perseverance, and humility. The implications of these findings offer practical recommendations for service delivery at GZRI Lubuk Pakam. Keywords: Implications, Discipline of Prayer, Attitude of the Heart, Growth of Faith

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