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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : Zenodo
Core Subject :
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
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Articles 565 Documents
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THE INFLUENCE OF BRAND IMAGE AND E-WOM ON PURCHASE DECISION WITH TRUST AS A MEDIATING VARIABLE(A Study on Evangeline Perfume Users in Generation Y and Z) Lutfi Sindy Yulitaningrum; Anik Lestari Andjarwati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 8 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

Competitive business competition in the digital era means that entrepreneurs need to make careful efforts to win market competition. Brand Image, e-WOM and trust are needed to make purchasing decisions. This research aims to determine the influence of brand image and e-WOM on purchasing decisions through trust as a mediating variable in Evangeline perfume users generation Y and Z. This research is a type of quantitative research and uses non-probability sampling techniques with the path analysis method. Respondents in this research took a sample of 220 respondents who were women aged at least 17 years and had purchased Evangeline perfume at least twice in the last 2 months offline. The research results show that there is an influence of brand image and e-WOM on purchasing decisions through trust as a mediating variable for Evangeline perfume users.
NAVIGATING MARKET SHIFTS: AN EXPLORATION OF INNOVATIVE STRATEGIES IN RESPONSE TO DYNAMIC CONSUMER LANDSCAPES - A COMPREHENSIVE REVIEW OFMARKETING MANAGEMENT AND CONSUMER BEHAVIOR THEORIES Andi Hafidah; Suwarsih; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 8 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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In the dynamic realm of contemporary marketing, the ability to swiftly adapt to shifting market dynamics stands as a cornerstone for sustainable success. This comprehensive literature review delves deeply into the pivotal role played by innovation in formulating adaptive strategies capable of meeting the evolving demands of fluctuating consumer behaviors and market trends. Drawing upon a vast array of research findings in marketing management and consumer behavior theories, this paper meticulously synthesizes crucial insights to shed light on the most effective approaches for navigating the complexities of dynamic market landscapes. By meticulously scrutinizing the intricate interplay among innovation, marketing strategies, and consumer preferences, this review identifies vital patterns and illuminates actionable strategies for businesses aspiring to survive and thrive in an ever-changing marketplace characterized by rapid transformations. Through its comprehensive analysis and synthesis of the latest research, this review offers invaluable perspectives and strategic directions for businesses seeking to remain agile and responsive in the face of the continuous evolution of consumer behaviors and market dynamics
NAVIGATING THE DIGITAL FRONTIER: A COMPREHENSIVE ANALYSIS OF DIGITAL TAXATION AND ITS IMPLICATIONS ON GLOBAL ECONOMICSTABILITY Kevin Hermanto Tupamahu; Agung Cucu Purnawirawan; Mohammad Taqiuddin Mohamad
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 8 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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The rapid evolution of the digital economy has reshaped global commerce, introducing unprecedented opportunities and complexities in taxation and economic equilibrium. This paper presents a comprehensive systemic risk analysis to scrutinize the intricate interplay between digital taxation and the stability of the global economy. Through an exhaustive review of literature, case studies, and empirical data, it identifies and explores critical taxation challenges inherent in the digital realm, including tax base erosion, jurisdictional ambiguity, and regulatory fragmentation. Additionally, the analysis delves into the systemic risks associated with digital taxation, such as double taxation, tax competition, trade disputes, and regulatory arbitrage, emphasizing their far-reaching implications on economic stability, investment decisions, market dynamics, and fiscal sustainability. Drawing insights from effective mitigation strategies and successful case studies, the paper offers actionable recommendations for policymakers. These recommendations advocate for enhanced international cooperation, the development of consensus- based taxation frameworks, the utilization of digital technologies for tax compliance, and the reinforcement of multilateral institutions. By proactively addressing systemic risks, policymakers can nurture economic stability, spur innovation, and establish a fair and equitable tax landscape amidst the complexities of the digital era. This analysis contributes significantly to the ongoing discourse on digital taxation, providing valuable guidance for policymakers, researchers, and practitioners navigating the digital landscape while safeguarding global economic stability.
ECONOMIC STRATEGY IN THE AGE OF ARTIFICIAL INTELLIGENCE: HARNESSING AI FOR SUSTAINABLE GROWTH Lucky Mahesa Yahya; Loso Judijanto; Moh. Gufron Romadhoni
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 9 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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The purpose of this study is to analyse the contribution of artificial intelligence (AI) to the achievement of sustainable economic growth. The method used was a literature study, where data and information were collected from various sources including scientific journal articles, research reports, and relevant publications. The analysis involved synthesising findings from existing literature to identify the key role of AI in supporting sustainability in social, economic, and environmental aspects. The results indicated that AI plays a significant role in maximising resource use efficiency, reducing wastage, and promoting the use of renewable energy. AI also contributes to increased innovation in industry and more sustainable management of natural resources. In the environmental context, AI has proven effective in modelling and predicting climate change and addressing biodiversity challenges. AI also has the potential to increase public engagement and awareness in sustainability practices. The research conclusion suggests that integrating AI in sustainable development strategies can stimulate economic growth while ensuring a healthy environmental balance for a sustainable future.
EXPLORING THE NEXUS OF PROJECT-BASED LEARNING, ECONOMIC FACTORS, AND MARKETING SUCCESS: AN INTEGRATED EXAMINATION Ahmad Talib; Rosnani Said; Fuadah Johari; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 9 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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This paper undertakes a comprehensive exploration of the intricate interplay between project-based learning (PBL), economic variables, and marketing outcomes, delving into their multifaceted intersectionality. By meticulously examining how economic conditions influence the implementation of PBL initiatives and subsequently affect marketing efficacy, this study aims to offer valuable insights beneficial to educators, policymakers, and marketers. Employing a multifaceted analytical framework, we delve into the nuanced ways in which socioeconomic status impacts the adoption and effectiveness of PBL strategies, and how these strategies, in turn, shape marketing approaches and outcomes. Drawing on both empirical research and theoretical constructs, we illuminate the complex dynamics between education, economics, and marketing, providing a holistic perspective that reveals avenues for enhancing educational practices and optimizing market performance.
ARTIFICIAL INTELLIGENCE AND ECONOMIC DEVELOPMENT: MAPPING OPPORTUNITIES FOR DEVELOPING COUNTRIES Adi Susanto; Ahmad Junaidi; Dwi Koerniawati; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 9 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

Artificial Intelligence (AI) is considered a future driver for accelerating economic development in developing countries. This study aims to assess the impacts and challenges of AI integration in critical sectors and its implications for economic growth and social inclusion in developing countries. The research method used in this study is the literature review method. The results show that AI has been successfully applied in the agriculture, health, education, and finance sectors in developing countries, contributing significantly to improving efficiency, service quality, and access. However, the implementation is faced with a number of challenges such as a lack of digital infrastructure, a shortage of labor skilled in information technology and AI, and data and privacy regulatory challenges. Further research also shows that cooperation between the government, private sector, and international bodies is crucial in overcoming these obstacles.
AGRICULTURAL DIGITALIZATION: STRATEGIES FOR IMPROVING HARVEST QUALITY AND FARMER WELFARE IN INDONESIA Amruddin; Fitriah Suryani Jamin; HM. Saiful Bahri; Taransa Agasya Tutupoly; Emmy Hamidah
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 9 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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This research aims to determine (1) the potential for agricultural digitalization in Indonesia; and (2) strategies to improve harvest quality and farmer welfare in Indonesia through agricultural digitalization. This research is qualitative- descriptive research. The results of this research show that (1) Agricultural digitalization has the potential to change farmers' mindsets in order to maximize and utilize the digital era so that it can encourage farmer independence. The government needs to prepare superior human resources in utilizing agricultural digitalization supported by Indonesia's abundant diversity of agricultural products; and (2) agricultural digitalization strategies to improve harvest quality and farmer welfare in Indonesia, including the SO strategy through promoting agricultural digitalization to improve harvest quality and farmer welfare, the WO strategy by developing the concept of agricultural digitalization (digitalization of agricultural processing and marketing), the ST strategy through work cooperation between the government and agricultural stakeholders supports agricultural digitalization, and WT's strategy is to educate agricultural product business actors to utilize agricultural digitalization.
ANALYSIS OF EFFECTIVE THE MASTERY OF BUSINESS JAPANESE COMMUNICATION ON STUDENTS KNOWLEDGE AND INTERESTS Miftachul Amri
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 9 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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It is necessary to develop an interest in learning good Japanese business communication in students. Considering the importance of learning interest in the learning process, teachers must pay attention to and develop this learning interest. The communication culture of Japanese society in general characterizes Japanese business communication in particular. Even though Japanese business communication is actually considered more complex, this is a derivative of the character of Japanese society itself. In learning Japanese, apart from being introduced to the communication culture, other cultures related to the Japanese business world should also be introduced. Some values in the Japanese business world are still closely held, but there are also values that have begun to be abandoned, one of which is loyalty. Japanese business communication culture in the form of group orientation can be introduced through learning jikoshokai 'self introduction' and meishi kokan 'exchanging business cards'. Apart from that, the expressions osewa ni narimashita and juju hyogen 'the expression give and receive' can be taught to introduce hierarchical culture. Meanwhile, horenso culture can be introduced through learning the N gurai Vru monda sentence pattern.
ANALYSIS OF FACTORS AFFECTING DESIRES MUSEUM VISITING AND ITS IMPLICATIONS FOR STRATEGY MUSEUM MARKETING Agus Leo Handoko
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 9 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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The museum is a permanent institution and does not seek profit. In the last two decades, museums have experienced a paradigm shift, from being oriented towards collections, becoming oriented towards visitors. Museums are required to provide the best service to attract visitors from an educational and recreational perspective. An aspect that needs to be considered in the context of changes in museum management is the need for marketing. So that the museum can be known to the public and become an alternative place for tourists to spend their free time. Marketing strategy is delivering products to visitors, so that the marketing carried out is able to attract visitors to visit the museum. Museums must be able to present themselves with creative packaging so that the visiting public does not conclude that the museum is not a place to display objects or culture that is dead (frozen culture). Museums must show that what they exhibit is closely related to actual life today. Therefore, it is necessary to have an appropriate and targeted marketing strategy in order to attract tourists to want to visit. The marketing strategy carried out must pay attention to the strengths and weaknesses of the Museum. The marketing strategy that will be determined is two-sided, namely online and offline.
ANALYSIS OF FACTORS THAT INFLUENCE TRADERS' INCOME IN OLD MARKETS COMPARED TO MODERN MARKETS Deni Iskandar
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 9 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Traditional markets are still a very important center of economic activity for some people in Indonesia. Directly, traditional markets have natural competitive advantages that their competitors do not have. The advantages of traditional markets include strategic locations, wide sales areas, a complete variety of goods, low prices, and a bargaining system that shows closeness between sellers and buyers. The development of the modern market has an impact on small traders' businesses, if seen from business law, that is, if small traders are unable to compete and provide the best service to consumers when viewed in terms of price, product quality, comfort, then consumers will be abandoned. The presence of a modern market adjacent to a traditional market could cause the existence and presence of basic food traders in traditional markets to decline so that the result will have an impact on the continuity of basic food traders in the market, one of which is that basic food traders experience losses in terms of income which makes their business go out of business. The existence of an art market Modern technology can be a dilemma for traders who have small scale capital and can potentially cause a decrease in traders' income in traditional markets.

Page 27 of 57 | Total Record : 565

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