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Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Published by Universitas Udayana
ISSN : -     EISSN : 23028890     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN aims as a medium of exchange of information and scientific works among the teaching staff, alumni, students, practitioners and observers of science in management, business strategy and entrepreneurship. MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN welcomes both theoretical and empirical contributions. Nonetheless, theoretical papers should yield novel testable implications, and empirical papers should be theoretically well-motivated. The Editors view management, business strategy and entrepreneurship as being closely related to economics and, as a consequence, papers submitted will often have theoretical motivations that are grounded in economics. MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN accepts articles based on research findings and conceptual studies in the fields of marketing, finance, human resources management, and entrepreneurship management. Topics of interest include, but are not limited to: Human Resources Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operations Management, Islamic Business Studies, Entrepreneurship, E-business, Corporate Governance, International Business The Journal Welcome both empirical and theoretical studies that are original, have not been previously published, and are not under consideration for publication elsewhere.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 41 Documents
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Heuristic Bias and Loss Aversion Impact in Stock Investment Decision Making in Batam Fendy Cuandra; Michael Setiawan; Candy Candy; Hesniati, Hesniati
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 19 No. 1 (2025)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p08

Abstract

Technological advancements affect an individual's financial management by increasing spending and necessitating investments to meet these needs. This research intends to analyze the effect of heuristic bias and loss aversion on investment decision. This study uses the investment decision variable to be the dependent variable and uses overconfidence, availability, representativeness, anchoring, gambler fallacy, and loss aversion to be the independent variables. This study uses the SmartPLS application to analyze data and uses an online questionnaire to collect respondents' answers. Sampling was conducted using purposive sampling technique to collect samples from investors in Batam. The study shows that gambler fallacy, loss aversion, overconfidence and representativeness bias have a significant positive impact on investment decisions, while anchoring and availability bias have no significant impact on investment decisions.
Social Proof as A Leveraging Variable For Purchasing Decisions Endang Sulistiyani
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 19 No. 1 (2025)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p04

Abstract

This study aims to analyze the influence of affiliate marketing and online customer reviews on social proof and purchasing decisions on TikTok. Data collection method by distributing questionnaires to TikTok users in Central Java. The data collection technique uses quota sampling and purposive sampling method. The data analysis method uses structural Equation Modelling, with the AMOS 25 program. The results of the analysis show that the direct and indirect influence between affiliate marketing, online customer reviews on social proof and purchase decisions shows positive and significant results. Social proof is able to strengthen the relationship of the indirect influence of affiliate marketing and online customer reviews on purchasing decisions. This research combines Social Influence Theory and Theory of Planned Behaviour as a bridge to digital strategies in making purchasing decisions. TikTok needs to increase partnerships with affiliate marketers who have a good reputation and great influence in the target market.
Integrating Marketing Strategy: Destination Image and Digital Marketing's Impact on Tourist Interest in Banyuwangi Ahmadi, Raden Khaeru; Priyo Purnomo, Eko; Hadiyati, Ernani
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 2 (2024)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2024.v18.i02.p06

Abstract

This study aims to analyze the effect of Destination Image and Digital Marketing on tourist interest in Banyuwangi as a tourism destination. This research was conducted using qualitative data analysis (QDAS) methods and data was collected through a survey of 150 respondents who visited tourist destinations in Banyuwangi. The results revealed that Destination Image and Digital Marketing play an important role in generating tourists’ interest to visit Banyuwangi. However, several aspects need to be improved in Banyuwangi Tourism's digital marketing strategy, such as improving the quality of digital content, collaboration between stakeholders, and increasing the target market. Strategic recommendations include further investment in creative and interactive social media campaigns, continuous updates to the destination's official website, and the development of mobile applications that add users' value. By implementing these recommendations, the government and tourism industry players can ensure that Banyuwangi continues to develop as an attractive and competitive tourist destination.
Factors that Influence Electric Vehicle Purchase Intention: an Evidence from Indonesia Indri Eryolanda, Emiliana; Alim Gunadi Sukanto; Indah Teasari; Andry Mahyudi
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 1 (2024)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2024.v18.i01.p07

Abstract

Electric vehicles (EV) are new products that will replace conventional vehicles. Previous studies on factors influencing EVs purchase intention rarely includes the impact of social media factors. This study aims to build a comprehensive model examining factors that influence consumer intention to purchase EVs. Based on the theory of reasoned action and risk-benefit model, this study incorporates social media relevance, vendor trustworthiness, vendor expertise, social influence, and perceptions of EV benefits and risks. Data is collected through online surveys. 295 data were obtained and analyzed by exploratory factor analysis and multiple regression using SPSS. The results show that perceived relevance to social media has the greatest influence on EV purchase intention, followed by perceived benefits and risks, social influence, and vendor expertise, while vendor trustworthiness didn’t have a significant impact. This study’s result contributes to the knowledge of EV buying factors and offers managerial implications for EV providers’ business strategy.
Implications of Interpersonal Conflict for Physicians’ Task Performance: Workplace Deviance as a Mediator sulaksono, Andri; Burhan Bungin; Liliana Dewi; Alexander Hiro Wibisono
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 20 No. 1 (2026)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2026.v20.i01.p02

Abstract

Medical environments frequently encounter interpersonal tensions that influence clinical effectiveness and may shape how physicians carry out their tasks. Grounded in Social Exchange Theory and Conservation of Resources Theory, this study examines the link between interpersonal conflict and physicians’ task performance by considering workplace deviance as a mediating mechanism. Using a cross-sectional design and surveyed a population of physicians in various healthcare facilities in Surabaya. Using purposive sampling than collected data from 150 respondents via an online, self-administered structured questionnaire. The data were analyzed with PLS-SEM. The measurement model met all reliability and validity criteria, and the structural model demonstrated significant explanatory and predictive power. The findings indicate that conflict can actually enhance performance when it is managed as task-focused disagreement within a framework of strong professional controls. In contrast, deviant behaviors consistently undermine performance. Furthermore, workplace deviance partially mediated the relationship between conflict and performance. Based on these findings, the study offers practical solutions for healthcare organizations in Indonesia. Include implementing effective conflict management, providing communication training, and consistently enforcing a code of ethics to harness potential benefits of task-related conflict.
The Competitiveness of National Solar Modules in Residential Market: Perspective of EPC Companies Dwi Nurma Heitasari; Ibnu Lukman Pratama; Andian Ari Istiningrum; Qonita Hana Insyira
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 20 No. 1 (2026)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2026.v20.i01.p06

Abstract

Indonesia has a significant potential for silica sand. Yet, the utilization of solar energy is less than that of fossil fuels, while the conversion of renewable energy is becoming increasingly prevalent. On a residential scale, as the largest consumer of electricity, the use of solar modules has not yet reached the scale targeted by the government, in part due to the preferences of Engineering, Procurement, and Construction (EPC) companies, which assemble solar modules, in choosing imported solar modules over domestic solar modules, which are associated with residential market expectations, resulted in the low of domestic component level value. The objective of this study is to determine the considerations of EPC companies when comparing solar modules. The analysis employs quantitative and qualitative research using Expert Choice Software through the Analytical Hierarchy Process method. The respondents came from industrial experts of solar module EPC companies in Indonesia. The study indicates that cost criteria exert the most significant influence on the selection of solar modules. It is necessary to enhance product quality criteria by increasing research and development to reduce prices and improve the competitiveness of national products.
Cooperative and Financial Literacy on Cooperative Performance: The Mediating Role of Business Capability Djuniardi, Dede; Karmela, Lili; Kartika, Neng Evi
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 20 No. 1 (2026)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2026.v20.i01.p04

Abstract

The aim of this study is to examine how cooperative literacy, financial literacy, and business capability influence cooperative performance in Indonesia, with a focus on West Java, where performance remains relatively low due to suboptimal managerial competence.A questionnaire was used to gather data, and it yielded analyzable responses from 581 respondents consisting of chairperson, scretary and tresurer cooperatives in West Java. The entire data processing by SEMPLS with WarpPLS software.  This study finds that cooperative literacy, financial literacy and business capability have an impact on cooperative performance. Cooperative literacy has positive impact to business capability, but financial literacy is not. Then business capability can mediation to cooperative literacy but not for financial literacy. Cooperative management must improve their knowledge of cooperatives, financial management and business knowledge through training programs for cooperatives to flourish more effectively.
Ambidexterity and Perceived Organizational Support Predict Employee Performance: Roles of Dark Triad and Job Satisfaction Yokanan, Raden Teja; Nazara, Mardin
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 20 No. 1 (2026)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2026.v20.i01.p07

Abstract

In today’s competitive business environment, organizations must balance exploitation and exploration to sustain employee performance. This study examines the effects of ambidexterity, perceived organizational support (POS), job satisfaction, and the Employee Dark Triad on employee performance. Using a quantitative approach, data were collected from 150 employees of PT Nutrisi Keluarga, Indonesia, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that ambidexterity and job satisfaction positively affect employee performance, while POS significantly enhances job satisfaction, which mediates its relationship with performance. Furthermore, the Employee Dark Triad shows a positive direct effect on performance but negatively moderates the relationship between ambidexterity and performance. This study contributes to the human resource management literature by developing a moderated–mediation model integrating organizational capabilities, support mechanisms, and personality traits. Practically, organizations should foster ambidexterity, strengthen organizational support, promote job satisfaction, and manage dark personality tendencies to optimize employee performance.
Digitizing Strategy for MSMEs in Banyumas with a Web-Based Pavlovian Conditioning Approach Lina Fatimah Lishobrina; Putra Rakhmadani, Diovianto; Puspa Arum, Maliana; Yanyan Ramdhani, Ade
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 20 No. 1 (2026)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2026.v20.i01.p05

Abstract

This study examines MSME digitalization through a Web-Based Pavlovian Conditioning approach in Cikakak Village by integrating the Technology–Organization–Environment (TOE) and Diffusion of Innovation (DOI) frameworks. The environmental context includes environmental uncertainty and government support, the organizational context focuses on CEO innovativeness, and the technological context emphasizes IT infrastructure. Innovation attributes analyzed under the DOI model include Relative Advantage, Compatibility, Complexity, Trialability, and Observability. Using a quantitative approach, data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with LISREL software. The results show that Relative Advantage, Compatibility, Trialability, Government Support, and Environmental Uncertainty significantly influence website-based digital adoption among MSMEs. These findings indicate that MSME actors prioritize perceived benefits, alignment with existing business processes, and opportunities for experimentation when adopting digital technologies. In contrast, CEO innovativeness, IT infrastructure, complexity, and observability do not significantly affect adoption, suggesting that external support and environmental conditions play a stronger role in early-stage digital ecosystems. Theoretically, this study contributes by integrating TOE and DOI models to provide a more contextual explanation of MSME digital adoption in rural areas, emphasizing the dominant influence of environmental factors over organizational readiness in developing regions.
How Workload and Role Conflict Affect Employee Performance Through Burnout: a Mediation Analysis Rd. Roro Anggraini Soemadi; Hendra Galuh Febrianto; Mikail Kartaloğlu; Amalia Indah Fitriana; Riski Ulan Sari
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 20 No. 1 (2026)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2026.v20.i01.p03

Abstract

Burnout syndrome, characterized by emotional exhaustion, depersonalization, and reduced personal accomplishment, often arises from excessive workload and unresolved role conflict. This study examines the impact of workload and role conflict on employee performance, with burnout as a mediating variable. A quantitative approach was employed, using questionnaires distributed to service sector employees, and data were analyzed through Structural Equation Modeling (SEM). Results reveal that workload and role conflict significantly and negatively affect employee performance. Both factors also positively contribute to burnout, which in turn reduces performance. The findings confirm that burnout mediates the relationship between workload and role conflict with employee performance. This study highlights the importance of managing workload proportionally and addressing role conflict to prevent burnout. Theoretical contributions enrich human resource management literature, while practical implications provide organizations with strategic insights to design interventions that enhance workplace well-being and sustain optimal employee performance.

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