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Sciences du Nord Economics and Business
Published by PT KOLABORASI KARYA AKADEMIKA
ISSN : 30475643     EISSN : 30465168     DOI : https://doi.org/10.71238/sneb
Core Subject : Economy,
Economics, Econometrics & Finance
Sciences du Nord Economics and Business is an open access journal from North Press Publishers. Sciences du Nord Economics and Business an international journal publishing papers that apply quantitative methods to analyze economic, business and management issues and problems published twice a year in the January-June and July-December periods.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 33 Documents
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Trends Patterns and Emerging Topics in Influencer Marketing a Bibliometric Loso Judijanto; Andriya Risdwiyanto
Sciences du Nord Economics and Business Vol. 2 No. 02 (2025): Sciences du Nord Economics and Business
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71238/sneb.v2i02.99

Abstract

Influencer marketing has become a central strategy in digital marketing, driven by the rapid growth of social media platforms and changing consumer behavior. As academic interest in this domain has expanded significantly, a systematic understanding of the intellectual structure, research trends, and emerging themes remains essential. This study aims to map the evolution of influencer marketing research by conducting a bibliometric analysis of scholarly publications indexed in the Scopus database. Using VOSviewer, the study examines publication trends, co-authorship networks, country and institutional collaborations, and keyword co-occurrence patterns to identify dominant research streams and emerging topics. The findings reveal that influencer marketing research is strongly anchored in social media and consumer behavior studies, with trust, credibility, engagement, and purchase intention forming the core conceptual foundations. More recent research trends indicate a growing emphasis on strategic and performance-oriented outcomes, platform-specific dynamics, and technological innovations such as machine learning and immersive media. By providing a comprehensive mapping of the field, this study contributes to theoretical consolidation and offers practical insights for researchers and practitioners seeking to understand and advance influencer marketing in an evolving digital ecosystem.
The Effectiveness of Coaching for Improving Student Competence: A Literature Review Isra Dewi Kuntary Ibrahim; Ni Wayan Adelia Mutiara Asri; Dinis Cahyaningrum; Tifany Dame Hasany; Dhanny Safitri
Sciences du Nord Economics and Business Vol. 3 No. 01 (2026): Sciences du Nord Economics and Business
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71238/sneb.v3i01.127

Abstract

As the future leaders of the nation currently pursuing higher education, students actually seek knowledge, skills, experience, and a strong moral character. On BPS data, the percentage of young people (aged 15–24) who are neither in school, employed, nor enrolled in training—at 19.44% in 2025—remains relatively high, meaning approximately 1 in 5 young people in Indonesia have not yet gained access to quality education, and access to training as preparation for entering the workforce. Objective of systematic literature review (SLR) is to understand how coaching can tangibly enhance students’ competencies, as well as the factors that strengthen or weaken this relationship. SLR methodology, which involves the identification, evaluation, and interpretation of relevant research on the effectiveness of coaching methods to student competencies. The results indicate that coaching has a significant impact on improving student competencies. Coaching programs significantly enhance students’ knowledge, skills, and attitudes, which are described differently. In conclusion, coaching is effective in improving students’ academic and non-academic performance. Students become better at critical thinking, academic planning, and developing a reading culture. Coaching methods are also effective in fostering self-reflection. Higher education institutions should focus on appropriate methods for developing practical skills than interpersonal development.
The Role of Self-Efficacy in Higher Education Students for Human Resource Development: A Systematic Literature Review Dinis Cahyaningrum; Tifani Dame Hasany; Khairul Mujahidi; Ni Wayan Adelia Mutiara Asri
Sciences du Nord Economics and Business Vol. 3 No. 01 (2026): Sciences du Nord Economics and Business
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71238/sneb.v3i01.128

Abstract

Academic self-efficacy is an important factor that influences students’ academic success, persistence, and professional competency development in higher education. However, previous studies have mainly focused on academic achievement and motivation, while limited studies have discussed its contribution to human resource development using the integration of Social Cognitive Theory (SCT) and Social Cognitive Career Theory (SCCT). Therefore, this study aims to analyze the role of academic self-efficacy in supporting academic achievement, student persistence, and human resource development among higher education students. This study used a descriptive qualitative approach through a literature review by analyzing previous studies from books, journal articles, and academic publications. The data were analyzed using thematic analysis to identify major themes and relationships among previous findings. The results showed that academic self-efficacy positively influences motivation, learning engagement, academic persistence, career readiness, adaptability, and employability skills. The novelty of this study lies in integrating SCT, SCCT, and Human Resource Development (HRD) perspectives to explain the broader role of academic self-efficacy in preparing adaptive and competitive human resources in higher education.

Page 4 of 4 | Total Record : 33

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