Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN aims as a medium of exchange of information and scientific works among the teaching staff, alumni, students, practitioners and observers of science in management, business strategy and entrepreneurship. MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN welcomes both theoretical and empirical contributions. Nonetheless, theoretical papers should yield novel testable implications, and empirical papers should be theoretically well-motivated. The Editors view management, business strategy and entrepreneurship as being closely related to economics and, as a consequence, papers submitted will often have theoretical motivations that are grounded in economics. MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN accepts articles based on research findings and conceptual studies in the fields of marketing, finance, human resources management, and entrepreneurship management. Topics of interest include, but are not limited to: Human Resources Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operations Management, Islamic Business Studies, Entrepreneurship, E-business, Corporate Governance, International Business The Journal Welcome both empirical and theoretical studies that are original, have not been previously published, and are not under consideration for publication elsewhere.
Articles
34 Documents
<![CDATA[How Social Media Reviews and Perceived Value Affects the Purchase Intention of Beauty Products ]]>
<![CDATA[Karina Vashti Devi]]>;
<![CDATA[Laurentia Verina Halim Secapramana]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 17 No. 2 (2023) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2023.v17.i02.p08
<![CDATA[This research was conducted with the aim of analyzing the green economy transition in tourism, especially tourist villages, whether it is able to provide inspiration or actually prevent an increase in people's income in conditions of the COVID-19 shock. The research was carried out in tourist villages in West Java and Lampung Provinces. This study found thatthe transition of a tourist village with the concept of green economy has a strong influence in increasing the income of rural tourism communities in conditions of the COVID-19 shock, this is due to the fact that the green economy concept encourages the utilization of natural resources and environmental preservation, this will ensure a sustainable attraction for tourists which in turn can increase revenue. ]]>
<![CDATA[Bank Profitability Analysis: the Role of Liquidity, Company Size, Asset Quality, and Leverage ]]>
<![CDATA[Ulil Hartono]]>;
<![CDATA[Desi Nurvitasari]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 17 No. 2 (2023) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2023.v17.i02.p07
<![CDATA[Banks are one of the most important sectors for a country’s economic growth, so banks must be appropriatelymanaged. The success of bank management is reflected in resulting profitability. This research aims to analysethe effect of liquidity, firm size, asset quality, and leverage on bank profitability in 2017-2021. The populationin this study is 27, and the sample is 25, which was selected using purposive sampling. This study uses secondarydata from Bank financial reports obtained from the bank website. The result shows that liquidity and companysize did not affect profitability, while asset quality and leverage affected profitability. This research implies thatmanager banks must pay attention to asset quality and leverage by considering the 5C principle in assessingcreditworthiness.]]>
<![CDATA[Does Board Gender Diversity Affect Financial Distress? ]]>
<![CDATA[Yandi Suprapto]]>;
<![CDATA[Irvin Ng]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 17 No. 2 (2023) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2023.v17.i02.p01
<![CDATA[Females were regarded as incompetent as a leader before the current modern era. But, female in managerial positions has been increasing since 2015. As part of corporate governance, there is only a few research regarding gender diversity’s relationship with financial distress with different results on different context. This research investigates the role of board gender diversity on firms’ financial distress. Multiple linear regression is used as the method of study. In general, board gender diversity does not have any relationship with financial distress in the infrastructure firms. When dissected into 4 sub-sectors, 1 out of 3 sub-sectors with 1 other sub-sector excluded, shown a negative relationship between board gender diversity and financial distress while the other 3 sub-sectors do not show any significant relationship.]]>
<![CDATA[Tourism Transition and Green Economy: Inspire or Prevent People's Income in The Covid-19 Shock? ]]>
<![CDATA[Khavid Normasyhuri]]>;
<![CDATA[Heni Noviarita]]>;
<![CDATA[Muhammad Kurniawan]]>;
<![CDATA[Gustika Nurmalia]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 17 No. 2 (2023) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2023.v17.i02.p03
<![CDATA[The COVID-19 pandemic, which resulted in the destruction of all existing regulatory systems, faced many obstacles, especially in the field of tourism, including tourism villages. The Green Economy concept is expected to be a way out and a bridge between people's income growth, social justice and environmental friendliness. This research was conducted with the aim of analyzing the green economy transition in tourism, especially tourist villages, whether it is able to provide inspiration or actually prevent an increase in people's income in conditions of the COVID-19 shock. This study develops a model to see the relationship between green economy and people's income. Quantitative in this study used SmartPLS 3.0 in analyzing data obtained from 600 respondents through the observation stage and a list of questions given. The research was carried out in tourist villages in West Java and Lampung Provinces carried out in the context of COVID-19. This study found thatthe transition of a tourist village with the concept of green economy has a strong influence in increasing the income of rural tourism communities in conditions of the COVID-19 shock. This is because, tourist villages with the concept of green economy are able to create a special attraction for tourists the design of a tourist village is carried out in accordance with the surrounding natural conditions and the habits of life of the people so that the tourist village is eyed by many foreign tourists as well as local tourists and when tourists come, of course there will be an economic turnover in the village and implications for the local community economically, socio-culturally and the surrounding environment.]]>
<![CDATA[A Blue Ocean Strategy for Herbal Liniment: Escaping Tight Competition in Indonesian Market ]]>
<![CDATA[Elvina Yohana Santoso]]>;
<![CDATA[Werner Murhadi]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 17 No. 2 (2023) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2023.v17.i02.p04
<![CDATA[The herbal liniment industry operates in a highly competitive and saturated market. This study focuses on developing a blue ocean strategy for Yodosan Herba Natur, an herbal liniment manufacturer, to treat musculoskeletal pain. Through qualitative interviews with 17 participants in Surabaya, customer preferences and latent needs for musculoskeletal pain treatment were explored. Data analysis revealed seven main themes: effectiveness, experience, ease of use, sensation, availability, recommendation, and other factors. This research assessed the competitive landscape comprehensively using blue ocean strategy analysis tools. The blue ocean strategy is to develop an odorless product with long-lasting heat, a strong brand image, widespread availability, compact size, and affordable prices. New factors introduced are packaging designs, niche marketing, and strategic partnerships. The findings highlight the potential for Yodosan Herba Natur to revolutionize musculoskeletal pain treatment and capture the untapped markets of second and third-tier non-consumers.]]>
<![CDATA[Reciprocal Relationship between Subjective Well-Being, Social Media Engagement and Compulsive Buying Behavior ]]>
<![CDATA[Derriawan Derriawan]]>;
<![CDATA[Hendryadi Hendryadi]]>;
<![CDATA[Suryani Suryani]]>;
<![CDATA[Laili Savitri Noor]]>;
<![CDATA[Amelia Okrivina]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 1 (2024) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2024.v18.i01.p02
<![CDATA[This study aimed to investigate the interplay between subjective well-being (SWB), social media engagement (SME), and compulsive buying behavior (CBB). It explored long-term and reciprocal connections among these factors using a longitudinal design with a 2-wave investigation of 226 employees from various sectors in Jakarta, Indonesia. Partial Least Squares Structural Equation Modeling (PLS-SEM) cross-lagged analysis found that SWB at Time 1/Time 2 negatively predicted SME and CBB at the same times, indicating long-term influences. Additionally, SME at Time 1 and CBB at Time 2 significantly predicted SWB at Time 2. The study also found a positive relationship between SME and CBB at both times. This research contributes to the literature by empirically examining the reciprocal relationship among SWB, SME, and CBB, focusing on the association between SWB and CBB. Keyword: compulsive buying behavior; reciprocal relationship; social media engagement; subjective well-being; longitudinal]]>
<![CDATA[Impact of Fintech on Financial Performance of MSMES in Bali with Financial Literacy as Moderator ]]>
<![CDATA[Ica Rika Candraningrat]]>;
<![CDATA[Vera Intanie Dewi]]>;
<![CDATA[Putu Ayu Kezia Dewi]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 19 No. 1 (2025) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p01
<![CDATA[This study examines the impact of fintech on the financial performance of micro, small, and medium enterprises(MSMEs) in Bali, with financial literacy as a moderating variable. A quantitative approach was employed,utilizing primary data collected through questionnaire distribution. The sampling method used was purposivesampling, with a total of 150 respondents. The findings indicate that fintech has a positive and significant effecton financial performance. Furthermore, financial literacy positively moderates this relationship, strengthening theimpact of fintech on financial performance. These results align with the Theory of Planned Behavior and theTheory of Financial Innovation. The higher the financial literacy of MSME owners, the more effectively theyutilize fintech to enhance financial performance.]]>
<![CDATA[Frugal Innovation: A Bibliometric Study of the Conceptual Foundations and Future Research Directions ]]>
<![CDATA[Kawuryan Renita]]>;
<![CDATA[Prapdopo]]>;
<![CDATA[Andi Nurhasanah]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 19 No. 1 (2025) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p02
<![CDATA[Frugal innovation is gaining traction in resource-limited settings, emphasizing sustainability. This paper uses bibliometric analysis to explore trends and gaps in frugal innovation research. Further publications were identified from the Scopus database using the Publish or Perish tool for the period 2014-2024. Data is processed using RStudio and VOSviewer to reveal key themes, influential scholars, research institutions, and network maps. It highlights the growing scholarly interest in frugal innovation and its alignment with sustainability goals, stressing the need for further exploration of its principles and impacts. The study aims to advance understanding and to guide future research. Additionally, integrating sustainability and environmental considerations in product development, alongside frugal innovation, can drive economic and social sustainable development. Organizational capabilities like Big Data are vital for achieving sustainability outcomes, and frugal innovation positively impacts a firm's financial and environmental performance. Strengthening organizational capabilities is key to leveraging frugal innovation for sustainability.]]>
<![CDATA[Factors that Influence Shared E-Scooter Usage Intentions on University Campus ]]>
<![CDATA[Waranpong Boonsiritomac]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 1 (2024) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2024.v18.i01.p03
<![CDATA[In response to increasing environmental awareness, universities have introduced shared e-scooters for staff and students. However, usage remains low, indicating a disparity. This study investigates factors influencing Kasetsart University (Bangkok, Thailand) students' intentions to use shared e-scooters. A Likert-scale survey gathered data from 424 qualified respondents, and multiple regression analysis identified six factors: social norms, environmental concerns, infrastructure quality, perceived convenience, safety concerns, and cost. Environmental concerns and cost had no significant impact on students' intentions to use e-scooters. This study helps stakeholders, including the student council, e-scooter suppliers, and university administration, understand student demands and formulate suitable policies for on-campus mobility. Boosting e-scooter adoption can also justify the university's investment. However, the study is limited by its exclusive focus on student perspectives. Future research should integrate qualitative methods alongside quantitative approaches for a comprehensive understanding and better policy and service development for e-scooter adoption.]]>
<![CDATA[Digital Content Marketing for Promoting Creative Economy At Dharmawangsa Entrepreneur Community (DEC) ]]>
<![CDATA[Zelvi Gustiana]]>;
<![CDATA[Al Firah]]>;
<![CDATA[Ananda Hadi Elyas]]>
<![CDATA[ MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 18 No. 2 (2024) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
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DOI: 10.24843/MATRIK:JMBK.2024.v18.i02.p02
<![CDATA[As technology advances, digital content marketing becomes crucial for Micro, Small, and Medium Enterprises (MSMEs) like the Dharmawangsa Entrepreneur Community (DEC), which face challenges in adopting new marketing strategies. This study explores the integration of both conventional and digital marketing methods by DEC members to enhance their competitiveness. Using a mixed-methods approach, data were collected through purposive sampling involving interviews and questionnaires. Findings indicate that while DEC members predominantly use traditional methods such as bazaars, 20% engage in digital marketing, utilizing platforms like Canva, WhatsApp, Instagram, and TikTok. Key sectors include food & beverage (56.7%) and creative industries, with women comprising 60% of the community. The main challenges identified were limited digital skills and reliance on traditional approaches. The study concludes that targeted training and mentorship programs are essential to foster greater digital adoption among MSMEs, ultimately enhancing visibility and business performance.]]>
