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INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30633648     DOI : Zenodo
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) is a scientific journal that publishes articles in the field of Business and finance that contain conceptual ideas in the fields of Economics, Accounting, Management, Business and finance. The scope is Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umrah Management, Zakat and Waqf Management / Islamic Philanthropy, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration and financial management within the scope of organisations both banking, hospitality, and others.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 444 Documents
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FROM STATE OWNERSHIP TO MODERN CORPORATIONS: ANALYSIS OF REGULATIONS AND PRINCIPLES OF STATE-OWNED ENTERPRISE GOVERNANCE IN BALANCING DEVELOPMENT FUNCTIONS AND PROFITABILITY IN THE ERA OF ECONOMIC GLOBALISATION Gunawan Widjaja
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 8 (2026): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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This article analyses the transformation of State-Owned Enterprises (SOEs) from bureaucratic state-owned entities into professional and competitive modern corporations in the era of economic globalisation. The main focus of the study is on the regulations governing the status and role of SOEs, particularly Law No. 19 of 2003 and its amendments, as well as the application of good corporate governance principles in maintaining a balance between national development functions and profit generation. The analysis shows that the separation of functions between the government as owner and SOEs as operators, the professionalisation of management, and the strengthening of supervisory mechanisms are key to overcoming the tensions caused by the dual mandate of SOEs. However, political challenges, policy intervention, and social obligations that are not managed transparently still hinder performance optimisation. This article concludes that SOEs can function as modern state corporations based on public values if regulations, governance, and organisational culture are designed synergistically to maintain a balance between public and market interests.
THE ROLE OF ECONOMIC LAW IN MARKETING AND BRANDING REGULATION: ANALYSIS OF BUSINESS COMPETITION REGULATION, CONSUMER PROTECTION, AND INTELLECTUAL PROPERTY RIGHTS ON MARKET EFFICIENCY Gunawan Widjaja
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 8 (2026): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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This article analyses the role of economic law in regulating marketing and branding through three main pillars of regulation: business competition, consumer protection, and intellectual property rights. Competition regulation serves to prevent monopolies, cartels, and unfair competition that can reduce market efficiency and harm consumers. Consumer protection ensures fairness, transparency of information, and product safety so that consumers can make rational and efficient purchasing decisions. Meanwhile, intellectual property rights, particularly trademark, copyright, and patent protection, provide the legal basis for brand identity development and product innovation. These three regulations complement each other in creating a competitive, transparent, and fair market, as well as encouraging efficient resource allocation by preventing free-riding practices and increasing consumer confidence in registered and protected brands. This article emphasises that economic law acts as a balance between freedom of enterprise and the public interest in the context of modern marketing and branding.
INTEGRATION OF LEGAL AND ECONOMIC PERSPECTIVES IN BRANDING STRATEGY: A LITERATURE REVIEW ON FAIR BUSINESS COMPETITION, CONSUMER PROTECTION, AND TRADEMARK PROTECTION Gunawan Widjaja
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 8 (2026): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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The integration of legal and economic perspectives in branding strategies is important in maintaining a balance between corporate competitiveness, fair business competition, consumer protection, and trademark protection. This literature review examines how legal aspects, such as trademark protection, business competition regulations, and consumer protection, interact with economic aspects, such as brand equity, market efficiency, and brand economic value, in shaping sustainable branding strategies. The results of the study show that effective branding does not only depend on marketing creativity, but also on compliance with the legal framework and the utilisation of economic mechanisms that support healthy competition. The integration of these two perspectives contributes theoretically to the development of economic law and ethical branding practices, while also providing guidance for business actors and policy makers in building a fair, efficient, and innovative market ecosystem.
THE EFFECT OF PERCEIVED ORGANIZATIONAL SUPPORT ON WORK ENGAGEMENT MEDIATED BY SELF-EFFICACY Rifky Ardaffa Pratama; I Gusti Ayu Dewi Adnyani; I Gusti Made Suwandana
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 8 (2026): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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This research is motivated by the phenomenon of not yet optimal employee work engagement which can be seen from enthusiasm, dedication and self-confidence in completing work, so organizational support is an important factor to pay attention to. This research aims to analyze the influence of perceived organizational support on work engagement, the influence of perceived organizational support on self-efficacy, the influence of self-efficacy on work engagement, and the role of self-efficacy as a mediating variable. The research uses a quantitative approach with a survey method, where the sample used is all 55 permanent employees using a saturated sampling technique. Data was collected through a Likert scale questionnaire and analyzed using validity tests, reliability tests, descriptive statistics and path analysis. The research results show that perceived organizational support has a positive and significant effect on self-efficacy and work engagement, self-efficacy has a positive and significant effect on work engagement, and is able to mediate the effect of perceived organizational support on work engagement. 
THE INFLUENCE OF MODERN HRM PRACTICES, PERFORMANCE-BASED WORK INCENTIVES, AND FLEXIBLE WORK MODELS ON EMPLOYEE PERFORMANCE IN THE "NEW WORK" ERA SRI NDARU ARTHAWATI; Eloh Bahiroh
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 9 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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The New Work era, characterised by digital disruption, hybrid work, and post-pandemic adaptation demands, has forced a paradigm shift in human resource management in Indonesia. Modern HRM practices such as AI-driven recruitment and digital training, performance-based work incentives through transparent gamification, and flexible work models such as flextime-hybrid arrangements synergistically influence multidimensional employee performance (task, contextual, adaptive) with an increase in effectiveness of up to 30-40% based on a synthesis of literature reviews. The research results identify key causal patterns through narrative thematic analysis, showing that High-Performance Work Systems (HPWS) that integrate these three elements mediate through AMO theory and job autonomy, with the strongest effect from work flexibility (β=0.38-0.42) in the context of Indonesia's collectivist culture, which faces challenges of social isolation and work-family conflict. while a significant gap lies in the lack of longitudinal studies on adaptation fatigue and AI-incentive ethics. The findings produce practical recommendations for HR practitioners in Indonesian technology companies and MSMEs to design holistic policies based on technological transparency and national digital infrastructure to increase sustainable productivity and global competitiveness, in line with Sustainable Development Goal 8 on decent work, with theoretical implications in the form of enriching the CMO (Context-Mechanism-Outcome) framework for future HRM research.
THE INFLUENCE OF ORGANIZATIONAL COMMUNICATION ON EMPLOYEE ENGAGEMENT Riani Prihatini Ishak; Made Ayu Anggreni; Dhiraj Kelly Sawlani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 9 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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This study aims to examine the influence of organizational communication on employe engagement thru a literature review approach. Employe engagement has become one of the important factors in improving organizational performance because it is related to the emotional, cognitive, and behavioral involvement of employes with their work and the organization. Organizational communication serves as the main tool in building trust, transparency, and effective working relationships between leaders and employes. The research method used is a literature review by analyzing various reputable national and international journal articles relevant to the research topic. Data analysis was conducted using a thematic analysis approach and literature synthesis to identify patterns of relationships between organizational communication and employe engagement. The study results show that organizational communication has a significant impact on employe engagement thru several key mechanisms, namely increased job satisfaction, communicative leadership, and the creation of a positive communication environment. Open, transparent, and two-way communication has proven to enhance employes' sense of appreciation, trust, and work motivation. Additionally, the quality of internal communication, which includes clarity of task information, feedback provision, and supportive communication, becomes an important determinant in building employe engagement. Theoretically, this research reinforces the role of organizational communication from the perspective of organizational behavior and human resource management. Practically, the research findings provide implications for organizations to develop effective internal communication strategies to sustainably enhance employe engagement.
THE INFLUENCE OF CUSTOMER SATISFACTION, BRAND IMAGE, AND SOCIAL MEDIA MARKETING ON REPURCHASE INTENTION(A STUDY OF SOMETHINC COSMETIC PRODUCT CONSUMERS IN DENPASAR CITY) Aulia Goldy Siregar; Ni Made Rastini
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 9 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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The high level of mobility in Denpasar City encourages people to maintain an attractive appearance. Cosmetics serve as a means to enhance personal appearance, thereby intensifying business competition among cosmetic companies in attracting consumers. Somethinc is one of the local brands that has successfully entered Indonesia’s Top 10 beauty brands; however, over the past three years, it has not yet reached the Top 3. Based on a preliminary survey of 40 respondents, most participants indicated a lack of repurchase intention toward Somethinc cosmetic products. This study aims to examine repurchase intention as influenced by customer satisfaction, brand image, and social media marketing. A total of 170 respondents were selected using non-probability sampling with a purposive sampling technique. Data were collected through online and offline questionnaires distributed to residents of Denpasar City. The data analysis techniques employed included descriptive and inferential analysis, comprising multiple linear regression, classical assumption tests, F-test, t-test, and coefficient of determination. The results indicate that customer satisfaction and social media marketing have a positive and significant effect on repurchase intention, while brand image shows a positive but insignificant effect. These findings suggest that customer satisfaction, brand image, and social media marketing collectively contribute positively to enhancing repurchase intention for Somethinc products.
CO-BRANDING PARTNERSHIPS IN THE DIGITAL LANDSCAPE: DRIVING CONSUMER VALUE CREATION AND TRUST Yohanes Sriwomatu
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 9 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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The rapid development of digital technologies has transformed the way companies design marketing strategies and build relationships with consumers. One of the emerging strategies widely adopted in the digital economy is co-branding partnerships, where two or more brands collaborate to create products, services, or experiences that combine their respective strengths. This study aims to examine the role of co-branding partnerships in the digital landscape in driving consumer value creation and consumer trust. The research employs a qualitative approach using library research, which analyzes relevant academic literature obtained from reputable databases such as Scopus, Web of Science, and Google Scholar. Through thematic and conceptual analysis, this study synthesizes prior research on co-branding strategies, digital marketing ecosystems, consumer value creation, and brand trust. The findings indicate that co-branding partnerships play a strategic role in enhancing consumer value by combining complementary brand attributes, technological capabilities, and market reach. In digital environments characterized by high consumer interaction and transparency, collaborative branding strategies can increase perceived value, strengthen consumer engagement, and foster stronger trust toward brands. However, the effectiveness of co-branding initiatives largely depends on the compatibility and alignment between collaborating brands. Partnerships that lack strategic congruence may weaken brand credibility and reduce consumer confidence. This study contributes to the marketing literature by integrating co-branding partnerships, consumer value creation, and consumer trust within a digital marketing framework. Practically, the study offers insights for firms seeking to design effective brand collaboration strategies that enhance consumer trust and sustainable competitive advantage in the digital marketplace.
PROPERTY LAW IN MODERN ECONOMIC TRANSACTIONS: A LITERATURE REVIEW OF OWNERSHIP RIGHTS, PLEDGES, AND MORTGAGES ON MOVABLE AND IMMOVABLE PROPERTY Gunawan Widjaja
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 9 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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Property law in the Civil Code plays a central role in modern economic transactions in Indonesia, particularly through ownership rights (Article 570), pledges (Articles 1150-1161), and mortgages (Articles 1162-1197) on movable and immovable property. A systematic literature analysis of primary sources such as the Civil Code, the Security Rights Act, and the Fiduciary Act, as well as secondary sources such as books and journals, reveals the super-priority of pledges/mortgages over special rights (Article 1134 paragraph 2), which remains strong in the era of fintech and e-commerce. Successful adaptations include Pegadaian's digital pawn, fractional NFT mortgages, and EV leasing fiduciary, increasing MSME credit access by 35%, despite challenges such as inconsistencies in BPN-Kemenkumham registration, over-collateralisation, and crypto regulatory gaps triggering priority overlaps and bankruptcy disputes. Reforms via the National Collateral Registry (RUU Cipta Kerja 2.0/2026), AI notary, and the Digital Property Bill are recommended for 70% efficiency and a potential 2% GDP boost, harmonising sharia and conventional systems for inclusive legal certainty.
AGREEMENT-BASED ECONOMIC CONTRACTS: A REVIEW OF CIVIL LAW LITERATURE ON SALES CONTRACTS, MONEY LENDING, AND LEASING IN THE DIGITAL AGE Gunawan Widjaja
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 9 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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The digital era has revolutionised agreement-based economic contracts in Indonesian civil law, transforming conventional sales contracts into e-commerce, money lending into fintech lending, and leasing into PropTech. This normative legal literature review analyses the validity of these three contracts according to Article 1320 of the Civil Code, which requires consensus, competence, a specific object, and a lawful cause, supported by the recognition of electronic contracts by Law No. 1 of 2024 on Information and Electronic Transactions. The main findings show that although the principles of consensualism and freedom of contract remain relevant, the challenges of digital evidence, consumer protection, and cross-platform jurisdiction require a reconceptualisation of colonial-era civil norms to be adaptive to the Rp155 trillion digital economy in 2026. This study identifies regulatory gaps between the Civil Code and the dynamics of smart contracts, blockchain, and P2P platforms, where the effectiveness of consumer protection remains weak due to rampant default and illegal collection. Comparative analysis confirms the need for legislative reform through the addition of a chapter on digital contracts, national smart contract regulations, and ODR integration to create legal certainty that is both pro-innovation and pro-consumer. This study contributes theoretically to the development of civil law and practically to policymakers in supporting Indonesia Emas 2045.

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