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Wiranomika
Published by STIE Wijaya Mulya
ISSN : 29745821     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Naskah yang diserahkan merupakan hasil penelitian dan studi literatur di bidang ekonomi, bisnis, dan kewirausahaan. Bidang ekonomi meliputi penelitian empiris dan teoritis di bidang teori ekonomi, ekonometrika, ekonomi industri, ekonomi internasional, ekonomi moneter, ekonomi pembangunan, ekonomi publik, ekonomi perkotaan dan perbatasan, ekonomi kesehatan, ekonomi pertanian, ekonomi sumber daya manusia dan ekonomi Islam. Bidang bisnis meliputi hasil penelitian tata kelola perusahaan, manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen produksi dan operasi, manajemen strategi, manajemen teknologi informasi, perilaku konsumen, pemasaran jasa, akuntansi keuangan, akuntansi manajemen, audit, perencanaan pajak, dan aspek dari perilaku dalam bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 62 Documents
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PENGARUH EMPOWERING LEADERSHIP DAN SELF EFFICACY TERHADAP EMPLOYEES' WORK ENGAGEMENT DENGAN WORK MEANINGFULNESS SEBAGAI VARIABEL MEDIASI PADA PEGAWAI KANTOR KELURAHAN TEGALREJO KECAMATAN PURWANTORO WONOGIRI Endang Rusnawati
JURNAL WIRANOMIKA Vol. 3 No. 3 (2024): WIRANOMIKA
Publisher : STIE Wijaya Mulya

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ABSTRAKENDANG RUSNAWATI, NPM. 201902031, “Pengaruh  Empowering  Leadership  Dan  Self  Efficacy Terhadap Employees’ Work Engagement Dengan Work Meaningfulness Sebagai Variabel Mediasi Pada Pegawai Kantor Kelurahan Tegalrejo Kecamatan  Purwantoro Wonogiri”Tujuan penelitian ini yaitu Untuk mengetahui pengaruh Empowering Leadership  terhadap Work Meaningfulness, .untuk mengetahui pengaruh Self Efficacy  terhadap Work Meaningfulness, .untuk mengetahui pengaruh Work Meaningfulness terhadap Employees Work Engagement , untuk mengetahui pengaruh Empowering Leadership  terhadap Employees Work Engagement, untuk mengetahui pengaruh Self Efficacy  terhadap Employees Work Engagement, untuk mengetahui pengaruh Empowering Leadership  terhadap Employees Work Engagement melalui Work Meaningfulness, untuk mengetahui pengaruh Self Efficacy terhadap terhadap Employees Work Engagement melalui Work Meaningfulness Pada Pegawai Kantor Kelurahan Tegalrejo Kecamatan  Purwantoro Wonogiri. Hasil penelitian menyatakan bahwa terdapat pengaruh Empowering Leadership  terhadap Work Meaningfulness karena diperoleh nilai t-hitung 3,963 dengan taraf signfikan (r) 0,000 (signifikan). Karena nilai t-hitung 1,480 < t-tabel 1,693. Tidak terdapat pengaruh Work Meaningfulness terhadap Employees Work Engagement Pada Pegawai Kantor Kelurahan Tegalrejo. Karena nilai t-hitung 0,811 < t-tabel 1,693. Terdapat pengaruh Empowering Leadership  terhadap Employees Work Engagement Pada Pegawai Kantor Kelurahan Tegalrejo Kecamatan  Purwantoro Wonogiri karena diperoleh nilai t-hitung 2,748 dengan taraf signfikan (r) 0,006 (signifikan). Karena nilai t-hitung 2,748 > t-tabel 1,693. Terdapat pengaruh Self Efficacy  terhadap Employees Work Engagement Pada Pegawai Kantor Kelurahan Tegalrejo Kecamatan  Purwantoro Wonogiri karena diperoleh nilai t-hitung 1,971 dengan taraf signfikan (r) 0,049 (signifikan). Tidak terdapat pengaruh Empowering Leadership  terhadap Employees Work Engagement melalui Work Meaningfulness Pada Pegawai Kantor Kelurahan Tegalrejo Kecamatan  Purwantoro Wonogiri karena diperoleh nilai t-hitung 0,779 dengan taraf signfikan (r) 0,436 (tidak signifikan). Karena nilai t-hitung 0,779 < t-tabel 1,693. Tidak terdapat pengaruh Self Efficacy   terhadap terhadap Employees Work Engagement melalui Work Meaningfulness Pada Pegawai Kantor Kelurahan Tegalrejo Kecamatan  Purwantoro Wonogiri karena diperoleh nilai t-hitung 0,644 dengan taraf signfikan (r) 0,520 (tidak signifikan). Karena nilai t-hitung 0,644 < t-tabel 1,693. Kata Kunci: Empowering  Leadership, Self  Efficacy, Employees’ Work Engagement, Work Meaningfulness ”
Pengaruh Inovasi, Kualitas Produk, Harga, dan Citra Merek Terhadao Keputusan Pembelian Smartphone Oppo ( Studi Kasus di Masyarakat Kabupaten Sukoharjo ) Satrio Aji Utomo; Dr. Priscilla Uning; Santosa Tri Prabawa
JURNAL WIRANOMIKA Vol. 3 No. 1 (2024): WIRANOMIKA
Publisher : STIE Wijaya Mulya

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This study aims to determine the effect of innovation, product quality, price, and brand image on purchasing decisions for Oppo smartphones in the people of Sukoharjo district. The number of samples taken was 100 respondents. The research method used is judgmental sampling in which the determination of the sample is accompanied by certain considerations. The analytical techniques used are validity test, reliability test, multiple linear regression analysis, t test, and f test using the SPSS Statistics 24 program. Based on the calculation of the t test (partial) the significance value of innovation was obtained 0.779 > 0.05. The significance value of product quality was obtained by a value of 0.000 <0.05, the price significance value was obtained by 0.000 <0.05, the brand image significance value was obtained by 0.574 > 0 ,05. While the results of the F test (simultaneous) the calculated F value is 105.454 with a significance level of 0.000. When compared with the significance value, it can be seen that the significance value on the F test is smaller than the predetermined significance value of 0.05. Based on the test results, it can be concluded that innovation partially has no effect on purchasing decisions, product quality partially influences purchasing decisions, price partially influences purchasing decisions, brand image partially has no effect on purchasing decisions and there is a simultaneous influence between innovation, product quality, price, and brand image on purchasing decisions for Oppo smartphones in the people of Sukoharjo district.Keywords: Innovation, Product Quality, Price, Brand Image, Purchase Decision
PENGARUH HARGA DISKON DAN PROMOSI TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA SUPPLEMENT BLACKMORES DI SURAKARTA Widya Wijayanti; Endang Winarsih; Santosa Tri Prabawa
JURNAL WIRANOMIKA Vol. 3 No. 2 (2024): WIRANOMIKA
Publisher : STIE Wijaya Mulya

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The aim of this research is to determine the effect of discount prices and promotions on customer loyalty with customer satisfaction as a mediating variable in Blackmores supplements in Surakarta. This research was conducted at the Blackmores Supplement health stand at The Park Solo Baru Mall. The population in this study were Blackmores Supplement consumers with a total of 136 consumers. The number of Blackmores Supplement consumers was 136 people, so the research took a sample of 100 people or 70.4% of the total population. The basis for this sampling is random sampling according to the specified sample size. Data collection used was personal documentation and questionnaires. The data analysis method used in this research is by using a structural equation model (Structural Equation Modeling). The path analysis used is Partial Least Squares (PLS), using Smart-PLS 3.0 software. The results of this research show that discount prices have a significant effect on Blackmores Supplement customer satisfaction in Surakarta, Promotions have a significant effect on Blackmores Supplement customer satisfaction in Surakarta, Customer satisfaction has a significant effect on Blackmores Supplement customer loyalty in Surakarta, Discount prices have a significant effect on Blackmores Supplement customer loyalty in Surakarta, Promotion has a significant effect on Blackmores Supplement customer loyalty in Surakarta, There is a significant influence of discount prices on customer loyalty through Blackmores Supplement customer satisfaction in Surakarta and There is a significant influence of Promotion on customer loyalty through Blackmores Supplement customer satisfaction in Surakarta. Keywords : discount prices, promotions, customer loyalty , customer satisfaction 
PENGARUH STRUKTUR MODAL, UKURAN PERUSAHAAN, DAN PROFITABILITAS TERHADAP HARGA SAHAM PERIODE 2019-2021 (Studi Empiris Perusahaan Sub Sektor Makanan dan Minuman yang Tercatat di BEI) Erlian Dandy N.B.; Endang Winarsih; Santosa Tri Prabawa
JURNAL WIRANOMIKA Vol. 3 No. 2 (2024): WIRANOMIKA
Publisher : STIE Wijaya Mulya

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Abstract: Economic growth in Indonesia is influenced by various things, one of which is the capital market. The capital market is part of the financial market and a meeting place for investors and companies that have gone public. The Indonesian economy greatly influences the price of shares in circulation. This research aims to determine the influence of capital structure, company size and profitability on share prices in food and beverage companies listed on the IDX for the 2019-2021 period. This type of research is qualitative which is used to examine a predetermined population or sample. In this research, samples were taken using a purposive sampling technique based on the determined characteristics of 21 food and beverage companies listed on the Indonesia Stock Exchange (BEI) for the 2017-2019 period. The analysis techniques used are descriptive statistics, classical assumption test, multiple linear regression analysis, t test, F test, R test. research shows partial calculations that capital structure has a significant value (0.007 ≤ 0.05), meaning that capital structure influences share prices, company size has a significant value (0.000 ≤ 0.05), meaning that company size influences share prices, profitability has a significant value (0.367 ≥ 0.05), meaning that profitability has no effect on share prices. Meanwhile, the results of the simultaneous test show that together the capital structure, company size and profitability variables have a significant value of (0.000 ≤ 0.05), which means they have an influence on stock prices in Indonesia. Keywords : Capital Structure, Company Size, Profitability and Share Price
ANALISIS PENGARUH PELATIHAN DAN MOTIVASI TERHADAP KINERJA PEGAWAI DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA DINAS KOMINFO KABUPATEN WONOGIRI Rahayu Kinasih; Priscilia Uning; Ahmad Husin; Elida Zia&#039;ul Huda
JURNAL WIRANOMIKA Vol. 3 No. 2 (2024): WIRANOMIKA
Publisher : STIE Wijaya Mulya

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The formulation of the problem in this research is: Does training influence job satisfaction for Wonogiri Regency Communication and Information Service employees? Does motivation influence job satisfaction for Wonogiri Regency Communication and Information Service employees? Wonogiri Regency Communication and Information Service Employees?, Does Motivation influence the Performance of Wonogiri Regency Communication and Information Service Employees?, Does Training influence the Performance of Wonogiri Regency Communication and Information Service Employees through job satisfaction?, Does Motivation influence the Performance of Wonogiri Regency Communication and Information Service Employees through job satisfaction?. The research results showed that the effect of training on job satisfaction was obtained with a t-count value of 1.897 > t-table 1.678 with a significance level () of 0.058 (significant). There is an influence of motivation on job satisfaction because the t-value obtained is 4.579 with a significance level () of 0.000 (significant). Because the t-count value is 4.579 > t-table 1.897, there is an influence of motivation on the work motivation of Communication and Information Service employees. There is an influence of Job Satisfaction on Performance because the t-value obtained is 4.396 with a significance level () of 0.000 (significant). Because the t-count value is 4.396 > t-table 1.897, there is an influence of Brand Image on Purchase Intention. There is no influence of training on performance because the t-value obtained is 1.250 with a significance level () of 0.212 (not significant). Because the t-count value is 1.250 < t-table 1.897, there is an influence of motivation on the performance of the Wonogiri Regency Communication and Information Service. There is an influence of motivation on performance because the t-value obtained is 3.811 with a significance level () of 0.000 (significant). Because the t-count value is 3.811 > t-table 1.897, there is an influence of motivation on the performance of the Wonogiri Regency Communications and Information Service. There is no influence of discipline on performance through job satisfaction because the t-value obtained is 1.816 with a significance level () of 0.070 (not significant). Because the t-count value is 1.816 < t-table 1.897, there is no influence of training on the performance of the Wonogiri Regency Communications and Information Service through job satisfaction. There is an influence of motivation through job satisfaction because the t-value obtained is 2.986 with a significance level () of 0.003 (significant). Because the t-count value is 2.986 > t-table 1.897, there is an influence of motivation on the performance of the Wonogiri Regency Communication and Information Service through Job Satisfaction. Keywords: Training, Motivation, Performance
PENGARUH EARNING PER SHARE, RETURN ON EQUITY DAN PRICE TO BOOK VALUE TERHADAP HARGA SAHAM PERIODE 2019-2021 Novi Woni Aira; Sri Isfantin Puji Lestari; Dian Noor Citra Perdana
JURNAL WIRANOMIKA Vol. 3 No. 3 (2024): WIRANOMIKA
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Abstract: The phenomenon that occurred during the Covid-19 pandemic that spread in Indonesia in early 2020 has an impact on all aspects of life, including the capital market. The spread of Covid-19 in Indonesia has caused fear for investors so that many of them choose to leave risky assets. This affects the movement of the Composite Stock Price Index (IHSG). The problem in this study aims to determine the effect of EPS (Earning Per Share), ROE (Return On Equity) and PBV (Price To Book Value) on stock prices in automotive companies listed on the IDX for the period 2019 - 2021. The type of research used is quantitative research with secondary data sources. The population in this study is automotive companies listed on the Indonesia Stock Exchange for the period 2019 - 2021 as many as 15 companies. Sampling using purposive sampling technique as many as 10 companies that meet the criteria. Data analysis techniques using multiple linear regression analysis techniques. The results of the study indicate that EPS is able to influence stock prices, and ROE also influences stock prices, and PBV influences company value. Simultaneously, the variables EPS (Earning Per Share), ROE (Return On Equity) and PBV (Price To Book Value) influence stock prices.Keywords: EPS (Earning Per Share), ROE (Return On Equity) and PBV (Price To Book Value) and Stock Prices.
PENGARUH DESAIN PRODUK, PROMOSI, DAN ONLINE CUSTOMER REVIEW TERHADAP KEPTSAN PEMBELIAN SPREI DI ZERUN HOMEDECOR KLATEN Nita Safitri; Edi Purwanto; Dian Noor Citra Perdana
JURNAL WIRANOMIKA Vol. 3 No. 3 (2024): WIRANOMIKA
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NITA SAFITRI, Skripsi, Pengaruh Desain Produk, Promosi, dan Online Customer Review terhadap Keputusan Pembelian Sprei di Zeroun Homedecor Klaten, Program Studi Manajemen Sekolah Tinggi Ilmu Ekonomi (STIE) Wijaya Mulya Surakarta, 2024.Kata Kunci : desain produk, promosi, online customer reviewSkripsi ini menggunakan penelitian kuantitatif  dan  menggunakan metode pengumpulan data yaitu kuesioner. Teknik analisis data dalam penelitian ini adalah Uji validitas, uji reliabilitas, analisis regresi linier berganda, uji parsial (uji t), uji signifikan simultan (uji F) dan koefisien determinasi (R²).Fokus pada penelitian ini adalah : 1) Apakah desain produk berpengaruh terhadap keputusan pembelian sprei di Zeroun Homedecor Klaten, 2) Apakah promosi berpengaruh terhadap keputusan pembelian sprei di Zeroun Homedecor Klaten, 3) Apakah online customer review berpengaruh terhadap keputusan pembelian sprei di Zeroun Homedecor Klaten, 4) Apakah desain produk, promosi, dan online customer review berpengaruh secara bersama-sama pada keputusan pembelian sprei di Zeroun Homedecor Klaten.Penelitian ini bertujuan untuk mengetahui apakah desain produk, promosi, dan online customer review memiliki pengaruh secara simultan dan parsial dalam proses keputusan pembelian sprei di Zeroun Homedecor Klaten, dan juga diantara ketiga variabel tersebut, variabel mana yang berpengaruh paling dominan terhadap variabel terikatnya (keputusan pembelian).Hasil dari penelitian yang didapatkan menggunakan uji t dan uji F adalah sebagai berikut: 1) Secara parsial terdapat pengaruh antara Desain Produk, Promosi, dan Online Customer Review terhadap Keputusan Pembelian Sprei di Zeroun Homedecor Klaten. Hal ini dibuktikan dengan nilai pada hasil uji t yang menunjukkan bahwa Desain Produk ( ) memiliki nilai  2,024 >  1,679 dan Sig. 0,049 < α 0,05 maka dinyatakan  ditolak,  diterima. Promosi ( ) memiliki nilai  2,167 >  1,679 dan Sig. 0,035 < α 0,05 maka dinyatakan  ditolak,  diterima. Online Customer Review ( ) memiliki nilai  4,330 >  1,679 dan Sig. 0,000 < α 0,05 maka dinyatakan  ditolak,  diterima. 2) secara simultan terdapat pengaruh antara Desain Produk, Promosi dan Online Customer Review terhadap Keputusan Pembelian Sprei di Zeroun Homedecor Klaten. Hal ini dibuktikan dengan nilai pada hasil uji F yang menunjukkan bahwa Desain Produk ( ), Promosi ( ), dan Online Customer Review ( ) memiliki nilai  29,125 >  2,81 dan Sig. 0,000 < α 0,05 maka dinyatakan  ditolak,  diterima.
PENGARUH PROFITABILITAS DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN DENGAN UKURAN PERUSAHAAN SEBAGAI VARIABEL INTERVENING (Studi Empiris pada Perusahaan Telekomunikasi yang Terdaftar di BEI) Kurnia Putri Maharani; Ahmad Husin; Agus Triatmono
JURNAL WIRANOMIKA Vol. 3 No. 3 (2024): WIRANOMIKA
Publisher : STIE Wijaya Mulya

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Fenomena yang terjadi selama pandemic covid 19 adalah banyak perusahaan telekomunikasi yang go public berkembang dengan baik, dimana disisi lain pada saat pandemibanyak perusahaan yang mengalami kerugian besar bahkan pailit. Permasalahan dalam penelitian ini bertujuan untuk mengetahui apakah pengaruh profitabilitas dan likuiditas terhadap nilai perusahaan dengan ukuran perusahaan sebagai variabel intervening pada perusahaan telekomunikasi yang terdaftar di BEI periode tahun 2019 – 2021.Jenis penelitian yang digunakan merupakan penelitian kuantitatif dengan sumber data sekunder. Populasi dalam penelitian ini adalah perusahan jasa telekomunikasi yang terdaftar di Bursa Efek Indonesia periode 2019 – 2021 sebanyak 19 perusahaan. Pengambilan sampel menggunakan teknik purposive sampling sebanyak 16 perusahaan yang memenuhi kreteria. Teknik analisa data dengan menggunakan teknik analisis regresi dengan path analysis.Hasil penelitian menunjukkan bahwa profitabilitas dan likuiditas mampu mempengaruhi nilai perusahaan, profitabilitas berpengaruh terhadap ukuran perusahaan, likuiditas tidak berpengaruh terhadap ukuran perusahaan, ukuran perusahaan tidak berpengaruh terhadap nilai perusahaan, serta profitabilitas dan likuiditas tidak berpengaruh terhadap nilai perusahaan melalui ukuran perusahaan Kata Kunci : Profitabilitas, Likuiditas, Ukuran Perusahaan, Nilai Perusahaan 
PENGARUH EXPERIENTIAL MARKETING, KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN (Survei Pada Pengguna Lazada di Kabupaten Tuban) RIKA APRILIA; Priscilla Uning; Ahmad Husin
JURNAL WIRANOMIKA Vol. 3 No. 3 (2024): WIRANOMIKA
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Abstract: The growth of e-commerce has brought many changes to the business sector, which was initially based in the physical world before evolving into the virtual realm. Lazada is one of the online shopping sites that is already familiar among e-commerce players through television and internet advertisements. This research aims to determine the influence of experiential marketing, service quality, customer satisfaction, and customer loyalty on customer loyalty. This research is quantitative based on primary data from respondent questionnaires. The sampling in this study used purposive sampling techniques with a total of 95 respondents. The data analysis method used in this research is through multiple linear regression analysis techniques using SPSS software. The research results indicate that Experiential Marketing (X1), Service Quality (X2), and Customer Satisfaction (X3) have an impact on Customer Loyalty (Y) among Lazada users in Tuban Regency. Experiential Marketing (X1) is the most dominant variable affecting customer loyalty (Y) among Lazada users in Tuban Regency.
Pengaruh Tingkat Kepercayaan,Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan JNE Klaten Maharani Dewi Nilamsari; Edi Purwanto; Ngaisah
JURNAL WIRANOMIKA Vol. 3 No. 3 (2024): WIRANOMIKA
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The aim of this research is to determine the influence of the level of trust, service quality and price on JNE Klaten customer satisfaction. In this study, the data and summary data used are primary data. Data collection using a questionnaire is a data collection method that involves analyzing basic overview questions by utilizing a closed interview strategy with JNE users in Klaten. The processing and presentation of data in this research is by utilizing the SPSS application. The results of this research show that based on the test results it is known that the consumer trust level variable (X1) has a partial effect on JNE Klaten customer satisfaction, so the hypothesis is accepted. Based on the test results, it is known that the service quality variable (X2) has a partial effect on JNE Klaten customer satisfaction, so the hypothesis is accepted. Based on the results of the t test, it is known that the price variable has a significant value of 0.395 which is greater than 0.05, so the hypothesis is not accepted, which means that price has no partial effect on JNE Klaten customer satisfaction. Based on the results of the simultaneous f test, the calculated F value is greater than the F table (29.870 > 2.72), so the second hypothesis is accepted. Based on the results of multiple linear regression, the value b2 (0.463) > b1 (0.258) & b3 (0.078) is obtained, so hypothesis 3 is proven.

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