Economic, Management, Business and Accountancy International Journal (EMBAIJ)
Economic, Management, Business and Accountancy International Journal (EMBAIJ) focuses on disseminating high-quality research that contributes to the theoretical, practical, and empirical understanding of economics, management, business, and accountancy. We encourage submissions that explore contemporary issues, innovative practices, and cutting-edge methodologies in these fields. The journal welcomes research articles, review papers, case studies, and book reviews. Economics: Economic Theory and Policy Microeconomics and Macroeconomics Development Economics International Economics Public Economics Health Economics Environmental and Resource Economics Behavioral Economics Management: Strategic Management Operations Management Human Resource Management Organizational Behavior Leadership and Organizational Change Project Management Innovation and Technology Management Supply Chain and Logistics Management Business: Entrepreneurship and Small Business Management Business Ethics and Corporate Social Responsibility Marketing and Consumer Behavior Digital Business and E-commerce Business Analytics and Data Science International Business and Globalization Service Management Retail and Sales Management Accountancy: Financial Accounting and Reporting Management Accounting Auditing and Assurance Services Taxation Accounting Information Systems Forensic Accounting and Fraud Detection Public Sector Accounting Corporate Governance and Accountability EMBAIJ is committed to promoting research that addresses contemporary challenges and opportunities in these fields, fostering a deeper understanding and offering practical solutions. We aim to bridge the gap between theory and practice, providing valuable insights for academics, practitioners, policymakers, and students.
Articles
20 Documents
<![CDATA[The Influence of Social Quality and Time Management on Increasing Learning Interest with Independent Behavior as a Moderator ]]>
<![CDATA[Muhammad Junaid Kamaruddin]]>
<![CDATA[ Economic, Management, Business and Accountancy International Journal Vol. 1 No. 1 (2024): Economic, Management, Business and Accountancy International Journal ]]>
Publisher : <![CDATA[MJK PUBLISHER ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The purpose of this study was to test and analyze the effect of time use and quality of association on study interest and independent behavior regulation as moderation. The sample in this study consisted of 157 respondents who were students from different universities. Respondent coverage is based on Hair's approach. The data collection technique used simple random sampling by distributing research questionnaires in Google format and then sharing them on social media. The data processing method of this study uses Smart PLS (Partial Least Square) software which is used for hypothesis testing. The results showed that the quality of association has a positive and significant effect on interest in learning, the use of time has a positive and significant effect on interest in learning, independent behavior has a positive and significant effect on interest in learning, independent behavior is proven to have a significant effect and can moderate the effect of the quality of association on interest in learning, and independent behavior is proven to have a significant effect and can moderate the effect of time management on interest in learning. recommend to students if they want to increase their interest in learning. Recommendations to students if they want to increase their interest in learning, it is advisable to be able to further improve the quality of association and time management, because some respondents of this study stated that in increasing student interest in learning, students must be able to maintain the quality of association and time management properly in order to increase interest in learning. students are also expected to be able to maintain good independent behavior, so that students can increase their interest in learning.]]>
<![CDATA[Business Strategies and Opportunities in the Digital Age ]]>
<![CDATA[Muhammad Junaid Kamaruddin]]>;
<![CDATA[Blegoh Andi Setya Utama]]>
<![CDATA[ Economic, Management, Business and Accountancy International Journal Vol. 1 No. 1 (2024): Economic, Management, Business and Accountancy International Journal ]]>
Publisher : <![CDATA[MJK PUBLISHER ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The study aims to provide and obtain information about Business Strategies and Opportunities in the digital era. One of them is through Tiktok Shop for Generation Z. The research method uses qualitative with literature studies. Data sources come from several journal articles, YouTube, and online news, and interviews. The coding process and visualization of research results use NVivo Software. The research findings explain that the strategy and business opportunities at Tiktok Shop for generation z. The research results obtained five points of benefits obtained by generation z. The results of the study obtained five points of benefits obtained including the potential for Live Streaming, Relevant and Interesting Content for Business, Building Consumer Trust and Loyalty, Creative Promotion, and Collaboration with Influencers. With these five benefits, information about business strategies and opportunities at Tiktok Shop is expected to help and benefit generation z to start and open an online business on Tiktok.]]>
<![CDATA[Business Strategies and Opportunities through TikTok Shop for Generation Z ]]>
<![CDATA[Muhammad Junaid Kamaruddin]]>
<![CDATA[ Economic, Management, Business and Accountancy International Journal Vol. 1 No. 1 (2024): Economic, Management, Business and Accountancy International Journal ]]>
Publisher : <![CDATA[MJK PUBLISHER ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The study aims to provide and obtain information about Business Strategies and Opportunities in the digital era. One of them is through Tiktok Shop for Generation Z. The research method uses qualitative with literature studies. Data sources come from several journal articles, YouTube, and online news, and interviews. The coding process and visualization of research results use NVivo Software. The research findings explain that the strategy and business opportunities at Tiktok Shop for generation z. The research results obtained five points of benefits obtained by generation z. The results of the study obtained five points of benefits obtained including the potential for Live Streaming, Relevant and Interesting Content for Business, Building Consumer Trust and Loyalty, Creative Promotion, and Collaboration with Influencers. With these five benefits, information about business strategies and opportunities at Tiktok Shop is expected to help and benefit generation z to start and open an online business on Tiktok.]]>
<![CDATA[The Influence of Economic Literacy and Risk Perception on the Decision to Use Paylater with Paylater Benefits as a Moderator ]]>
<![CDATA[Lukiyana Luki]]>
<![CDATA[ Economic, Management, Business and Accountancy International Journal Vol. 1 No. 1 (2024): Economic, Management, Business and Accountancy International Journal ]]>
Publisher : <![CDATA[MJK PUBLISHER ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[This research is about "The Influence of Economic Literacy and Risk Perception on the Decision to Use Paylater with Paylater Benefits as a Moderator". This research is motivated because there are still many Indonesians who still do not understand the paylater payment method. This study occupies four variables consisting of the Decision to Use Paylater as the dependent variable. Economic Literacy and Risk Perception variables as independent variables. Furthermore, the Paylater Benefit variable as a moderating variable. This study aims to prove whether there is an effect of economic literacy and risk perception on purchasing decisions using Paylater which is moderated by Paylater benefits. The research design uses causality which aims to test the direct effect and moderating effect between variables. The software used is Smart PLS. The results of this study are First, it shows that Economic Literacy has a significant effect on the Decision to Use Paylater, which means that based on this the hypothesis in this study is accepted. Second, Risk Perception has a significant effect on the Decision to Use Paylater, which means that based on this the hypothesis in this study is accepted. Third, it is stated that the Paylater Benefit has a significant effect on the Decision to Use Paylater. Which means that based on this the hypothesis in this study is accepted. Fourth, Benefit Paylater strengthens the relationship between economic literacy on purchasing decisions using Paylater has a significant effect, which means that based on this the hypothesis in this study is accepted. Fifth, Benefit Paylater strengthens the relationship between Perception of Risk on Purchasing Decisions Using Paylater has a significant effect, which means that based on this, the hypothesis in this study is accepted.]]>
<![CDATA[The Role of Blockchain Technology in Enhancing Transparency and Trust in Industrial Relations Negotiations ]]>
<![CDATA[Muhammad Junaid Kamaruddin]]>;
<![CDATA[Noverina Silalahi]]>
<![CDATA[ Economic, Management, Business and Accountancy International Journal Vol. 1 No. 1 (2024): Economic, Management, Business and Accountancy International Journal ]]>
Publisher : <![CDATA[MJK PUBLISHER ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The Industrial Revolution 5.0 has brought about a new era in industrial relations, but there are concerns regarding transparency and trust in the negotiation process. Penulis suggests that blockchain technology can address these concerns by enhancing trust and transparency. By utilizing smart contracts, blockchain can increase transparency and security in negotiations with minimal transaction costs. Furthermore, data stored on a blockchain network is difficult to manipulate without authorized authority, thus ensuring the integrity of the system. The researcher use qualitative methods to explain complex subjects, include multiple sources and perspectives, and identify patterns. The application of blockchain technology has already demonstrated increased transparency and trust in supply chain management and can also be extended to industrial relations negotiations. However, further research is needed to fully understand its potential benefits and challenges. To maximize the advantages of blockchain technology, it is recommended to educate the public about its benefits, establish sensible regulations to address security and privacy concerns, and foster collaboration between industry and government to develop consistent standards and a widely accepted framework for blockchain implementation.]]>
<![CDATA[The Influence of Trust, Perceived Value and Service Quality on Purchase Intention for Metland Cikarang Housing with Customer Satisfaction as a Mediating Variable ]]>
<![CDATA[Sara Trias Millenia]]>;
<![CDATA[Munawar Asikin]]>
<![CDATA[ Economic, Management, Business and Accountancy International Journal Vol. 2 No. 2 (2025): Economic, Management, Business and Accountancy International Journal ]]>
Publisher : <![CDATA[MJK PUBLISHER ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[This study examines the effects of Trust, Perceived Value, and Service Quality on Purchase Intention for Metland Cikarang housing, with Customer Satisfaction as a mediating variable. Using a quantitative approach, data were collected through an online survey of 110 active leads during March–May 2025 and analyzed using PLS-SEM with SmartPLS. The proposed model suggests that Trust, Perceived Value, and Service Quality have significant positive effects on Customer Satisfaction and Purchase Intention, with Customer Satisfaction mediating these relationships and Trust acting as a foundational antecedent. The findings are expected to provide strategic insights for improving lead conversion by emphasizing brand trust, value communication, and service quality. This study contributes an integrated model highlighting the psychological pathway from trust to purchase intention in the Indonesian residential property market.]]>
<![CDATA[The Influence of Social Media Marketing and Price on Purchase Decision and Repurchase Intention Through Brand Trust Among E-Commerce Consumers in Indonesia ]]>
<![CDATA[Alvin Ferdiansyah]]>;
<![CDATA[Munawar Asikin]]>
<![CDATA[ Economic, Management, Business and Accountancy International Journal Vol. 2 No. 2 (2025): Economic, Management, Business and Accountancy International Journal ]]>
Publisher : <![CDATA[MJK PUBLISHER ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The rapid development of e-commerce platforms in Indonesia has transformed consumer purchasing behavior, making social media marketing and price two of the most influential factors in shaping online consumer decisions. This study aims to examine the effect of social media marketing and price on purchase decision and repurchase intention, with brand trust as a mediating variable. Previous research highlights that social media marketing activities such as influencer credibility, content authenticity, informativeness, and interactivity play a crucial role in shaping consumer trust and purchase decision in digital environments. Price perception also significantly determines consumer value assessment and willingness to buy. Brand trust emerges as a key mediator that strengthens consumer confidence, reduces perceived risk, and increases both initial purchase decision and repurchase intention. Using a conceptual model grounded in empirical findings, this study proposes that social media marketing and price positively influence brand trust, which subsequently affects both purchase decision and repurchase intention. This study provides theoretical contributions to consumer behavior research and practical implications for e-commerce marketers in optimizing marketing strategies to enhance customer loyalty.]]>
<![CDATA[The Influence of Knowledge Management and Product Innovation on Sales in E-Commerce With Price as A Moderator ]]>
<![CDATA[Muhammad Junaid Kamaruddin]]>;
<![CDATA[Rahmi Darnis]]>
<![CDATA[ Economic, Management, Business and Accountancy International Journal Vol. 2 No. 2 (2025): Economic, Management, Business and Accountancy International Journal ]]>
Publisher : <![CDATA[MJK PUBLISHER ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The aim of this research is to find out whether knowledge management and product innovation have an impact on e-commerce sales which is moderated by price. As a result of this research, we can gain a better understanding of how individuals with managerial skills can manage all e-commerce activities. We can also learn how they can innovate products by considering customer needs and wants, as well as how much they are willing to pay for the products they sell. The sample used in this research consisted of 100 respondents who came from various educational and community backgrounds. This research is quantitative research using the structural equation model analysis method. The aim of this research is to use high-quality data to show that knowledge management has a positive impact on e-commerce sales and product innovation. ]]>
<![CDATA[The Effect of Product Quality and E-Wom on Purchase Intention Through Customer Trust at Toyota Company ]]>
<![CDATA[Cilia Yumaiza]]>;
<![CDATA[Munawar Asikin]]>
<![CDATA[ Economic, Management, Business and Accountancy International Journal Vol. 2 No. 2 (2025): Economic, Management, Business and Accountancy International Journal ]]>
Publisher : <![CDATA[MJK PUBLISHER ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[This study aims to analyze the influence of product quality and electronic word of mouth (e-WOM) on purchase intention, with customer trust as a mediating variable in Toyota e-commerce in Indonesia. The study used a quantitative approach with an explanatory survey method. A total of 200 respondents, active users of the Toyota e-commerce platform, were selected using a purposive sampling technique. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4.0 software. The results showed that product quality and e-WOM had a positive and significant effect on customer trust and purchase intention. Customer trust was shown to act as a significant partial mediator. The research model had strong predictive power with an R² value of 0.612 for customer trust and 0.735 for purchase intention. Customer trust is a key mechanism that bridges the influence of product quality and e-WOM on purchase intention on automotive e-commerce platforms. The practical implications of this research emphasize the importance of an integrated digital strategy that prioritizes transparency of product quality information, active management of online reviews, and sustainable consumer trust building.]]>
<![CDATA[Application of FinOps-Based Cloud Cost Risk Analysis on Microsoft Azure Services ]]>
<![CDATA[Dzihni Safwa Alifah]]>;
<![CDATA[Mahadika Rastia Wardana]]>;
<![CDATA[Yulia Cahyani]]>;
<![CDATA[Ilham Albana]]>
<![CDATA[ Economic, Management, Business and Accountancy International Journal Vol. 2 No. 2 (2025): Economic, Management, Business and Accountancy International Journal ]]>
Publisher : <![CDATA[MJK PUBLISHER ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
<![CDATA[The increasing adoption of cloud computing simplifies IT infrastructure management but also introduces challenges related to unpredictable cost fluctuations. This study applies a descriptive quantitative approach using the Z-Score method to detect cloud cost anomalies as an initial step in FinOps practices. Microsoft Azure service cost data from the 2023–2024 period were analyzed through data cleansing, statistical calculations, and cost trend visualization. Using a Z-Score threshold of ≥ 1.7, the results indicate that one month was identified as High Risk with a Z-Score value of 2.275, representing a significant cost spike. These findings demonstrate that the Z-Score method is capable of detecting cost deviations quickly and efficiently without requiring complex analytical models, making it effective as an early warning system prior to the adoption of more advanced analytics techniques.]]>
