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Andriya Risdwiyanto
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Universitas Proklamasi 45, Jl. Proklamasi No. 1 Babarsari, Catur Tunggal, Depok, Sleman, DIY 55281
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INDONESIA
Jurnal Manajemen Strategis: Jurnal Mantra
Published by Universitas Proklamasi 45 Yogyakarta
ISSN : -     EISSN : 30466377     DOI : https://doi.org/10.30588/jmt.v2i02
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen Strategis: Jurnal Mantra (JMT) is a periodical scientific journal published by the Universitas Proklamasi 45, Yogyakarta, Indonesia (UP 45) twice a year, in April and October. JMT was first published online in Volume 1 Number 01 April 2024 with e-ISSN 3046-6377. JMT aims to publish scientific works of academics, researchers, and practitioners in the form of research results and conceptual development in the field of management covering strategic aspects of organizations/companies, i.e. marketing, human resources, finance, operation/production, and management information system. JMT publications are dedicated to realizing contributions to scientific development in the field of management and organization in actual and strategic topics of commercial and non-commercial organizations. JMT is open to academics, researchers, and practitioners in areas related to organizational managerial activities to actualize themselves in relevant scientific development. The management of JMT involves an interrelated management team including the editorial board, peer reviewers, and administration staff. The management team involves professionals and is committed to scientific development in management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 20 Documents
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Pengaruh Price Discount, Bonus Pack, dan Cashback terhadap Impulse Buying Produk di Marketplace Shopee Sylvia Yoritiara; Djoko Wijono
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 01 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i01.2123

Abstract

Modernization and ease of life have become direct consequences of rapid technological progress. The surge in internet use, particularly in e-commerce, has become a major driver of economic growth. Shopee is the largest e-commerce platform in Indonesia, standing out with various promotional strategies, including price discounts, bonus packs and cashback. A quantitative approach using accidental sampling techniques was used for 100 respondents with the aim of finding out the impact of price discounts, bonus packs and cashback on impulse buying. It was found from the research results that price discounts, bonus packs and cashback had an impact of 22.6% on impulse buying on the Shopee marketplace. Partially, only the bonus pack has a significant impact on impulse buying on the Shopee marketplace.
Studi Fenomenologi Integrasi Biodiversity Accounting dalam Model Bisnis Keberlanjutan UMKM Madu Teuweul Bambang Arianto; Gema Ika Sari
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 01 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i01.2269

Abstract

This study aims to analyze the integration of biodiversity accounting in the sustainability business model for Micro, Small, and Medium Enterprises (MSMEs) of Teuweul Honey. This is because preserving biodiversity in a business context can enhance business competitiveness. Thus, the concept of biodiversity accounting can be applied in the operations of MSMEs based on natural resource ecosystems. This study employs a phenomenological approach with the Interpretative Phenomenological Analysis (IPA) method. Data were obtained through in-depth interviews and observations with categories based on the statements of the research subjects. This study involved three subjects who were Teuweul Honey farmers in Serang Regency. The research subjects stated that the integration of biodiversity accounting in the sustainability business model of MSMEs of Teuweul Honey contributed to increasing profits in business management, preserving natural resource ecosystems, and biodiversity, and strengthening the added value of products. This study also found that there was an increase in transparency in reporting environmental and social impacts in the context of MSMEs which could be one of the strengthening of consumer preferences.
Product Innovation as the Foundation of Effective Marketing Strategy in the Creative Industry Kartini Kartini; Achmad Riady
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 02 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i02.2464

Abstract

This study is motivated by the increasing competition in the creative industry, which requires businesses to continuously innovate to maintain sustainability and strengthen competitiveness in the global market. The purpose of this research is to analyze the role of product innovation as the foundation for developing effective marketing strategies in the creative industry within the digital era. The study employs a qualitative descriptive approach through a library research method, drawing data from scientific journals, books, and academic publications accessed via Google Scholar from 2015 to 2025. The findings indicate that product innovation significantly contributes to marketing effectiveness through value creation, product differentiation, brand image strengthening, and customer loyalty improvement. Innovation also enables creative industry players to adapt to technological changes and dynamic market trends. The implications of this research highlight that marketing success is not solely determined by product quality but also by the ability to integrate continuous innovation throughout all business processes. Consistent and sustainable product innovation is identified as a key driver for the development of adaptive, competitive, and resilient creative industries in the digital age.
Pengaruh Price Discount dan Promo Gratis Ongkos Kirim terhadap Keputusan Pembelian pada Marketplace Shopee Septia Putri Wulandari; Jemadi Jemadi
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 01 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i01.2513

Abstract

This research examines the influence of price discounts and free shipping promotions on purchasing decisions on Shopee, particularly among price-sensitive students. The sampling method used is accidental sampling with sample calculation using the Slovin formula, resulting in 100 respondents. Data analysis includes validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression, F-tests, t-tests, determination coefficients, and data processing with SPSS 20. The research results show that price discounts and free shipping have a positive and significant effect on purchase decisions. Nevertheless, marketing strategies that focus on free shipping are more effective than simply offering price discounts in increasing customer purchase decisions.
Analisis Penerapan Manajemen Strategi Pada Klinik Pratama An-Nisa Medika Dian Riski Safitri; Eko Trianto; Janatika Fitri Nareshvahri; Sesilia Rahmadani
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 02 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i02.2578

Abstract

This study examines the application of strategic management at Anisa Medika Main Clinic. The study aims to examine the strategic management process, identify internal and external elements, and measure strategic effectiveness with the goal of improving the quality of health services. The researcher uses a qualitative descriptive methodology that includes in-depth interviews with five selected informants (managers, administrative staff, pharmacists, operational staff, and medical personnel), participatory observation, and analysis of internal documents. The data analysis method used is the Miles & Huberman method, employing source-based triangulation and methods to ensure credibility. The results of this study indicate that the institution implements a comprehensive strategy based on an Islamic perspective, leading to full accreditation. However, digital shortcomings require WO (infrastructure improvement) and ST (group differentiation) approaches. The WO strategy is recommended for promotional expansion, while the ST strategy is suggested for system innovation. These results enrich the bibliography on health management and indicate that the integration of Ihsan values strengthens patient engagement despite competition.
Pengaruh Cita Rasa, Harga, dan Kualitas Layanan terhadap Kepuasan Konsumen Lekasane Street Coffee Yogyakarta Pramuditha Nanda Saputro; Andriya Risdwiyanto; Nuralam Nuralam
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 01 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i01.2583

Abstract

The research that will be carried out begins with the large number of street coffees in Yogyakarta, where competition between street coffees is increasing because at affordable prices consumers can enjoy coffee with interesting flavors. This research aims to analyze the influence of taste, price and service quality on consumer satisfaction at Lekasane Street Coffee Yogyakarta. The population in this research is an unknown number of customers of Street Coffee Lekasane Yogyakarta and the sampling technique used is a non-probability sampling technique with purposive sampling which resulted in a total of 73 respondents and the analytical tool used in this research is multiple linear regression. The method used in collecting data is using questionnaires that are distributed to consumers.Based on the results of data analysis, it can be concluded that taste, price and service quality simultaneously have a significant positive impact on consumer satisfaction from Lekasane Street Coffee. Each variable has a very significant influence on consumer satisfaction.
Pengaruh Ukuran Perusahaan, Leverage, dan Profitabilitas terhadap Nilai Perusahaan Maichel Andrian; Bambang Sugeng Dwiyanto
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 01 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i01.2584

Abstract

This study examines the influence of firm size, leverage, and profitability on firm value. Firm size is measured using the Natural Logarithm (ln) of Total Assets, leverage with the Debt to Equity Ratio (DER), profitability with Return on Equity (ROE), and firm value with Price to Book Value (PBV). This is a quantitative study with a sample of 55 consumer goods industry companies listed on the Indonesia Stock Exchange (IDX) (275 data points), selected through purposive sampling. Data was obtained from the IDX website and relevant companies. The study was analyzed using descriptive statistics, basic and classical assumption tests, multiple linear regression, as well as F and t-tests with the assistance of SPSS 20. Based on the F-test results, the three variables collectively have a significant influence on firm value. Meanwhile, the t-test results indicate that firm size has a significantly negative effect, leverage has a significantly positive impact, and profitability has a significantly negative influence on firm value.
Reorientasi Manajemen Hibah Sanggar Kebudayaan Berbasis Kolaborasi Menuju Penguatan Ekosistem Ekonomi Warga Arif Kurniar Rakhman
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 02 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i02.2591

Abstract

The management of cultural facilities and infrastructure grants is very important for preserving culture and improving community welfare. Unfortunately, currently this management still targets a single recipient, so the economic results obtained are not yet optimal. The purpose of this study is to examine how culture grant management based on cultural centres can improve community welfare. This study uses a mixed approach and collects data through document analysis and focus group discussions. The research sample was determined using purposive sampling, involving cultural centre managers and related parties. The results of the study show that cultural grant management that is not yet carried out collaboratively limits the potential of grants to have an impact on the economy and community welfare. This study recommends a cultural grant management model based on a collaborative ecosystem. This model involves cultural centres and partner management institutions with the aim of strengthening the cultural value chain and increasing the public benefits of cultural grants.
Pengaruh Live Streaming, Affiliate Marketing, dan Online Customer Review terhadap Keputusan Pembelian pada Marketplace Shopee (Studi pada Mahasiswa di Condong Catur) Yosias Umbu Lamik; Bambang Sugeng Dwiyanto
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 02 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i02.2597

Abstract

This study aims to examine the influence of live streaming, affiliate marketing, and online customer reviews on purchase decisions on the Shopee marketplace. The research employs a quantitative approach with an associative research design. The sample consists of 100 university students residing in Condong Catur who have previously made purchases on Shopee. Data were collected using a Likert-scale questionnaire and analyzed using the Partial Least Squares (PLS) method through SmartPLS 4.0. The results indicate that live streaming and online customer reviews have a positive and significant influence on purchase decisions, while affiliate marketing has no significant effect.
Analisis Pengaruh Promosi dan Harga terhadap Minat Beli Konsumen di Minimarket Gading Mas Wilson Muid; Andriya Risdwiyanto
Jurnal Manajemen Strategis: Jurnal Mantra Vol. 2 No. 02 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmt.v2i02.2623

Abstract

This study aims to determine the effect of promotions and prices on consumer purchasing interest in Gading Mas Minimarket. The sample in this study amounted to 74 people, using accidental sampling technique, which is a technique for determining samples by chance. The method of data collection in this study is by giving questionnaires to customers at Gading Mas Minimarket. This study uses a descriptive analysis method through quantitative analysis and measurement of the variables studied using a Likert scale using SPSS (Statistical Program for Social Science) version 20 statistical software. The results of the analysis show that promotion and price variables (independent variables) have a significant effect on purchasing interest (dependent variable), both partially and simultaneously.

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