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INDONESIA
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30633648     DOI : Zenodo
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) is a scientific journal that publishes articles in the field of Business and finance that contain conceptual ideas in the fields of Economics, Accounting, Management, Business and finance. The scope is Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umrah Management, Zakat and Waqf Management / Islamic Philanthropy, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration and financial management within the scope of organisations both banking, hospitality, and others.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 444 Documents
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THE ROLE OF INSTITUTIONAL SUPPORT IN FARMERS' WELFARE IN DENPASAR CITY Ni Komang Indah Lestari Dewi; Ni Nyoman Reni Suasih
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 2 (2025): AUGUST
Publisher : CV. Adiba Aisha Amira

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Abstract

This study aims to analyze the influence of the role of government, farmers' groups, and subak institutions on farmers' welfare in Denpasar City, both simultaneously and partially. The research method employed is quantitative with an associative approach. The population of this study includes all active farmers who are members of farmers' groups and subak institutions in Denpasar City, while the sampling technique used is purposive sampling. Data were collected through questionnaires that had undergone validity and reliability testing, and were subsequently analyzed using multiple linear regression analysis. The results indicate that simultaneously, the roles of government, farmers' groups, and subak institutions significantly affect farmers’ welfare in Denpasar City. Partially, each of these three variables also has a positive and significant effect on farmers’ welfare. These findings underscore the importance of synergy between the government, farmers' groups, and traditional institutions such as subak in supporting the improvement of farmers' welfare in urban areas.
PHYGITAL BANKING (PHYSICAL & DIGITAL BANKING) IN INCREASING CUSTOMER TRUST TOWARDS SUSTAINABLE LOYALTY Wursan Wursan; Dedeh Sri Sudaryanti; Prama Permana; Agi Rosyadi; Erwin Yulianto
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
Publisher : CV. Adiba Aisha Amira

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This research explores the link between Phygital Banking, Customer Trust, and enduring Customer Loyalty. Data was gathered from numerous bank clients in West Java, Indonesia, via an online questionnaire. The data underwent quantitative analysis using the Structural Equation Model (SEM) and was processed with SmartPLS 4.0. A total of 399 participants were assessed for validity, reliability, and hypothesis testing. Findings revealed that Customer Trust positively and significantly influences Customer Loyalty, while Phygital Banking similarly has a positive and significant impact on Customer Loyalty. Additionally, Phygital Banking strengthens the bond between Customer Trust and sustained Loyalty. This research introduces a fresh perspective on the interconnectedness of Phygital Banking, Customer Trust, and lasting Loyalty, which was absent in earlier studies. The findings emphasize the importance for banks to consistently offer both physical and digital services. Achieving this demands enhanced technology, skilled personnel, and innovative strategies. Furthermore, collaboration with governmental bodies like Bank Indonesia and the Financial Services Authority is crucial to enhance Phygital Banking offerings, foster trust among customers, and ultimately boost loyalty.
HOW EFFECTIVE IS VISUAL CONTENT IN DIGITAL MARKETING CAMPAIGNS FOR MSMEs? Muh. Husriadi; La Ode Ramalan; Wa Ode Harliyanti
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
Publisher : CV. Adiba Aisha Amira

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Abstract

The development of digital technology has changed the way MSMEs interact with customers, but many still have difficulty implementing effective marketing strategies. This study aims to analyze the effectiveness of visual content in digital marketing campaigns for MSMEs. The method used is a qualitative approach with in-depth interviews and content analysis from 10 MSMEs that are active on social media. The results of the study indicate that the use of visual content, such as short videos and infographics, increases customer interaction, market reach and sales. Engagement metrics such as views, likes, and comments provide important insights into audience response. The implications of these findings emphasize the importance of a planned visual content strategy to increase MSME engagement and sales in the digital era. This study recommends the use of easily accessible design tools and regular measurement of content effectiveness to achieve optimal results.
THE IMPACT OF PSAK 71 IMPLEMENTATION ON THE FINANCIAL PERFORMANCE OF BANKING COMPANIES IN INDONESIA (A CASE STUDY ON INDONESIA CONVENTIONAL BANK 2017 – 2022) Ahmad Robbani; Lin Oktris
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
Publisher : CV. Adiba Aisha Amira

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Abstract

This study aims to analyze the impact of the implementation of PSAK 71 on the formation of CKPN and its effect on the financial performance of banking companies in Indonesia. Financial performance is measured using the CAR, KAP, NPM, BOPO, ROA, and LDR ratios. The sample consists of banking financial institutions or conventional banking companies whose data were available on the Indonesia Stock Exchange before the implementation of PSAK 71, specifically under PSAK 55 from 2017 to 2019 and those that had implemented PSAK 71 from 2020 to 2022. The sample selection was conducted using the purposive sampling method, and the analysis was done using the CAMEL method along with descriptive statistical analysis. The results of this study show that in the comparison of financial performance, as measured using the CAR, KAP, NPM, ROA, and LDR ratios, there is a significant difference between the period before and after the implementation of PSAK 71. However, the BOPO ratio does not show a significant difference.
AGRIBUSINESS PRODUCT DIFFERENTIATION AND BRANDING STRATEGY TO INCREASE COMPETITIVENESS IN THE GLOBAL MARKET Desi Novita
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
Publisher : CV. Adiba Aisha Amira

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Abstract

Competition in the global agribusiness industry is increasingly fierce, requiring business actors to implement effective strategies to increase competitiveness. Differentiation and branding are two main strategies that can provide added value and differentiate agribusiness products from competitors. This research aims to analyze the role of differentiation and branding strategies in increasing the competitiveness of agribusiness products in the global market through a literature review. The method used in this research is a systematic literature review (SLR) by analyzing various scientific sources, including academic journals, books, industry reports and official publications. The study results show that differentiation strategies, which include product innovation, quality certification, sustainability and production technology, play an important role in creating competitive advantage. On the other hand, strong branding helps build brand equity, increase customer loyalty, and strengthen the product's position in the international market. The combination of differentiation and branding has been proven to contribute to increasing exports and global market penetration. The implications of this research show that agribusiness industry players need to integrate product innovation with effective branding strategies and utilize digital technology for global marketing. With the right approach, agribusiness products can have a sustainable competitive advantage and be able to compete in international markets.
ANALYSIS OF THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOR IN THE DIGITAL Nadia Dwi Irmadiani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
Publisher : CV. Adiba Aisha Amira

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This research aims to analyze the impact of marketing via social media (social media marketing) on ​​consumer purchasing behavior in the digital era. Through a systematic literature study approach, this research examines various scientific sources such as journals, articles and books published in the last 5-10 years. The analysis results show that social media plays an important role in shaping consumer perceptions, increasing brand awareness, and influencing purchasing decisions through visual content, customer reviews, and user-generated content. In addition, the unique characteristics of each platform such as Instagram, TikTok, YouTube, and Facebook have different influences on marketing strategies and consumer responses. This research also found that emotional engagement, interactivity, and content credibility were key factors in driving purchases. However, there are also challenges such as algorithm changes, content competition and digital reputation crises that business players need to anticipate. By understanding these dynamics, companies can design more effective and adaptive digital marketing strategies to optimally reach and influence consumers in the digital realm.
SHARIA ECONOMIC LAW ON STOCK INVESTMENT IN THE CAPITAL MARKET Iman hikmat Nugraha; Zulqarnain; Erry Setiawan
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
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This study aims to analyze and evaluate the implementation of Islamic economic law on stock investment in the capital market. In this context, religious economic rules serve to ensure that investing activities take place in accordance with the principles of the teachings that include fairness, transparency, as well as the prohibition of interest (riba) and uncertainty (gharar). Through clear and strict regulations, Islamic economic law is able to provide a sense of security for Muslim investors so that they can contribute without violating religious rules. On the other hand, these rules also provide confidence and stability for all capital market players. The implementation of Islamic economic law encourages companies that want to be listed in the Islamic stock market to have good management and a solid financial structure. Such companies must comply with various provisions, such as limits on the use of loans and adherence to business ethics set out in sharia principles. This compliance is not only beneficial to investors but also improves the quality and discipline of corporate finance, which in turn strengthens the overall integrity and efficiency of the capital market. However, the process of implementing Islamic economic law is not free from challenges. Effective supervision and adequate education for all stakeholders are key to addressing the growing complexity of the market. Strong support from regulators, policy innovation, as well as the application of modern technology are needed to ensure the long- term effectiveness of these rules. Thus, Islamic stock investment can continue to increase and make a positive contribution to the national economy while maintaining sharia principles and improving the welfare of the wider community.
ENTREPRENEURIAL MINDSET: THE KEY TO SUCCESS IN THE BUSINESS WORLD Amra Ulvita Azhiin; Dendy Tirtoadisuryo; Stevianus Arief; Juniarto Dwi Utomo; Kasmin Kasmin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
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This Entrepreneurial Mindset: The Key to Success in the Business World discusses the importance of an entrepreneurial mindset as a main element in achieving success in the competitive business world. This research identifies how entrepreneurs who have a strong entrepreneurial mindset can be more effective in managing risk, innovating, and facing the inevitable challenges in their business journey. This study adopts a qualitative approach using in-depth interviews, focus group discussions (FGD), and participant observation to explore the direct experiences of successful entrepreneurs and executives of large companies. The research results show that an entrepreneurial mindset is not only related to creativity and innovation, but also to intelligent decision making, mental resilience in the face of failure, and the ability to see opportunities amidst uncertainty. This research also highlights how this mindset is applied in various business contexts, both in small and large companies. It was found that entrepreneurs who have a strong entrepreneurial mindset tend to be more adaptive to market changes, braver to take risks, and more creative in finding solutions to the problems they face. Thus, this research concludes that having a positive and strong entrepreneurial mindset is a key factor in achieving business success.
EVALUATION OF THE EFFECTIVENESS OF HUMAN RESOURCES TRAINING AND DEVELOPMENT PROGRAMS IN THE PUBLIC SECTOR Jamaluddin Jamaluddin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
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This research aims to evaluate the effectiveness of human resource (HR) training and development programs in the public sector through a comprehensive literature study. In an era characterized by rapid change and increasing complexity, developing human resource capacity is crucial for improving the performance of public organizations. The research method integrates academic sources and relevant practical reports to identify key factors influencing the success of training programs, as well as the most effective evaluation methods. The research results show that factors such as management support, program design that suits participants' needs, and an organizational culture that supports learning play a vital role in the success of training programs. Comprehensive evaluation, including pre- and post-training assessments, analysis of participant feedback, as well as on-the-job performance monitoring, was found to be effective in assessing training outcomes. This study concludes that holistic and continuous evaluation not only increases the effectiveness of HR training and development programs, but also contributes to improving the performance and efficiency of public sector organizations as a whole.
EVOLUTION OF ECONOMIC THOUGHT: A REVIEW OF THE LITERATURE AND ITS IMPLICATIONS FOR MODERN ECONOMIC POLICY Reina A. Hadikusumo; Sabirin Sabirin; Solikah Nurwati
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
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The development of economic theories has evolved from the classical era to the modern era, and how these ideas influence economic policy formulation today. This research examines the major literature articulating the changes in economic paradigms, including classical, neoclassical, Keynesian, and modern economic theories such as Behavioural and Institutional Economics. The analysis shows that each approach has its own strengths and limitations as well as important contributions to our understanding of economic mechanisms. The implications of this evolution of thought for modern economic policy are significant, as policymakers must take into account various theoretical perspectives to design effective and adaptive policies. This multitheoretical approach allows for more comprehensive policies in addressing contemporary economic issues such as macroeconomic stability, inflation management, unemployment, resource distribution, and socio-institutional factors. Thus, this study emphasises the importance of flexibility and innovation in economic policy to achieve sustainable and inclusive economic development.

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