Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN aims as a medium of exchange of information and scientific works among the teaching staff, alumni, students, practitioners and observers of science in management, business strategy and entrepreneurship. MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN welcomes both theoretical and empirical contributions. Nonetheless, theoretical papers should yield novel testable implications, and empirical papers should be theoretically well-motivated. The Editors view management, business strategy and entrepreneurship as being closely related to economics and, as a consequence, papers submitted will often have theoretical motivations that are grounded in economics. MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN accepts articles based on research findings and conceptual studies in the fields of marketing, finance, human resources management, and entrepreneurship management. Topics of interest include, but are not limited to: Human Resources Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operations Management, Islamic Business Studies, Entrepreneurship, E-business, Corporate Governance, International Business The Journal Welcome both empirical and theoretical studies that are original, have not been previously published, and are not under consideration for publication elsewhere.
Articles
34 Documents
<![CDATA[Heuristic Bias and Loss Aversion Impact in Stock Investment Decision Making in Batam ]]>
<![CDATA[Fendy Cuandra]]>;
<![CDATA[Michael Setiawan]]>;
<![CDATA[Candy Candy]]>;
<![CDATA[Hesniati Hesniati]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 19 No. 1 (2025) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p08
<![CDATA[Technological advancements affect an individual's financial management by increasing spending and necessitating investments to meet these needs. This research intends to analyze the effect of heuristic bias and loss aversion on investment decision. This study uses the investment decision variable to be the dependent variable and uses overconfidence, availability, representativeness, anchoring, gambler fallacy, and loss aversion to be the independent variables. This study uses the SmartPLS application to analyze data and uses an online questionnaire to collect respondents' answers. Sampling was conducted using purposive sampling technique to collect samples from investors in Batam. The study shows that gambler fallacy, loss aversion, overconfidence and representativeness bias have a significant positive impact on investment decisions, while anchoring and availability bias have no significant impact on investment decisions.]]>
<![CDATA[Social Proof as A Leveraging Variable For Purchasing Decisions ]]>
<![CDATA[Endang Sulistiyani]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 19 No. 1 (2025) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p04
<![CDATA[This study aims to analyze the influence of affiliate marketing and online customer reviews on social proof and purchasing decisions on TikTok. Data collection method by distributing questionnaires to TikTok users in Central Java. The data collection technique uses quota sampling and purposive sampling method. The data analysis method uses structural Equation Modelling, with the AMOS 25 program. The results of the analysis show that the direct and indirect influence between affiliate marketing, online customer reviews on social proof and purchase decisions shows positive and significant results. Social proof is able to strengthen the relationship of the indirect influence of affiliate marketing and online customer reviews on purchasing decisions. This research combines Social Influence Theory and Theory of Planned Behaviour as a bridge to digital strategies in making purchasing decisions. TikTok needs to increase partnerships with affiliate marketers who have a good reputation and great influence in the target market.]]>
<![CDATA[Integrating Marketing Strategy: Destination Image and Digital Marketing's Impact on Tourist Interest in Banyuwangi ]]>
<![CDATA[Raden Khaeru Ahmadi]]>;
<![CDATA[Eko Priyo Purnomo]]>;
<![CDATA[Ernani Hadiyati]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 2 (2024) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2024.v18.i02.p06
<![CDATA[This study aims to analyze the effect of Destination Image and Digital Marketing on tourist interest in Banyuwangi as a tourism destination. This research was conducted using qualitative data analysis (QDAS) methods and data was collected through a survey of 150 respondents who visited tourist destinations in Banyuwangi. The results revealed that Destination Image and Digital Marketing play an important role in generating tourists’ interest to visit Banyuwangi. However, several aspects need to be improved in Banyuwangi Tourism's digital marketing strategy, such as improving the quality of digital content, collaboration between stakeholders, and increasing the target market. Strategic recommendations include further investment in creative and interactive social media campaigns, continuous updates to the destination's official website, and the development of mobile applications that add users' value. By implementing these recommendations, the government and tourism industry players can ensure that Banyuwangi continues to develop as an attractive and competitive tourist destination.]]>
<![CDATA[Factors that Influence Electric Vehicle Purchase Intention: an Evidence from Indonesia ]]>
<![CDATA[Emiliana Indri Eryolanda]]>;
<![CDATA[Alim Gunadi Sukanto]]>;
<![CDATA[Indah Teasari]]>;
<![CDATA[Andry Mahyudi]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 1 (2024) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2024.v18.i01.p07
<![CDATA[Electric vehicles (EV) are new products that will replace conventional vehicles. Previous studies on factors influencing EVs purchase intention rarely includes the impact of social media factors. This study aims to build a comprehensive model examining factors that influence consumer intention to purchase EVs. Based on the theory of reasoned action and risk-benefit model, this study incorporates social media relevance, vendor trustworthiness, vendor expertise, social influence, and perceptions of EV benefits and risks. Data is collected through online surveys. 295 data were obtained and analyzed by exploratory factor analysis and multiple regression using SPSS. The results show that perceived relevance to social media has the greatest influence on EV purchase intention, followed by perceived benefits and risks, social influence, and vendor expertise, while vendor trustworthiness didn’t have a significant impact. This study’s result contributes to the knowledge of EV buying factors and offers managerial implications for EV providers’ business strategy.]]>
