cover
Contact Name
Andika Isma
Contact Email
andika.isma@unm.ac.id
Phone
+6282296263711
Journal Mail Official
je3s.unm@gmail.com
Editorial Address
Jl. Pendidikan I No.27, Tidung, Kec. Rappocini, Makassar City, South Sulawesi 90222 Indonesia
Location
Kota makassar,
Sulawesi selatan
INDONESIA
Journal of Economic Education and Entrepreneurship Studies
ISSN : 27223744     EISSN : 27760278     DOI : https://doi.org/10.62794/je3s
Core Subject : Economy, Education,
1. Economics Education Curriculum development and learning outcomes in economics education Pedagogy and instructional innovation in economics learning Assessment, evaluation, and measurement of economics learning Development of learning materials and instructional resources for economics Development and validation of teaching models for economics learning Learning media for economics education including digital, interactive, and blended formats Educational technology for economics learning including LMS-based learning and learning analytics Economics learning strategies including active learning, problem-based learning, inquiry-based learning, cooperative learning, and flipped learning Financial literacy and consumer education within economics learning contexts Teacher professional development and classroom practice in economics education 2. Entrepreneurship and Management Entrepreneurship education and entrepreneurial intention MSME development, business performance, and competitiveness Innovation management and digital entrepreneurship Marketing management and consumer behavior Human resource management and organizational behavior Strategic management, governance, and business ethics Operations management and supply chain management 3. Economics and Economic Development Development economics, inclusive growth, and structural transformation Regional and urban economics including spatial development and interregional inequality Poverty, social protection, and welfare policy evaluation Labor economics including human capital, productivity, and demographic dynamics Public economics including fiscal policy, decentralization, and public service delivery Environmental and resource economics in development settings Digital economy, innovation diffusion, and technology-driven growth in emerging markets Applied econometrics and policy impact evaluation using panel data and causal inference approaches Islamic economics and sharia-based development including zakat, waqf, Islamic social finance, halal ecosystem, and sharia-compliant public policy 4. Accounting and Taxation Financial reporting quality including accounting standards, disclosure, and transparency Management accounting including cost management, budgeting, and performance measurement Auditing and assurance including audit quality, risk management, and internal control effectiveness Public sector accounting including accountability and government financial governance Tax policy and compliance including taxpayer behavior and enforcement effectiveness Tax administration digitalization including e-filing, e-invoicing, and analytics for compliance Corporate and international taxation including transfer pricing and cross-border tax governance Accounting information systems including digital accounting, ERP use, and data governance Sustainability accounting and ESG reporting including measurement, disclosure credibility, and assurance 5. Tourism Economics, Hospitality, and Business Events Tourism economics including demand analysis, competitiveness, and economic impact Destination development, governance, and community-based tourism Hospitality management including service operations, service quality, and customer experience Tourist behavior including experience design, satisfaction, and loyalty Tourism and hospitality marketing including branding and digital marketing Sustainable and responsible tourism including environmental carrying capacity and stakeholder collaboration Business events and MICE management including planning, implementation, and impact assessment Digital transformation in tourism and hospitality including e-tourism platforms and smart tourism services
Articles 5 Documents
Search results for , issue "Vol. 6 No. 4 (2025)" : 5 Documents clear
Inclusive Competitiveness through AI Use in Informal SMEs: Evidence from an Extended TAM–TOE Model Andi Naila Quin Azisah Alisyahbana; Ririn Mardhani Syakur; Andika Isma; M. Miftach Fakhri; Hajar Dewantara
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 4 (2025)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i4.2

Abstract

Informal SMEs are pivotal to inclusive growth, yet capability and infrastructure constraints often limit the effective use of artificial intelligence (AI). This study examines how organizational and technological conditions shape inclusive competitiveness through AI use in Indonesian informal SMEs by extending the Technology Acceptance Model (TAM) with Technology–Organization–Environment (TOE) factors and IS-success attributes. Using a cross-sectional survey of 559 SME owners/managers and partial least squares structural equation modeling (PLS-SEM), we test pathways from organizational competence and readiness, system quality, and service quality to perceived usefulness (PU) and perceived ease of use (PEOU), and ultimately to AI usage. Results show that PU and PEOU strongly predict AI usage, and PEOU also reinforces PU. Organizational readiness and system quality significantly enhance both PU and PEOU, while organizational competence primarily strengthens PU rather than PEOU. Service quality improves PEOU but does not significantly affect PU. Mediation tests confirm that PU and PEOU transmit key organizational and technological effects to AI usage. The findings suggest that policies and managerial interventions targeting readiness-building (skills, resources, governance) and robust system design are essential to translate AI adoption into sustained utilization and more inclusive business competitiveness in the informal economy.
Job Satisfaction Reviewed from the Factors of Salary, Work Facilities, and Leadership Satrio Aji Pamungkas; Anis Dwiastanti; Yudhi Anggoro
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 4 (2025)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i4.8

Abstract

The companies strive to achieve their goals through the individuals who are part of them. Having productive, enthusiastic, highly disciplined, and hard-working employees with a strong track record will accelerate the organization's progress toward its goals. In order to create a productive and high-performing workforce, companies need to provide commensurate rewards. Job satisfaction serves as one of the key indicators in measuring the effectiveness of human resource management. This study aims to analyze how salary, work facilities, and leadership are related to job satisfaction. Using quantitative research, data was collected through a questionnaire distributed to 174 employees of PT MIFA Bersama as the research sample. The data was compiled, processed, and analyzed using SPSS to detect relationships through multiple linear regression equations. The results of the study prove that there is a significant relationship between salary, work facilities, and leadership with job satisfaction, both partially and simultaneously. The implications of this study suggest that companies should ensure that their salary system is competitive, always considering industry standards and employee living needs. Management needs to invest in providing comfortable work facilities and training and leadership development activities for managers or supervisors need to be carried out regularly.
From Authenticity to Measurable Impact: IFAS–EFAS SWOT and SMART Digital Marketing Strategy for Pasar Bahulak Cultural Tourism Rahmawati Rahmawati; Mohamad Nur Afriliandi Nasution; Asmarani Majid; Andika Isma
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 4 (2025)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i4.1

Abstract

Community-based cultural destinations often possess strong authenticity but struggle to translate it into consistent digital communication and measurable local economic gains. This study assesses the current marketing approach of Pasar Bahulak and formulates more effective, sustainability-aligned promotional recommendations. Using a descriptive qualitative design, evidence from observation and documentation was organized thematically and integrated into a SWOT framework, operationalized via IFAS (internal factors) and EFAS (external factors) to derive SO/WO/ST/WT alternatives and a SMART implementation plan. The analysis produced an IFAS score of 3.33 and an EFAS score of 3.30, positioning the destination in Quadrant I and indicating an aggressive-growth (SO) orientation. Accordingly, the recommended strategy prioritizes leveraging distinctive cultural experience attributes, active social media presence, and community support to capture rising demand for local-experience tourism through more systematic digital campaigning, creator collaborations, and improved informational clarity for trip planning, while mitigating competitive and platform-volatility risks. To operationalize execution, a SMART objective is proposed that focuses on conversion quality rather than volume by increasing average on-site spending per visit from an early baseline of approximately IDR 19,091 to IDR 22,000–25,000 within a short evaluation window, monitored at each market day. These findings imply that combining IFAS–EFAS quadrant diagnosis with SMART targets can help cultural destinations move from visibility to measurable community economic impact while keeping promotional efforts aligned with alternative-tourism sustainability principles.
Strategic Development of SMEs for Local Economic Sustainability Using the Quantitative Strategic Planning Matrix Aslam Jumain
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 4 (2025)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i4.185

Abstract

Small and medium enterprises (SMEs) play a crucial role in sustaining local economies by generating employment, fostering innovation, and strengthening community resilience. However, their strategic development often lacks structured, data-informed approaches that integrate competitiveness and sustainability. This study develops a hybrid analytical framework combining the SWOT–TOWS Matrix, the Internal–External (IE) Matrix, and the Quantitative Strategic Planning Matrix (QSPM) to identify and prioritize strategic alternatives for sustainable enterprise growth. Using SMES Tompobulu, a coffee-processing business in South Sulawesi, Indonesia, as a case study, the research evaluates internal strengths and weaknesses alongside external opportunities and threats to determine the most effective strategic direction. The analysis positions the enterprise in the Grow and Build quadrant of the IE Matrix (Internal Factor Evaluation = 3.05; External Factor Evaluation = 2.80), indicating a strong internal capacity and moderately favorable external environment. Among two alternative strategies, direct export expansion achieved a higher Total Attractiveness Score (2.94) compared to local market penetration (2.64). The findings demonstrate that integrating classical strategic tools with sustainability criteria enhances decision accuracy, competitiveness, and long-term resilience. This study contributes methodologically by adapting QSPM for sustainability-oriented strategy evaluation and empirically by illustrating how SMEs can align export readiness, innovation, and environmental stewardship to achieve sustainable competitiveness. The framework offers practical implications for policymakers and enterprise support institutions to design place-sensitive interventions that reinforce SMEs transformation and inclusive local growth.
The Moderating Role of Development Financial Institutions on the Association Between Digital Technology and the Financial Performance of SMEs Idris Adamu Adamu; Musa Musa Muhammad; Ahmad Aliyu Palladan
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 4 (2025)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i4.186

Abstract

Small and Medium-Sized Enterprises (SMEs) constitute an important segment economically in the world. However, insufficient digital transformation and ease of financing negatively affects their financial performance. This study explores the moderating role of Development Financial Institutions (DFIs) on the association between digital technology adoption and financial performance in SMEs. The study adopts a cross-sectional survey design to collect primary data from SMEs on their digital technology usage, financial performance, and access to DFI financing. The population of the study consists of existing SMEs in Zaria metropolis. A total of 237 questionnaires were administered. However, 228 questionnaires were returned and the data collected were coded accordingly. The findings of the study reveal that DFIs significantly strengthen the positive effects of digital technologies. The findings support the role of DFIs in financing digital adoption in improving financial performance.

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