cover
Contact Name
Mohammad Fikri
Contact Email
jurnalmuqaddimah0@gmail.com
Phone
+6285190060450
Journal Mail Official
lp2m@stisnq.ac.id
Editorial Address
Jl. Imam Sukarto no 60, Baletbaru, Sukowono, Jember, Jawa Timur, 68194, Indonesia
Location
Kab. jember,
Jawa timur
INDONESIA
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
ISSN : 29629047     EISSN : 2963010X     DOI : 10.59246
Core Subject : Economy,
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis presents actual studies on the field of management and business in the perspective of conventional economics and sharia economics. These studies are expected to enrich scientific treasures in the field of management and business so that they can be a reference for academics, stakeholders and the wider community. The journal is highly receptive to new research patterns and methods. The following articles will be issued for publication: 1. HR Management 2. Finance 3. Accounting 4. Islamic Economics.
Articles 252 Documents
Strategi Promosi Pembiayaan Murabahah Bank Syariah di Indonesia M. Miftahur Rahmat Isnaini; Siti Sofiah Rahmawati; Muhamad Zen; Fatmawati Fatmawati
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.889

Abstract

Murabahah Finance is one of the sharia bank financing products that is in great demand by customers because Murabahah adheres to the principle of buying and selling which is not too risky. Sharia banks are expected to increase public confidence in Murabahah products. To build this trust, a promotional strategy is needed. The method used in this research is a literature study, by collecting data from various sources such as academic journals, books and research reports related to murabahah. The results of the analysis show that the promotion strategy for murabahah financing of Islamic banks in Indonesia can be divided into several aspects, including direct marketing, marketing through mass media and online, as well as partnerships with other financial institutions, Sharia Banks in Indonesia and promotional strategies. Promotional strategies play an important role in marketing Islamic bank murabahah financing in Indonesia. By implementing appropriate promotional strategies, Islamic banks can increase public awareness, expand market share, and gain a competitive advantage in the Islamic banking industry.
Analisis Pengaruh Inflansi, Tingkat Pengangguran Terbuka Dan Tingkat Kemiskinan Terhadap Pertumbuhan Ekonomi Diprovinsi Lampung (2013-2022) Serli Agustia; Siti Chotifah Hastuty; Viska Rahmawati; Muhammad Kurniawan
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.902

Abstract

This research aims to analyze the influence of inflation, open unemployment rates, and poverty rates on economic growth in Lampung Province during the 2013-2022 period. Secondary data related to inflation, open unemployment rate, poverty rate and economic growth in Lampung Province were collected from the Central Statistics Agency (BPS). The analysis was carried out using the multiple linear regression method. The research results show that inflation has a significant positive influence on economic growth, while the open unemployment rate and poverty rate do not have a statistically significant influence. These findings contribute to understanding regional economic dynamics and can be the basis for formulating more effective policies to support sustainable economic growth in Lampung Province.
Pengaruh Ekspor Dan Impor Terhadap Pertumbuhan Ekonomi Di Indonesia Periode 2014-2023 Ria Wahyuni; Saarah Olinda Putri; Soni Aldi; Muhammad Kurniawan
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.903

Abstract

This research explains the influence of exports and imports on growth, stating that imports have a negative and insignificant effect on economic growth, while exports have a positive but significant effect on economic growth. According to the data that has been processed, it is stated that the results of the probability of exports and imports on economic growth in 2014- 2023.
Pengaruh Tingkat Pengangguran, Tingkat Pendidikan Dan Laju Pertumbuhan Penduduk Terhadap Tingkat Kemiskinan Penduduk Provinsi Lampung Tahun 2013-2022 Eka Fatimah; Evilia Gunawan; Iqbal Hasyim; Muhammad Kurniawan
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.916

Abstract

This research aims to determine and analyze the influence of the unemployment rate, education level and population growth rate on the poverty rate in Lampung Province in 2013-2022. The method used is a quantitative method with a descriptive and verification approach, with the data collection method in this research using time series data for 10 years, namely 2013-2022 from the total of Lampung Province, the data source is secondary data taken from the Agency The Lampung Provincial Statistics Center was analyzed using the classic assumption test, multiple linear regression test, and coefficient of determination using the Eviews application. Based on the results of calculations both partially and simultaneously, the unemployment rate, education level and population growth rate influence the poverty level of the population of Lampung Province in 2013-2022, with a coefficient of determination of 0.740, meaning that 74% of the poverty variable can be influenced by the unemployment rate, education level and population growth rate , while the remaining 26% can be explained by other variables which were not examined by researchers in this study. The suggestion that the government should make is to pay attention to improving the quality of human resources, by providing training to improve the education and skills of the workforce so that they can compete in getting jobs so that they are not trapped in poverty and suppressing the rate of population growth, for example by reviving the transmigration program, equal distribution. employment opportunities, imposing high tariffs on immigrants and so on.
Analisis Pengaruh Teknologi terhadap Pertumbuhan Ekonomi di Kota Medan Tahun 2020-2023 Amri Yahya; Haidir Ali; Muhammad Arif Pohan
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.924

Abstract

This study aims to analyze the effect of technological development on economic growth in Medan City in the period 2020-2023. By using multiple linear regression analysis method, this study examines the relationship between independent variables such as technology investment, technology infrastructure, and human resources in technology with the dependent variable which is Gross Regional Domestic Product (GRDP) of Medan City. The results show that technology investment and human resources in technology have a positive and significant influence on the economic growth of Medan City, while technology infrastructure has no significant influence. These findings highlight the importance of increasing investment and human resource development in technology to boost economic growth in Medan City.
Pengaruh Brand Loyalty, Brand Image Dan Harga Terhadap Keputusan Pembelian Kosmetik Wardah Di Kota Yogyakarta Liyamilati Hanifah; Heri Prasetyo
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.928

Abstract

The Influence of Brand Loyalty, Brand Image and Price on Wardah Cosmetics Purchasing Decisions among Female Students in the City of Yogyakarta. This research aims to determine the influence of brand loyalty, brand image and price on purchasing decisions for Wardah cosmetics among female students in the city of Yogyakarta. Using descriptive quantitative research methods, determining the sample using the Lemeshow formula with 100 respondents, sampling using purposive sampling technique with the following criteria: 1) Active students in the city of Yogyakarta who use Wardah cosmetics, 2) Have purchased Wardah cosmetics at least once. Data collection techniques using a Questionnaire which then processed the data using IBM SPSS 25. The results of this research are that Brand Loyalty has a t-test calculated value of 6,372, a Brand Image t-test calculated value of 2,297 and a Price t-test calculated value of 5,958. This means that the independent variables Brand Loyalty, Brand Image and Price partially have a positive and significant effect on purchasing decisions. The F-test value is 117,049. This means that the variables Brand Loyalty, Brand Image and Price simultaneously have a positive and significant effect on purchasing decisions.
Strategi Meningkatkan Brand Awareness Melalui Konten Kreatif Dalam Pemasaran Media Sosial Tiktok Brand Tenue De Attire Erwin Permana; Dewi Stalastiana; Rahil Khalisoh; Syamsurizal Syamsurizal
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.931

Abstract

The increasingly massive use of social media has opened up opportunities for the development of the business sector. This reality also provides opportunities for the growth and development of local products. One local brand that has developed quite well by utilizing social media, especially TikTok, is the Tenue de Attire brand. This research aims to analyze strategies for increasing brand awareness through creative content in TikTok Brand Tenue de Attire social media marketing. This research uses a descriptive qualitative approach, data was obtained using literature review techniques and official publications. Tenue De Attire's marketing strategy shows that they can use social media, especially TikTok, to increase brand awareness and introduce their products to the public. They managed to create a strong connection between the audience and the brand by focusing on creating engaging video content, especially by using adaptable ideas and following popular trends. Tenue De Attire uses an Inbound Marketing approach to direct TikTok users from the stage of attracting attention to the stage of becoming potential customers, by using interesting content to provide information about their products indirectly. Inbound marketing strategy has four stages, namely: Attract, Convert, Close and Delight. Using TikTok's Shop and Live features also helped them increase customer relations and sales. Therefore, Tenue De Attire has achieved success thanks to its innovative and smart marketing strategies.
Strategi Pemasaran Flash Sale Live Shopping Tiktok Shop Terhadap Minat Konsumen Dalam Membeli Produk Maybelline Erwin Permana; Almeyra Azarine Hadityaputri; Firza Intania Azzahra; Syamsurizal Syamsurizal
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.932

Abstract

The development of digital marketing has given birth to various marketing innovations that were previously unknown. One form of digital marketing innovation currently is Flash Shale Live Shopping on Tiktok. This research aims to analyze the Tiktok Shop Flash Sale Live Shopping marketing strategy on consumer buying interest in Maybelline products. The research was carried out using a descriptive qualitative approach, research data came from search results in various digital databases. The research results show that Live shopping on the TikTok Shop has proven effective in influencing consumer buying interest in Maybelline products. This success was driven by several factors: 1). Live shopping videos that display products in real time and attractive visualizations. 2). Prices during the duration of live shopping. Maybelline provides several promotions such as Buy 1 Get 1 and discount voucher promos. 3). Time, the Maybelline brand carries out live shopping for 24 hours so that it can always connect and interact with consumers such as product question and answer sessions in the comments column. 4). Maybelline products display single and bundled products at more economical prices when live shopping. The fifth factor is flash sales, the Maybelline brand uses a flash sale marketing strategy to provide big discounts for a limited time. With the live shopping marketing strategy, it also makes it easier for the Maybelline brand to meet consumer buying interest indicators, namely attention, interest, desire and action, that is, buyers can be interested and immediately buy products in live shopping sessions.
Pentingnya Audit Internal dan Implementasi Teknologi untuk Mencegah Fraud di Era Transformasi Digital Azah Tul Muazah; Ade Sumarni; Dien Noviany Rahmatika
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.933

Abstract

Every aspect of life is now easier thanks to technology such as accounting and auditing. Accountants must be able to keep up with trends. Internal audits are used to assess a company's finances. While there are many ways to control conditions that often occur in companies, this study found that internal audits are essential to control these conditions, especially when controlling disruptions with technology. Using a literature review, this study used the results of 31 relevant journals. The results of the study show that the conditions are increasingly diverse. The solution to this problem is that companies must take action by increasing their internal oversight and supporting the advancement of information technology. Internal audits are an important part of maintenance management.
Jihad Ekonomi Dalam Perspektif Hadis: Tinjauan Terhadap Gerakan Boikot Produk Israel Sebagai Dukungan Terhadap Palestina Idris Siregar; Dinar Maliki; Fakhrurrozi Nasution
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.938

Abstract

The conflict and occupation that have occurred in Palestine by Israel have been ongoing for over six decades, with oppression, destruction of buildings, and civilian deaths occurring far too frequently. This long-standing conflict and occupation has garnered global attention, as it is highly sensitive due to its direct association with religion. The prolonged conflict has also devastated the Palestinian economy, necessitating donation assistance. The struggle or jihad in support of Palestine from various parts of the world has emerged as a force, with global condemnation of Israel's occupation through boycotts of Israeli products and those supporting Israel. Through qualitative research in the form of literature studies, researchers aim to explore the hadith's perspective on boycotting colonial products. The findings of this research indicate that boycotting products that aid colonization is justified, as it is forbidden to purchase goods used to combat Muslims and strengthen the position of colonizers. This research is expected to provide a foundation for thought and action in engaging in boycotts as a form of solidarity with Palestine.