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INDONESIA
Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Published by Universitas Udayana
ISSN : -     EISSN : 23028890     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN aims as a medium of exchange of information and scientific works among the teaching staff, alumni, students, practitioners and observers of science in management, business strategy and entrepreneurship. MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN welcomes both theoretical and empirical contributions. Nonetheless, theoretical papers should yield novel testable implications, and empirical papers should be theoretically well-motivated. The Editors view management, business strategy and entrepreneurship as being closely related to economics and, as a consequence, papers submitted will often have theoretical motivations that are grounded in economics. MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN accepts articles based on research findings and conceptual studies in the fields of marketing, finance, human resources management, and entrepreneurship management. Topics of interest include, but are not limited to: Human Resources Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operations Management, Islamic Business Studies, Entrepreneurship, E-business, Corporate Governance, International Business The Journal Welcome both empirical and theoretical studies that are original, have not been previously published, and are not under consideration for publication elsewhere.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 34 Documents
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Brand Anticipation in an Era of Uncertainty: Understanding Consumer Behaviour towards Companies' Future Anticipation Efforts Andriya Risdwiyanto; Filasti Rahma; Loso Judianto; Arif Saefudin
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 1 (2024)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2024.v18.i01.p04

Abstract

Modern companies invest heavily in understanding future customer needs, but these efforts are sometimes unappreciated, leading to poor results. This research aims to understand future anticipation by linking it to companies' predictions of technological, cultural, and competitive changes and how consumers perceive these changes. Using qualitative methods, data was collected through semi-structured interviews and focus group discussions (FGD) with eight participants each. The findings show that customers highly value visionary company initiatives, forming positive memories that strengthen brand relationships. These memories, particularly in the precordium area of the brain, impact loyalty and shopping behavior, emphasizing the importance of introspection and personal experience. The research also introduces the concept of "massclusivity" and its relationship with elite consumers, like tablet owners. The novelty of this study lies in applying futurology in marketing and utilizing autobiographical memory.
Gacha Addiction and In-App Purchases: a Study on Genshin Impact Players in Indonesia Cokki Cokki; Haris Maupa; Wanstum Wanstum; Syarifuddin Sulaiman
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 19 No. 1 (2025)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p03

Abstract

The purpose of this study was to examine the impact of gacha addiction and good price on the intention topurchase in-app items, with mobile game loyalty as a mediating variable. The research employed a quantitativeapproach using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to analyze survey datacollected from 208 Genshin Impact players in Indonesia through random sampling and online questionnaires.The results indicate that gacha addiction significantly influences the intention to purchase in-app items, whilegood price has a moderate effect. Additionally, mobile game loyalty serves as a partial mediator in therelationship between gacha addiction and purchase intention.
Investigating the Impact of Event Experience on Satisfaction and Behavioural Intention of Music Event Audiences Trihadi Pudiawan; Cendera Rizky Anugrah Bangun
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 1 (2024)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2024.v18.i01.p05

Abstract

Many music events, be it concerts or festivals, are being held worldwide, and Indonesia is one of them. Motivation to attend a music festival is an experience that is a balance between fun, self-reflection, and impact. Our objective is to investigate how event experience helps shape satisfaction and, in turn, leads to future behavioural intention. This study uses Partial Least Squares regression to investigate six hypotheses. A total of 206 individuals in Indonesia who attended concerts in the past six months were surveyed, with 150 valid responses, giving a 72.8% response rate. The result shows that event experiences that are escapism, entertainment, and esthetic factors positively affect consumer satisfaction among music festivals and concert attendees, with the exception of education. Furthermore, consumer satisfaction significantly increases the tendency to both recommend and revisit. Thus, this study shows that event organizers need to create a memorable experience to gain favourable behavioural intention.
Mediating Role of Advertisement Credibility in Beauty Influencer Trust and Local Balinese Skincare Purchases Desak Febri Purnama Sari; Ida Ayu Oka Martini; Ida Nyoman Basmantara; Anak Agung Sagung Dinda Savitri Devi
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 19 No. 1 (2025)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p05

Abstract

Competition in the beauty sector is very competitive, because this industry has many enthusiasts. However, people do not have much knowledge about local skincare products. This study explores the relationship between trust in beauty influencers, advertisement credibility, brand credibility, and the purchase intention of local skincare products. The sample used is 100 Generation Z , the test was conducted with PLS – SEM. The research findings support six hypotheses. The results indicate that trust in beauty influencers enhances brand trust in skincare products. Generation Z consumers trust advertisements because they offer accurate, comprehensive, and appealing product information, thereby eliciting a purchase intention. Additionally, beauty influencers are perceived as capable of providing honest information, which further influences purchase intention. The implications of this study suggest that effective advertisement credibility can increase consumer intention to purchase local skincare products in Bali.
Enhancing Innovation Performance by Utilizing Knowledge Management, Strategic Flexibility, and Organizational Creativity Trisa Diptami P; Budi W. Soetjipto
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 19 No. 1 (2025)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p06

Abstract

Market turbulence compels SMEs to innovate through strategic flexibility and organizational creativity to maintain a competitive advantage. In Bali, SMEs face challenges such as a lack of organizational creativity, limited understanding of knowledge management, and the pressing need for innovation in a competitive landscape. This study aims to investigate the relationship between innovation performance and factors such as knowledge management, strategic flexibility, and organizational creativity in Bali's SMEs during the COVID-19 pandemic. While dynamic capability is crucial for organizational sustainability, research connecting strategic flexibility and organizational creativity to innovation performance remains scarce. Adopting a quantitative approach, data will be collected through questionnaires distributed to 431 UKM managers. The findings suggest that SMEs that leverage performance standards, engage in effective strategic planning, and embrace diverse ideas can make significant contributions to their industry and effectively meet customer needs.
The Effect of Overconfidence, Representative, Anchoring, and Availability Biases on Investment Decisions and Market Efficiency Werner Murhadi
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 2 (2024)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2024.v18.i02.p03

Abstract

This study looks at how behavioral biases affect investment choices and market efficiency. This research was conducted because many millennials invest on a bandwagon without having a good understanding of investment. This kind of study use the structural equation modeling analysis method. The study's findings indicate that the bias variable overconfidence behavior can strongly influence perceived market efficiency. Nevertheless, choices about investments are unaffected by the overconfidence bias, representational bias, anchoring, and availability behavior. The variable investment decision significantly influences perceived market efficiency. Investors with investment experience above five years and a high income can make a difference in investment decisions chosen by investors. This study theme's practical application relates to the findings of overconfidence bias, which has a substantial detrimental impact on investors' perceptions of market efficiency. A high degree of confidence among investors can lead to illogical judgments and disregarding all dangers, resulting in inefficient market circumstances.
Segmentation Analysis of Staycationers in Jakarta I Gusti Ayu Oka Suryawardani; Shinta Wardhani; Agung Suryawan Wiranatha
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 1 (2024)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2024.v18.i01.p06

Abstract

Staycation has been growing and continuously gaining popularity in Indonesia during and after the COVID-19 pandemic. This study aims to identify segments of staycation tourists/staycationers in Jakarta, one of Indonesia's most popular staycation destinations. Using quantitative methods, this study implements a proportional sampling design based on accommodation types with a total of 130 valid and reliable online questionnaire surveys. This study identifies factors and clusters using lifestyle variables from Activity, Interest, and Opinion (AIO) Model and examines their correlation with demographic, geographic, and behaviour segmentation. Data were analysed by descriptive statistics, including factor analysis, cluster analysis, discriminant analysis, and cross-tabulation analysis. The findings revealed four types of staycationers in Jakarta: (1) I-want-everything staycationers, (2) independent and attention seekers, (3) indulgent shopaholics, and (4) culture and local adventurers. Profiles and characters of each staycationer segment were analysed, giving significant knowledge about staycation market, particularly in Jakarta. Thus, this study offers valuable information for tourism and hospitality businesses to focus on the most potential market segment.
Behavioral Biases, Financial Literacy, and Female Investors: The Role of Social Media Vera Setyadi; Indarto Indarto; Dian Indriana
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 19 No. 1 (2025)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p07

Abstract

The Indonesian capital market faces challenges in investor growth, particularly with low investment levels among women. Female investors lag behind men in both the number of investors and the value of investments. Despite an increase in the number of female investors, their investment values remain low, indicating limited active participation. This research aims to examine how financial literacy and behavioral biases influence Indonesian female investors decisions, with social media as a moderating variable. Using a sample of 126 female investors, the test was conducted with PLS-SEM. The results showed that regret aversion bias significantly negatively impacts female investors decisions, while financial literacy has a positive and significant effect. Overconfidence bias and herding behavior do not significantly influence investment decisions. Social media does not moderate the effects of these biases and financial literacy on investment decisions but could act as predictor moderation variable with significant positive impact on investment decisions.
Family Business Succession: Analysis of Success Drivers Based on Entrepreneurship Theory using NVivo modeling Dewa Satrio Pradelina; Yolla Margaretha
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 2 (2024)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2024.v18.i02.p04

Abstract

This study explores the influence of personal and organizational characteristics on the motivation of successors in family business succession in Indonesia. Through a survey involving 30 respondents from West Java, data were analyzed using NVivo software. Findings indicate that age, gender, and business scale influence successor motivation, especially when succession plans are in place. The research highlights the importance of mature succession planning as a key to family business success. These findings can support the development of more effective policies and improvements in succession process management. Limitations of the study include questions that do not consider the business sector comprehensively and the need for a more varied sample. Future research can enrich this model and address these limitations to deepen understanding of family business succession.
Unveiling the Influence of Perceived Organizational Support on Work Engagement and Organizational Citizenship Behavior Ni Nyoman Sudiyani; I Gede Rihayana
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 2 (2024)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2024.v18.i02.p05

Abstract

The hospitality industry in Bali has shown significant recovery after the impact of COVID-19. However, the industry is experiencing substantial changes in operations and human resource management strategies, one of which is the importance of employees exhibiting extra-role behaviors. This study explores the relationship between Perceived Organizational Support (POS), work engagement (WE), and organizational citizenship behavior (OCB) in four-star accommodation in Bali, where the results of a study of 130 hotel employees showed that WE mediates the relationship between POS and OCB. POS significantly influenced OCB and WE. The research findings specifically show that POS is very important in promoting OCB. This study uses social exchange theory to emphasize that POS can increase WE and OCB. This suggests that the role of the organization is crucial in ensuring employees feel valued and cared for in terms of their assistance and welfare.

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